Holland Herald Explained

Frequency:Monthly
Category:Inflight magazine
Publisher:Hearst Communications
Firstdate:21 January 1966
Country:The Netherlands
Based:Amsterdam
Language:English
Website:Holland Herald
Issn:0018-3563
Oclc:905455594

Holland Herald is the inflight magazine of the Dutch airline KLM. Launched in 1966 it is the oldest inflight magazine.[1] [2]

History and profile

Holland Herald was first published on 21 January 1966.[3] [4] In the first year the magazine was published bimonthly and black and white.[1] [3] Next year its frequency was switched to monthly.[3] [4] The magazine is published in English.[4]

Holland Herald was formerly published by the Ink Publishing.[5] The company began to publish it in 2009.[6] The Netherland branch of the Hearst company, Hearst Netherlands, is the publisher of the magazine.[1] [7] [8]

CNN named Holland Herald as the tenth best inflight magazine worldwide in 2012.[9] [10] The content of the magazine includes articles concerning the contemporary Dutch culture, commerce, and politics. The first 3D advertisement was published in the magazine which featured a beer brand, Heineken.[11]

Holland Herald was redesigned in April 2022.[8] The Content Marketing Grand Prix awarded the magazine in the categories of the magazine and content design in October 2022.[8]

Notes and References

  1. News: André Orban. Holland Herald, KLM's Inflight Magazine, Celebrates Golden Jubilee. Aviation24.be. 12 July 2016. 3 February 2016.
  2. News: Win-Win In In-Flight Magazines. 12 July 2016. Maxposure. 7 September 2015. https://web.archive.org/web/20160806152725/https://maxposure.in/blog/win-win-in-in-flight-magazines/. dead. 6 August 2016.
  3. News: Frido Ogier. Holland Herald Turns 50. 12 July 2016. KLM. 1 February 2016.
  4. News: Holland Herald. 12 July 2016. dead. Laureri Associates. https://web.archive.org/web/20160816175916/http://www.laureriassociates.it/en/portfolio/holland-herald.html. 16 August 2016.
  5. News: Reach ABC1 Business & Leisure Travellers With the Holland Herald. 12 July 2016. getmemedia.
  6. John Reynolds. Ink to publish Dutch airline in-flight magazine. 12 July 2016. Campaign. 25 September 2009. London.
  7. Web site: Holland Herald. Hearst Create. 18 April 2019. 18 April 2019. dead. https://web.archive.org/web/20190418155150/https://www.hearstcreate.nl/cases/hollandherald/.
  8. Web site: Holland Herald Magazine twee keer in de prijzen bij Grand Prix Content Marketing. PRINTmatters. 6 October 2022. 24 September 2023. nl.
  9. News: Cebu Pacific magazine among world's best. 12 July 2016. ABS CBN News. 10 May 2012.
  10. News: Zach Dundas. World's 12 best airline magazines for 2012. 12 July 2016. CNN. 29 July 2012. 3 December 2012. dead. https://web.archive.org/web/20121203030424/http://travel.cnn.com/explorations/life/worlds-12-best-airline-magazines-523957/.
  11. News: Dermot Davitt. Heineken creates innovative 3D advert for KLM's inflight magazine. 12 July 2016. The Moodie Report. 16 August 2013.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Holland Herald".

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