Hololive Production Explained

Native Name:ホロライブプロダクション
Native Name Lang:ja
Hololive Production
Logo Alt:Hololive blue wordmark and play button logo
Industry:Virtual YouTuber agency
Owner:Cover Corporation
Cover Corporation
Logo Alt:Cover Corp wordmark and blue and white play button logo
Native Name:カバー株式会社
Native Name Lang:ja
Type:Kabushiki-gaisha
Isin:JP3218500001
Founder:Motoaki Tanigo
Assets:¥22.713 billion
Assets Year:FY2024/3
Num Employees:509 [1]
Num Employees Year:May 2024
Revenue:¥30.166 billion
Revenue Year:FY2024/3
Operating Income:¥5.536 billion
Income Year:FY2024/3
Net Income:¥4.137 billion[2]
Net Income Year:FY2024/3
Hq Location City:Minato, Tokyo[3]
Hq Location Country:Japan

(stylized in lowercase) is a virtual YouTuber agency owned by Japanese tech entertainment company Cover Corporation. In addition to acting as a multi-channel network, Hololive Production also handles licensing, merchandising, music production and concert organization. As of July 2024, the agency manages 90 VTubers in three target languages (Japanese, Indonesian and English), totaling over 80 million subscribers, including several of the most subscribed VTubers on YouTube and some of the most watched female streamers in the world.

The name "Hololive" was initially used for Cover's 3D stream distribution app, launched in December 2017, and later its female VTuber agency, whose first generation debuted from May to June 2018. In December 2019, Hololive was merged with Cover's male Holostars agency and INoNaKa music label under the unified "Hololive Production" brand.

History

2016–19: Beginnings and growth

was founded on 13 June 2016 by an entrepreneur who had developed video game characters in collaboration with Sanrio at the content company Imagineer and founded various startup companies.[4] [5] Cover at first focused on augmented (AR) and virtual reality (VR) software,[4] and received funding from incubator firms Tokyo VR Startups[6] and Recruit.[7]

At the end of March 2017, the company showcased a tech demo for a program enabling real-time avatar motion capture and interactive, two-way live streaming. According to Tanigo, the idea for a "virtual idol" agency was inspired by other virtual characters, such as Hatsune Miku. Kizuna AI, who began the virtual YouTuber trend in 2016, was another likely inspiration.[8]

Cover debuted, the first VTuber using the company's avatar capture software, on 7 September 2017.[9] On 21 December, the company released hololive, a smartphone app for iOS and Android enabling users to view virtual character live streams using AR camera technology.[10] On 5 April 2018, Cover removed the application's AR features and changed it into a tool for mapping a user's facial movements onto animated avatars in real-time.[11] This update enabled at-home auditions using the iPhone X.[12] The first generation of Hololive VTubers debuted from May to June 2018, and a second generation followed in August and September. Hololive Gamers, a group specializing in let's plays, debuted in December 2018 and April 2019.

On 8 January 2019, Hololive announced that it had signed a contract with the Chinese video platform Bilibili, under which it would open 15 channels on the platform and simultaneously stream there and on YouTube. It would also begin collaborating with Chinese-speaking volunteers to translate Hololive videos, and start releasing original content for the Chinese market.[13] On 17 May, Cover opened permanent talent auditions in China and Japan.[14]

On 19 May, Cover formed an in-house music label, INoNaKa (INNK) Music, from AZKi and former independent VTuber Hoshimachi Suisei.[15] The 1st generation of Holostars, a new all-male VTuber agency,[16] began debuting in June 2019, followed by more in September and October of the same year. A 2nd generation of Holostars talents debuted in December 2019,[17] and a 3rd generation would later debut in May 2020.[18] A 3rd generation of Hololive, "Hololive Fantasy", debuted from July to August 2019. A first generation of Hololive China, a Chinese-speaking branch active on Bilibili, debuted from September 2019 to January 2020. A second generation of Hololive China later debuted in April 2020.[19]

On 2 December 2019, Cover consolidated its Hololive, INNK Music, and Holostars agencies under a unified brand named Hololive Production; the three entities continued to operate under their respective management teams.[20] On the same day, Hoshimachi Suisei transferred to Hololive from INNK, leaving AZKi as the label's only member.[21] A fourth generation of the original Hololive branch debuted late December 2019 and early January 2020.[22] The generation included VTuber Kiryu Coco who would later become the most superchatted channel on YouTube until her graduation from Hololive.

2020–present: Expansion

On 24 January 2020, Cover held "hololive 1st fes. Nonstop Story", a concert at the Toyosu Pit in Kōtō, Tokyo, with AZKi and all 22 pre–4th generation Hololive members.[23] "Nonstop Story" was attended by 3000 people on site with "tens of thousands" more tuning in via livestream. On 21 and 22 December 2020, Cover held "hololive 2nd fes. Beyond the Stage", a two-day pay-per-view livestream follow-up to "Nonstop Story", featuring the same cast as well as the 4th generation members as an opening act, as a collaboration with the Japanese entertainment company Bushiroad (as their official partner).[24] At the concert's end, Cover announced Hololive's first original-only concert, titled "Hololive Idol Project 1st Live 'Bloom,'", which was held on 17 February 2021 at Tokyo Garden Theatre (in-person viewing was later cancelled).[25] [26]

At the end of the concert, Cover announced a multimedia project entitled Hololive Alternative, releasing a promotional video.[27] On 8 August 2021, Hololive announced its horror project titled "Hololive ERROR" with a live-action teaser featuring Tokino Sora.[28] The project was revealed to be a horror game featuring Hololive members playing as in-game NPCs.[29] A demo was released for free on 7 January 2022 in Japanese[30] while the full version of the game was released on 16 September on Steam with both Japanese and English subtitles.[31]

A new branch of Hololive composed of Indonesian-speaking VTubers, named Hololive Indonesia, debuted its first generation in April 2020;[32] a second generation of the branch later debuted in December 2020;[33] A third generation of the branch debuted in March 2022.[34] A fifth generation of the main Hololive branch debuted in August 2020.[35] A new English-language Hololive branch, Hololive English, debuted in September 2020.[36] IRyS, an English-language "VSinger", debuted as part of "Project: Hope" on 11 July 2021.[37] [38] Hololive Council, a second generation of English-language Vtubers, debuted on 22 August 2021.[39] [40] The sixth generation of the main Hololive branch debuted in late November 2021.[41]

On 29 December 2021, Cover announced the transfer of AZKi from INNK into the main Hololive branch. As part of the transfer process, INNK would be dissolved and its founder Tsuranimizu would step down from the position of AZKi's manager. The process was completed in April 2022.[42]

On 24 February 2022, Cover Corporation announced the termination of their contract with Hololive Generation 3's Uruha Rushia, citing violations of her contract that "caused the company to take reputational damage".[43] At the moment of her termination, Uruha Rushia was the highest superchat earner on YouTube and within Hololive Production, the second to hold these titles after Kiryu Coco, who retired in 2021.[44]

In June 2022, Hololive GAMERS member Inugami Korone became the official brand ambassador for the Sonic the Hedgehog franchise in Japan. She would later appear in the Sonic the Hedgehog 2 film as the voice actress for one of the characters in the Japanese dub, and Korone-themed downloadable content would be released for the game Sonic Frontiers.[45] [46]

On 12 July 2022, Cover announced that Hololive English member Tsukumo Sana would graduate at the end of the month, citing health reasons.[47]

On 18 July 2022, Cover revealed their first English-speaking male group, Holostars English Tempus, who were set to debut at the end of the same week.[48]

On 27 March 2023, Cover underwent an IPO and began trading on the Tokyo Stock Exchange.[49]

In July 2023, Hololive Production announced a joint imprint label, Holo-n, with Universal Music Japan sublabel EMI Records.[50]

On 15 November 2023, Cover announced an amendment of their community works guideline which allow the monetization of fanworks on video sharing platform such as YouTube. They also introduced a new set of guidelines specifically for fans games as well as unveiling their own publishing label for fangames name "holo indie".[51] The announcement came in the wake of several popular Hololive fangames releasing on Steam throughout 2023 such as HoloCure and Idol Showdown.[52] [53] The brand is part of Cover's then newly established CCMC Corp. (Creator Community Company) subsidiary which focuses on licensing their Hololive IP for game developers.[54]

On 12 March 2024, Cover revealed that they would be establishing a U.S.-based subsidiary to facilitate localized event planning and sales. Cover USA opened its office in Los Angeles in July 2024.[55] [56]

In July 2024, Hololive conducted its first collaboration with a U.S. professional sports team, sponsoring a theme night at a Los Angeles Dodgers Major League Baseball game on July 5, including special merchandise and appearances by talent such as Gawr Gura; the Los Angeles Times noted that this promotion (which also coincided with Anime Expo at the Los Angeles Convention Center) served a dual purpose of helping Hololive expand its audience, while also helping to promote the team to its Japanese fanbase amid their signing of Shohei Ohtani.[57]

Taiwan controversy and suspensions

In September 2020, Kiryu Coco and Akai Haato each mentioned Taiwan on-stream while discussing YouTube channel analytics, which then listed Taiwan as a country in the Japanese interface.[58] [59] [60] Their comments sparked outrage among viewers in mainland China, and were followed by a statement from Cover in Japanese, English, and Chinese on 27 September.[61] In it, the company faulted the talents for "making statements insensitive to certain nationalities" and for "divulging confidential YouTube channel analytics information". Each received a three-week suspension from all activities.

In a separate Chinese-only statement posted earlier on Bilibili, Cover had stated that Coco and Haato's comments did not reflect its policy on China, and reaffirmed its support for the One-China policy and its commitment to doing business in the country.[62] [63] Three days later, the company released another statement addressing the discrepancies between the messages, stating that the Bilibili statement was released "due to the desire to adapt it to the needs of the audience".[64] Cover apologized for confusion it had caused, and announced changes in its procedure for releasing regional statements and the formation of a committee to prevent similar incidents.[65] On 19 October, both resumed their streaming activities as scheduled.[66] [67]

After a "rush of harassment, reports, and apparent boycotting on Bilibili", all six members of Hololive China retired on different dates in late 2020.[68]

Business

Along with its major competitor Nijisanji, a VTuber agency owned by Anycolor, Inc., Hololive Production dominates the corporate VTuber market as of 2022. By "harness[ing] the entertainment value of both streaming and J-pop idol groups", Cover operates at a scale not possible for independent VTubers, and has used its funding to create merchandise, produce music, and host live 3D events. As of 2021, Cover has held three major funding rounds:[69]

Most Hololive streamers work full-time, while others stream as a side job. According to data collection site Playboard, the all-time top Super Chat earners in history are channels run by Hololive talents: Uruha Rushia, Kiryu Coco, Usada Pekora and Houshou Marine. Other talents featured in the all-time top 10 include Minato Aqua, Amane Kanata and Yukihana Lamy.[70]

By September 2020, Hololive channels had more than 10 million combined subscribers on YouTube, and 10 million additional combined subscribers on Chinese platform Bilibili., the agency has accumulated over 50 million subscribers across its 80+ channels on YouTube.[71] On 22 October 2021, English VTuber Gawr Gura became the first Hololive member to reach 1 million YouTube subscribers;[72] on 17 January 2021, she became the first Hololive member to reach 2 million subscribers on the platform and the second VTuber to do so, after Kizuna AI.[73] Gawr Gura became the first VTuber to reach 3 million subscribers on YouTube on 4 July 2021, having surpassed Kizuna AI at 2.97 million on 30 June.[74]

According to data analysis firm Stream Charts, Usada Pekora is one of the most popular female streamers globally by watch hours including in 2023 where she was number one. Alongside her, Hakui Koyori, Sakura Miko and Oozora Subaru was also among the top 10 for that year ranking.[75]

According to Tanigo, Hololive's primary audience are mostly males in their mid-teens to mid-thirties, with Japanese fans being mostly those who are interested in video games while overseas viewers are more likely to be anime fans specifically. Hololive's overseas audiences are primarily from North America and Asia, especially southeast Asia.[76]

CEO Motoaki Tanigo was selected as one of the Japan's Top 20 Entrepreneurs by Forbes Japan in its January 2022 issue.

Studio

Cover Corp invested 2.7 billion yen for a new motion capture studio. The studio is equipped with state of the art motion capture and recording equipment. The recording equipment are capable of producing music industry standard audio capture.[77] With a space equivalent to ten tennis courts,[78] the studio is one of the largest of its kind in Japan.

Talents

Below are all active and former talents of Hololive.[79] The agency also includes the VTuber who does not have her own personal channel but acts as part of Hololive's "staff" instead, participating in streams on the company's official channel.

BranchPrimary language
Hololive, Hololive DEV_IS, and HolostarsJapanese
Hololive English and Holostars EnglishEnglish
Hololive IndonesiaIndonesian

Hololive

Hololive (Japan)

Generation 0

Generation 1

Generation 2

Hololive GAMERS

Generation 3 (Hololive Fantasy)

Generation 4 (holoForce)

Generation 5 (NePoLaBo)

Generation 6 (Secret Society holoX)

Hololive DEV_IS

ReGLOSS

Hololive Indonesia

Generation 1 (AREA 15)

Generation 2 (holoro)

Generation 3 (holoh3ro)

Hololive English

Myth

Promise

Advent

Justice

Holostars

Holostars (Japan)

Generation 1

Generation 2 (SunTempo)

Generation 3 (MaFia)

UPROAR!!

Holostars English

TEMPUS Headquarters

TEMPUS Vanguard

ARMIS

Former talents

Hololive

Hololive English

Hololive China

Holostars

Holostars English

Staff

Media and events

Selected discography

Hololive

All group releases to date have been performed by "hololive IDOL PROJECT", a group that consists of different talents for each release.

Others

Holostars

Awards and nominations

YearCeremonyCategoryNomineeResult
2023The Vtuber AwardsBest Music VTuberMori Calliope[89]
Hoshimachi Suisei
Best Art VTuber Ninomae Ina'nis
Best FPS VTuberShishiro Botan
Best Minecraft VTuberCeres Fauna
Kaela Kovalskia
Best Roleplay/ASMR VTuberCeres Fauna
Best Just Chatting/Zatsu VTuberTakanashi Kiara
Most Chaotic VTuberKobo Kanaeru
League of Their OwnFUWAMOCO
Houshou Marine
Best VTuber Orghololive Production
Most Dedicated FanbaseChumbuds
Best Concert EventConnect the World
Best Streamed EventHololive Sports Festival
Stream Game of the YearHoloCure – Save the Fans!
Gamer of the YearKoseki Bijou
VTuber of the YearUsada Pekora

Notes and References

  1. Web site: 2024-05-13 . Financial Results for FY2024/3 . 2024-05-13 . Cover Corp..
  2. Web site: 2023-03-27 . Highlights IR . 2024-05-13 . Cover Corp..
  3. Web site: Cover Corp. . 2023-06-16 . カバー株式会社、新社屋公開｜カバー株式会社 公式note . Cover Co., Ltd. opens its new office building . 2023-11-12 . Cover Corp Official Note . ja.
  4. Tanigo . Motoaki . Dennis Banda . 2 September 2020 . Meet Cover Corp CEO Motoaki "Yagoo" Tanigo, The Man Behind Hololive's Virtual YouTubers . 7 September 2020 . Anime News Network.
  5. Tanigō. Motoaki. Wakayama. Yasuchika. ja:「ホロライブ」のビジョンとこれから――Tokyo XR Startups出身起業家インタビュー. 'Hololive' no bijon to korekara — Tokyo XR Startups shusshin kigyōka intabyū. A look at Hololive and the future — an interview with a Tokyo XR startup entrepreneur . MoguLive . 23 August 2019 . 20 September 2020 . ja.
  6. News: Hirota . Minoru . 19 May 2017. 'Dare de mo bishōjo' no mirai ni mata ippo VR de enjite, sumaho de etsuran, o sawari mo!? na demo ga wadai. ja:「誰でも美少女」の未来にまた一歩 VRで演じて、スマホで閲覧、おさわりも!? なデモが話題 . ja . One step closer to the future where anyone can be a beautiful girl. Performing in VR and watching – even touching?! – on a smartphone. . PANORA . 20 September 2020.
  7. News: Ikeda . Masuru . 9 April 2017 . Japan's Recruit holds Tech Lab Paak Demo Day, teams from 7th batch present results . The Bridge . 28 November 2020.
  8. Web site: Colp . Tyler . Deyo . Nico . 22 December 2020 . The Vtuber Industry: Corporatization, Labor, and Kawaii . 1 June 2021 . Vice . . en.
  9. News: Tamago. Mago. Sono hōyō-ryoku, masani "seibo" Joshikōsei bācharu YouTuber 'Tokino Sora' kurō to doryoku no kiseki. ja:その包容力、まさに"聖母" 女子高生バーチャルYouTuber「ときのそら」 苦労と努力の軌跡 . With her patience and kindness, she must be a saint! High schooler Virtual YouTuber Tokino Sora's story of hard work and dedication. . MoguLive . 1 April 2018 . 5 August 2020 . ja.
  10. Web site: ja:キャラクターに会えるライブ視聴アプリ「hololive（ホロライブ）」提供開始のお知らせ . https://cover-corp.com/2017/12/21/hololive/ . Announcing the launch of "Hololive", an application for live streaming where you can meet the characters . Cover . 2 October 2020 . ja . 21 December 2017 . 6 October 2020 . https://web.archive.org/web/20201006182938/https://cover-corp.com/2017/12/21/hololive/ . dead .
  11. News: Takahashi . Yūji . 5 April 2018 . ja:スマホアプリ「ホロライブ」がVTuber配信アプリに進化 専属VTuberのオーディションも. Sumaho apuri 'Hororaibu' ga VTuber haishin apuri ni shinka senzoku VTuber no ōdishon mo. ja . Hololive's smartphone app evolves into a VTuber creation tool . PANORA . 21 September 2020.
  12. Cover . ja:バーチャルYouTuberになれるスマホアプリ「ホロライブ」がオーディション開催！ . https://prtimes.jp/main/html/rd/p/000000005.000030268.html . Audition for Hololive and become a VTuber with just a smartphone! . PR Times . 2 May 2018 . 22 September 2020 . ja.
  13. News: Takahashi . Yūji . 8 January 2019 . ja:ホロライブが中国動画サイト「bilibili」と正式契約. Hororaibu ga Chūgoku dōga saito 'bilibili' to seishiki keiyaku. ja . Hololive signs a formal contract with bilibili . PANORA . 21 September 2020.
  14. Cover . ja:カバー株式会社、日本と中国で「ホロライブ」VTuberオーディションを常設にて実施のお知らせ . Cover Corporation will have permanent auditions in China and Japan . https://prtimes.jp/main/html/rd/p/000000061.000030268.html . 17 May 2020 . PR Times . 18 September 2020 . ja.
  15. News: ja:VTuber事務所"ホロライブ"に星街すいせい＆AZKiが加入、音楽レーベル始動も発表. VTuber jimusho "Hororaibu" ni Hoshimachi Suisei & AZKi ga kanyū, ongaku rēberu shidō mo happyō. Hoshimachi Suisei and AZKi have joined the VTuber agency "Hololive" and announced a new music label . . 19 May 2019 . ja . 5 August 2020.
  16. Cover . ja:カバー株式会社、男性VTuber事務所「ホロスターズ」設立のお知らせ . https://prtimes.jp/main/html/rd/p/000000072.000030268.html . PR Times . 27 May 2019 . 14 September 2020 . ja.
  17. News: 4 December 2019 . ja:男性VTuberグループ「ホロスターズ」 2期生3名が新たにデビュー. Dansei VTuber gurūpu 'Horosutāzu' 2-kisei 3-mei ga arata ni debyū. ja . 3 new male VTubers, Holostars 2nd gen, to debut . MoguLive . 26 October 2020.
  18. Cover . ja:ホロライブプロダクションから「TriNero（トライネロ）」デビュー決定のお知らせ . https://prtimes.jp/main/html/rd/p/000000254.000030268.html . PR Times . 27 April 2020 . 18 October 2020 . ja.
  19. Cover . ja:ホロライブ中国2期生「Doris」「Artia」「Rosalyn」デビュー決定のお知らせ . https://prtimes.jp/main/html/rd/p/000000232.000030268.html . Debut dates for Hololive China's 2nd generation . PR Times . 6 March 2020 . 18 October 2020 . ja.
  20. News: ja:カバー、ホロライブ・ホロスターズ・イノナカミュージックの総称を「ホロライブプロダクション」に統一. Kabā, Hororaibu Horosutāzu Inonakamyūjikku no sōshō o 'Hororaibu Purodakushon' ni tōitsu. Cover merges 'Hololive', 'Holostars' and 'Inonaka Music' into 'Hololive Production' . PANORA . 2 December 2019 . 3 October 2020 . ja.
  21. News: 29 November 2019 . ja:ホロライブ所属VTuber「星街すいせい」新Live2Dモデルお披露目放送と転籍のお知らせ｜カバー株式会社のプレスリリース . ja . Announcing a new Live2D model for Hoshimachi Suisei and her transfer to Hololive . Cover . PR Times . https://prtimes.jp/main/html/rd/p/000000176.000030268.html . 5 August 2020.
  22. News: Cover . ja:ホロライブ4期生「天音かなた」「角巻わため」「桐生ココ」「常闇トワ」「姫森ルーナ」デビュー決定のお知らせ . https://panora.tokyo/archives/3933 . Announcing the debuts of Hololive's 4th generation . PANORA . 25 December 2019 . 28 October 2020 . ja.
  23. News: 27 December 2019 . ja:23名がアイドル衣装に 1/24豊洲PIT・hololive 1st fes.、メインビジュアル解禁 . ja . PANORA . https://www.panora.tokyo/archives/3994 . 10 September 2020.
  24. Cover . VTuber事務所「ホロライブ」全体ライブ「hololive 2nd fes. Beyond the Stage Supported By Bushiroad」開催決定！ . Announcing hololive 2nd fes. Beyond the Stage! . PR Times . 23 October 2020 . 23 October 2020 . ja.
  25. Web site: ja:VTuber事務所「ホロライブ」、『もっとみんなでアイドルがしたい』タレント22名による音楽ライブ「hololive IDOL PROJECT 1st Live.『Bloom,』」開催決定！. https://prtimes.jp/main/html/rd/p/000000333.000030268.html. 23 December 2020. Cover. PR Times . 22 December 2020 .
  26. Web site: 8 January 2021 . hololive IDOL PROJECT 1st Live.『Bloom,』news . 8 January 2021 . bloom.hololive.tv.
  27. Web site: Mateo . Alex . Virtual YouTuber Agency hololive Announces 'hololive Alternative' Project with Animated Promo Video . . 1 June 2021 . en . 17 February 2021.
  28. Web site: hololive Announces "hololiveERROR" Horror Project. 2021-08-19. Anime News Network. en.
  29. Web site: ja:ホロライブのホラー企画『hololive ERROR』始まる…360度パノラマ動画 第1弾が公開！ : オタク.com －オタコム－. http://otakomu.jp/archives/27174429.html. 2021-08-15. 2021-08-19. otakomu.jp.
  30. Web site: Stenbuck. Kite. 2022-01-07. Hololive Error Horror Game Is a Free Download. 2022-01-16. Siliconera. en-US.
  31. Web site: LIU . STEPHANIE . 2022-08-26 . Hololive Error Appears in Steam Store . 2022-12-21 . Siliconera . en-US.
  32. Cover . ja:VTuberグループ「ホロライブインドネシア」、「Risu」「Moona」「Iofi」デビュー決定！ . https://prtimes.jp/main/html/rd/p/000000245.000030268.html . Debut dates for Hololive Indonesia's Risu, Moona, and Iofi . PR Times . 6 April 2020 . 14 September 2020 . ja.
  33. 1 December 2021 . Japanese . ja:ホロライブインドネシア2期生「Kureiji Ollie」「Anya Melfissa」「Pavolia Reine」デビュー決定のお知らせ . Hololive Indonesia 2nd Generation Kureiji Ollie, Anya Melfissa, and Pavolia Reine to make their debut . . https://prtimes.jp/main/html/rd/p/000000319.000030268.html . https://web.archive.org/web/20201201030214/https://prtimes.jp/main/html/rd/p/000000319.000030268.html . 1 December 2020 . live.
  34. News: Cambosa . Teddy . Hololive Indonesia Announces Debut of 3rd Generation Lineup . 3 May 2022 . Anime Corner . 24 March 2022.
  35. News: Morrissy. Kim. 15 August 2020. Virtual YouTuber Agency hololive Debuts 5th Generation Talent. Anime News Network. 5 October 2020.
  36. Web site: Morrissy . Kim . Cover Corp Announces hololive English Virtual YouTuber Group . Anime News Network . 1 June 2021 . en . 9 September 2020.
  37. Web site: Komatsu. Mikikazu. 30 November 2020. Hololive Production Holds Open Audition for English-speaking Virtual YouTuber/Singer. 2021-08-19. Crunchyroll. en-us.
  38. Web site: Morrissy. Kim. 9 July 2021. hololive English Announces VSinger IRyS. 2021-07-09. Anime News Network. en.
  39. Web site: Morrissy. Kim. 16 February 2021. Virtual YouTuber Agency hololive Announces 2nd Round of Auditions for hololive English. 2021-08-19. Anime News Network. en.
  40. Web site: Morrissy. Kim. 17 August 2021. hololive English Announces Next Generation Talent. 2021-08-19. Anime News Network. en.
  41. Web site: Choo Sum Lee. 29 November 2021. hololive Debuts 6th Generation Talent "Secret Society holoX". 2021-12-03. Anime News Network. en.
  42. Web site: Morita . Masaki . 29 December 2021 . ja:AZKi、ホロライブ所属へ イノナカミュージック終了を主宰ツラニミズが発表. AZKi, Hororaibu shozoku e Inonaka Myūjikku shūryō o shusai Tsuranimizu ga happyō. 2022-05-09 . KAI-YOU.net POP is Here . . ja.
  43. Web site: 24 February 2022 . Notice regarding Termination of Our Contract with "Uruha Rushia" . dead . 2021-12-03 . Cover Corporation . en . 24 February 2022 . https://web.archive.org/web/20220224061228/https://cover-corp.com/news/detail/20220224b/ .
  44. Web site: Morrissy. Kim. 24 February 2022. Cover Corp. Announces Termination of VTuber Uruha Rushia's Contract. 2022-02-24. Anime News Network. en.
  45. News: Harding . Daryl . VTuber Doggo Inugami Korone Goes Fast As Sonic the Hedgehog's Newest Ambassador . 2022-12-21 . Crunchyroll . en-us.
  46. News: 25 August 2022 . Japanese Sonic Frontiers players receive special V-Tuber DLC costumes . Eurogamer.net . August 26, 2022 . October 17, 2022 . https://web.archive.org/web/20221017121413/https://www.eurogamer.net/japanese-sonic-frontiers-players-receive-special-v-tuber-dlc-costumes . live .
  47. Web site: Morrissy . Kim . 13 July 2022 . hololive EN Virtual YouTuber Tsukumo Sana Graduates On July 31 . 18 July 2022 . Anime News Network.
  48. News: Morrissy . Kim . 20 July 2022 . hololive's 1st English-speaking Male VTuber Group Debuts On July 22–23 . . 23 July 2022.
  49. Web site: 2023-03-27 . Cover Corporation has completed an IPO in the amount of ¥9.32055 billion . 2023-04-01 . MarketScreener . en.
  50. Web site: 2023-07-08 . ユニバーサル ミュージックとホロライブプロダクションが共同レーベル「holo-n」設立 . Universal Music and Hololive Production Establish Joint Label "Holo-n" . 2023-07-13 . BARKS . ja.
  51. Web site: 2023-11-15 . 【ホロライブ】カバーが二次創作ゲームブランド"holo Indie"を立ち上げ。第1弾タイトルとして『ホロパレード』を12月1日にリリース ゲーム・エンタメ最新情報のファミ通.com . (hololive) Cover launches a derivative game brand "holo indie". The first title, "Holo Parade," will be released on December 1st. . 2023-11-15 . Famitsu.com . . ja.
  52. Web site: Wood . Austin . 2023-09-01 . In 2 weeks this free roguelike has cracked Steam's top 50 all-time best-rated games, but the dev refuses to make any money off it . 2023-11-15 . gamesradar . en.
  53. News: Chalk . Andy . 2023-05-09 . Make famous VTubers fight in this surprise Steam hit . en . . 2023-11-15.
  54. Web site: Nwaenie . Chike . 2024-05-24 . hololive's Sakura Miko Stars in One of Two Brand-New Indie Games . 2024-05-26 . Anime Corner . en-us.
  55. Web site: Hazra . Adriana . 2024-03-21 . hololive's Cover Corp. Establishes 1st Overseas Subsidiary Cover USA (Updated) . 2024-03-21 . Anime News Network . en.
  56. Web site: Motoaki . Tanigo . 2024-07-10 . Motoaki Tanigo on Linkedin . 2024-07-17 . www.linkedin.com . en . This trip to LA was packed with events, including Anime Expo, a collaboration with Tsujita, and a collaborative game with Dodgers! We opened our LA office this week, so we hope to continue to create events and collaborations that our US fans can enjoy! We'll also do our best in other regions..
  57. Web site: Shaikin . Bill . 2024-07-04 . Column: How Gawr Gura and VTubers could help Dodgers further tap into Japanese fan base . 2024-07-08 . Los Angeles Times . en-US.
  58. News: Morrissy . Kim . 28 September 2020 . hololive Virtual YouTubers Akai Haato, Kiryu Coco Suspended For 3 Weeks Due to 'Inappropriate Remarks' . . 29 September 2020.
  59. Web site: 2 October 2020 . Even Japanese anime celebrities can't escape China's campaign over Taiwan . 7 October 2020 . Quartz.
  60. News: St. Michel . Patrick . 10 October 2020 . Virtual YouTubers get caught in the middle of a diplomatic spat . . 29 October 2020. subscription.
  61. Web site: 27 September 2020 . Regarding issues caused by on-stream statements by our talents . 28 September 2020 . Cover . 28 September 2020 . https://web.archive.org/web/20200928025326/https://cover-corp.com/2020/09/27/200927-1/ . dead .
  62. Web site: 27 September 2020 . zh:关于近日在敝公司旗下艺人的直播中出现错误内容一事的声明. Guānyú jìnrì zài bì gōngsī qíxià yìrén de zhíbò zhòng chūxiàn cuòwù nèiróng yīshì de shēngmíng. Regarding issues caused by erroneous on-stream content by our talents . 28 September 2020 . bilibili . Cover . zh.
  63. Web site: 28 September 2020 . 'Hitotsu no Chūgoku gensoku o shiji' VTuber shozoku jimusho no seimei, Nitchū de hihan ga yoserareru. Taiwan meguru 'fumi-e' wa kako ni mo.... ja:「一つの中国原則を支持」VTuber所属事務所の声明、日中で批判が寄せられる。台湾めぐる「踏み絵」は過去にも... . Takahashi . Fumiya . 7 October 2020 . . ja.
  64. Web site: Morrissy . Kim . 30 September 2020 . Cover Corp Addresses Discrepancy in Chinese Statement Regarding Virtual YouTubers Akai Haato, Kiryu Coco . 4 October 2020 . Anime News Network.
  65. Web site: 30 September 2020. Explanation of the Events Leading to Our Public Statement on September 27th, and Our Company's Plans Going Forward. 30 September 2020. Cover. 30 September 2020. https://web.archive.org/web/20200930070945/https://cover-corp.com/2020/09/30/093002/. dead.
  66. News: Morita . Masateru . 19 October 2020 . ja:桐生ココと赤井はあと活動再開 3週間の活動自粛を経て. Kiryū Koko to Akai Haato katsudō saikai 3-shūkan no katsudō jishuku o hete. ja . Kiryu Coco and Akai Haato have returned to streaming . KAI-YOU . 25 October 2020.
  67. News: Madjar . Kayleigh . 1 October 2020 . Japanese YouTubers suspended over Taiwan talk . . 25 October 2020.
  68. Web site: Loveridge . Lynzee . 13 November 2020 . Virtual YouTuber Agency hololive Announces 'Graduation' of China Talent . 15 November 2020 . . en.
  69. News: 7 May 2020 . Japan virtual YouTuber management agency raises $6.6 million to expand globally . The Bridge . 31 January 2021.
  70. News: Morrissy . Kim . 23 August 2020 . Playboard: World's Biggest Superchat Earner is Virtual YouTuber Kiryu Coco . . 24 August 2020.
  71. Web site: Nakazawa. Hiroko. 2021-11-25. ja:世界中にファン5000万人。VTuber「ホロライブ」が急成長する理由. Sekaijū ni fan 5000 man-ri. VTuber 'Hororaibu' ga kyū seichō suru riyū. 2021-11-26. Forbes JAPAN（フォーブス ジャパン）. ja.
  72. Web site: Thomas . Miles . 22 October 2020 . VTuber Gawr Gura Hits Milestone of 1 Million Subscribers on YouTube . 7 December 2020 . . en-us.
  73. Web site: Harding . Daryl . 17 January 2021 . VTuber Gawr Gura Swims Past 2 Million Subscribers on YouTube . 18 January 2021 . . en-us.
  74. Web site: Harding . Daryl . Gawr Gura Swims Past Kizuna AI to Be the Most Subscribed VTuber Ever . Crunchyroll . 2021-07-01.
  75. Web site: Murko . Dmytro . December 2023 . Most Popular Female Streamers in 2023 . 2024-01-04 . Stream Charts.
  76. Tanigo . Motoaki . Katsuhiro Harada. Hororaibu ga yumemiru, metabāsu to no shiawase na kankei to wa — Futeiki rensai 'Harada ga Kiru', dai 9-kai wa Kabā CEO Tanigō Motoaki-shi ga VTuber no mirai o kataru. ja. ja:ホロライブが夢見る，メタバースとの幸せな関係とは――不定期連載「原田が斬る」，第9回はカバーCEO・谷郷元昭氏がVTuberの未来を語る . 2022-06-24.
  77. 【ホロライブ】カバーの新スタジオに突撃。部屋ひとつだけで950万円のカメラ×100台の総額約10億円。メンバーたちの壁画（サイン）の全貌をお届け . 13 October 2023 . Famitsu . 21 June 2023 . ja.
  78. News: 「ホロライブ」の映像はここから生まれる！ 27億円をかけたカバーの新スタジオはどこがすごいのか . 13 October 2023 . 4Gamer.net . 21 June 2023 . ja.
  79. Web site: 28 December 2021 . ja:所属タレント - ホロライブプロダクション公式サイト - VTuber事務所 . https://www.hololive.tv/member . 14 February 2022 . hololive.tv . ja.
  80. Previously named 森美声 in Japanese with the same pronunciation. Officially renamed on 1 September 2021 per Web site: 弊社「ホロライブEnglish」所属タレント「森美声（もり・かりおぺ）」芸名変更のお知らせ. 2021-10-07. hololive.hololivepro.com. ja.
  81. Web site: https://www.oricon.co.jp/prof/755192/rank/ . ja:hololive IDOL PROJECTの売上ランキング . Hololive Idol Project sales ranking . . ja . 29 April 2021.
  82. Cover . 22 October 2020 . ja:VTuberグループ「ホロライブ」、ハロウィンをテーマにした公式曲「今宵はHalloween Night!」を本日発表！ . VTuber group "Hololive" releases their official Halloween-themed song "Halloween Night, Tonight!" today! . https://prtimes.jp/main/html/rd/p/000000309.000030268.html . ja . PR Times . 30 October 2020.
  83. News: Loo . Egan . 13 June 2021 . Hololive Idols Aqua, Subaru, Nene Sing The Great Jahy Will Not Be Defeated! Anime's Ending . . https://web.archive.org/web/20210613150526/https://www.animenewsnetwork.com/news/2021-06-13/hololive-idols-aqua-subaru-nene-sing-the-great-jahy-will-not-be-defeated-anime-ending/.173899 . 13 June 2021 . live.
  84. Web site: つまりはいつもくじけない！ NEGI☆U ORICON NEWS . . https://web.archive.org/web/20211008135324/https://www.oricon.co.jp/prof/789380/products/1401867/1/ . 8 October 2021 . live.
  85. Cover . 12 March 2022 . ja:女性VTuberグループ「ホロライブ」、新全体曲『Prism Melody』のデジタルリリースが決定！. Female VTuber group "Hololive", new song "Prism Melody" will be released digitally! . 女性VTuberグループ「ホロライブ」、新全体曲『Prism Melody』のデジタルリリースが決定！. ja . PR Times . 12 March 2022.
  86. Cover. 2023-01-27. ja:VTuber事務所「ホロライブプロダクション」《hololive 4th fes. 》新アイドル衣装をまとったキービジュアルを解禁！《hololive Super Expo 2023》会場の新情報も！. VTuber office "Holo Live Production" "hololive 4th fes." Key visuals wearing new idol costumes have been lifted! 《hololive Super Expo 2023》 New information on the venue!. https://prtimes.jp/main/html/rd/p/000000885.000030268.html . ja. PR Times . 2023-07-03.
  87. Cover . 2023-07-01. ja:女性VTuberグループ「ホロライブ」、『ホロライブ・サマー2023』開催決定！. Female VTuber group "Holo Live", "Holo Live Summer 2023" will be held!. https://prtimes.jp/main/html/rd/p/000000963.000030268.html . ja . PR Times . 2023-07-03.
  88. Cover . 2024-03-04. ja:女性VTuberグループ「ホロライブ」、新全体曲『Capture the Moment』が3/7(木)よりデジタル配信リリース！. Female VTuber group "Hololive", new full-length song "Capture the Moment" will be released digitally from 3/7 (Thursday)!. https://prtimes.jp/main/html/rd/p/000001025.000030268.html . ja . PR Times . 2024-03-08.
  89. Web site: The Vtuber Awards - Winners. December 20, 2023.

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