Hill Holliday Explained

Hill Holliday
Type:	Subsidiary
Founder:	Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday
Location City:	Exchange Place Boston, Massachusetts
Location Country:	United States
Key People:	Chris Wallrapp, CEO
Industry:	advertising agency
Parent:	Attivo

Hill Holliday (HH) is a marketing and communications agency based in Boston, Massachusetts with offices in New York City and Greenville, South Carolina.^{[1] [2]} It is the 17th largest advertising agency in the U.S.^[3]

History

Hill Holliday was founded in Boston in 1968 as Hill, Holliday, Connors, Cosmopulos, Inc. by partners Jack Connors, Jay Hill, Steve Cosmopulos and Alan Holliday.^[4] It was acquired by IPG in 1998,^[5] and sold to Attivo in 2024.^[6]

Awards

The agency was named Media Magazines full-service Agency of the Year for 2011 and 2012,^[7] and is the only agency to win Adweeks Media Plan of the Year four years in a row.^[8]

Notable work

• Dunkin Donuts

"America Runs on Dunkin"

• Bank of America

"Life's Better When We're Connected"

• Cigna

"GO YOU"

• Partnership for Drug-Free Kids: WeGotYou^[9]
• AMD K6/K6-2: "Trucks",^[10] "Diabolical",^[11] and "Flatzone"^[12]

Notes and References

1. Web site: Hill Holliday – Contact Page. 10 August 2018. Hhcc.com.
2. https://www.nytimes.com/2004/01/14/business/media/14addes.html "Hill, Holliday Acquires Erwin-Penland Agency"
3. Web site: Hill Holliday – advertising agency / marketing – Boston, New York. 10 August 2018. Hhcc.com.
4. News: Elliott. Stuart. June 9, 1995 . Hill Holliday Chairman to Retire . en-US. The New York Times . 2024-07-25.
5. Web site: Interpublic Acquires Hill, Holliday - Free Online Library . 2014-01-31 . https://web.archive.org/web/20140201221818/http://www.thefreelibrary.com/Interpublic+Acquires+Hill,+Holliday-a020317346 . 2014-02-01 . dead .
6. Web site: Interpublic Group Sells Deutsch NY, Hill Holliday to New Zealand's Attivo Group. 3 January 2024 .
7. Carrie . Cummings . December 28, 2012 . Full Service, Full Throttle: Full Service Agency of the Year—Hill Holliday . Commentary . Media Magazine . 4 July 2019.
8. 14 June 2009 . The AdweekMedia Plan of the Year . . 4 July 2019.
9. Web site: Is this our brain on drugs? Take a look at these emoji-filled anti-drug ads. July 17, 2015 . Rebekah Lowin . Today.com.
10. Web site: Reviewing TV commercials. EW.com.
11. Web site: BOB GARFIELD'S AD REVIEW: 3 ADVERTISERS RAISE TECH ADS TO NEW LEVEL. December 15, 1997. Adage.com.
12. Web site: Adeevee | Only selected creativity - Advanced Micro Devices Amd K6-2 Micro Processor: Flat Zone. Adeevee.com.