Hey Now (Ira Losco song) explained

Hey Now
Type:song
Artist:Ira Losco
Album:No Sinner No Saint
Released:21 June 2018
Recorded:2018
Genre:Pop
Length:3:50
Label:Jagged House
Producer:Howard Keith
Chronology:Ira Losco
Prev Title:One In A Million
Prev Year:2018
Hey Now
Year:2018
Next Title:Bad Habits
Next Year:2018
Hey Now
Type:single
Artist:Ira Losco featuring Owen Leuellen
Released:15 April 2019
Recorded:2019
Length:3:19
Label:Jagged House
Producer:Howard Keith
Chronology:Ira Losco
Prev Title:Walk on Water
Prev Year:2016
Hey Now
Year:2019
Next Title:Cannonball
Next Year:2019

"Hey Now" (stylised in all uppercase) is a song by Maltese singer Ira Losco featuring Maltese rapper Owen Leuellen. It was first released in Losco's fifth studio album No Sinner No Saint (2018) before being released as a single featuring Leuellen in 2019. The song was number one on Malta's singles charts for sixteen weeks.

A version of the song in Maltese was released in April 2023 titled "Illejla" (in Maltese pronounced as /ɪllɛːjlɐ/;).

Background and release

The song was released in June 2018 as the fifth single from Losco's seventh studio album No Sinner No Saint, a double album produced by Howard Keith Debono.[1]

Losco performed the song at the X Factor Malta season 1 finale with contestant Owen Leuellen on 26 January 2019.[2] Losco had mentored Leuellen, a rapper from Valletta, in the final phase of the show and helped him to place second in the competition.[3] According to TVMNews+, the duet was "welcomed by many fans" leading to Losco's manager Howard Keith Debono inviting them both to record the song together.[2] In the same year, Losco would also collaborate with the winner of the first season Michela Pace on her next single "Cannonball" whilst Leuellen would later release his debut single "My Time" in March 2020.[4] [5]

Critical reception

The song was number one on Malta's singles charts for six consecutive weeks between 7 December 2018 and 11 January 2019. The song reached number one again for another ten consecutive weeks between 22 February 2019 and 3 May 2019.[6] David Grech Urpani of Lovin Malta described the song as having "dominating airwaves" for months in Malta after its release with Losco winning Best Female Artist, Best Pop Artist and Best Collaboration with Leuellen at the inaugural 2019 Lovin Malta Awards.[4]

Music video

The music video for "Hey Now" was released on 1 November 2018 and was directed by Steven Levi Vella.[7] It was shot by Matthew Muscat Drago in the south of Malta.[7]

The intro of the song includes the text "There are always two sides to every story" and Losco going to see a fortune teller.[7] [8] Losco stated that she plays a character "who's wedding plans didn't go as planned" and instead spends time at home, "taking her love for her plants a bit too seriously ;-)".[7] Losco added that the character eventually moves on in her life and looks to depart her hometown.[7] The fortune teller makes a reappearance at the end of the video which also features a preview of the music video for Losco's song "Bad Habits".[7]

Maltese version

Illejla (Hey Now, Maltese Version)
Type:single
Artist:Ira Losco
Language:Maltese
Released:4 April 2023
Genre:Pop
Length:3:52
Label:Jagged House
Producer:Howard Keith
Chronology:Ira Losco
Prev Title:Rip (Rest in Peace)
Prev Year:2023
Illejla (Hey Now, Maltese Version)
Year:2023

A Maltese language version of the song was released in April 2023 titled "Illejla" which translates as "tonight".[9] Ruxandra Tudor of Wiwibloggs stated that the song "sounds fantastic in both languages" and described the Maltese version of the song as a "perfect summer radio song".[9]

Charts

Chart (2018–2019)! scope="col"
Peak
position
Malta (BMAT PRS)[10] 1

Notes and References

  1. Web site: Malta: Ira Losco releases "No Sinner No Saint". Neville. Spiteri. 23 June 2018. Eurovision World. 27 September 2024. https://web.archive.org/web/20240927105037/https://eurovisionworld.com/esc/malta-ira-losco-releases-no-sinner-no-saint. 27 September 2024. live.
  2. Web site: Ira Losco and Owen Leuellen will record song they interpreted at X Factor Malta. Alvin. Vassallo. 2 February 2019. TVM News. 26 September 2024. https://web.archive.org/web/20240926193312/https://tvmnews.mt/en/news/ira-losco-and-owen-leuellen-will-record-song-they-interpreted-at-x-factor-malta/. 26 September 2024. live.
  3. Web site: Watch: The new version of 'Hey Now' by Ira Losco and Owen Leuellen. Norma. Saliba. 13 February 2019. TVM News. 26 September 2024. https://web.archive.org/web/20240926193037/https://tvmnews.mt/en/news/ara-fl-ahhar-watch-the-new-version-of-hey-now-by-ira-losco-and-owen-leuellen-il-verzjoni-gdida-ta-hey-now-bira-losco-ma-owen-luellen/. 26 September 2024. live.
  4. Web site: Ira Losco's 2019 In Photos Proves She's Still Very Much Malta's Pop Queen. David Grech. Urpani. 1 January 2020. Lovin Malta. 27 September 2024. https://web.archive.org/web/20240927113747/https://lovinmalta.com/lifestyle/celebrities/ira-loscos-2019-in-photos-proves-shes-still-very-much-maltas-pop-queen/. 27 September 2024. live.
  5. Web site: Owen Leuellen Releases Debut Single 'My Time'. 7 March 2020. Josanne Cassar. 27 September 2024. https://web.archive.org/web/20240927102657/https://josannecassar.com/press-launches/owen-leuellen-releases-debut-single-my-time/. 27 September 2024. live.
    • Web site: The BMAT PRS Malta Top 20 Airplay Chart 22nd February 2019. The Malta Independent. 26 September 2024. https://web.archive.org/web/20240927083554/https://www.independent.com.mt/articles/2019-02-22/music/The-BMAT-PRS-Malta-Top-20-Airplay-Chart-22nd-February-2019-6736204045. 27 September 2024. live.
    • Web site: The BMAT PRS Malta Top 20 Airplay Chart 10th May 2019. The Malta Independent. 26 September 2024. https://web.archive.org/web/20240927083413/https://www.independent.com.mt/articles/2019-05-03/music/The-BMAT-PRS-Malta-Top-20-Airplay-Chart-10th-May-2019-6736207926. 27 September 2024. live.
  6. Web site: Ira Losco releases new music video for single 'Hey Now'. 1 November 2018. The Malta Independent. 26 September 2024. https://web.archive.org/web/20240926193211/https://www.independent.com.mt/articles/2018-11-01/music/Ira-Losco-releases-new-music-video-for-single-Hey-Now-6736198699. 26 September 2024. live.
  7. Web site: Listen: New music from Ira Losco, Dilara Kazimova, Milan Stankovic, Eduard Romanyuta, Severina and Demy. Jonathan. Vautrey. 5 November 2018. wiwibloggs. 27 September 2024.
  8. Web site: New music this week: Songs from Ronela Hajati, Francesco Gabbani, Gjon's Tears and more. Ruxandra. Tudor. 9 April 2023. wiwibloggs. 26 September 2024.
    • Web site: The BMAT PRS Malta Top 20 Airplay Chart 7th December 2018. The Malta Independent. 26 September 2024. https://web.archive.org/web/20240926200440/https://www.independent.com.mt/articles/2018-12-07/music/The-BMAT-PRS-Malta-Top-20-Airplay-Chart-7th-December-2018-6736200491. 26 September 2024. live.
    • Web site: The BMAT PRS Malta Top 20 Airplay Chart 11th January 2019. The Malta Independent. 26 September 2024. https://web.archive.org/web/20240926195911/https://www.independent.com.mt/articles/2019-01-11/music/The-BMAT-PRS-Malta-Top-20-Airplay-Chart-11th-January-2019-6736201870. 26 September 2024. live.