| Hero Honda Pleasure | |
| Manufacturer: | Hero Honda |
| Production: | 2005-2020 |
| Model Year: | 2006-2020 |
| Successor: | Hero Pleasure Plus |
| Engine: | , air-cooled, four-stroke, OHC, single |
| Power: | 5.15 KW @ 7000 RPM |
| Torque: | 8.10 Nm @ 5000 RPM |
| Transmission: | Variomatic |
| Suspension: | Front: bottom link with spring-loaded hydraulic dampers Rear: swingarm with spring-loaded hydraulic dampers |
| Brakes: | Drum
|
| Tires: | 3.50 x 10 – 4 PR / 51 J (tube LESS) |
| Related: | Hero Maestro |
| Footnotes: | [1] |
The Hero Pleasure was an automatic scooter manufactured in India by Hero Honda. It was launched in 2005.
It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively., it sold in the range of 40,000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.
The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?" conceived by team FCB-Ulka.[2] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time. In 2020, the Hero Pleasure was discontinued and was replaced by the Hero Pleasure Plus.
The Pleasure features a engine with variomatic drive transmission system and an engine swingarm suspension system.
2013 saw a number of improvements in the Pleasure, and included a Pleasure limited edition and the All New Pleasure.[3]