Honda Australia Explained

Honda Australia Pty Ltd
Type:Subsidiary
Industry:Automotive
Founded:1969
Hq Location:Moonee Ponds, Victoria, Australia
Products:Automobiles
Parent:Honda

Honda Australia Pty Ltd, commonly known as Honda Australia, is an Australian wholly owned subsidiary of Honda Motor

The Honda brand arrived in Australia in the mid 1950s, when independent firms imported Honda motorcycles. By the 1960s, motorcycles were joined by Honda vehicles, notably the tiny Honda S600 sports car and Honda N360 and later the Accord and Civic.

In the late 1960s, Honda decided on a national approach to motor vehicle sales. On 4 February 1969, Japanese Manager Hidehiko Shiomi set up Honda Australia. It was the first Honda subsidiary in the world set up primarily to sell cars. By 1987, all of the private distributors of Honda motorcycles and power equipment had relinquished distribution rights and Honda Australia became sole importer of all Honda products.

In 1991, motorcycles and power equipment were relocated to Campbellfield to become Honda MPE, while Honda Motor Vehicles remained at Tullamarine.

In recent years Honda Australia has supported motorsport teams such as Wall Racing in TCR Australia.[1] It also supported Jenson Button in his FWD lap record attempt at Mount Panorama.

Models and manufacturing

Former models and manufacturing

Sales

Launching within Australia in 1969, Honda has been a mainstay within Top 10 selling brands. In the 1990s, Honda established itself as quickly growing brand, and, within the 2000s, Honda Australia excelled itself, reaching 50,000 units between 2006 and 2008, and again in 2018, gaining it a higher position on the top selling brands charts.[2] [3] Throughout its establishment, Civic, and later CR-V and Accord Euro, nameplates have been very popular with Australian buyers, with each selling over 400,000, 125,000 and 60,000 vehicles (respectively) throughout their tenancy.[4] [5]

Awards

Wheels Car Of The Year

Drive Car Of The Year

Australia's Best Cars

NRMA

RACV

RAA

RACQ

Carsales

Wheels and Which Car Annual Quality Ratings

Peoples Car of Australia Award

Australian International Design Award

Motor Performance Car Of The Year

Notes and References

  1. https://web.archive.org/web/20231114165407/https://autoaction.com.au/2023/08/29/wall-racing-expands-with-third-tcr-twin-entry Wall Racing expands with third TCR twin entry
  2. Web site: Winners and Losers of 2006. Drive.com.au. 10 May 2019.
  3. Web site: 2008 new car sales hit million. 10 May 2019.
  4. Web site: First drive: All-new Civic sedan is the real deal!. GoAuto. 10 May 2019.
  5. Web site: Honda axes Accord Euro. GoAuto. 10 May 2019.
  6. Web site: Wheels Car Of The Year. Wheels.
  7. Web site: Drive Best People Mover 2010. November 2010. Drive.
  8. Web site: Drive Best People Mover 2011. November 2011. Drive. 10 May 2018. 26 September 2015. https://web.archive.org/web/20150926125402/http://www.drive.com.au/car-of-the-year/drive-car-of-the-year-2011-best-peoplemover-winner-20111122-1ns7s. dead.
  9. Web site: Drive Best People Mover 2012. November 2012. Drive.
  10. Web site: Honda CR-Z Wins Design Award In Australia. July 2012. Auto Evolution.
  11. Web site: Honda Civic Type R Wins Design Excellence Award - (Australia). May 2008. Pressportal.
  12. Web site: Honda Civic Type R Performance Car Of The Year 2018 Winner. February 2018. whichcar.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Honda Australia".

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