The Honda Ye is a family of battery electric vehicles (BEV) and a sub-brand of the Japanese automobile manufacturer Honda. Founded in 2024, it is set to be produced and marketed for the Chinese market. The Ye is a part of Honda's plan to introduce 10 battery electric vehicle models in China by 2027, six of which are from the Ye. The Ye refers to the letter "烨", which is translated to "shine brilliantly" in Chinese.
At the Auto China in April 2024, the Japanese manufacturer Honda presents its new line of BEV's and sub-brand Ye, whose models will be produced and marketed in China from 2024.[1] [2] The first two models from the Ye series are the P7 and S7, the former two to be produced through the Honda's respective joint ventures GAC Honda and Dongfeng Honda, while the third one is the GT.[3] [4]