| Honda Prestige | |
| Trade Name: | Honda Prestige Traders Inc. |
| Location City: | Cainta, Rizal |
| Location Country: | Philippines |
| Key People: | President Ramon B. Manzana[1] |
| Area Served: | Philippines |
| Industry: | Subsidiary |
| Parent: | Motortrade |
Honda Prestige Traders Inc. (HPTI), branded as Honda Prestige, is a Honda-branded subsidiary of Motortrade[2] [3] engaged in motorcycle dealership, sales and repair, and loans services exclusively for Honda motorcycles.
Honda Prestige is a result of the long-term historic partnership between then Philippine distributor, Mariwasa-Honda, (now Honda Philippines) and Motortrade since the latter's inception in 1969.[4] [5] While Motortrade still carries Honda motorcycle units, most Honda-quality and exclusive services are served via Honda Prestige branches with branches nationwide.[6] As with Motortrade, Mindanao stores are operated on behalf of Honda Prestige by Motorjoy Depot Inc.[7]
On December 9, 2017, Honda Prestige and its parent company, Motortrade, once again entered a special agreement with Honda Philippines to host the country's first big bike store at the Honda Prestige branch at EDSA cor. Harvard St., Makati.[8] The branch was promptly renamed as the Honda Flagship Shop Manila in a ceremony attended by Mr. Daiki Mihara, president of Honda Philippines.[9]
In a separate gathering in Shangri-La at the Fort, Manila on the same day, Honda Philippines and Honda Prestige also introduced the pioneer big bikes available for purchase at the new store, namely CB500X, African Twin, X-ADV 750, CBR500R, Rebel 500, and CB650F.[10] [11]