is a beer-flavored almost non-alcoholic drink (0.8% alcohol) that Kokuka Beverage Company began producing and selling in Japan in 1948; it is most available in and associated with Tokyo. Kokuka subsequently changed its name to Hoppy Beverage Co., Ltd. Hoppy is a registered trademark of Hoppy Beverage Co., Ltd.
Despite its beer-like flavor, Hoppy contains no purine bases.[1]
At the time of its launch, Hoppy mixed with shōchū (a Japanese distilled beverage) was considered a substitute for beer, which was beyond the reach of ordinary people. The mixed drink is referred to as Hoppy as well. It is still a staple among some Tokyo residents, and has experienced a retro revival of late.[2] It is a popular item at izakaya (Japanese-style pubs), especially within the suburban old town area along the Keisei Main Line.
Legally speaking, Hoppy is a non-alcoholic drink; however, it does contain about 0.8 percent alcohol.[1] It is often added to shōchū, a Japanese distilled beverage. The company recommends a detailed way of using it as follows:[3]
When Hoppy is ordered at a pub, a glass or mug of shōchū is brought along with a bottle of Hoppy. The shochu will be referred to as, and the Hoppy will be called . If another bottle of Hoppy is needed, the phrase "another 'soto'" is used. It is also possible to order just "naka," in which case a shōchū shot will be served on its own.
Some establishments will place the mug and shōchū in a freezer and allow it to turn into a frozen slush before serving it with Hoppy. The use of ice is sometimes looked down upon, but it is possible to find places that serve Hoppy and shōchū with ice.