History of Tesla, Inc. explained

Tesla, Inc., an electric vehicle manufacturer and clean energy company founded in San Carlos, California in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning. The company is named after Serbian-American inventor Nikola Tesla. Tesla is the world's leading electric vehicle manufacturer, and, as of the end of 2021, Tesla's cumulative global vehicle sales totaled 2.3 million units.

The beginnings – Roadster and private funding

Tesla was incorporated (as Tesla Motors) on July 1, 2003, by Martin Eberhard and Marc Tarpenning in San Carlos, California.[1] [2] [3] The founders were influenced to start the company after General Motors recalled all its EV1 electric cars in 2003 and then destroyed them,[4] and seeing the higher fuel efficiency of battery-electric cars as an opportunity to break the usual correlation between high performance and low fuel economy in automobiles.[5] The AC Propulsion tzero also inspired the company's first vehicle, the Roadster.[6] [7] Eberhard said he wanted to build "a car manufacturer that is also a technology company", with its core technologies as "the battery, the computer software, and the proprietary motor".[8]

Ian Wright was the third employee, joining a few months later. The three went looking for venture capital (VC) funding in January 2004 and connected with Elon Musk, who contributed US$6.5 million of the initial (Series A) US$7.5 million[9] round of investment in February 2004 and became chairman of the board of directors. Musk then appointed Eberhard as the CEO. J.B. Straubel joined in May 2004 as the fifth employee.[10] A lawsuit settlement agreed to by Eberhard and Tesla in September 2009 allows all five (Eberhard, Tarpenning, Wright, Musk and Straubel) to call themselves co-founders.[11]

Musk took an active role within the company and oversaw Roadster product design, but was not deeply involved in day-to-day business operations.[12] Musk insisted from the beginning on a carbon-fiber-reinforced polymer body and contributed to the car style.[13] Tesla Motors received the Global Green 2006 product design award for the design of the Tesla Roadster, presented by Mikhail Gorbachev.[14] Elon Musk, Martin Eberhard, Barney Hatt, Tesla Motors also received the 2007 Index Design award for their design of the Tesla Roadster.[15]

Musk consistently maintained that Tesla's long-term strategic goal was to create affordable mass market electric vehicles.[16] Tesla's goal was to start with a premium sports car aimed at early adopters and then moving into more mainstream vehicles, including sedans and affordable compacts.[17]

In February 2005, Musk led Tesla's Series B investment round which added Valor Equity Partners to the funding team.[18] Musk co-led the third, round in May 2006 along with Technology Partners. This round included investment from prominent entrepreneurs including Google co-founders Sergey Brin & Larry Page, former eBay President Jeff Skoll, Hyatt heir Nick Pritzker and added the VC firms Draper Fisher Jurvetson, Capricorn Management, and The Bay Area Equity Fund managed by JPMorgan Chase.[19] Musk led the fourth round in May 2008 which added another US$40,167,530 in debt financing, and brought the total investments to over US$100 million through private financing.

Also in the 2006 "Tesla master plan" a partnership with SolarCity was announced to co-market photovoltaic solar panels, which could be installed on the roof of a carport, allowing those who drive less than 350 miles/week to become "energy positive" with respect to personal transport.[20]

Eberhard served as CEO until he was asked to step down from the position in August 2007 by the board of directors.[21] [22] Eberhard then took the title of "President of Technology" before ultimately leaving the company in January 2008. Co-founder Marc Tarpenning, who served as the Vice President of Electrical Engineering of the company, also left the company in January 2008.[23] In August 2007, Michael Marks was brought in as interim CEO, and in December 2007, Ze'ev Drori became CEO and President. In January 2008, Tesla fired several key personnel who had been involved from the inception after a performance review by the new CEO.[24] According to Musk, Tesla was forced to reduce the company workforce by about 10% to lower its burn rate, which was out of control in 2007. In May 2008, "The Truth About Cars" website launched a "Tesla Death Watch", as Tesla needed another round of financing to survive. In October 2008, Musk succeeded Drori as CEO and fired 25% of Tesla employees. Drori became vice-chairman, but then left the company in December 2008. In December a fifth round of investment turned into debt financing and added another, avoiding bankruptcy.[25] [26]

By January 2009, Tesla had raised and delivered 147 cars. Musk had contributed of his own money to the company.[27] On May 19, 2009, Germany's Daimler AG, maker of Mercedes-Benz, acquired an equity stake of less than 10% of Tesla for a reported .[28] According to Musk, the Daimler investment saved Tesla.[29] In July 2009, Daimler announced that Abu Dhabi's Aabar Investments bought 40% of Daimler's interest in Tesla.[30]

2009 Department of Energy loan

In June 2009 Tesla was approved to receive in interest-bearing loans from the United States Department of Energy. The funding, part of the Advanced Technology Vehicles Manufacturing Loan Program, supported engineering and production of the Model S sedan, as well as the development of commercial powertrain technology.[31] The low-interest loan program was created in 2007 during the George W. Bush administration, and is not related to the "bailout" funds that GM and Chrysler received, nor are they related to the 2009 economic stimulus package.[32] Tesla repaid the loan in May 2013, with a US$12 million interest. Tesla was the first car company to have fully repaid the government;[33] Nissan repaid their loan in 2017, and Fisker went bankrupt and defaulted on their loan.[34]

The company announced in early August 2009 that it had achieved overall corporate profitability for the month of July 2009.[35] The company said it earned approximately on revenue of . Profitability arose primarily from improved gross margin on the 2010 Roadster, the second iteration of Tesla's award-winning sports car. Tesla, which like all automakers records revenue when products are delivered, shipped a record 109 vehicles in July and reported a surge in new Roadster purchases. In September 2009, Tesla announced a round to accelerate Tesla's retail expansion.[36] Daimler participated in the round to maintain equity ownership from its initial investment.[36]

Lotus supply of Roadster parts

Tesla Motors signed a production contract on July 11, 2005, with Group Lotus to produce "gliders" (complete cars minus powertrain).[37] The contract ran through March 2011, but the two automakers extended the deal to keep the electric Roadster in production through December 2011 with a minimum number of 2,400 units,[38] when production ended, mostly because of tooling changes orchestrated by one of its suppliers.[39] In June 2010, it was reported that Tesla sold a total of zero emission vehicle credits to other automakers, including Honda, up to March 31, 2010.[40]

IPO and Model S

On January 29, 2010, Tesla Motors filed Form S-1 with the U.S. Securities and Exchange Commission,[41] as a preliminary prospectus indicating its intention to file an initial public offering (IPO) underwritten by Goldman Sachs, Morgan Stanley, J. P. Morgan, and Deutsche Bank Securities. On May 21, 2010, Tesla announced a "strategic partnership" with Toyota, which agreed to purchase in Tesla common stock issued in a private placement[42] to close immediately after the IPO.[43] Executives at both companies said that they would cooperate on "the development of electric vehicles, parts, and production system and engineering support."[44] Less than two months later, Toyota and Tesla confirmed that their first platform collaboration would be to build an electric version of the RAV4 EV.[45] In October 2014, both Daimler and Toyota sold their holdings of Tesla shares[46] [47] with a combined profit of over US$1 billion.[48]

On June 29, 2010, Tesla Motors launched its initial public offering on NASDAQ. 13,300,000 shares of common stock were issued to the public at a price of US$17.00 per share.[49] The IPO raised for the company.[50] It was the first American car maker to go public since the Ford Motor Company had its IPO in 1956,[51] and by 2014 Tesla had market value half that of Ford.[52] In early 2013, Tesla had problems producing the Model S, and was running out of money. Musk proposed a US$11 billion deal with Google, but improved production and a sales push gave Tesla its first profitable quarter, and the deal was abandoned.[53] [54] [55]

During November 2013, following news of a third Model S fire, Tesla's stock fell more than 20 percent. All of those Model S fires had developed several minutes after the cars had struck significant road debris at high speeds and all of the vehicles had provided warnings to the occupants of serious battery damage, advising that an immediate stop was required. All three owners ordered new Model Ss. In the following months Tesla developed a battery protection system as a no-cost retrofit to all Model Ss.[56] No further regulatory action was taken, although there have been a few incidents since, most recently January 2016, with a Model S charging at a Norwegian Supercharger station.[57] Despite the drop in stock price, Tesla was still the top performer on the Nasdaq 100 index in 2013.[58] Tesla was seeking to sell 40,000 electric vehicles worldwide in 2014, adding China, Hong Kong, Japan, and Australia to the list of countries where it exports cars,[59] but in November 2014 Tesla reduced its guidance on sales down to 33,000 units for 2014.[60] As of the 2014 model year, Tesla had a US Corporate Average Fuel Economy (CAFE) of 276.7 MPG.[61]

Tesla's production of cars began at the Tesla Factory in Fremont, California. In October 2015, Tesla Motor announced the company was negotiating with the Chinese government on producing cars in China. Local production in China has the potential to reduce the sales prices of Tesla models by a third; however, foreign automakers are generally required to establish a joint venture with a Chinese company to produce cars domestically.[62] Elon Musk clarified at that time that production will remain in the U.S. in the foreseeable future, but if there's sufficient local demand for the Tesla Model 3 in China, a factory could be built in the country as soon as a year after the launch of the new model. Production in Europe will also depend on the region's demand for the Model 3.[63] Tesla was also considering building a manufacturing plant in India, according to Tesla's Chief Information Officer, Jay Vijayan. This would help Tesla to avoid 100% import duty which is applicable on import of CBU (Completely Built Unit) cars in India.[64] Tesla was also considering building a battery plant in India. "Given high local demand, a Gigafactory in India would probably make sense in the long term," Musk said in response to a specific question about whether he would consider a factory in India too.[65]

Tesla announced in November 2015 that during the third quarter of 2015 it produced a record 13,091 vehicles, and also revised its target sales for 2015 to between 50,000 and 52,000 vehicles, including both of its models available for retail sales. The company expects to achieve an average production and deliveries of 1,600 to 1,800 vehicles per week for Model S and Model X combined during 2016,[66] [67] adding up to 80,000 to 90,000 new Model S and Model X vehicles in 2016.[68]

Used vehicles

Under a buyback program called the Resale Value Guarantee available in 37 U.S. states, a Tesla Model S sold new before July 1, 2016, included the right to return it after three years with reimbursement of 43% to 50% of its initial price. This reimbursement matched the trade-in values of competitive German luxury cars of that age. In addition to maintaining the resale value, Tesla hoped to secure a supply of used cars to refurbish and re-sell with warranty. According to Automotive News, the profit margin on used car sales in the U.S. is about triple that on new cars, and Tesla's direct sales would allow them to capture resale profits.[69] [70] [71]

In May 2015, Tesla started selling refurbished Model S cars in the U.S.[72] and within a month sold 1,600 cars.[73] As of July 2017, over 80 used Model S and Model X cars were for sale, with either a four-year, 50,000-mile warranty[74] or a two-year, 100,000-mile warranty for vehicles above 50,000 miles.[75] [76] As of September 2015, similar programs existed in Canada,[77] Austria,[78] Belgium,[79] Denmark,[80] France,[81] Germany,[82] Britain,[83] Netherlands,[84] Norway,[85] Sweden[86] and Switzerland.[87]

Acquisitions

data-sort-type="date" DateAnnouncedCompanyBusinessdata-sort-type="number" Value (USD)References
May 8, 2015YesRiviera Tool LLCStamping die systems used to form sheet metal partsUnknown[88]
Nov 8, 2016YesGrohmann EngineeringEngineering automation systems135 million[89]
Nov 21, 2016YesSolarCityProvides solar energy services2.6 billion[90]
Nov 7, 2017YesPerbixDesigns automated manufacturing equipment10.5 million
(All-stock)		[91]
Dec 1, 2017NoCompass AutomationDesigns, develops and integrates custom automation systems that help optimize production.Unknown[92]
May 16, 2019YesMaxwell TechnologiesManufactures and markets energy storage and power delivery solutions for automobiles218 million
(All-stock)		[93]
Oct 1, 2019YesDeepScaleDevelops perceptual system technologies for automated vehiclesUnknown[94]
Oct 2, 2019NoHibar SystemsAdvanced automation solutions for small cell batteries through a mechanized pump injection systemUnknown[95]
Feb 1, 2020NoSilLion Inc.Specializes in anodes and electrodes for cylindrical batteriesUnknown[96] [97]
Sep 25, 2020NoGerman ATW AutomationAssembling battery modules and packs for the auto industryUnknown[98]
Jul 31, 2023NoWiferionWireless charging systems for industrial vehicles and autonomous robots Unknown[99]

In 2015, Tesla acquired Riviera Tool & Die (with 100 employees in Grand Rapids, Michigan), one of its suppliers of stamping items.[100] [101] They initially renamed the facility "Tesla Michigan",[102] [103] and subsequently refer to the facility as Tesla Tool and Die.[104] [105] In 2017, Tesla acquired Perbix Machine Company, a manufacturer of automated manufacturing equipment, that had been an equipment supplier for over three years.[106] [107] In December 2017, Tesla acquired the factory automation firm Compass Automation of Elgin, Illinois, with expertise in automated assembly and inspection systems; by the end of 2018 the company was working exclusively for Tesla.[108]

SolarCity acquisition

On August 1, 2016, Tesla agreed to acquire SolarCity Corp. for US$2.6 billion in stock. SolarCity was then the largest installer of rooftop solar systems in the United States.[109] More than 85% of unaffiliated Tesla and SolarCity shareholders voted to approve the acquisition,[110] [111] which closed on November 21, 2016.[112]

After it acquired SolarCity, Tesla stopped using door to door sales tactics for solar systems; instead, it markets and sells its products at company showrooms. For a short time, Tesla partnered with Home Depot to sell solar and energy products through in store kiosks.[113] At the time, it did not provide a leasing option for solar panels, and consumers had to purchase them.[114]

Model 3 rollout

Model 3 was unveiled in March 2016. A week after the unveiling, global reservations totaled 325,000 units.[115] [116] As a result of the demand for Model 3, in May 2016, Tesla advanced its 500,000 annual unit build plan (for all models) by two years to 2018.[117] This would in turn allow more Model 3 buyers to benefit from the full US$7,500 U.S. tax credit before the limit of 200,000 cars per maker since 2010 reduces the credit.[118] [119]

On February 1, 2017, the company changed its name from Tesla Motors to Tesla.[120] [121] In late March 2017, Tesla Inc. announced that Tencent Holdings Ltd., at the time China's "most valuable company," had purchased a 5% stake in Tesla for US$1.8 billion.[122] [123] In 2017, Tesla surpassed Ford Motor Company and General Motors in market capitalization for a couple of months, making it the most valuable American automaker.[124] [125] In June 2017, Tesla appeared for the first time in the Fortune 500 list.

In the week preceding the debut on July 7, 2017, of the Model 3 sedan, Tesla's stock-market value declined by more than US$12 billion from a previous value of US$63 billion. The loss was a result of a combination of factors that disappointed investors. Demand for Tesla's existing luxury models, Model S and Model X, did not grow in the second quarter.[126] Brian Johnson of Barclays said that customer deposits for the Model S and Model X fell by US$50 million, potentially indicating that Tesla's introduction of the Model 3 could be adversely affecting their sales. Tesla predicted that luxury sales would reach 100,000 per year, below some analysts' expectations.[127]

Investors expressed concern about Tesla's plans for execution and its competitive risk, as Volvo Cars committed to introduce only electric and electric-assisted vehicles by 2019.[128] Johnson claimed that "Tesla will face intense competition by the next decade."[129]

Morningstar analyst David Whiston foresaw a revised, slower timetable for the Model 3 and a company acknowledgement of problems with building battery packs for its cars. In 2016 Musk predicted 100,000 Model 3 units would be sold in 2017, but that production may reach only 20,000 by December. Axel Schmidt, a managing director at consulting firm Accenture, said that Tesla's problems with Gigafactory 1 prove that increasing Model 3 production "remains a huge challenge". In October 2017, Tesla reported delivery of 220 Model 3 cars, acknowledging this was "less than anticipated due to production bottlenecks".[130]

In early November 2017, Musk advised investors of a production delay that was primarily due to difficulties with the new battery that would allow Tesla to significantly reduce the manufacturing cost of the Model 3. The company was having difficulties with robots on the assembly line,[131] but the most serious issue was with one of the four zones in the battery manufacturing, caused by a "systems integration subcontractor", according to Musk.[132] "We had to rewrite all of the software from scratch for the battery module", he reported.[133] He assured investors that Tesla had "reallocated" top engineers to work on achieving a solution. By that time, Jon Wagner, director of battery engineering, had left the company.[134] Also in November, Musk postponed the target date for manufacturing 5000 of the vehicles per week from December 2017 to "sometime in March" 2018; about which an analyst with Cowan and Company commented that "Elon Musk needs to stop over promising and under delivering".[135] On November 21, 2017, Bloomberg stated that "over the past 12 months, the electric-car maker has been burning money at a clip of about $8,000 a minute (or $480,000 an hour)" preparing for Model 3.[136]

In April 2018, Musk increased the 5000 per week number by 20%, forecasting Tesla could achieve 6,000 units per week by the end of June 2018.[137] When asked when the company would reach a production level of 10,000 units per week, he declined to speculate.

Tesla sold around 140,000 Model 3 vehicles worldwide in 2018.[138] [139]

In 2016, BYD Auto was the world's top selling plug-in car manufacturer with 101,183 units sold, followed by Tesla with 76,243.[140] [141] However, Tesla revenues ranked first with $6.35 billion, while BYD notched $3.88 billion.[142] Also in 2016, Tesla sold $1 billion worth of cars in China, the world's largest market for electric vehicles. In October of the following year it reached an agreement with the Chinese government to build a factory in Shanghai.[143]

After ranking third by brand in 2017, behind BYD and BAIC,[144] Tesla ranked as the world's best selling plug-in passenger car manufacturer in 2018, both as a brand and by automotive group, with 245,240 units delivered, capturing a market share of 12% of all plug-in cars sold globally in 2018,[145] [146] followed by BYD Auto with 227,152 plug-in passenger cars delivered.[146] [147]

In August 2015, Tesla launched a revamp of its stores to include interactive displays focused on safety, autopilot, charging network and motors.[148], Tesla operated about 260 galleries or retail locations in the United States.[149] In June 2016, Tesla opened its first store-within-a-store: a small outpost within the Nordstrom department store at The Grove shopping mall in Los Angeles.[150] In 2017, Tesla opened retail locations in Dubai and South Korea.[151]

Foreseeing Germany as its second market after the U.S. (and the largest in Europe), in 2016 Tesla stated the -issued Whole Vehicle Type Approval (WVTA) should be accepted as a legal compliance document, with no need to seek specific national type of approvals in EU member states.[152] In 2017, Tesla had a $52 million marketing budget and used a referral program and word of mouth to attract buyers.[153]

2018 consideration of taking Tesla private

See also: Criticism of Tesla, Inc.. In a tweet on August 7, 2018, Elon Musk said: "Am considering taking Tesla private at $420. Funding secured."[154] [155] On Tesla's blog Musk elaborated that Tesla's status as a public company subjects it to the quarterly earnings cycle that puts enormous pressure on the company to make decisions that may be right for a given quarter, but not necessarily right for the company's long-term growth. Additionally, as the most shorted stock in the history of the stock market, being a publicly traded company means that there are large numbers of investors who may have the incentive to attack the company.[156] Musk released a considerably more detailed statement on the Tesla Blog the following week indicating that the proposal was by him in his personal capacity, and not as CEO of Tesla. Furthermore, he indicated that he had high confidence in the funding being secured based on discussions with the managing director of the Saudi sovereign wealth fund who had requested Musk consider taking Tesla private and indicated strong capital support for doing so.[157] On August 24, Musk released a statement indicating that both he and the Tesla Board of Directors had made the decision for the company to remain public.[158] [159] In September 2018, Musk was sued by the U.S. Securities and Exchange Commission for the tweet claiming that funding had been secured for taking Tesla private. The lawsuit characterized the tweet as false, misleading, and damaging to investors, and sought to bar Musk from serving as CEO for publicly traded companies.[160] [161] Musk settled with the SEC two days later. The settlement terms required Musk to step down as chairman, and prohibited him from running for chairman again for three years. Additionally, he and Tesla Inc. were fined US$20M each to reimburse investors who were harmed by Musk's tweet.[162] [163]

Financials

Tesla has financed operations (production, development, administration, etc.) by sales income, stock offering and bond sales. In May 2013 Tesla raised US$1.02 billion (US$660 million from bonds) partially to repay the Department of Energy loans received from the ATVM loan program after their first profitable quarter.[164] In February 2014 Tesla raised US$2 billion from bonds to build the first GigaFactory.[165] In August 2015, Tesla raised US$738 million in stock to build the Model X.[166] In May 2016, Tesla raised US$1.46 billion in stock to build the Model 3.[167] By 2016, Tesla had raised over US$4.5 billion since its IPO in 2010.[168]

Tesla entered the Interbrand Top100 Best Global Brands in 2016 in position 100 with a brand valuation of US$4 billion.[169] In 2020, Kantar rated Tesla's brand as worth US$11.35 billion, behind Toyota, Mercedes and BMW, but ahead of all other auto makers, and the only automotive brand whose value increased since the previous year.[170]

On October 26, 2016, Tesla posted a profitable quarter, their first in 8 quarters, defying industry expectations.[171]

According to the Wall Street Journal, in September 2018, the company's stock fell to its lowest price in a year, around the time that CEO Elon Musk smoked marijuana during a live TV interview.[172]

As of December 31, 2019, Musk owns 38,658,670 Tesla shares or 20.8% of the company.[173]

On January 10, 2020, Tesla become the most valuable American automaker to ever exist, with a market capitalization of US$86 billion.[174] On July 1, 2020, Tesla reached a market capitalization of US$206 billion, surpassing Toyota's US$202 billion to become the world's largest automaker by market capitalization.[175]

Tesla issued US$2 billion of new shares on February 18, 2020.[176]

From July 2019 to June 2020, Tesla recorded four profitable quarters in a row for the first time, which made it eligible for inclusion in the S&P 500.[177]

On August 12, 2020, Tesla announced a 5-for-1 stock split, which took effect on August 31, 2020.[178]

Timeline of production and sales

Tesla's global sales passed 250,000 units in September 2017,[179] and its 300,000th vehicle was produced in February 2018.[180] Tesla's global sales achieved the 500,000 unit milestone in December 2018.[181] Tesla's global vehicle sales increased 50% from 245,240 units in 2018 to 367,849 units in 2019.[182] On March 9, 2020, the company produced its 1 millionth electric car.[183] In September 2021, Tesla sold its 2 millionth electric car, becoming the first auto manufacturer to achieve such a milestone.[184] At the end of 2021, Tesla's global sales since 2012 totaled over 2.3 million units.[185]

-- display data as diagram too -->
Quarter Cumulative
production 		Total
production 		Roadster
sales		Model S
sales 		Model X
sales 		Model 3
sales		Model Y
sales		Total
sales 		In transit Source
Q1 2011N/AN/A145145[186]
Q2 2011N/AN/A190190[187]
Q3 2011N/AN/A184184[188]
Q4 2011N/AN/A150150[189]
Q1 2012N/AN/A9999[190]
Q2 2012N/A508929118[191] [192]
Q3 2012 N/A 350+ 68253 321 [193]
Q4 2012 N/A 2,750+ 322,400 2,432 [194]
Q1 2013 N/A 5,000+ 4,900 4,900 [195]
Q2 2013 N/A N/A 5,150 5,150 [196]
Q3 2013 N/A N/A 5,500+ 5,500+ [197]
Q4 2013 ~34,851 6,587 6,892 6,892 [198]
Q1 2014 ~41,438 7,535 6,457 6,457 [199]
Q2 2014 ~48,973 8,763 7,579 7,579 [200]
Q3 2014 ~57,736 ~7,075 7,785 7,785 [201]
Q4 2014 64,811 11,627 9,834 9,834 [202]
Q1 2015 76,438 11,160 10,045 10,045 [203]
Q2 2015 89,245 12,807 11,532 11,532 [204]
Q3 2015 102,336 13,091 11,597 6 11,603 [205]
Q4 2015 116,373 14,037 17,272 206 17,478 [206]
Q1 2016 131,883 15,510 12,420 2,400 14,820 2,615 [207]
Q2 2016 150,228 18,345 9,764 4,63814,402 5,150 [208] [209]
Q3 2016 175,413 25,185 16,047 8,774 24,821 5,065 [210]
Q4 2016200,295 24,882 12,700 9,500 22,254 6,450 [211] [212]
Q1 2017 225,713 25,418 ~13,450 ~11,550 25,051 ~4,650 [213]
Q2 2017 251,421 25,708 ~12,000 ~10,000 22,026 ~3,500 [214] [215]
Q3 2017 276,757 25,336 14,065 11,865 222 26,137 4,820 [216] [217]
Q4 2017 301,322 24,565 ~15,200 ~13,1201,542 29,967 3,380 [218] [219] [220]
Q1 2018 335,816 34,494 11,730 10,0708,182 29,997 6,100 [221]
Q2 2018 389,155 53,339 10,930 11,37018,440 40,740 15,058 [222] [223]
Q3 2018 469,297 80,142 14,470 13,19056,065 83,725 11,824 [224] [225]
Q4 2018 555,852 86,555 13,500 14,050 63,359 90,700 2,907 [226] [227]
Q1 2019 632,952 77,100 12,100 50,900 63,000 10,600 [228]
Q2 2019 720,000 87,048 17,650 77,550 95,200 7,400 [229] [230]
Q3 2019 816,155 96,155 17,483 79,703 97,186 [231]
Q4 2019 921,046 104,891 19,475 92,620 112,095
Q1 2020 1,023,718 102,672 12,230 76,266 88,496
Q2 2020 1,105,990 82,272 10,614 80,277 90,891
Q3 2020 1,251,026 145,036 15,275 124,318 139,593
Q4 2020 1,430,783 179,757 18,966 161,701 180,667 [232]
Q1 2021 1,611,121 180,338 2,030 182,847 184,877
Q2 2021 1,817,542 206,421 1,895 199,409 201,304
Q3 2021 2,055,365 237,823 9,289 232,102 241,391
Q4 2021 2,361,205 305,840 11,766 296,884 308,650
Q1 2022 2,666,612 305,407 14,724 295,324 310,048 [233]
Q2 2022 2,925,192 258,58016,162 238,533 254,695
Q3 2022 3,291,115 365,923 18,672 325,158 343,830
Q4 2022 3,730,816 439,701 17,147 388,131 405,278
Q1 2023 4,171,624 440,808 10,695 412,180 422,875
Q2 2023 4,651,324 479,700 19,225 446,915 466,140 [234]
Q3 2023 5,081,812 430,488 15,985 419,074 435,059 [235]
Q4 2023 5,576,801 494,989 22,969 461,538 484,507 [236]
Q1 2024 6,010,172 433,371 17,027 369,783 386,810 [237]
Q2 2024 6,421,003 410,831 21,551 422,405 443,956 [238]
Tesla deliveries vary significantly by month due to regional issues such as car carrier availability and registration. Tesla does not follow the former auto industry standard of monthly reporting; GM and Ford changed from monthly to quarterly sales reporting in 2018 and 2019.[239] Some monthly sales are estimated by media.[240]

Notes and References

  1. Book: Vance, Ashlee. Ashlee Vance. Elon Musk : Tesla, SpaceX, and the quest for a fantastic future. 19 May 2015. 978-0-06-230123-9. First. New York, NY. 151–155. 881436803. "On July 1, 2003, Eberhard and Tarpenning incorporated their new company. " "The third desk was occupied a few months later by Ian Wright..." "...the three men went hunting for some venture capital funding in January' 2004." "With an investment of $6.5 million, Musk had become the largest shareholder of Tesla and the chairman of the company." "Straubel stopped by the office for a meeting, and was hired right away in May 2004...".
  2. News: Reed. Eric. History of Tesla: Timeline and Facts. 2020-08-21. TheStreet. en-us.
  3. Book: Shao . Xuan . Wang . Qin . Yang . Haoyi . Proceedings of the 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021) . 2021 . Business Analysis and Future Development of an Electric Vehicle Company--Tesla . 586 . https://www.atlantis-press.com/article/125961638 . Kunming, China . 10.2991/assehr.k.211020.188. 978-94-6239-440-7 . 240095063 .
  4. Web site: Elon Musk on Twitter. June 9, 2017.
  5. Web site: The 21st Century Electric Car . https://web.archive.org/web/20071203085411/http://www.teslamotors.com/display_data/twentyfirstcenturycar.pdf . December 3, 2007 . 6–8 . September 24, 2007 . the better the performance, the worse the mileage. But there is one car that is way off the curve: the Tesla Roadster. This car is clearly based on a disruptive technology – it simultaneously offers great acceleration and high energy efficiency. . dead.
  6. Web site: Musk . Elon . Major credit to AC Propulsion for the tzero electric sports car 1997–2003 that inspired Tesla Roadster. Without that, Tesla wouldn't exist or would have started much later.pic.twitter.com/NxCgYO9JXx . @elonmusk . 9 December 2018 . en . 9 December 2018.
  7. Web site: Musk. Elon . Elon Musk recounts Tesla's history at 2016 shareholders meeting (2016.5.31). youtube.com. 31 July 2019. May 31, 2016.
  8. News: 2007-07-30. Tesla: A Carmaker With Silicon Valley Spark. en. Bloomberg.com. 2020-08-31.
  9. Web site: A Brief History of Tesla. Burns. Matt . 2014-10-08. TechCrunch. https://web.archive.org/web/20150717064829/https://techcrunch.com/gallery/a-brief-history-of-tesla/#/slide2 . 2015-07-17. 2015-06-11. "Tesla was founded not by Elon Musk, but rather by Martin Eberhard and Marc Tarpenning in July 2003. The two bootstrapped the fledgling auto company until Elon Musk led the company's US$7.5 million Series A financing round in February 2004.".
  10. Web site: Tesla Motors History Timeline. March 22, 2014 . 2020-04-17.
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  195. Web site: Tesla Motors – First Quarter 2013 Shareholder Letter . Tesla Motors . Tesla Motors . May 8, 2013 . September 23, 2019 . July 12, 2020 . https://web.archive.org/web/20200712085224/https://ir.tesla.com/static-files/26b677b6-a22c-4222-a3c6-4bb516bfdac8 . dead . Record sales of $562 million, up 83% from last quarter
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  197. Web site: Tesla Motors – Third Quarter 2013 Shareholder Letter . Tesla Motors . Tesla Motors . Palo Alto, California . November 5, 2013 . September 23, 2019 . July 12, 2020 . https://web.archive.org/web/20200712085214/https://ir.tesla.com/static-files/6496fc94-630f-41c7-96c6-94d4cafe4e86 . dead . Record 5,500 Model S deliveries
  198. Web site: Tesla Motors – Fourth Quarter & Full Year 2013 Shareholder Letter . February 19, 2014 . Tesla Motors . September 23, 2019 . July 12, 2020 . https://web.archive.org/web/20200712085224/https://ir.tesla.com/static-files/dcbd65a8-c7aa-4538-8a81-49b1b1971a14 . dead . Record 6,892 Model S vehicles sold and delivered in Q4
  199. Web site: Tesla Motors – First Quarter 2014 Shareholder Letter . Tesla Motors . Tesla Motors . May 7, 2014 . September 20, 2019 . July 12, 2020 . https://web.archive.org/web/20200712085221/https://ir.tesla.com/static-files/a6276682-8422-4150-bb10-c9d701220537 . dead . Record Q1 Model S production of 7,535 vehicles.
  200. Web site: Tesla Motors – Second Quarter 2014 Shareholder Letter . Tesla Motors . Tesla Motors . July 31, 2014 . September 20, 2019 . July 12, 2020 . https://web.archive.org/web/20200712085222/https://ir.tesla.com/static-files/b818e6ca-a8ba-4189-8b5d-a64b90307917 . dead . Record Q2 Model S deliveries of 7,579 vehicles.
  201. Web site: Tesla Motors – Third Quarter 2014 Shareholder Letter . Tesla Motors . Tesla Motors . Palo Alto, California . November 5, 2014 . September 20, 2019 . July 12, 2020 . https://web.archive.org/web/20200712085215/https://ir.tesla.com/static-files/53e161cf-e04f-495c-9fa5-60dcd79231fd . dead . Highest ever quarterly deliveries at 7,785 vehicles, despite factory shutdown in July
  202. Web site: Tesla Motors – Fourth Quarter & Full Year 2014 Shareholder Letter . February 11, 2015 . Tesla Motors . September 20, 2019 . July 12, 2020 . https://web.archive.org/web/20200712085214/https://ir.tesla.com/static-files/be63b49e-c7ff-4c02-a5ea-2545f60e5b79 . dead .
  203. Web site: Tesla Motors – First Quarter 2015 Shareholder Letter . Tesla Motors . Tesla Motors . May 6, 2015 . August 4, 2016. A total of 10,045 Model S cars were delivered globaly during the first quarter of 2015.
  204. Web site: Tesla Motors – Second Quarter 2015 Shareholder Letter . Tesla Motors . Tesla Motors . August 5, 2015 . August 4, 2016. A total of 11,532 Model S cars were delivered globally during the second quarter of 2015.
  205. Tesla Motors – Third Quarter 2015 Shareholder Letter . Tesla Motors . Tesla Motors . Palo Alto, California . August 4, 2016 . November 3, 2015 . November 21, 2015 . https://web.archive.org/web/20151121061421/http://files.shareholder.com/downloads/ABEA-4CW8X0/380261427x0x858516/F50A9FAF-BA73-4263-8E16-DE1FAC0BABDF/Q3_15_Shareholder_Letter.pdf . dead . Tesla global electric car sales totaled 11,603 units during the third quarter of 2015, including six Tesla Model X units.
  206. Web site: Tesla Fourth Quarter & Full Year 2015 Update . February 10, 2016 . Tesla Motors . February 10, 2016.
  207. Web site: Tesla shareholders letter:Tesla First Quarter 2016 Update . Tesla Motors . Tesla Motors . May 4, 2016 . August 4, 2016 . https://web.archive.org/web/20160601053039/http://files.shareholder.com/downloads/ABEA-4CW8X0/2007076272x0x889927/27EE2FDA-9C77-4D6A-8CEE-E8DFE45227BA/Q1_2016_Tesla_Shareholder_Letter.pdf . June 1, 2016 . dead.
  208. Tesla Second Quarter 2016 Update . Tesla Motors . . August 3, 2016 . August 3, 2016. During the second quarter of 2016 Tesla Motors delivered 14,402 new vehicles consisting of 9,764 Model S and 4,638 Model X. Production during 2Q 2016 totaled 18,345 vehicles.
  209. Tesla Q2 2016 Vehicle Production and Deliveries . Tesla Motors . . July 3, 2016 . August 3, 2016.
  210. Web site: Tesla Third Quarter 2016 Update . Tesla Motors . . October 26, 2016 . October 27, 2016.
  211. Web site: Tesla Q4 2016 Production and Deliveries . Tesla Motors . . January 3, 2017 . January 3, 2017 . June 20, 2018 . https://web.archive.org/web/20180620024330/http://ir.tesla.com/releasedetail.cfm?ReleaseID=1006161 . dead .
  212. Web site: Tesla Fourth Quarter & Full Year 2016 Update . Tesla Inc. . . February 22, 2017 . February 22, 2017 . https://web.archive.org/web/20170223212145/http://files.shareholder.com/downloads/ABEA-4CW8X0/3853068125x0x929284/22C29259-6C19-41AC-9CAB-899D148F323D/TSLA_Update_Letter_2016_4Q.pdf . February 23, 2017 . dead . mdy-all. Production totaled 24,882 vehicles in 4Q 2016 and vehicle deliveries totaled 22,252 units. No breakdown by model was provided.
  213. Tesla Q1 2017 Vehicle Production and Deliveries . April 2, 2017 . Market Wired . . Tesla (NASDAQ: TSLA) delivered just over 25,000 vehicles in Q1, of which approx 13,450 were Model S and approx 11,550 were Model X. . April 4, 2017 . Tesla Motors . June 20, 2018 . https://web.archive.org/web/20180620024358/http://ir.tesla.com/releasedetail.cfm?ReleaseID=1019685 . dead .
  214. Web site: UPDATE – Tesla Q2 2017 Vehicle Production and Deliveries . Tesla . July 7, 2017 . July 10, 2017 . June 20, 2018 . https://web.archive.org/web/20180620024453/http://ir.tesla.com/releasedetail.cfm?ReleaseID=1032479 . dead .
  215. Web site: Tesla Second Quarter 2017 Update (Letter to shareholders) . Tesla . August 2, 2017 . August 5, 2017 . We delivered 22,026 Model S and Model X vehicles in Q2, for a total of 47,077 in the first half of the year. . https://web.archive.org/web/20170805101731/http://files.shareholder.com/downloads/ABEA-4CW8X0/4934165653x0x952053/F302D22F-FC9B-41A3-9534-60D0032673CC/TSLA_Update_Letter_2017-2Q.pdf . August 5, 2017 . dead.
  216. Web site: Tesla Q3 2017 Vehicle Deliveries and Production . Tesla . October 2, 2017 . January 29, 2019 . June 22, 2018 . https://web.archive.org/web/20180622023943/http://ir.tesla.com/releasedetail.cfm?ReleaseID=1042449 . dead .
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  218. Web site: Tesla Q4 2017 Vehicle Production and Deliveries . Tesla . January 3, 2018 . January 29, 2019 . June 22, 2018 . https://web.archive.org/web/20180622023954/http://ir.tesla.com/releasedetail.cfm?ReleaseID=1053245 . dead .
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  220. Tesla Fourth Quarter & Full Year 2017 Update . Tesla . Tesla . . February 7, 2017 . February 7, 2018 . In Q4, we delivered 28,425 Model S and Model X vehicles and 1,542 Model 3 vehicles, totaling 29,967 deliveries. . https://web.archive.org/web/20180208182745/http://files.shareholder.com/downloads/ABEA-4CW8X0/4934165653x0x970775/34923C55-6853-4223-ADDA-CB3CDC1B919F/TSLA_Update_Letter_2017-4Q.pdf . February 8, 2018 . dead.
  221. Web site: Tesla First Quarter 2018 Update . Tesla . May 27, 2018 . https://web.archive.org/web/20180527202413/http://files.shareholder.com/downloads/ABEA-4CW8X0/3853068125x0x979026/44C49236-1FC2-4FD9-80B1-495ED74E4194/TSLA_Update_Letter_2018-1Q.pdf . May 27, 2018 . dead.
  222. Web site: Tesla Second Quarter 2018 Delivery . Tesla . July 22, 2018.
  223. Automotive Products. 2. Tesla Second Quarter 2018 Update. August 1, 2018. August 2, 2018. RR. Donnelley. We produced 53,339 vehicles in Q2 and delivered 22,319 Model S and Model X vehicles and 18,449 Model 3 vehicles, totaling 40,768 deliveries.. February 26, 2019. https://web.archive.org/web/20190226192804/http://ir.tesla.com/static-files/7235e525-db16-470c-8dce-9ecac0ad7712. dead.
  224. Web site: Tesla Third Quarter 2018 Delivery . Tesla . October 2, 2018.
  225. Web site: Tesla Third Quarter 2018 Update . Tesla . . October 24, 2018 . October 24, 2018 . October 24, 2018 . https://web.archive.org/web/20181024203219/http://ir.tesla.com/static-files/725970e6-eda5-47ab-96e1-422d4045f799 . dead .
  226. Web site: Tesla Fourth Quarter 2018 Delivery . Tesla . January 2, 2019.
  227. Web site: Tesla Fourth Quarter & Full Year 2018 Update . Tesla . . January 30, 2019 . January 30, 2019 . In Q4, we delivered 63,359 Model 3 vehicles to customers in North America. . January 30, 2019 . https://web.archive.org/web/20190130213107/http://ir.tesla.com/static-files/0b913415-467d-4c0d-be4c-9225c2cb0ae0 . dead .
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  229. Tesla . Tesla Q2 2019 Vehicle Production & Deliveries . Palo Alto . July 2, 2019 . July 2, 2019.
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  231. Tesla . Q3 2019 Update . Palo Alto . Oct 23, 2019 . Jan 7, 2020 . October 24, 2019 . https://web.archive.org/web/20191024032807/https://ir.tesla.com/static-files/47313d21-3cac-4f69-9497-d161bce15da4 . dead .
  232. Web site: Tesla Fourth Quarter & Full Year 2020 Update . Tesla . . 2021-01-27 . 2021-02-07 . April 6, 2021 . https://web.archive.org/web/20210406150807/https://tesla-cdn.thron.com/static/1LRLZK_2020_Q4_Quarterly_Update_Deck_-_Searchable_LVA2GL.pdf . dead .
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  234. Web site: Tesla Vehicle Production & Deliveries for Second Quarter 2023 . Tesla . . 2023-07-19 . 2023-07-20.
  235. Web site: Tesla Vehicle Production & Deliveries for Third Quarter 2023 . Tesla . . 2023-10-02 . 2023-10-02.
  236. Web site: Tesla Vehicle Production & Deliveries for Fourth Quarter 2023 . Tesla . . 2024-01-02 . 2024-01-02.
  237. Web site: Tesla Vehicle Production & Deliveries for First Quarter 2024 . Tesla . . 2024-04-02 . 2024-04-02.
  238. Web site: Tesla Vehicle Production & Deliveries for Second Quarter 2024 . Tesla . . 2024-07-02 . 2024-07-02.
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