Hip (song) explained

Hip
Type:Single
Artist:Mamamoo
Album:Reality in Black
Language:Korean
Released:November 14, 2019
Studio:RBW Studio
Label:RBW
Prev Title:Gogobebe
Prev Year:2019
Hip
Year:2019
Next Title:Dingga
Next Year:2020

"Hip" (stylized in all caps) is a song by South Korean girl group Mamamoo. It was released on November 14, 2019, as the lead single from the group's third studio album, Reality in Black. A dance-pop song with a retro feel, "Hip" was written and produced by Kim Do-hoon, Park Woo-sang, and Hwasa.

The single was met with positive reception upon release and became a commercial success, peaking within the top ten in South Korea and becoming the group's first number-one hit on the Billboard World Digital Song Sales chart. In November 2020, the song was certified platinum by the Korea Music & Content Association (KMCA) for surpassing 100 million streams, making it their second song to achieve the feat.

Background and release

Beginning in August 2019, Mamamoo participated in the reality-competition show Queendom, in which six trending female K-pop acts competed for their own comeback showcase to air on South Korean pay TV channel Mnet.[1] Throughout the course of the program, Mamamoo released a cover of AOA's 2016 single "Good Luck," a rerecording of their own 2016 single "I Miss You," and the original song "Destiny." "Destiny" was later included on their second studio album Reality in Black.[2] In the finale episode of Queendom, Mamamoo were declared the winners of the competition.[3] The group then announced the release of their second full studio album through their Twitter account on November 1.[3] [4] [5] "Hip" was announced as the album's lead single on November 8, and it was released alongside the album on November 14.[6]

The single was noted as contrasting the group's past self-choreographed performances. Contrary to previous promotional cycles, the group explicitly focused on choreography, exchanging their trademark handheld microphones for headsets.[7] Group leader Solar remarked during an album showcase event that the choreography for "Hip" had been their most complex and hardest to learn so far. While appearing on the KBS talk show Happy Together, she elaborated that this change was inspired by previous criticism over the group not having intricate, demanding dance routines and being self-choreographed.[8]

The Japanese version of the song was released on February 5, 2020.[9]

Composition and lyrics

"Hip" is a pop and dance-pop song with swing and hip hop influences, noted by Billboard as a "powerful, anthemic melody" and "brassy take-down" of the group's haters.[10] The song features the group's four members singing and rapping over a strong and confident beat. Newsweek reported "Hip" as being "about living a life where you don't care about how other people see you" and "convey[ing] the meaning of valuing yourself and living confidently rather than caring about what others think."[11]

Music video and promotion

The official music video for "Hip" was released on November 14, 2019, through Mamamoo's official YouTube channel.[10] [12] The music video went viral and would later become their first to surpass 200 million views, achieving the feat on December 16, 2020.[13] As of August 2024, the video has amassed over 422 million views and 5.3 million likes, being the group's highest-viewed video.[12] The official performance video for the song was released on November 18 and has 59 million views as of February 2022.[14]

Mamamoo first performed "Hip" at their album showcase on November 14, 2019, as reported by The Korea Herald.[15] The first televised performance of the song occurred November 15 on KBS Music Bank,[16] followed by performances on MBC Show! Music Core on November 16[17] and SBS Inkigayo on November 17.[18] The group performed "Hip" alongside their Queendom finale song "Destiny" at the 2019 V Live Heartbeat Awards.[19] They then performed at several year-end festivals and award shows, including the SBS Gayo Daejeon festival on December 4[20] and the KBS Song Festival on December 27.[21] On December 5, they performed a remixed version of the song at the 2019 Mnet Asian Music Awards in Nagoya, Japan.[22] With nearly 60 million views and over 1.4 million likes as of September 2021, the official performance video is the most-viewed performance of the ceremony.[23]

Commercial performance

The single debuted at number 20 on the Gaon Digital Chart,[24] number two on the component Gaon Download Chart,[25] and number 38 on the component Gaon Streaming Chart[26] for the 46th issued week of 2019. It would go on to peak at number four on the Gaon Digital Chart in its third week on the chart.[27] "Hip" would later go on to be certified platinum by the Korea Music & Content Association (KMCA) for surpassing 100 million streams in November 2020,[28] earning the group their second certification after "Starry Night" in 2018. Elsewhere in Asia, "Hip" peaked at number 39 in Japan, becoming their first top-40 hit in the region, and at number 14 in Singapore.

The single debuted at number five on the Billboard World Digital Songs Sales chart, before peaking atop the chart the next week, moving around 2,000 downloads in the United States.[29] This made it the group's first song to top the chart and made them the tenth K-pop act (and fourth female act) to top both the World Digital Songs Sales and World Albums charts, doing so with "Hip" (2019) and Purple (2017), respectively.[30]

According to the Circle Global K-Pop Chart, "Hip" was the 162nd most-streamed K-pop song globally in 2022, three years after its initial release.[31]

Accolades

Year-end listicles!Critic/publication!List!Rank!Ref.
Amazon MusicBest of 2020: K-Pop7[32]
BuzzFeed30 Songs that Helped Define K-Pop in 20191[33]
37 of the Best K-Pop Songs of 2019, According to Fans9[34]
Year! scope="col"
Organization AwardResult
2020Gaon Chart Music AwardsSong of the Year - November
Mnet Asian Music AwardsBest Vocal Performance – Group[35]
Song of the Year
2021Golden Disc AwardsBest Digital Song (Bonsang)[36]
Program! style="width:140px;"
Date
M CountdownNovember 21, 2019[37]
November 28, 2019[38]
Music BankNovember 22, 2019[39]
InkigayoNovember 24, 2019[40]
December 22, 2019[41]
December 29, 2019[42]
Show ChampionDecember 4, 2019[43]

Track listing

Digital download and streaming[44] [45]
  1. "Hip" – 3:15
  2. "Hip (Instrumental)" – 3:15
Digital download and streaming[46]
  1. "Hip -Japanese Ver.-" – 3:15

Credits and personnel

Adapted from album liner notes.[47]

Locations
Personnel

Charts

Weekly charts

Weekly chart performance for "Hip"!Chart (2019–2020)!Peak
position
Japan (Japan Hot 100)[48] 39
New Zealand Hot Singles (RMNZ)[49] 35
Singapore (RIAS)[50] 14
South Korea (Gaon)[51] 4
South Korea (K-pop Hot 100)[52] 2
US World Digital Song Sales (Billboard)1

Monthly charts

Monthly chart performance for "Hip"!Chart (2020)!Peak
position
South Korea (Gaon)[53] 7

Year-end charts

2019 year-end chart performance for "Hip"!Chart (2019)!Position
South Korea (Gaon)[54] 142
2020 year-end chart performance for "Hip"!Chart (2020)!Position
Japan (Japan Hot 100)[55] 81
South Korea (Gaon)[56] 29

Release history

Release history for "Hip"!Region!Date!Format!Version!Label!Ref.
VariousNovember 14, 2019Korean
JapanFebruary 5, 2020JapaneseVictor Entertainment

Notes and References

  1. Web site: July 24, 2019. Mnet Announces Lineup For Upcoming Variety Show, "Queendom". HelloKPop. December 8, 2019.
  2. Web site: November 14, 2019. reality in BLACK by MAMAMOO. September 11, 2021. Apple Music.
  3. Web site: November 4, 2019. Mamamoo to drop second album. Korea JoongAng Daily. December 8, 2019.
  4. Web site: November 1, 2019. Album announcement. Mamamoo's official Twitter. December 8, 2019.
  5. Web site: Elyssa. Danah. November 4, 2019. MAMAMOO to explore parallel realities with upcoming full-length album. September 11, 2021. HelloKPop.
  6. Web site: November 1, 2019. Update: MAMAMOO Drops A New Look At "Hip" Comeback MV. September 11, 2021. Soompi.
  7. Web site: November 4, 2019. Mamamoo drops 2nd full-length album, 'reality in BLACK'. The Korea Herald. December 8, 2019.
  8. Web site: November 28, 2019. Solar's MAMAMOO "HIP" [Happy Together/2019.11.28]]. KBS World. December 8, 2019.
  9. Web site: February 5, 2020. HIP (Japanese Version) - Single by MAMAMOO. September 11, 2021. Apple Music.
  10. Herman. Tamar. November 15, 2019. Mamamoo are Fiercely 'Hip' In New Music Video: Watch. September 11, 2021. Billboard.
  11. Web site: Russaw. Jeanine Marie. November 14, 2019. Four fast facts about MAMAMOO, the K-pop girl group behind 'Reality in Black'. September 11, 2021. Newsweek.
  12. Web site: November 14, 2019. [MV] MAMAMOO (마마무) - HIP]. September 11, 2021. YouTube.
  13. Web site: December 18, 2020. MAMAMOO smashes 200 million YouTube views with 'HIP' music video. September 11, 2021. HelloKPop.
  14. Web site: November 18, 2019. [Special] 마마무(MAMAMOO) - HIP Performance Video]. September 11, 2021. YouTube.
  15. Web site: November 15, 2019. MAMAMOO - HIP (Comeback Showcase Stage Performance). September 11, 2021. YouTube. The Korea Herald.
  16. Web site: November 15, 2019. MAMAMOO (마마무) - HIP [Music Bank COMEBACK / 2019.11.15]]. September 11, 2021. YouTube. Korean Broadcasting System.
  17. Web site: November 16, 2019. [Comeback Stage] MAMAMOO - HIP, 마마무 - HIP Show Music core 20191116]. September 11, 2021. YouTube. Munhwa Broadcasting Corporation.
  18. Web site: November 17, 2019. MAMAMOO(마마무) - HIP @인기가요 Inkigayo 20191117. September 11, 2021. YouTube. Seoul Broadcasting System.
  19. Web site: November 16, 2019. Watch: Performances From The 2019 V Live Awards V HEARTBEAT. September 11, 2021. Soompi.
  20. Web site: December 4, 2019. BTS부터 오마이걸·있지까지, 'SBS 가요대전' 최종 라인업 확정 [공식]]. September 11, 2021. MyDaily.
  21. Web site: 2019-12-11. 방탄소년단→송가인 'KBS 가요대축제' 24팀 라인업 공개(공식). December 11, 2019. Newsen via Naver.
  22. BTS, Twice, Monsta X & More K-Pop Acts Set to Perform at 2019 MAMA. Billboard.
  23. Web site: December 5, 2019. [2019 MAMA] MAMAMOO_HIP REMIX ver.]. September 11, 2021. YouTube. Mnet.
  24. Web site: 2019년 46주차 Digital Chart. May 27, 2021. Gaon Music Chart.
  25. Web site: 2019년 46주차 Download Chart. May 27, 2021. Gaon Music Chart.
  26. Web site: 2019년 46주차 Streaming Chart. May 27, 2021. Gaon Music Chart.
  27. Web site: 2019년 48주차 Digital Chart. May 27, 2021. Gaon Music Chart.
  28. Web site: May 6, 2021. Gaon Chart Certifications - Streaming. May 27, 2021. Gaon Music Chart.
  29. Mamamoo Chart History: World Digital Song Sales. Billboard. August 7, 2019.
  30. Benjamin. Jeff. November 27, 2019. MAMAMOO Score First No. 1 on World Digital Song Sales Chart With 'Hip'. September 11, 2021. Billboard.
  31. Web site: Global K-Pop Chart - 2022 . . Korean Music & Content Association . July 30, 2024 .
  32. Web site: BEST OF 2020: K-POP. September 7, 2021. Amazon Music.
  33. Web site: Han. Sarah. December 31, 2019. 30 Songs That Helped Define K-Pop In 2019. September 11, 2021. BuzzFeed.
  34. Web site: Han. Sarah. January 3, 2020. 37 Of The Best K-Pop Songs Of 2019, According To Fans. September 11, 2021. BuzzFeed.
  35. Web site: BTS, Blackpink, Twice, NCT: winners and highlights from Mama 2020, K-pop's biggest award show. December 10, 2020. South China Morning Post.
  36. Web site: 35th Golden Disc Awards Announce Nominees. December 10, 2020. Soompi.
  37. Web site: Myung-mi. Kim. November 21, 2019. ko:‘엠카운트다운’ 마마무, 갓세븐 꺾고 11월 셋째주 1위. 'M Countdown' Mamamoo beat GOT7 and ranked first in the third week of November. https://n.news.naver.com/entertain/article/609/0000206546. live. https://web.archive.org/web/20201112122717/https://n.news.naver.com/entertain/article/609/0000206546. November 12, 2020. November 6, 2020. Newsen. ko. Naver.
  38. Web site: Soo-hyung. Kim. November 28, 2019. ko:'엠카' 마마무, 'HIP'으로 아스트로 꺾고 11월 마지막주도 부동의 '1위' [종합]. 'M-Countdown' Mamamoo beats ASTRO with 'HIP' and achieves 'No.1' in the last week of November. https://n.news.naver.com/entertain/article/109/0004127359. live. https://web.archive.org/web/20201112122717/https://n.news.naver.com/entertain/article/109/0004127359. November 12, 2020. November 6, 2020. Osen. ko. Naver.
  39. Web site: November 26, 2019. ko:11월 4주순위. Music Bank ranking for the fourth week of November. https://pbbs.kbs.co.kr/general/read.html?bbs_id=T2000-0027-04-641103&id=866954&post_no=358&page=13&post_header=. live. https://web.archive.org/web/20210529134545/https://pbbs.kbs.co.kr/general/read.html?bbs_id=T2000-0027-04-641103&id=866954&post_no=358&page=13&post_header=. May 29, 2021. May 29, 2021. KBS Music Bank. ko.
  40. Web site: November 24, 2019. ko:마마무, '힙' 1위 차지 "무무들 감사드린다" (인기가요). http://tvdaily.asiae.co.kr/read.php3?aid=15745831461509085010. TV Daily. ko. November 24, 2019. June 13, 2020. https://web.archive.org/web/20200613161121/http://tvdaily.asiae.co.kr/read.php3?aid=15745831461509085010. dead.
  41. Web site: December 22, 2019. ko:<12월 넷째 주 인기가요 차트>. https://programs.sbs.co.kr/enter/gayo/board/54771/?cmd=view&amp;page=1&amp;board_no=417507. Seoul Broadcasting System. ko. December 22, 2019.
  42. Web site: December 30, 2019. ko:<12월 마지막 주 인기가요 차트>. https://programs.sbs.co.kr/enter/gayo/board/54771/?cmd=view&amp;page=1&amp;board_no=417530. Seoul Broadcasting System. ko. December 30, 2019.
  43. Web site: Kim. Jihye. December 4, 2019. '쇼챔피언' 마마무, 'HIP'으로 출연 없이 1위 '4관왕'..AOA 컴백[종합]]. October 10, 2021. Herald Pop. Naver.
  44. Web site: November 14, 2019. HIP (song) by MAMAMOO. September 12, 2021. Spotify.
  45. Web site: November 14, 2019. HIP (Inst.) (song) by MAMAMOO. September 12, 2021. Spotify.
  46. Web site: February 5, 2020. HIP (Japanese Version) (song) by MAMAMOO. September 12, 2021. Spotify.
  47. Reality in Black. Mamamoo. 2019. liner notes. Kakao M. L200001851.
  48. Mamamoo Chart History: Japan Hot 100. Billboard. March 4, 2020. November 27, 2020. https://web.archive.org/web/20201127122430/https://www.billboard.com/music/mamamoo/chart-history/JPN. live.
  49. Web site: Hip. November 25, 2019. November 22, 2019. November 22, 2019. https://web.archive.org/web/20191122230850/https://nztop40.co.nz/chart/hotsingles%3Fchart%3D4781. live.
  50. Web site: RIAS International Top Charts - Week 48. Recording Industry Association (Singapore). https://web.archive.org/web/20191205144938/https://www.rias.org.sg/rias-top-charts/. December 5, 2019.
  51. Web site: 48th week of 2019 Digital Chart. December 5, 2019. November 25, 2016. https://web.archive.org/web/20161125050200/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=48&hitYear=2019&termGbn=week. live.
  52. Mamamoo Chart History: K-Pop 100. Billboard. August 7, 2019. December 7, 2020. https://web.archive.org/web/20201207003448/https://www.billboard.com/music/mamamoo/chart-history/KPO. live.
  53. Web site: January 2020 Digital Chart. Gaon Music Chart. September 12, 2021.
  54. Web site: 2019년 Digital Chart. Gaon Music Chart.
  55. Billboard Japan Hot 100 Year End. Billboard. December 4, 2020.
  56. Web site: 2020년 Digital Chart. Gaon Music Chart.

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