| Herbert J. Kramer | |
| Office: | Director of Public Affairs at the Office of Economic Opportunity |
| President: | Lyndon B. Johnson |
| Term Start: | September, 1965 |
| Term End: | June, 1968 |
| Predecessor: | Holmes Brown |
| Successor: | Kenny Sparks |
| Birth Name: | Herbert Julius Kramer |
| Birth Date: | 27 July 1922 |
| Birth Place: | New York City, New York, U.S. |
| Death Place: | West Hartford, Connecticut, U.S. |
| Party: | Democratic |
Herbert J. Kramer (July 27, 1922 – April 9, 1992) was an American speech writer, author, lecturer, and public relations executive. He served in the Lyndon B. Johnson administration as the Director of Public Affairs at the Office of Economic Opportunity (OEO) which included programs such as Job Corps, Head Start, VISTA, Community Action Program, and Upward Bound as part of the War on Poverty. Kramer established an Audio-Visual division within OEO which was nominated for an Academy Award three times in a row during his tenure, winning the award in 1966.[1]
Born in New York City, New York, Kramer attended Horace Mann School, graduating in 1939.[2] He received bachelor's, master's, and PhD degrees from Harvard University in English literature in 1942, 1946, and 1949, respectively, and was an English instructor at Harvard University and the University of California Santa Barbara, until 1951. He received a law degree from the University of Connecticut in 1956.
From 1951 to 1965 Kramer worked at the Traveler's Insurance Company, eventually becoming vice president in charge of public information and advertising. He was responsible for bringing back the iconic "red umbrella" as the symbol for Traveler's Insurance.
Outside of his roles in Washington, Kramer also worked in various capacities — from general manager to creative director — at communications and advertising firms in the Hartford, Connecticut area.
Kramer lived with his wife and seven children in the Edward W. Morley House in West Hartford, a National Historic Landmark.[3]
He documented his family life in over 30 hours of silent 16 millimeter film shot between 1944 and 1980. Sometimes the scenes crossed over into his work life, such as when he worked on the Public Service Announcements (PSAs) which used R2D2 and C3PO from Star Wars as characters.(YouTube) [4]
Kramer believed his father Charles to have rescued women during the Triangle Shirtwaist Factory Fire.[5]
Kramer was picked by Sargent Shriver to be the Director of Public Affairs for the Office of Economic Opportunity (OEO) which included programs such as Job Corps, Head Start, VISTA, Community Action Program, and Upward Bound as part of the War on Poverty. Kramer made great strides to mend political fences and bring a level of organization to Washington that he was used to seeing in industry.[6]
Kramer's job was a tough one, due to the fact that the OEO was new and was under constant scrutiny from the press. Kramer said: "For the first time poor people, poor youth, black people, people who had heretofore been hidden, were coming up to the surface, and America wasn't liking everything it was seeing about them and about the agency that was doing this." and "We gave black people in this country more power, more opportunity to get on a platform, more opportunity to take positions of leadership, than any other program in the government."
One of the things Kramer did to combat the negative press attention of the War on Poverty was to organize a series of five seminars in Washington, D.C., educating members of the press from newspapers around the country on poverty and how to report on poverty. This resulted in a new newspaper section called "Poverty Beat" being published throughout the country. Kramer established direct contact with about 200 newspaper workers throughout America, keeping them apprised of what the OEO was doing from regular letters that he would send out. This was an unprecedented level of transparency from a government agency at the time. One such correspondent, Paul Weeks of the L.A. Times, ended up joining the War on Poverty himself. Weeks worked directly for Kramer, and considered Herb as his mentor.[7]
Kramer also established an Audio-Visual division within OEO which was nominated for an Academy Award three times in a row during his tenure, winning the award in 1966 for a VISTA program recruiting film.
During Kramer's interview for the Johnson Presidential archives, he was very candid about some of the things allegedly said by President Johnson. Kramer: "Johnson reportedly told Shriver. "I just want you to make sure that no crooks, communists, or cocksuckers get into the program [Community Action]."
On the topic of the lack of funding for the OEO Kramer didn't mince words. He said "what these people [OEO critics] have criticized fundamentally is the fact that the program never mounted enough of an impact because of the dollar shortage. This is what [Michael] Harrington says--it never became a war on poverty; it was always a skirmish on poverty." and "It was a very, very tough, dirty, mean, unpopular kind of war to fight. And we fought it with every weapon at our disposal, not having the [...] money that would be necessary really to do the kind of job that was required."
In addition to his time in the Johnson administration and various roles in industry, a major part of Kramer's working life was back in Washington where he worked for the Kennedy Foundation and helped found the Special Olympics. The Special Olympics oath “Let me win, but if I cannot win, let me be brave in the attempt,” was penned by Kramer.[8] Kramer noted that the Special Olympics had allowed parents to be proud of their mentally retarded children - something that wasn't the norm in 1968.[9]
Having worked under Sargent Shriver at the Office of Economic Opportunity, Kramer was involved with Shriver in a number of other capacities, including his run for Vice President in 1972, maintaining notes for the co-authoring of Shriver's memoirs ("We Called It A War", unpublished), and the establishment of the Sargent Shriver Peace Institute.
One of Kramer's skills was in coming up with alternative lyrics to known tunes for mini musical revues. For Shriver's retirement party from the OEO, Kramer wrote a musical revue called "Au Revoir, Sarge". It included lyrics such as "My Bobby lies over the ocean" (a reference to Bobby Kennedy) to the tune of "My Bonnie Lies over the Ocean", a traditional Scottish Folk Song. After the crushing defeat of the Shriver and McGovern ticket against Nixon in the 1972 Presidential Campaign, Kramer wrote another musical revue called the "Lucky Seven Follies", which poked fun at the campaign. Scott Stossel wrote: "The performance was recorded on a vinyl record [...] the uproarious laughter on this saddest of election nights can still be heard clearly over the scratches [...]. The most audible laugh is Sargent Shriver's."[10]
After being diagnosed with Prostate Cancer Kramer wrote a book with his second wife Kay entitled "Conversations at Midnight", documenting the process of coming to terms with dying.[11]
Web site: Goodell . Stephen . Oral history transcript, Herbert J. Kramer . Archive.org.
