Hot Shots Calendar Explained

Hot Shots Calendar is a promotional calendar featuring glamour models for the UK based arms firm Edgar Brothers. The calendar has been in existence since 2009.[1]

Fifty-percent of the money made from sales of the calendar and associated products goes to various UK and US military charities including the Special Operations Warrior Foundation and Help for Heroes.[2]

The calendars are made in association with several other sponsors including: SureFire, Crye Precision, Soldier Systems and SmithOptics.[3] The exclusive media partner for the calendar is Soldier Systems.

Themes

The theme for the 2013 calendar was 1950s pin-up girls. It was launched at the Imperial War Museum North, in Trafford Park, Greater Manchester.[4] The company also produced a behind-the-scenes video explaining how the calendar was made.[5]

The 2014 calendar had a James Bond / 007 theme. This time the calendar was launched at the bi-annual Defence Security and Equipment International (DSEi) arms fair event.[6] Again the company produced a behind-the-scenes video.[7]

The 2015 calendar had a "tongue-in-cheek take on the life of a soldier" as its theme.[8] The launch party was held on 21 October 2014 at The Milton Club, Deansgate, Manchester. In attendance were the Mancunian boxers Ricky Hatton, Scott Quigg, Anthony Crolla and Marcus Morrison.[9]

Mad Max was the theme of the 2016 calendar and was launched at the DSEi.[10]

2017's theme was Operation Desert Fox.[11]

Controversies

The photo shoot for the 2015 calendar sparked a security scare when it was claimed that the pictures had been taken at Camp Williams without permission from the Utah National Guard and a promotional video of the calendar expressed thanks to the "Soldiers of the 19th Special Forces Group." Lt. Col. Steven Fairbourn of the Utah National Guard said that an investigation had been launched,[12] he also said that The Utah Department of Public Safety believes that two of its officers appeared in the video wearing agency uniforms, in violation of agency policies.[13] In an interview for ABC News' Good Morning America the calendar's founder Michael Newman said, "This is not about me, it's not about the calendar. It's not about any of that. This whole project is to raise money for wounded servicemen and women."[14]

Models

Current models

Previous models

See also

External links

Notes and References

  1. Web site: FAQs . Hot Shots Calendar . 31 December 2013 . dead . https://web.archive.org/web/20140102045157/http://www.hotshotscalendar.com/pages/journey . 2 January 2014 .
  2. Web site: Hot Shots Calendar Selects SSD As Exclusive Media Partner. Soldier Systems: an industry daily. 31 December 2013. 29 May 2013.
  3. Web site: FAQs. Hot Shots Calendar. 8 January 2014.
  4. Web site: Hot Shots Calendar Launch Party. Soldier Systems: an industry daily. 31 December 2013. 25 December 2012.
  5. Web site: Hot Shots Calendar 2013 Behind the Scenes: Welcome to the 1950s. YouTube. 31 December 2013. 23 October 2012.
  6. Web site: DSEi – Hot Shots Calendar. Soldier Systems: an industry daily. 31 December 2013. 10 September 2013.
  7. Web site: Hot Shots Calendar 2014 - Behind The Scenes. YouTube. 31 December 2013. 12 August 2013.
  8. News: By. Agencies. 'Hot Shots' calendar under fire for photo shoot on US military base. 27 October 2014 . . . 21 October 2014.
  9. News: Flanagan. Emma. Ricky Hatton parties at Milton Club for Hot Shots calendar launch. 27 October 2014. Manchester Evening News. 22 October 2014.
  10. News: Staff writer . On set with Hot Shots 2016 calendar! . Zoo Weekly, Upfront (pull-out section) . . July 2015 . 1 October 2015 . Preview.
  11. Web site: 10th Anniversary Hot Shots Calendar Now Available for Pre-Order. Soldier Systems: an industry daily. 28 September 2017. 14 October 2016.
  12. News: Winslow. Ben . Utah National Guard confirms Camp Williams used in racy calendar shoot . 26 September 2016. . Salt Lake City . 17 October 2014.
  13. News: The Associated. Press. Utah: Law officers' role in video questioned. 27 October 2014. New York Times. 17 October 2014.
  14. Did Utah National Guard Base allow swimsuit models to use military equipment? . 27 October 2014 . . Dan (anchor) . Harris . Paula (anchor) . Faris . Brandi (reporter) . Hitt . Michael (interviewee) . Newman . Dan Harris (journalist) . Paula Faris . Brandi Hitt . Edgar Brothers . . 19 October 2014 .
  15. Web site: Meet the girls: 2015 girls . Hot Shots Calendar. 27 October 2014.
  16. Web site: Meet the girls: previous girls . Hot Shots Calendar. 27 October 2014.

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