Hey (email service) explained

HEY is a premium email service launched by Basecamp in June 2020.^{[1] [2] [3] [4]} The service may be accessed through the HEY website and through apps for macOS, Windows, Linux, Android and iOS.^{[5] [6]} Due to the service's vertical integration, a HEY mailbox cannot be incorporated into other email services or stand-alone email clients.^[7]

Around the time of HEY's launch, a stand-off between Basecamp and Apple Inc. over Apple's policy on in-app purchases in apps hosted by its App Store was the cause of significant media attention upon Apple's policies.^{[8] [9] [10] [11]}

Features

• An email from a new sender requires the user to confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again^[6]
• Blocks tracking pixels (called a spy tracker in the apps) and informs the user if an email includes tracking^[6]
• A single place showing all attachments that have been received, regardless of sender^[6]

See also

• Mailbox provider

Notes and References

1. News: Brian X.. Chen. 2020-06-26. Tackling the Unsolvable Problem: The Bottomless Email Inbox. The New York Times. 17 June 2020. 0362-4331.
2. Web site: Jason. Aten. 2020-06-26. Basecamp's Controversial New Hey App Actually Makes Email Productive Again. 25 June 2020. Inc.com.
3. Web site: Casey. Newton. 2020-06-26. Hey is a wildly opinionated new email service from the makers of Basecamp. 15 June 2020. The Verge.
4. Web site: Ainsley . Harris . 2020-06-26 . Meet the Big Tech critic behind Hey, Basecamp's radical new email platform. 15 June 2020. Fast Company.
5. Web site: Tim . Anderson . 17 June 2020 . 2020-06-26. Hey is trying a new take on email – but maker complains of 'outrageous' demands after Apple rejects iOS app . The Register.
6. Web site: Jason . Aten . 2020-06-27 . How Basecamp's Controversial Hey App Makes Email Productive Again . 25 June 2020 . Inc.com.
7. Web site: 2020-06-26 . Basecamp launches Hey, a hosted email service for neat freaks . TechCrunch . Natasha . Lomas . June 16, 2020 .
8. Lauren . Goode . 2020-06-26. Apple Threatens to Move Basecamp's New Email App to Trash . 16 June 2020 . Wired. 1059-1028.
9. Web site: Richard . Speed . 2020-06-26 . Email innovator Hey extends an olive branch in standoff with Apple, tweaks code to make the iGiant appier . 22 June 2020 . The Register.
10. Web site: Chaim . Gartenberg . 2020-06-26. Hey opens its email service to everyone as Apple approves its app for good. 25 June 2020. The Verge.
11. Web site: Sean . Keane . 22 June 2020 . 2020-06-26 . Apple gives thumbs up to Hey email app after update rejection . CNET.