| Native Name: |
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| Genre: | Variety show | ||||
| Creator: | Yasushi Akimoto | ||||
| Presenter: | Audrey (Toshiaki Kasuga, Masayasu Wakabayashi) | ||||
| Starring: | Hinatazaka46 | ||||
| Narrated: | Yōhei Azakami | ||||
| Opentheme: | "Tokimeki Sō" | ||||
| Country: | Japan | ||||
| Language: | Japanese | ||||
| Num Episodes: | 233 | ||||
| Runtime: | 30 min. | ||||
| Network: | TV Tokyo | ||||
| Last Aired: | present |
is a Japanese late night variety show starring idol group Hinatazaka46. It is the successor to Hiragana Oshi and also hosted by the comedy duo Audrey. The show airs every Monday at 1:05 AM JST on TV Tokyo.
On April 8, 2019, Hiragana Oshi was rebranded as Hinatazaka de Aimashō, following the rebranding of Hiragana Keyakizaka46 to Hinatazaka46 in March 2019.[1] [2] Hinatazaka de Aimashō also airs in a larger area than the previous show.[3] The title is a reference to the real Hyūgazaka street in Minato, Tokyo, which can be alternately read as Hinatazaka, after which the group was named.[4]
The show is mostly recorded in the studio, but several location shootings have been carried out as well, mostly for the "hit prayer" challenges traditionally taken on by Sakamichi Series groups for each music release. These include Lake Biwa in Shiga Prefecture for the second single's dragon boat rowing challenge,[5] Miura Peninsula in Kanagawa Prefecture for the first album's tilefish catching challenge,[6] and various locations in Miyazaki Prefecture to commemorate the show's syndication in the prefecture.[7] [8]
Due to the COVID-19 pandemic, starting from the episode aired on May 17, 2020, the program transitioned from recording in a studio to recording remotely via Zoom. The remote episodes consisted of discussions of notable scenes from previous episodes[9] and a three-part Academic Ability Test, the group's first one since their rebranding and second one overall.[10] It returned to studio recording, with various health precautions, since the episode aired on July 18, 2020.[11]
The first set of home media was released on January 1, 2023. As with Hiragana Oshi, the episodes were released with a certain theme on each edition instead of in chronological order.[12]
Gendai Business commented that Hinatazaka de Aimashō is "funnier" than the usual idol variety shows,[13] while idol journalist Yutaka Sato commented in Entame Next that the show "deviated" at times from the idol show formula to that of comedy shows, particularly noting the late 2020 episodes featuring comedian Takushi Tanaka. Sato attributed this to the Hinatazaka46 members' "greed" for laughter, a trait normally possessed by comedians; Wakabayashi and Kasuga have commented that some segments would be challenging even for experienced comedians.[14] The interaction between the members and Audrey is also positively received, as well as the quality of post-production work.[15] [16]
In addition to the members' growth, pop culture writer Hiko commented that the show also documents the growth of the Audrey duo. Both of them had the reputation of being "shy" around women, and their connection with the members through the years had allowed them to "redo their youth", as they went from being bachelors when Hiragana Oshi started in 2018 to having daughters of their own as of 2022.[17]
The September 2020 issue of B.L.T. magazine has the show as its feature story and named Shiho Katō, Kumi Sasaki, Suzuka Tomita, and Konoka Matsuda as Hinatazaka46's "comedy elites".[18]
| Featured member | Title | Episodes | |
|---|---|---|---|
| Shiho Katō |
| #11–13 Kasuga the Man's Complete Treat! Hinatazaka46's Reward BBQ Bus Tour!|-|Kumi Sasaki||#19–20 Go for the Ceremonial First Pitch! The Miracle of Hinatazaka Baseball Club!#28–30 Go Harder for the Ceremonial First Pitch! The Miracle of Hinatazaka Baseball Club in Miyazaki Camp|-|Miku Kanemura||#23 Let's Celebrate the Lonely Waka-chan's Birthday Together!#33 It's Time to Repick Waka-sama's Favorite Member (double-length episode) #34 It's Time to Repick Waka-sama's Favorite Member (Unreleased Scenes) #43 Cheer Up Kasuga on His Birthday! A Whole 30 Minutes of Nibu Festival|-|Nao Kosaka||#14–15 Let's Watch the 2nd Single Hit Prayer Recording Together!#24–25 3rd Single Hit Prayer! Let's Record the Show's Original Music Video in One Cut! #131 6th Single Hit Campaign "Tteka", Let's Paint a Giant Illustration Together! | |
| Akari Nibu |
#47–48 HinaAi vs HinaMashō: Let's Decide Once and For All! Nickname Standardization Match #105–106 First Debut Anniversary of the New Third Generation Members: Let's Leave Our Mark in the Battle to Surpass the Seniors|} External links] |