| Herschel Supply Co. | |
| Foundation: | 2009 |
| Founder: | Lyndon Cormack and Jamie Cormack |
| Industry: | Fashion |
| Location: | Vancouver, BC |
Herschel Supply Co. (or simply Herschel) is a Canadian company selling hipster retro backpacks and accessories.[1] The company was founded in 2009 by Lyndon and Jamie Cormack and is based in Vancouver, British Columbia, Canada.
Herschel manufactures its products in China and Southeast Asia.[2] They make backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders great grandparents settled.[3]
Herschel's first store in Canada opened in Vancouver's Gastown in 2018.[4] [5] Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris. Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread."