Heya (Ive song) explained

Heya
Artist:Ive
Ep:Ive Switch
Type:single
Language:Korean
Studio:Ingrid Studio
Genre:Hip hop
Length:3:10
Label:
Composer:
Lyricist:
  • Lee Seu-ran
  • Exy
  • Sohlhee
Chronology:Ive
Prev Title:All Night
Prev Year:2024
Next Title:Accendio
Next Year:2024

"Heya" is a song recorded by South Korean girl group Ive for their second Korean-language extended play Ive Switch. It was released as the EP's lead single on April 29, 2024, by Starship Entertainment.

Background and release

On April 3, 2024, Starship Entertainment announced that Ive would be releasing their second extended play titled Ive Switch on April 29.[1] On April 20, the track listing was released with "Heya" and "Accendio" announced as the lead singles.[2] A day later, a motion teaser video was released,[3] followed by the music video teaser on April 24.[4] On April 28, the highlight medley teaser video was released.[5] The song was released alongside its music video and the extended play on April 29.[6]

Composition

"Heya" was written by Lee Seu-ran, Exy, and Sohlhee, composed and arranged by Ryan S. Jhun, Dem Jointz, and Ido Nadjar, with Kloe Latimer, Jack Brady, and Jordan Roman participating in the composition, and The Wavys participating in the arrangement.[7] Described as a hip hop song with lyrics about "folk tale",[8] "Heya" was composed in the key of F minor, with a tempo of 92 beats per minute.[9]

Commercial performance

"Heya" debuted at number eight on South Korea's Circle Digital Chart in the chart issue dated April 28 – May 5, 2024;[10] on its component charts, it debuted at number two on the Circle Download Chart,[11] number 13 on the Circle Streaming Chart,[12] and number 15 on the Circle BGM Chart.[13] The song ascended to number three on the Circle Streaming Chart in the following week,[14] and number two on the Circle Digital Chart in the chart issue dated May 12–18, 2024.[15] On the Billboard South Korea Songs, the song debuted at number 11 in the chart issue dated May 11, 2024,[16] ascending to number two in the following week.[17] In Japan, "Heya" debuted at number 32 on the Billboard Japan Hot 100 in the chart issue dated May 8, 2024;[18] on its component charts, it debuted at number 50 on the Top Downloads Songs,[19] and number 34 on the Top Streaming Songs.[20] On the Oricon Combined Singles, the song debuted at number 13 in the chart issue dated May 13, 2024.[21]

In Singapore, "Heya" debuted at number 22 on the RIAS Top Streaming Chart in the chart issue dated May 3–9, 2024.[22] The song also debuted at number 17 on the RIAS Top Regional Chart in the chart issue dated April 26 – May 2, 2024,[23] ascending to number eight in the following week. In Malaysia, the song debuted at number 14 on the RIM Top 20 Most Streamed International in the chart issue dated May 3–9, 2024.[24] The song also debuted at number 21 on the Billboard Malaysia Songs in the chart issue dated May 18, 2024.[25] In Taiwan, the song debuted at number eight on the Billboard Taiwan Songs in the chart issue dated May 11, 2024,[26] ascending to number four in the following week.[27] In Hong Kong, the song debuted at number 13 on the Billboard Hong Kong Songs in the chart issue dated May 18, 2024.[28] In New Zealand, the song debuted at number 30 on the RMNZ Hot Singles on the chart dated May 6, 2024.[29] Globally, the song peaked at number 56 on the Billboard Global 200 in the chart issue dated May 18, 2024.[30]

Promotion

Following the release of Ive Switch, on April 29, 2024, Ive held a live event on YouTube aimed at introducing the extended play and its tracks, including "Heya", and connecting with their fanbase.[31] They subsequently performed on three music programs in the first week of promotion: KBS's Music Bank on May 3,[32] MBC's Show! Music Core on May 4,[33] and SBS's Inkigayo on May 5.[34] On the second week of promotion, they performed on three music programs: Music Bank on May 10,[35] Show! Music Core on May 11,[36] and Inkigayo on May 12.[37] On the third and final week of promotion, they performed on four music programs: Mnet's M Countdown on May 16,[38] Music Bank on May 17,[39] Show! Music Core on May 18,[40] and Inkigayo on May 19.[41]

Credits and personnel

Credits adapted from liner notes of Ive Switch.

Studio

Personnel

Charts

Weekly charts

Chart (2024)! scope="col"
Peak
position
Global 200 (Billboard)56
Hong Kong (Billboard)13
Japan (Japan Hot 100)32
Japan Combined Singles (Oricon)33
Malaysia (Billboard)21
Malaysia International (RIM)14
New Zealand Hot Singles (RMNZ)30
Singapore (RIAS)22
South Korea (Circle)2
Taiwan (Billboard)4

Monthly charts

Chart (2024)! scope="col"
Position
South Korea (Circle)[42] 3

Release history

Region! scope="col"
DateFormatLabel
Various <-- Inclusive of South Korea -->April 29, 2024

Notes and References

  1. Web site: ko:아이브, 4월 29일 컴백... 미니 2집 '아이브 스위치'. Ive, comeback on April 29th... 2nd mini album 'Ive Switch'. https://m.entertain.naver.com/article/018/0005706806. Naver. E Daily. ko. Yoon. Ki-baek. April 4, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507142632/https://m.entertain.naver.com/article/018/0005706806. live.
  2. Web site: ko:아이브, 신보 트랙리스트 공개...장원영 4번째 단독 작사. Ive reveals new album tracklist...Jang Won-young's 4th solo lyric writing. https://m.entertain.naver.com/article/415/0000027583. Naver. Star1. ko. Shin. Yu-rim. April 21, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507142815/https://m.entertain.naver.com/article/415/0000027583. live.
  3. Web site: ko:아이브, 타이틀곡 '해야' 모션 영상 깜짝 공개..동양적 판타지 극대화. Ive surprisingly releases motion video for title song 'Heya'..Maximizing oriental fantasy. https://m.entertain.naver.com/article/112/0003693121. Naver. Herald Pop. ko. Kang. Ka-hee. April 22, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507142633/https://m.entertain.naver.com/article/112/0003693121. live.
  4. Web site: ko:아이브, 신보 '해야' 뮤비 티저 오픈...몽환적→화려한 비주얼. Ive release music video teaser for 'Heya' for new album ...Dreamy → Gorgeous visuals. https://m.entertain.naver.com/article/108/0003230962. Naver. MT Star News. ko. Lee. Kyung-ho. April 25, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507142806/https://m.entertain.naver.com/article/108/0003230962. live.
  5. Web site: ko:아이브, 오늘 신보 '해야' 발매..장원영 단독작사 '블루 하트' 눈길. Ive releases new album 'Heya' today...'Blue Heart' written exclusively by Jang Won-young attracts attention. https://m.entertain.naver.com/article/108/0003231721. Naver. MT Star News. ko. Kim. Soo-jin. April 29, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507142644/https://m.entertain.naver.com/article/108/0003231721. live.
  6. Web site: ko:아이브, 오늘(29일) 컴백...'MZ 워너비 아이콘' 인기 잇는다. Ive, comeback today (29th)...'MZ Wannabe icon' continues to gain popularity. https://m.entertain.naver.com/article/011/0004334112. Naver. Seoul Economic Daily. ko. Heo. Ji-young. April 29, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507142706/https://m.entertain.naver.com/article/011/0004334112. live.
  7. Ive Switch. Starship Entertainment; Kakao Entertainment; Columbia Records. South Korea. Credits. photobook. Ive. 2024.
  8. Web site: ko:아이브 정상 영업 중..'해야' 아이튠즈 18개국·뮤비 트렌딩 1위. Ive's operating as normal..'Heya' ranks first in iTunes music video trending in 18 countries. https://m.entertain.naver.com/article/609/0000848836. Naver. Newsen. ko. Bae. Hyo-joo. April 30, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507142706/https://m.entertain.naver.com/article/609/0000848836. live.
  9. Web site: Key & BPM for Heya by Ive. Tunebat. May 7, 2024. May 7, 2024. https://archive.today/20240507135541/https://tunebat.com/Info/-HEYA-IVE/4gOwpU4kMZZNDWkoHYUj1Z. live.
  10. Web site: Circle Digital Chart – Week 18 of 2024. Circle Chart. ko. April 28 – May 5, 2024. July 13, 2024. May 9, 2024. https://web.archive.org/web/20240509080756/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=18&hitYear=2024&termGbn=week. live.
  11. Web site: Circle Download Chart – Week 18 of 2024. Circle Chart. ko. April 28 – May 5, 2024. July 13, 2024.
  12. Web site: Circle Streaming Chart – Week 18 of 2024. Circle Chart. ko. April 28 – May 5, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713172816/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1040&targetTime=18&hitYear=2024&termGbn=week. live.
  13. Web site: Circle BGM Chart – Week 18 of 2024. Circle Chart. ko. April 28 – May 5, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713172816/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1060&targetTime=18&hitYear=2024&termGbn=week. live.
  14. Web site: Circle Streaming Chart – Week 19 of 2024. Circle Chart. ko. May 5–19, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713172817/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=S1040&targetTime=19&hitYear=2024&termGbn=week. live.
  15. Web site: Circle Digital Chart – Week 20 of 2024. Circle Chart. ko. May 12–18, 2024. July 13, 2024. May 23, 2024. https://web.archive.org/web/20240523024913/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=20&hitYear=2024&termGbn=week. live.
  16. Billboard South Korea Songs – Week of May 11, 2024. Billboard. May 5–11, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507113311/https://www.billboard.com/charts/south-korea-songs-hotw/2024-05-11/. live.
  17. Billboard South Korea Songs – Week of May 18, 2024. Billboard. May 5–11, 2024. July 13, 2024. May 14, 2024. https://web.archive.org/web/20240514145046/https://www.billboard.com/charts/south-korea-songs-hotw/2024-05-18/. live.
  18. Web site: Billboard Japan Hot 100 – Week of May 8, 2024. Billboard Japan. ja. May 8, 2024. July 13, 2024. May 8, 2024. https://web.archive.org/web/20240508050213/https://www.billboard-japan.com/charts/detail?a=hot100&year=2024&month=05&day=13. live.
  19. Web site: Billboard Japan Top Download Songs – Week of May 8, 2024. Billboard Japan. ja. May 8, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713172818/https://billboard-japan.com/charts/detail?a=dlsongs&year=2024&month=05&day=13. live.
  20. Web site: Billboard Japan Top Streaming Songs – Week of January 1, 2024. Billboard Japan. ja. May 8, 2024. July 13, 2024. July 10, 2024. https://web.archive.org/web/20240710055831/https://billboard-japan.com/charts/detail?a=stsongs&year=2024&month=05&day=13. live.
  21. Web site: 週間 合算シングルランキング – 2024年05月13日付. Oricon Weekly Combined Singles Ranking – May 13, 2024. Oricon. ja. April 29 – May 5, 2023. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713172817/https://www.oricon.co.jp/rank/cos/w/2024-05-13/p/4/. live.
  22. Web site: RIAS Top Charts – Week 19 (May 3–9, 2024). Recording Industry Association Singapore. May 3–9, 2024. July 13, 2024. May 14, 2024. https://web.archive.org/web/20240514072006/https://www.rias.org.sg/rias-top-charts/. deviated.
  23. Web site: RIAS Top Charts – Week 18 (April 26 – May 2, 2024). Recording Industry Association Singapore. April 26 – May 2, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507071003/https://www.rias.org.sg/rias-top-charts/#1562208279199-5ec9aa23-80dc. deviated.
  24. Web site: TOP 20 Most Streamed International Singles In Malaysia – Week 19 (03/05/2024- 09/05/2024). Facebook. RIM. May 18, 2024. July 13, 2024. May 18, 2024. https://web.archive.org/web/20240518091623/https://www.facebook.com/RecordingIndustryMalaysia/posts/pfbid0272W6yBFpaLoN7kYzRta5FWX5AW5ZWUMpjAh4byn8Ar4cj7cPnjRMG23eSTAcjG7Bl. live.
  25. Billboard Malaysia Songs – Week of May 18, 2024. Billboard. May 12–18, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713172818/https://www.billboard.com/charts/malaysia-songs-hotw/2024-05-18/. live.
  26. Billboard Taiwan Songs – Week of May 11, 2024. Billboard. May 5–11, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507041651/https://www.billboard.com/charts/taiwan-songs-hotw/2024-05-11/. live.
  27. Billboard Taiwan Songs – Week of May 18, 2024. Billboard. May 12–18, 2024. July 13, 2024. May 14, 2024. https://web.archive.org/web/20240514104909/https://www.billboard.com/charts/taiwan-songs-hotw/2024-05-18/. live.
  28. Billboard Hong Kong Songs – Week of May 18, 2024. Billboard. May 12–18, 2024. July 13, 2024. June 2, 2024. https://web.archive.org/web/20240602033357/https://www.billboard.com/charts/hong-kong-songs-hotw/2024-05-18/. live.
  29. Web site: Hot 40 Singles. Recorded Music NZ. May 6, 2024. May 7, 2024. May 3, 2024. https://web.archive.org/web/20240503150232/https://nztop40.co.nz/chart/hotsingles?chart=5801. live.
  30. Billboard Global 200 – Week of May 18, 2024. Billboard. May 12–18, 2024. May 14, 2024. May 14, 2024. https://web.archive.org/web/20240514100447/https://www.billboard.com/charts/billboard-global-200/2024-05-18/. live.
  31. Web site: ko:아이브, 오늘(29일) 컴백 스위치 온! '해야'·'아센디오'로 차트올킬 시동. Ive, comeback switch on today (29th)! Chart-killing start with 'Heya' and 'Ascendio'. https://m.entertain.naver.com/article/468/0001055411. Naver. Sports Seoul. ko. Jeong. Ha-eun. April 29, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507143320/https://m.entertain.naver.com/article/468/0001055411. live.
  32. Web site: ko:[뮤직뱅크] 아이브 화려한 컴백 '해야' HEYA...눈과 귀 모두 사로잡는 퍼포먼스. [Music Bank] Ive's brilliant comeback 'Heya'...A performance that captivates both eyes and ears. https://m.entertain.naver.com/article/438/0000064613. Naver. KBS Entertainment News. ko. Lee. Nam-hee. May 3, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507143330/https://m.entertain.naver.com/article/438/0000064613. live.
  33. Web site: ko:이찬원 '음중'도 1위, 무대 '마에스트로' 세븐틴·K팝의 '해야' 아이브 컴백 [종합]. Lee Chan-won's 'Music Bank' also ranks first, stage 'maestro' Seventeen and K-pop's 'must have' Ive's comeback [Comprehensive]. https://m.entertain.naver.com/article/109/0005070788. Naver. Osen. ko. Yeon. Hwi-seon. May 4, 2024. May 7, 2024. May 7, 2024. https://web.archive.org/web/20240507143322/https://m.entertain.naver.com/article/109/0005070788. live.
  34. Web site: ko:'슈퍼 신인' 아일릿, '인기가요' 1위→세븐틴·아이브 컴백 러시 [종합]. 'Super rookie' Illit, 1st place on 'Inkigayo' → Seventeen and Ive comeback rush [Comprehensive]. https://m.entertain.naver.com/article/108/0003233262. Naver. MT Star News. ko. Kim. Na-yeon. May 5, 2024. May 7, 2024. May 5, 2024. https://web.archive.org/web/20240505105506/https://m.entertain.naver.com/article/108/0003233262. live.
  35. Web site: ko:세븐틴, 아이브 제치고 '뮤직뱅크' 1위...'MAESTRO' 3관왕. Seventeen surpasses Ive to take first place on 'Music Bank'...'MAESTRO' wins 3 awards. http://www.celuvmedia.com/article.php?aid=1715333060476766007. Celuv Media. ko. Lim. Ye-bin. May 10, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713173323/http://www.celuvmedia.com/article.php?aid=1715333060476766007. live.
  36. Web site: ko:세븐틴, '음악중심' 1위 차지...아이브 레이·리즈 스페셜 MC 출격 [종합]. Seventeen takes first place on 'Music Core'...Ive Rei and Liz appear as special MCs [Comprehensive]. https://m.entertain.naver.com/article/109/0005075214. Naver. Osen. ko. Yoo. Soo-yeon. May 11, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713173324/https://m.entertain.naver.com/article/109/0005075214. live.
  37. Web site: ko:지코, 세븐틴-아이브 꺾고 '인기가요' 방송 없이 1위. Zico defeats Seventeen and Ive to take first place on 'Inkigayo' without appearing. https://m.entertain.naver.com/article/609/0000852782. Naver. Newsen. ko. Kim. Myung-mi. May 12, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713173325/https://m.entertain.naver.com/article/609/0000852782. live.
  38. Web site: ko:'엠카운트다운' 오늘(16일) 에스파·아이브·제로베이스원·세븐틴·김재환. 'M Countdown' today (16th) Aespa, Ive, ZeroBasene, Seventeen, Kim Jae-hwan. http://www.celuvmedia.com/article.php?aid=1715835359477062007. Celuv Media. ko. Lim. Ye-bin. May 16, 2024. July 13, 2024. July 13, 2024. https://web.archive.org/web/20240713173325/http://www.celuvmedia.com/article.php?aid=1715835359477062007. live.
  39. Web site: ko:세븐틴, 아이브 제치고 '뮤뱅' 1위..에스파·제로베이스원 컴백[★밤TView]. Seventeen beats Ive and takes first place on 'Mu Bang'... Aespa and ZeroBaseOne comeback [★Bam TView]. https://m.entertain.naver.com/article/108/0003236248. Naver. MT Star News. ko. Han. Hae-seon. May 17, 2024. July 13, 2024. May 17, 2024. https://web.archive.org/web/20240517123800/https://m.entertain.naver.com/article/108/0003236248. live.
  40. Web site: ko:역시 임영웅, 방송 출연 없이도 아이브·지코 꺾고 '음중' 1위. As expected, Lim Young-woong beats Ive and Zico to take first place in 'Music' even without appearing on TV. https://m.entertain.naver.com/article/018/0005742934. Naver. E-daily. ko. Kim. Ga-young. May 18, 2024. July 13, 2024. May 24, 2024. https://web.archive.org/web/20240524150642/https://m.entertain.naver.com/article/018/0005742934. live.
  41. Web site: ko:지코 제니 '스팟!' 출연 없이도 '인기가요' 2주 연속 1위, 롱런 인기. Zico Jenny 'Spot!' No. 1 on 'Inkigayo' for 2 consecutive weeks even without appearing, long-running popularity. https://m.entertain.naver.com/article/609/0000855352. Naver. Newsen. ko. Ha. Ji-won. May 19, 2024. July 13, 2024. May 24, 2024. https://web.archive.org/web/20240524165944/https://m.entertain.naver.com/article/609/0000855352. live.
  42. Web site: Circle Digital Chart – May 2024. Circle Chart. ko. June 6, 2024. July 13, 2024. https://web.archive.org/web/20240713172656/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=05&hitYear=2024&termGbn=month. live.

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