Hoi Hoi Explained

Hoi Hoi
Cover:HoiHoi-singlecover.jpeg
Caption:Left to right: Jisook, Hyunyoung and Seungah
Type:single
Artist:Rainbow Pixie
Released:January 12, 2012
Recorded:2011
Genre:Dance-pop, K-pop
Length:03:18
Label:DSP Media
Producer:Park Se Hyun, Blacc Hole
Prev Title:Mach
Prev Year:2011
Next Title:Gonna Gonna Go!
Next Year:2012

"Hoi Hoi" (Korean: 호이 호이) is a song released by South Korean sub-unit trio Rainbow Pixie. It is the debut single of the unit. The song was released on January 12, 2012.[1]

Background

On January 3, it was revealed by their agency, DSP Media, that a unit of the group will be formed as a trio. On the same day, a teaser image was revealed on DSP Media's website with the name of the unit, called "Rainbow Pixie". On January 4, another image was revealed with the members of the group, the unit is composed of SeungAh, Jisook and HyunYoung. It was also announced the release date of the single for January 12. To describe the concept of the single, DSP Media stated “‘Pixie’ will present a cute and fun stage from the members that were usually hard to see regularly on TV.”[2] On January 5, the jacket cover of the single was revealed.[3]

On February 15, it was announced the song will serve as a bonus track for Rainbow's third Japanese single "Gonna Gonna Go!".[4]

Composition

The song was composed by Haylie and produced by Park Se Hyun and Blacc Hole. Park Se Hyun also produced the song "Sweet Dream", from the mini album with same name of Rainbow.

Music video

A first teaser of the music video was revealed on January 4, 2012, with a teaser of the song,[5] a second teaser was revealed four days after, on January 8.[6] The full music video was released on January 12, along with the release of the single digitally.[7] To help promote the song, DSP Media released two "No-Goods" version of the music video, the first on January 17[8] and the second on January 25, although the second does not have sound.[9]

Promotions

The unit debuted on January 14, on MBC's Music Core.[10] They also promoted the song on the shows Inkigayo, M! Countdown and K-Pop Con. The promotions ended on February 12, on Inkigayo.

Track listing

Digital single:

  1. "Hoi Hoi" (호이 호이) – 3:18
  2. "Hoi Hoi" (Instrumental) – 3:18

Chart performance

The song debuted at number 41 in Gaon's Weekly chart on the week of January 21 with 7,629,539 points. It climbed six positions on the following week and stayed in the position for two consecutive weeks. At the date, it is the highest peak of the song.

Charts

Chart (2012)Peak
position
South Korea Gaon Weekly singles[11] 35
South Korea Gaon Monthly singles47
South Korea Gaon Mid-Year singles148
South Korea Gaon Mid-Year domestic singles124
South Korea Billboard Korea K-Pop Hot 100[12] 35

Release history

Country Date Format Label
South KoreaJanuary 12, 2012Digital download, Promotional singleDSP Media
WorldwideDigital download[13]
JapanMarch 14, 2012CD single (Gonna Gonna Go! bonus track)[14] Universal Sigma

Notes and References

  1. Web site: (싱글) 호이 호이 (Hoi Hoi) / Daum 뮤직 :: 언제 어디서나 Music on Daum. 2012-01-12. Daum Communications. 2012-03-02. ko. 2012-01-30. https://web.archive.org/web/20120130230516/http://music.daum.net/album/main?album_id=589854. dead.
  2. 레인보우, 3인조 ‘픽시’로 유닛 활동.Naver. January 4, 2012. Retrieved January 4, 2012
  3. 레인보우 픽시, 마법사 복장 재킷 공개.Naver. January 4, 2012. Retrieved March 2, 2012
  4. Web site: 3rdシングル発売決定!. 2012-02-15. DSP Media. 2012-03-02. ja. dead. https://web.archive.org/web/20120218003156/http://www.rainbowweb.jp/news/0144.html. 2012-02-18.
  5. Web site: Rainbow Pixie (레인보우 픽시) - Hoi Hoi (호이호이) Teaser1 - YouTube. 2012-01-04. YouTube. 2012-03-02.
  6. Web site: Rainbow Pixie (레인보우 픽시) - Hoi Hoi (호이호이) Teaser2 - YouTube. 2012-01-08. YouTube. 2012-03-02.
  7. Web site: Rainbow Pixie (레인보우 픽시) - Hoi Hoi (호이호이) Music Video - YouTube. 2012-01-11. YouTube. 2012-03-02.
  8. Web site: Rainbow Pixie - M/V NG 1 - YouTube. 2012-01-16. YouTube. 2012-03-02.
  9. Web site: Rainbow Pixie - M/V NG 2 - YouTube. 2012-01-24. YouTube. 2012-03-02.
  10. '음악중심' 레인보우 픽시, 요술봉ㆍ수호천사ㆍ빗자루 '호이호이' .TV Daily. January 14, 2012. Retrieved March 2, 2012
  11. Web site: Gaon Search - Rainbow. Gaon. 2012-03-02. ko.
  12. Web site: Korea K-Pop Hot 100 Music Chart . 2011-09-29. Billboard. 2012-03-02.
  13. Web site: iTunes - Music - 호이 호이 (Hoi Hoi) - Single by 레인보우 픽시(Pixie). iTunes. 2012-03-04.
  14. Web site: RAINBOW / ガナガナGO!【初回盤C】【CD Maxi】【2012年3月14日発売】 - RAINBOW - UNIVERSAL MUSIC STORE. Universal Music Group. 2012-03-04. ja.