Holy moly (also spelled holy moley) is an exclamation of surprise that dates from at least 1892.[1] It is a reduplication of 'holy', perhaps as a minced oath, a cleaned-up version of a taboo phrase such as "Holy Moses", or "Holy Mary". There is no evidence connecting the phrase to Moly, a sacred herb of Greek mythology.[2]
It was popularized in the U.S. as an expression often used by Billy Batson, the alter ego of Captain Marvel, a superhero created for Fawcett Publications.