| Hold On | |
| Cover: | Loft-Hold_On.jpg |
| Type: | single |
| Artist: | Loft |
| Album: | Wake the World |
| B-Side: | Remix |
| Released: | November 1993 |
| Studio: | DMP Studios |
| Genre: |
|
| Length: | 3:43 |
| Label: | RCA |
| Producer: | Cyborg DMP GmbH |
| Prev Title: | Summer Summer |
| Prev Year: | 1993 |
| Next Title: | Love is Magic |
| Next Year: | 1994 |
"Hold On" is a song recorded by German group Loft, released in November 1993 by RCA as the second single from the group's first album, Wake the World (1994). Written by Courtney Williams, Nosie Katzmann and Richard Williams, the song features vocals by American singer Kim Sanders. Becoming one of the group's most successful singles, it reached number two on the Canadian RPM Dance/Urban chart and was a top 10 hit also in Israel (8), while entering the top 20 in Denmark (13) and Finland (19). Additionally, it was a top 30 hit in Austria (26), Germany (21) and Switzerland (30). On the Eurochart Hot 100, "Hold On" peaked at number 54 in January 1994. Its accompanying music video was directed by Barry Maguire[1] and made mostly in black-and-white, but some scenes also have a sepia tone. German group Fun Factory used the same melody for their hit single "Close To You" in 1994.[2]
Pan-European magazine Music & Media wrote, "Coming after Loft's last hit "Summer Summer", this dance troupe is more than likely to match the last single's success. "Hold On"'s up-beat tune is somewhat similar to Captain Hollywood's recent chartbusters but with a different vocal flavour. That isn't all that surprising with the Captain's producer taking his place behind the board."[3]
| Chart (1993–94) | Peak position |
|---|---|
| Canada Dance/Urban (RPM) | 2 |
| Denmark (IFPI) | 13 |
| Europe (Eurochart Hot 100)[4] | 54 |
| Israel (IBA) | 8 |
| Chart (1994) | Position | |
|---|---|---|
| Canada Dance/Urban (RPM)[5] | 22 | |
| Germany (Official German Charts)[6] | 79 |