Hestia Tobacco Explained
Hestia Tobacco is an American tobacco company, founded by David Sley in 2010,[1] [2] who the press dubbed "The Millennial Marlboro Man".[3] The company's first product was launched in 2013.[4] [5] [6] [7]
It is one of the first American Tobacco companies to be started in more than twenty years, in part because of regulatory difficulties with the FDA, which prevented any new products from being released since 2011.[8] [9] The New York Times described Hestia Cigarettes as the "viral" cigarette of 2023. [10] The Hestia brand is wholly-owned by The Tobacco Company.
Branding
The name comes from the Greek goddess of the hearth. Hestia cigar boxes were bright orange with a “Lichtenstein-like design” on the front and literary quotes from the likes of Hemingway and O’Hara printed on the back.[11] This design was retired when they released their cigarettes in 2022. The brand and logo is now a Matisse-esque drawing and design developed by the Shirakaba House design studio.
Notes and References
- Web site: Roth. Carol. Pitching an Organic Cigarette for Hipsters. The New York Times. 30 August 2012 . 5 May 2017. en.
- Web site: 2017-05-23 . Making the Difficult Case for 'Pure Tobacco' Cigarettes . 2023-04-18 . Observer . en-US.
- Web site: Sokol . Zach . The Millennial Marlboro Man . 2023-09-26 . Airmail Weekly . en-US.
- Web site: Hauser. Alisa. Wicker Park's Hestia Tobacco Sells Craft Cigars that Look Like ... Cigs. DNAinfo.com. 5 May 2017. dead. https://web.archive.org/web/20150810075725/http://www.dnainfo.com/chicago/20130426/wicker-park/wicker-parks-hestia-tobacco-sells-craft-cigars-that-look-like-cigs. 10 August 2015.
- News: Gary . Jason . top rated cuban cigars . 3 December 2023 . Cigar Online.
- Web site: Taylor. J.R.. Hestia Tobacco: Cigarettes So Natural That They Have To Be Cigars. COED. 5 May 2017. 29 January 2014.
- Web site: 2017-07-24 . Hip health freaks think smoking is cool again . 2022-12-03 . New York Post . en-US.
- Web site: Grier. Jacob. How the FDA Is Keeping New Cigarettes Off the Market. The Atlantic. 6 March 2013 . 5 May 2017.
- Web site: Grier. Jacob. The FDA's New Tobacco Rules Will Be Terrible for Cigar Smokers Too. Reason Magazine. 5 May 2017. en. 6 May 2016.
- Web site: Taylor. Magdalene J.. A Viral Cigarette Brand? In 2023?. THE NEW YORK TIMES. 24 August 2024 . 26 September 2023.
- Web site: Griffith . Carson . 2016-06-06 . Can an Artisanal Cigarette Brand Compete With Big Tobacco? . 2023-03-14 . New York Magazine . en-us.
