Horizon Air Explained

Airline:Horizon Air
Iata:QX
Icao:QXE
Callsign:HORIZON AIR[1]
Aoc:QXEA002A[2]
Frequent Flyer:Mileage Plan
Fleet Size:44
Destinations:46
Parent:Alaska Air Group
Headquarters:SeaTac, Washington, U.S.
Num Employees:3,208 (2023)[3]

Horizon Air is an American regional airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is a wholly-owned subsidiary of the Alaska Air Group and it is paid by fellow group member Alaska Airlines to staff, operate and maintain aircraft used on flights that are scheduled, marketed and sold by Alaska Airlines. Planes operated by Horizon are co-branded as in order to differentiate Horizon's planes from those operated by Alaska's other regional airline partner, SkyWest Airlines.

Horizon Air started operations in September 1981, was purchased by the Alaska Air Group in November 1986, and continued to fly as a separately branded airline until 2011, when it shifted to the current capacity purchase agreement business model.

The airline is headquartered in the Seattle suburb of SeaTac, not far from Seattle–Tacoma International Airport, and the airline's primary maintenance base is at Portland International Airport. Horizon also considers Seattle–Tacoma and Portland airports to be its hubs.

History

Horizon Air was formed in May 1981 by Milt Kuolt, Joe Clark, and Bruce McCaw, with initial plans to fly to Hawaii but later changed to serve Washington state.[4] The airline started operations on September 1, 1981, with three Fairchild F-27 aircraft.[5] Its headquarters were in an area that is now within SeaTac, Washington.[6]

Horizon Air's first route connected Yakima to Seattle–Tacoma International Airport and was followed a week later by Tri-Cities Airport in Pasco to Seattle.[7] [8] The general offices of Horizon Air were operated out of an old house behind Sea-Tac Airport. Horizon acquired Air Oregon on June 17, 1982,[9] [10] after both airlines were losing hundreds of thousands of dollars monthly, in order to consolidate and reduce their operating deficit.[11] Horizon agreed to purchase Transwestern Airlines of Utah in September 1983, once again to try to reduce operating deficit of the airline.[12]

A single Fokker F28 twin jet, purchased in July 1984 from an African carrier, was the first jet owned by Horizon Air (however, the first jet operated by Horizon was a wet leased Douglas DC-9-10).[13] [14]

An initial public offering occurred in 1985 to secure operating capital, which after only one profitable year since founding, was needed to keep the airline afloat.[15] That summer, Horizon entered into its first codeshare agreement with United Airlines,[16] and on September 8, Horizon signed an agreement with de Havilland Canada to begin purchasing the airline's first brand new aircraft, the de Havilland Canada Dash 8-100 twin turboprop.[17] [18]

Late in 1985, Horizon entered into an agreement to purchase their chief competitor in Washington, Cascade Airways,[19] [20] but by early 1986 were released from the agreement.[21] Merger talks between the two had begun in late 1982.

In January 1986, the airline became an international carrier when it began service to Calgary, Alberta, in association with Cascade Airways.[22]

Acquisition

Alaska Airlines struck a deal to acquire Horizon Air in November 1986.[23] The year before, Alaska had undergone a major corporate restructuring with the airline now being owned by the Alaska Air Group, an airline holding company. Under the agreement, the Alaska Air Group became the owner of Horizon Air after approval by the Transportation Department in late December.[24] [25] The Alaska Air Group continued to operate Horizon as a separately branded airline, with a codesharing agreement with its new sister airline, Alaska, while ending its codeshare with United Airlines.

In 1988, Horizon signed a code share agreement with Northwest Airlines.

International service was expanded in May 1989 with flights to Vancouver and Victoria in British Columbia, using both Dash 8-100 and Fairchild Metroliner turboprop aircraft.

Horizon was the launch customer for the Dornier 328 turboprop, intending to replace the Metroliners with this new aircraft which promised speed and comfort on par with jetliners. In recognition of the order, Dornier painted its second prototype of the 328 in Horizon colors. Twelve aircraft were delivered between November 1993 and November 1995, but they were quickly phased out in late 1997, along with the remaining Metroliners, in favor of fleet standardization to the Dash 8 series of turboprops.[26]

Throughout its history, Horizon has either operated as a standalone carrier or as a regional affiliate of Alaska Airlines, except between 2004 and 2007 when it operated Bombardier CRJ700 aircraft on behalf of Frontier Airlines.

Brand phase-out

In late 2010, Horizon's parent company, the Alaska Air Group, made the decision to no longer operate Horizon as a separate regional airline. Starting on January 1, 2011, Horizon shifted to a capacity purchase agreement (CPA) business model, which had by that time become the regional airline industry standard. Under the CPA, Horizon operates and maintains its aircraft, while Alaska Airlines is responsible for scheduling, marketing and pricing all flights.[27] [28] As part of the change to the new business model, the Horizon Air brand was retired and all Horizon planes were repainted with a co-branded "Alaska " livery.[29]

Alaska Airlines entered into a similar capacity purchase agreement with SkyWest Airlines in May 2011. As part of the agreement, Alaska Air Group managers agreed to sell Horizon's fleet of five Bombardier CRJ700 regional jet aircraft to SkyWest, which used the aircraft to operate six West Coast routes as "Alaska ".[30] The move left Horizon with a fleet consisting of a single type of aircraft; the Bombardier Q400 turboprop.

Horizon announced in April 2016 that it would expand its fleet and once again operate regional jets, placing an order for 30 Embraer 175 airplanes.[31]

The airline experienced a period of turmoil in 2017. Amid unprecedented growth (spurred by the addition of the new aircraft), Horizon experienced a severe pilot shortage, forcing the airline to cancel hundreds of flights and delay delivery of new aircraft.[32] The pilot shortage was part of a broader problem affecting all regional airlines, but hit Horizon particularly hard. After the airline industry started to rebound in 2013 after a decade long downturn, mainline air carriers started to hire pilots, mostly from regional carriers which offer low wages and limited opportunities for advancement. More experienced regional carrier pilots moved to higher paying mainlines.[33] Horizon responded with drastically increased pay for flight crews and worked with Alaska, its sister airline, to create more opportunities for advancement.[34] As a result, there is an influx of new, young pilots with less experience.

In response to the crisis, Alaska shifted some of its flights from Horizon to its other regional partner, SkyWest Airlines. It was a move that Horizon's CEO described as "disheartening." Because of the shift, SkyWest ordered additional Embraer 175 airplanes that it will fly for Alaska.[35]

At the end of the troubled year, Horizon's CEO Dave Campbell announced that he would step down effective January 5, 2018, for personal reasons.[36] Gary Beck became CEO in January 2018.[37] In November 2019, former retiree of the company Joe Sprague returned to Horizon Air as president.[38]

Destinations

See main article: List of Horizon Air destinations. Horizon's 45 destinations are located in the U.S. states of Alaska, Arizona, California, Colorado, Idaho, Kansas, Minnesota, Montana, Nevada, New Mexico, Oregon, Texas, Utah, and Washington as well as the Canadian provinces of Alberta and British Columbia.[39]

Fleet

Current fleet

, the Horizon Air fleet comprises the following aircraft:[40]

The Embraer 175 is a regional jet operated in a three-class configuration (first class, premium class, and main cabin) with a total of 76 all leather, reclining seats. The premium class and main cabin sections of the aircraft have two seats either side of the aisle, while the first class section has a single seat on one side of the aisle and two seats on the other.

Historical fleet

Aircraft operated by Horizon Air in the past include:

AircraftTotalIntroducedRetiredNotes
BAC One-Eleven219861986regional jet, leased from Cascade Airways
Bombardier CRJ7002120012011regional jet[41]
Bombardier Q2002819972011turboprop
Bombardier Q4005620012023turboprop,
One crashed after being stolen.
de Havilland Canada Dash 8-1002419852006turboprop[42]
Fokker F-271319811988turboprop,[43] first aircraft type operated by the airline
Dornier 3281219931997turboprop[44]
Fairchild Metroliner IIformerly operated by Air Oregon[45] commuter turboprop
Fairchild Metroliner III331997[46] commuter turboprop
Fokker F282219862003regional jet[47]
McDonnell Douglas DC-9-10119841984first jet aircraft type operated by the airline.

Aircraft livery

At the start of the carrier, Horizon had a painted sunrise with a small beach with capitalized words saying "Horizon". Until 2011, the Horizon Air livery was very similar to that of its parent, Alaska Airlines, except for a dark red (rather than blue) cheatline, and the tail featured a stylized sunset logo, rather than an Eskimo. Two E175s are currently painted in special liveries. Some Dash 8-100s and Q200s (no longer in service with Horizon Air) had names of various destinations preceded by "Great City of" or "Great Cities of" printed on the front of the airplane. The first Dash 8-100, N811PH was dedicated as the "Great Cities of Seattle/Tacoma" and the second airplane, N812PH was the "Great City of Portland". N824PH was dedicated as the "Great Cities of Pullman/Moscow" on one side and the "Great Cities of Moscow/Pullman" on the other side. N363PH (Q200) was the first airplane to incorporate the "deep bing cherry red" on the underside of the engine nacelle. This became the standard for Horizon's brand livery as well as the current Alaska Airlines livery. Prior to this change, the underside of the nacelle was painted "Horizon White".

On January 25, 2011, Horizon Air announced it was retiring its public brand and adopting the trademark Eskimo of its sister company, Alaska Airlines, on its fleet. Horizon's Bombardier Q400 fleet was repainted with a new scheme prominently featuring "Alaska" across the fuselage and the Eskimo on the tail. The planes continue to include a small Horizon logo on the sides of the aircraft, which now appears in Alaska's dark blue color.

On March 5, 2019, Horizon introduced a themed livery in celebration of Horizon's heritage. Bombardier Q400 #N421QX featured stripes down the side in the traditional Horizon colors and the sunset logo on the tail. The aircraft made its inaugural flight from Yakima to Seattle, the route of Horizon's first ever flight.

Services

On-board meals and beverages

Flight time permitting, passengers in the main cabin are offered a complimentary small snack (cookie, nuts or a snack mix) and a beverage.

Horizon, like its parent airline Alaska, focuses on serving and selling items produced by West Coast.[48] [49] Coffee from fellow Seattle company Starbucks is served on all flights. Horizon Air was the first airline in the world to serve Starbucks coffee onboard its flights, beginning on February 1, 1990. Horizon's parent company, Alaska began serving Starbucks on February 1, 2012.[50]

Horizon's aircraft are equipped with a First Class cabin and Premium Class cabin and offer a similar onboard experience to that of Alaska, with complimentary meals in First Class and complimentary alcoholic beverages in both classes.

On-board Internet access

Horizon's aircraft are equipped with an in-flight Wi-Fi and streaming entertainment system. Alaska and Horizon use Gogo Inflight Internet, a land-based internet service, covering all routes served by the airline. The service is fee-based for all passengers, depending on the length of the flight.[51] [52]

Flight accidents and incidents

Lawsuits

In November 2023, a class-action lawsuit was filed against Horizon and Alaska Airlines on behalf of the passengers on board Flight 2059, alleging that that the passengers' lives were put at risk by an off-duty pilot who was allowed to ride in the cockpit and who attempted to shut off the engines during flight on October 22, 2023, and seeking an injunction that would require the airlines to "conduct reasonable examinations" of all employees with access to the cockpit immediately prior to boarding.[65]

In July 2024, Horizon was sued by a flight attendant for the airline, who alleged that she was "repeatedly and severely" sexually harassed by two Horizon pilots from September 2023 through February of 2024 and that Horizon's human resources department "took no action" to protect her.[66]

See also

Bibliography

External links

Notes and References

  1. Web site: Aircraft Company/Telephony/Three−Letter Designator Encode . Nov 24, 2023 . FAA.gov.
  2. Web site: Federal Aviation Administration – Airline Certificate Information – Detail View . May 17, 2017 . Av-info.faa.gov.
  3. Web site: February 14, 2024 . Alaska Air Group, Inc. 2023 Annual Report (Form 10-K) . April 4, 2024 . 14.
  4. News: Gates . Dominic . March 31, 2020 . Aviation pioneer Joe Clark, an innovator and serial entrepreneur, dies at 78 . The Seattle Times . April 1, 2020.
  5. Endicott 2001, p. 32
  6. "World Airline Directory." Flight International. March 31, 1984. 844.
  7. Endicott 2001, p. 52
  8. News: Isaacs . Nathan . September 7, 2006 . Horizon marks 25 years serving Tri-Cities . B6 . . January 7, 2023 . Newspapers.com.
  9. News: June 17, 1982 . Two airlines serving NW plan merger . 9B . Eugene Register-Guard . staff and wire reports .
  10. News: Lee . Sandra L. . December 9, 1982 . Airline merger . 1B . Lewiston Morning Tribune .
  11. Endicott 2001, pp. 119–125
  12. News: September 21, 1983 . Horizon buys Utah airline . C7 . Spokane Chronicle . Associated Press .
  13. Endicott 2001, p. 141
  14. News: Associated Press . July 2, 1984 . Pasco to be served by jets . Spokane Chronicle . September 15, 2009 .
  15. News: May 30, 1995 . Horizon Air says it plans to issue stock . 4B . Eugene Register-Guard . Associated Press .
  16. Endicott 2001, p. 220
  17. News: Annual Report, 1985 . 1 . Horizon Air.
  18. News: September 4, 1985 . Horizon Air orders 10 planes . Spokane Chronicle . September 15, 2009.
  19. News: Salquist . Bill . August 2, 1985 . Cascade Airways bought by competitor, Horizon . 1 . Spokesman-Review .
  20. News: Thorpe . Norman . January 5, 1986 . Cascade Airways casts thin shadow . D1 . Spokesman-Review .
  21. News: Bartel . Frank . March 8, 1986 . Horizon released from agreement to buy Cascade . A1 . Spokesman-Review .
  22. http://www.departedflights.com, January 5, 1986, Horizon Air route map
  23. News: Briggs . Wanda . November 20, 1986 . Alaska Airlines to buy Horizon . A1 . Tri-City Herald .
  24. News: December 24, 1986 . Alaska Air Group gets approval to buy Horizon . d-7 . Anchorage Daily News . Associated Press .
  25. Endicott 2001, p. 230
  26. News: October 27, 1997 . Horizon Air: Schedule change signals end of Metroliners at Sea-Tac . Kitsap Sun . news services . (Bremerton, Washington) . October 29, 2021.
  27. Web site: August 23, 2010 . Horizon Air Changes Business Model . August 26, 2010 . Aviation Week .
  28. Web site: January 25, 2011 . Horizon Air Retiring Its Public Brand And Adopting Alaska Airlines' Eskimo . dead . https://web.archive.org/web/20171201081023/https://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20110125_050333.asp . December 1, 2017 . November 18, 2017 . Alaska Airlines . en.
  29. News: Mutzabaugh . Ben . January 26, 2011 . Horizon Air to 'retire its public brand' in favor of Alaska Air . . December 13, 2011.
  30. http://travel.usatoday.com/flights/story/2011/02/Alaska-Airlines-signs-flying-deal-with-SkyWest/44166418/1 Alaska Airlines signs flying deal with SkyWest
  31. News: Farley . Glenn . April 12, 2016 . Alaska Air's Horizon places big order for Embraer E175 jets . en-US . . November 18, 2017.
  32. News: Gates . Dominic . June 29, 2017 . Horizon Air cutting hundreds of flights this summer due to pilot shortage . en-US . . November 18, 2017.
  33. News: December 5, 2019 . Flight operations chief at Horizon Air raises alarm over pilots' safety culture . The Seattle Times . December 10, 2019.
  34. News: Gates . Dominic . September 28, 2017 . Pilot crisis has Horizon Air grappling with industry's new reality . en-US . . January 1, 2018.
  35. News: Gates . Dominic . September 6, 2017 . SkyWest orders more jets it will fly for Alaska Air, reflecting Horizon's troubles . en-US . . November 18, 2017.
  36. News: Gates . Dominic . December 18, 2017 . Horizon Air CEO Campbell stepping down after troubled year . . January 1, 2018.
  37. Web site: January 10, 2018 . Horizon Air names Gary Beck President and Chief Executive Officer, and Constance von Muehlen Chief Operating Officer – Jan 10, 2018 . December 10, 2019 . Newsroom Alaska Airlines.
  38. Web site: McIntosh . Andrew . November 8, 2019 . Former Alaska Airlines exec returns to lead Horizon Air unit . December 5, 2019 . Puget Sound Business Journal.
  39. Web site: October 2020 . Horizon Air Company Information . October 30, 2020 . Alaska Airlines Newsroom . en-US . October 17, 2020 . https://web.archive.org/web/20201017071055/https://newsroom.alaskaair.com/horizon-air . dead .
  40. Web site: Horizon Air Fleet Details and History . August 31, 2018 . www.planespotters.net . en.
  41. News: July 1, 2008 . ATW Daily News . . dead . October 13, 2008 . https://archive.today/20130102012508/http://www.atwonline.com/news/story.html?storyID=13207 . January 2, 2013.
  42. Web site: CH-Aviation Fleet Lists . September 19, 2009.
  43. Book: Endres, Günter G. . The illustrated directory of modern commercial aircraft . MBI Pub. Co. . 2001 . 978-0-7603-1125-7 . Osceola, WI . 299.
  44. News: Gorlick . Arthur C. . April 16, 1988 . Horizon Air Began Flying in '81 . . October 11, 2008.
  45. Endicott 2001, p. 94
  46. News: Guillen . Tomas . June 12, 1990 . Faa: Window Trouble On Fairchild Planes Ongoing . . October 11, 2008 . April 1, 2012 . https://web.archive.org/web/20120401090028/http://community.seattletimes.nwsource.com/archive/?date=19900612&slug=1076800 . dead .
  47. News: Song . Kyung M. . September 27, 1999 . An Airline Divided – Horizon Air Is No Longer Tiny, And It's No Longer One Big, Happy Family, Either . The Seattle Times . October 12, 2008 . April 1, 2012 . https://web.archive.org/web/20120401090035/http://community.seattletimes.nwsource.com/archive/?date=19990927&slug=2985513 . dead .
  48. Web site: Group . Sinclair Broadcast . Alaska Air, Tom Douglas and other big names launch Alaska Beyond . March 19, 2017 . July 17, 2015 . https://web.archive.org/web/20150717061111/http://www.komonews.com/seattlerefined/lifestyle/Alaska-Air-Tom-Douglas-and-other-big-names-launch-Alaska-Beyond-297728651.html . dead .
  49. Web site: Introducing Alaska Beyond . Alaska Airlines.
  50. Web site: February 1, 2012 . Alaska Airlines and Starbucks Team Up to Serve Freshly Brewed Coffee Onboard . dead . https://web.archive.org/web/20120312235847/http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20120201_043549.asp . March 12, 2012 . September 16, 2012 . Alaska Airlines.
  51. Web site: Alaska Airlines In-flight Wi-Fi . August 22, 2011 . Alaskaair.com.
  52. Web site: June 2, 2011 . Alaska Airlines In-flight Wi-Fi Available On Most Every Aircraft . dead . https://web.archive.org/web/20120627154751/http://splash.alaskasworld.com/Newsroom/ASNews/ASstories/AS_20110602_080355.asp . June 27, 2012 . September 16, 2012 . Alaska Airlines.
  53. News: May 3, 1986 . Portland flight hijacked . A1 . Spokesman-Review . Associated Press . (Spokane, Washington) .
  54. Endicott 2001, pp. 191–194
  55. News: April 16, 1988 . Plane Crash at Sea-Tac injures 19 . A1 . Spokesman-Review . Associated Press . (Spokane, Washington) .
  56. Web site: April 24, 1990 . DCA88MA052 . October 11, 2008 . National Transportation Safety Board.
  57. News: April 16, 1988 . 18 Injured in Seattle Plane Crash . . . October 11, 2008.
  58. News: Blackburn . Katia . April 17, 1988 . Probe begins; survivors lucky . 1A . Sunday Tribune . Associated Press . (Lewiston, Idaho) .
  59. News: April 17, 1988 . Pilot avoids fiery crash . A1 . The Bulletin . UPI . (Bend, Oregon) .
  60. News: May 24, 1990 . Man pulled partway through plane window . B1 . Spokesman-Review . Associated Press . (Spokane, Washington) .
  61. News: Tomas . Guillen . Corr, O. Casey . Birkland, Dave . Lane, Polly . Whitely, Peyton . May 23, 1990 . Passenger Nearly Sucked Out Of Horizon Airliner . . October 11, 2008.
  62. Web site: NTSB Incident Report . November 12, 2009.
  63. News: August 10, 2018 . Plane stolen from Sea-Tac Airport crashes on small island; no passengers on board . abc10.com . KXTV-TV . August 10, 2018.
  64. Web site: Maile . Amanda . McMichael . Clara . Margolin . Josh . October 23, 2023 . Off-duty pilot charged with 83 counts of attempted murder for allegedly trying to shut off engines on Alaska Airlines flight . 2023-10-23 . ABC News . en.
  65. Web site: Gates . Dominic . 2023-11-02 . Airlines face lawsuit after pilot tried to shut engines off midflight . live . https://web.archive.org/web/20231103011126/https://www.seattletimes.com/business/boeing-aerospace/lawsuit-filed-over-horizon-air-flight-put-at-risk-by-mentally-troubled-pilot/ . 2023-11-03 . 2024-07-17 . . en-US.
  66. Web site: Bernstein . Maxine . 2024-07-08 . Horizon Air flight attendant sues the carrier, alleging 2 pilots sexually harassed her repeatedly . live . https://web.archive.org/web/20240713205249/https://www.oregonlive.com/crime/2024/07/horizon-air-flight-attendant-sues-the-carrier-alleging-2-pilots-sexually-harassed-her-repeatedly.html . 2024-07-13 . 2024-07-15 . . en.