Homer (brand) explained

Homer
Logo Alt:Homer logo
Type:Private
Industry:Jewelry
Founded:2018
Founder:Frank Ocean

Homer is an independent American luxury jewelry and accessories brand founded in 2018 and commercially launched in New York City in August 2021 by Frank Ocean.[1]

The name Homer refers to the Ancient Greek author of the Iliad and the Odyssey.[2]

Products

The launch collection features high-end jewelry, using lab-grown diamonds crafted in the United States and hand-made in Italy, together with silk scarves and other accessories.[3]    

The jewelry is crafted using a combination of recycled sterling silver, 18 carat gold and set with diamonds, often also incorporating colorful, hand-painted enamel. Ocean’s designs are quoted as being inspired by the concepts of “… heritage as fantasy …” and “… childhood obsessions …”[4]

The brand’s catalogue features photography by Frank Ocean and Tyrone Lebon.[5]

Store

Homer has a flagship store in New York’s historic Jewelers’ Exchange on the Bowery.[6] It was designed by Ocean in tandem with New York-based architects ANY.[7]

Collaborations

In 2021, Homer collaborated with Italian luxury brand Prada on a limited, custom collection of branded clothing and accessories, including an anorak, belt bag and backpack, all featuring the brand’s distinctive color scheme.[8]

Notes and References

  1. Web site: 2021-08-06. Frank Ocean Launches Luxury Company Homer. 2021-12-07. Pitchfork. en-US.
  2. News: O’Flaherty. Mark C.. 2021-08-07. World exclusive: What Frank Ocean did next. Financial Times. 2021-12-07.
  3. Shaffer. Claire. 2021-08-06. Frank Ocean Launches New Luxury Company Homer. 2021-12-07. Rolling Stone. en-US.
  4. Web site: 2021-08-06. Frank Ocean Unveils Homer, His New American Luxury Brand. 2021-12-07. Vogue. en-US.
  5. Web site: 2021-08-10. Frank Ocean Opens a Jewelry Store That Embodies His Love of Design. 2021-12-07. Architectural Digest. en-US.
  6. Aderoju. Darlene. 2021-08-06. Frank Ocean Announces Luxury Brand Homer & NYC Jewelry Store. 2021-12-07. Billboard. en-US.
  7. Web site: Rindner. Grant. 2021-08-06. Frank Ocean is launching a luxury fashion brand called Homer. 2021-12-07. i-D. en.
  8. Web site: 2021-08-09. Frank Ocean's Homer x Prada Collab Is Here. 2021-12-07. GQ. en-US.