| Hotel Sogo | |
| Producttype: | Hotel chain |
| Currentowner: | Global Comfort Group Corporation |
| Country: | Philippines |
| Introduced: | 1992 |
| Markets: | Philippines |
| Tagline: | So clean... So good! |
is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains.[1] Currently, the hotel group has 34 hotels over Metro Manila and 14 in 11 other provinces.[2] The hotel generally display a lodging with a Japanese theme.
Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme.[3] [4] In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/7 call center.
In 2016, Hotel Sogo launched the hoverboard-based service. The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services.[5] In February 2019, Hotel Sogo launched a new, simpler design throughout its branded locations.
As of February 2019, the Global Comfort Group Corp manages 39 Hotel Sogo branches in the country.[1]