HitClips is a digital audio player created by Tiger Electronics that plays low-fidelity mono one-minute clips of usually teen pop hits from exchangeable cartridges.[1] It first launched in August 2000[2] with 60-second microchip songs featuring Britney Spears, NSYNC, and Sugar Ray. The following year songs by Destiny's Child, Backstreet Boys, Dream, and Pink were additionally released.[3] There is a version for young children called KidClips.[4] Tiger Electronics had licensing agreements for HitClips with popular major record labels including Atlantic Records, Jive Records/Zomba Label Group,[5] and Capitol Records.[6] HitClips was first promoted by McDonald's, Radio Disney, and Lunchables.[7] By June 2002, HitClips players and music disks combined had sold more than 20 million units.
Hilary Duff became the spokesperson for HitClips in 2003. In 2004, she was succeeded by Raven-Symoné when the format was changed into a 2-minute mini circular cartridge. At that point 30 million units had been sold.[8]
In June 2002, 80 singles from 30+ artists were available.