House Party, Inc. Explained

House Party, Inc.
Industry:Word of mouth marketing, Social media marketing, Experiential marketing
Foundation:2005
Location:50 South Buckhout Street, Suite 301
Irvington, New York
Key People:Chris Maher, CEO
Num Employees:80
Homepage:Web site: www.houseparty.fun.

House Party, Inc. is an experiential, word of mouth marketing company based in Irvington, New York that enables immersive hands-on interactions between consumers and brands. Founded in 2005, the company facilitates brand-sponsored “House Parties,” in-home events through which consumers and their invited guests can experience new products, television shows, software, books etc. Each House Party also features an online community where partygoers can access exclusive content, share photos and videos, and blog about their parties.[1]

House Party, Inc. has been featured in The New York Times,[2] USA Today,[3] Forbes,[4] The Wall Street Journal,[5] [6] [7] and on CNBC.[8] It has also won numerous industry awards, including Forrester Groundswell awards for its "Hershey Bliss" and Microsoft Windows 7 campaigns.[9]

Notes and References

  1. Web site: What’s The Deal? .
  2. News: Show and Tell Moves Into Living Rooms. . The New York Times . Stuart . Elliott . 2008-04-04 . 2010-05-04.
  3. News: Ad Track: Microsoft wants you to throw a party for its Xbox. . USA Today . Theresa . Howard . 2008-12-22 . 2010-05-04.
  4. News: Marketers Break Into Homes By Sponsoring Parties. . Forbes . Laurie . Burkitt . 2009-08-19 . https://archive.today/20120918111003/http://www.forbes.com/2009/08/19/purina-house-party-cmo-network-houseparty.html . 2012-09-18 . dead .
  5. News: Velveeta Gets Ready to Party. . The Wall Street Journal . Julie . Jargon . 2009-01-29.
  6. News: French Recipe for Launching 1,000 Parties. . The Wall Street Journal . Max . Colchester . 2009-04-24.
  7. News: News Roundup: Yes, Relevance Matters; Tupperware Parties for Cars. . The Wall Street Journal . 2008-04-04.
  8. Web site: Building Buzz: It’s Not Just About Free Pizza..
  9. Web site: Hershey’s Bliss House Party. .