| Houston's Restaurant | |
| Type: | Wholly owned subsidiary |
| Genre: | Casual Fine Dining |
| Products: | American cuisine |
| Foundation: | in Nashville, TN |
| Founder: | George Biel |
| Location City: | Phoenix, Arizona |
| Location Country: | U.S. |
| Industry: | Restaurants |
| Area Served: | United States |
| Locations: | 44 (under various names) |
| Parent: | Hillstone Restaurant Group, Inc. |
Houston's Restaurant is part of a group of upscale American casual dining restaurants, owned by Hillstone Restaurant Group, whose main corporate headquarters is in Phoenix, Arizona. There are 44 Hillstone locations in 12 states.
The first Houston's restaurant was launched by current owner and CEO George Biel, Joe Ledbetter and Vic Branstetter in 1977 in Nashville, Tennessee.[1] [2] Bransetter sold his shares in 2006, and Ledbetter in 2011, leaving George Biel sole owner of the company. The corporate company, Hillstone Restaurant Group, Inc. (formerly Houston's Restaurants, Inc.), was founded in 1976 and owns the following restaurants: Gulfstream, Bandera, Rutherford Grill, Palm Beach Grill, Cherry Creek Grill, Los Altos Grill, Woodmont Grill, R+D Kitchen, Hillstone, the Honor Bar, Honor Market, South Beverly Grill, East Hampton Grill, White House Tavern, and Houston's.[3] As of 2020, the group owns and operates 44 restaurants under 15 different names in the United States.
Zagat gave the restaurant high marks and remarked on its '"vibrant”, “modern” setting matched with a “lively bar scene”; “seamless”, “tag-team” service".'[4]
Since 2009, several Houston's locations around the US have changed their names to Hillstone.
The company maintains the changes are in keeping with a long-term strategy of disassociating from the chain image to remain a niche player in the industry. The practice of changing restaurant names is not a new strategy for the company, which has similarly converted several Banderas to locally named Grills, all predating state and federal regulations. The company states that the name change was based on rebranding with a focus on more regional and less standardized fare, though as of 2023 the menus are for the most part the same across the different brands.[5] [6]