Hepsiburada Explained

Hepsiburada
Traded As:NASDAQ:
Industry:E-commerce
Hq Location:Istanbul, Turkey
Key People:Hanzade Doğan Boyner(Founder & Chairwoman) Nilhan Onal Gökçetekin CEO
Owner:Doğan Family 65.4%Free Float 20%Turkcommerce B.V. 13.2%Company 1.4%
Website:Hepsiburada.com

Hepsiburada.com, (from Turkish hepsi burada, "all of it/everything is here") is an Istanbul-based retail shopping website that has been in operation since 2000.[1]

Headquartered in Şişli, Istanbul, with an operations center in Gebze, Kocaeli. The company is a pioneer of retail e-commerce in Türkiye.[2] [3] Products sales in 30 categories. These include Electronics, Fashion, Home, Life, Stationery, Office It boasts an expansive inventory, offering over 160 million SKUs across a diverse range of more than Supplies, Auto, Garden, DIY, Mother, Baby, Toys, Sport, Outdoor, Cosmetics, Personal Care, Supermarket, Pet Supplies, and a broad selection of Books, Music, Movies, and Hobbies.[4]

Originally launched as a Direct Selling 1P-based e-commerce platform. Hepsiburada managed its own inventory to deliver products directly to consumers. In 2015, the company embarked on a transformative renewal process, gathering feedback from approximately 6 million individuals. This shift led to the adoption of an e-marketplace model, enabling various companies to open their own stores and directly deliver products to end-users. Consequently, it evolved into an e-commerce platform that integrates both 1P-based operations and an e-marketplace model.[5]

Since July 1, 2021, it has been listed on the NASDAQ, the world’s premier technology exchange. Brokerage firms Morgan Stanley, J.P. Morgan, and Goldman Sachs.[6] It was first Turkish company to go public on the Nasdaq Stock Exchange.[7]

Hanzade Doğan serves as the Founder and Chairwoman of the Board of Directors, while Nilhan Onal Gökçacetekin has held the position of CEO since January 2023.[8] [9]

In its 2023 financial report, the company reported a total sales volume of 96.5 billion TRY, which adjusts to 116.5 billion TRY after accounting for inflation. This reflects a growth rate of 104 percent before inflation adjustments and 31 percent afterward. Hepsiburada boasts 12 million active customers and 101,500 active merchants. In 2022, the company reported a total sales volume amounting to 47.3 billion TRY.[10] [11]

Since its inception in 2017, the Technology Power for Women Entrepreneurs program has successfully integrated over 50,000 women entrepreneurs, nearly 250 women’s cooperatives and 30 civil society organizations into the marketplace.[12] [13]

On June 7, 2023, Hepsiburada entered into a sponsorship agreement with the Turkish Basketball Federation, becoming the main sponsor of both the Men's and Women’s National Basketball Teams for two years.[14]

History

2000 Hepsiburada commenced operations under of Doğan Online.[15]

2006 – Hepsiburada was recognized as the “Fastest-Growing E-Commerce Site” by the Deloitte Technology Fast 50 Survey.

2015 – Hepsiburada launched its new business model, the Marketplace, allowing users to open a free store and market their own products.

2016 – Hepsiburada launched Hepsipay, a 100-percent-owned venture, to facilitate online payment transactions.

2017 Hepsiburada established the first government-licensed technology research and development center in Türkiye. The company launched HepsiJet to offer efficient, fast, and reliable delivery services to its customers, thereby introducing its own delivery network.[16] [17] In the same year, to bolster the role of women in business, Hepsiburada launched the Technology Power for Entrepreneurial Women program. This initiative leverages the company’s experience and technological infrastructure to support entrepreneurial women in partnership with civil society organizations.[18] Hepsiburada introduced Hepsiexpress, providing customers with swift delivery services to satisfy their daily needs.

2021 Hepsiburada became the first and only Turkish company to be listed on the NASDAQ Stock Exchange. Hepsiburada shares started trading on the NASDAQ stock exchange in the USA on July 1, 2021. The company launched the HepsiTürkiye’den Program, designed to deliver geographically marked and local products to consumers throughout Türkiye.[19]

2022 Hepsiburada signed the United Nations Global Compact, the world's largest voluntary corporate sustainability initiative.[20] Hepsiburada supported the establishment of the first “E-Commerce Competence Center” at TÜBİTAK-BİLGEM Artificial Intelligence Institute, which was inaugurated as a part of Türkiye’s National Artificial Intelligence Strategy.[21] Hepsiburada partnered with the Turkish Patent and Trademark Office through the ‘HepsiTürkiye’den’ program to promote awareness of geographically marked products. This initiative aims to connect local entrepreneurs with the e-commerce sector and support their national and international marketing efforts. Hepsiburada launched Smart by MIMEX, Türkiye’s first smart and cashless store that features a ‘buy and check out’ concept.[22]

2023 Hepsiburada launched Hepsiburada Premium, the first membership-based loyalty program developed in Türkiye. Murat Emirdağ, who had been serving as CEO since 2019, was succeeded by Nilhan Onal Gökçetekin on January 1, 2023.[23]

Brands

HepsiJet

HepsiJet is a transportation company that operates across all 81 provinces of Türkiye to enhance the quality of logistics processes in the e-commerce sector.

HepsiLojistik

HepsiLojistik is a logistics company that provides comprehensive operational services including stocking, addressing, packaging, shipping, invoicing, delivery, and returns for sales conducted on Hepsiburada and other e-commerce platforms.

HepsiPay

HepsiPay is afintech company that provides users with a digital wallet, prepaid card, and installment solutions, and offers payment gateway services to businesses.

Hepsiburada Market

Hepsiburada Market is a delivery application that brings supermarket items such as food, water, and flowers directly to consumers.

Hepsiburada Premium

Hepsiburada Premium is a paid loyalty program designed to enhance customer loyalty.

Hepsiburada Global

It is an export platform established for Hepsiburada and Hepsiburada sellers to sell products abroad.

Hepsiburada Premium

Hepsiburada Premium is a paid loyalty program designed to enhance customer loyalty.

Hepsiburada Global

Hepsiburada Global is an export platform created to enable Hepsiburada and its sellers to sell products internationally.

Awards

References

  1. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191119/https://kurumsal.hepsiburada.com/ . 29 March 2024 . Kurumsal . live.
  2. Web site: 12 April 2020 . 29 February 2020 . https://web.archive.org/web/20200229084555/https://www.hepsiburada.com/iletisim . Hepsiburada .
  3. Web site: 12 April 2020 . 12 April 2020 . https://web.archive.org/web/20200412111459/https://www.technopat.net/2017/10/04/hepsiburada-operasyon-merkezi-kapilarini-ilk-kez-basina-acti/ . Hepsiburada-operasyon-merkezi-kapilarini-ilk-kez-basina-acti/ . live.
  4. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191119/https://kurumsal.hepsiburada.com/uploads/HB22_Surd_TR1705.pdf . 29 March 2024 . sürdürülebilirlik raporu . live.
  5. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://webrazzi.com/2015/07/07/hepsiburada-com-yeni-tasarim-pazar-yeri-platformu/ . 7 July 2015 . tr-TR . Hepsiburada.com yeni tasarımıyla birlikte pazar yeri platformunu devreye aldı . live . Webrazzi.
  6. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://www.ntv.com.tr/ekonomi/hepsiburada-nasdaqta-halkaacildi,LV_-N3bjRkyWFN7eJs_GZw . tr . Hepsiburada Nasdaq'ta halka açıldı . live . www.ntv.com.tr.
  7. Web site: Yeşilyurt . Elif Ferhan . 2021-08-26 . Nasdaq'ta halka açılan ilk Türk şirketi Hepsiburada'nın kurucusu Doğan'dan Cumhurbaşkanı Erdoğan’a teşekkür ziyareti . 2024-03-20 . www.aa.com.tr . tr.
  8. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://www.dunya.com/sirketler/hepsiburadanin-yeni-ceosu-nilhan-onal-gokcetekin-haberi-680558 . 1 April 2023 . Hepsiburada’nın yeni CEO’su Nilhan Onal Gökçetekin . live.
  9. Web site: 2022-07-23 . Hepsiburada'ya Yeni CEO . 2022-11-16 . İK Blog . tr.
  10. Web site: 16 April 2024 . 29 March 2024 . https://web.archive.org/web/20240329191212/https://www.aa.com.tr/tr/sirkethaberleri/e-ticaret/hepsiburada-2023un-finansal-ve-operasyonel-sonuclarini-acikladi/686592 . Hepsiburada, 2023'ün finansal ve operasyonel sonuçlarını açıkladı . live.
  11. Web site: 29 March 2024 . 18 February 2024 . https://web.archive.org/web/20240218174137/https://fintechtime.com/2023/03/hepsiburada-2022-yili-finansal-sonuclarini-acikladi/ . 23 March 2023 . tr-TR . Hepsiburada, 2022 yılı finansal sonuçlarını açıkladı Fintechtime . live.
  12. Web site: 16 April 2024 . 6 April 2024 . https://web.archive.org/web/20240406191516/https://www.hepsiburada.com/staticpage/224306451888579 . Girişimci Kadınlara Teknoloji Gücü programı . live.
  13. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191119/https://www.aa.com.tr/tr/sirkethaberleri/e-ticaret/hepsiburada-kadin-girisimciligini-desteklemeye-devam-ediyor/683844 . Hepsiburada, kadın girişimciliğini desteklemeye devam ediyor . live . www.aa.com.tr.
  14. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191119/https://www.tbf.org.tr/duyuru/turkiye-basketbol-federasyonu-ile-hepsiburada-arasinda-sponsorluk-sozlesmesi-imzalandi-2023-06-07 . 7 June 2023 . turkiye-basketbol-federasyonu-ile-hepsiburada-arasinda-sponsorluk-sozlesmesi . live.
  15. Web site: 18 February 2024 . https://web.archive.org/web/20240218154817/https://acikerisim.gelisim.edu.tr/xmlui/bitstream/handle/11363/3862/745701.pdf?sequence=1 . 2022 . Nurşen . Yılmaz . Covıd-19 pandemi sürecinde interaktif reklamlar ile dönüşen dijital pazarlama uygulamaları üzerine bir inceleme: Hepsiburada sosyal medya hesapları . İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü yüksek lisans tezi.
  16. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191119/https://www.dunya.com/sirketler/hepsiburadadan-yeni-ar-ge-merkezi-haberi-359855 . 25 April 2017 . Dünya . Gazetesi . Hepsiburada’dan yeni Ar-Ge merkezi . live.
  17. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191126/https://www.dunya.com/sirketler/hepsijet-isletmeleri-e-ticaret-tasimaciligi-ile-dijitalde-buyutuyor-haberi-701640 . 15 August 2023 . Dünya . Gazetesi . HepsiJet, işletmeleri e-ticaret taşımacılığı ile dijitalde büyütüyor . live.
  18. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://www.haberturk.com/hepsiexpressden-e-ticaret-musterilerinin-hayatini-kolaylastiran-akilli-cozumler-1972752-ekonomi . tr . Habertürk . Hepsiexpress’den e-ticaret müşterilerinin hayatını kolaylaştıran akıllı çözümler - Teknoloji Haberleri . live . Habertürk.
  19. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://eticareturkiye.com/yerel-ureticiye-hepsiburada-destegi-hepsiturkiyeden/ . 15 July 2021 . Enes Şahin . tr . tarafından . Yerel üreticiye Hepsiburada desteği: HepsiTürkiye’den . live . E-Ticaret Türkiye.
  20. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191122/https://www.aa.com.tr/tr/sirkethaberleri/e-ticaret/hepsiburada-bm-kuresel-ilkeler-sozlesmesine-imza-atti/672244 . Hepsiburada BM Küresel İlkeler Sözleşmesi'ne imza attı . live . www.aa.com.tr.
  21. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://www.capital.com.tr/sirket-panosu/sirket-panosu-haberleri/hepsiburadadan-iki-onemli-proje . tr . Hepsiburada'dan iki önemli proje - Capital . live . Capital Online.
  22. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://www.sabah.com.tr/ekonomi/hepsiburada-smart-by-mimex-aciliyor-6151131 . tr . Hepsiburada Smart by MIMEX açılıyor . live . Sabah.
  23. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191120/https://www.aa.com.tr/tr/sirkethaberleri/teknoloji/hepsiburada-premium-da-sepet-tutarindan-bagimsiz-tum-alisverislerde-kargo-bedava/679769 . Hepsiburada Premium’da tüm alışverişlerde kargo bedava . live . www.aa.com.tr.
  24. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191119/https://fast50.deloitte.com.tr/comments_hepsiburada.aspx . UWinner Comments - Hepsi Burada . live . fast50.deloitte.com.tr.
  25. Web site: 29 March 2024 . 7 December 2013 . https://web.archive.org/web/20131207013706/http://www.halklailiskiler.com/turkiyenin-lovemarklari-hangi-markalar-oldu.html . 7 December 2013 . Türkiye'nin Lovemark'ları hangi markalar oldu? . web.archive.org.
  26. Web site: 29 March 2024 . 5 December 2015 . https://web.archive.org/web/20151205021206/https://www.chip.com.tr/haber/hepsiburada-coma-lovemark-odulu_59537.html . 5 December 2015 . Hepsiburada.com'a "LOVEMARK" ödülü - CHIP Online . web.archive.org.
  27. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://bigpara.hurriyet.com.tr/haberler/genel-haberler/hepsiburada-20-kategoride-odul-aldi_ID939187/ . 9 June 2014 . tr . Hepsiburada 20 kategoride ödül aldı Genel Haberler Bigpara . live.
  28. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329192620/https://www.chip.com.tr/haber/hepsiburada-com-odul_52048.html . 23 January 2015 . Hepsiburada.com'a ödül . live.
  29. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191126/https://www.aa.com.tr/tr/sirkethaberleri/hizmet/hepsiburada-echo-awardsta-bircok-kategoride-odul-aldi/654303 . Hepsiburada, ECHO Awards'ta birçok kategoride ödül aldı . live . www.aa.com.tr.
  30. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191120/https://www.dunya.com/sirketler/turkiyeye-deger-katan-markalar-odullendirildi-haberi-684147 . 28 January 2023 . Dünya . Gazetesi . Türkiye'ye değer katan markalar ödüllendirildi . live.
  31. Web site: 29 March 2024 . Kadın Dostu . tr . Markalar . Kadın Dostu Markalar Farkındalık Ödülleri Hakkında . Kadın Dostu Markalar.
  32. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191125/https://www.aa.com.tr/tr/sirkethaberleri/e-ticaret/hepsiburada-brandon-hall-excellence-awardstan-4-odulle-dondu/682216 . Hepsiburada Brandon Hall Excellence Awards'tan 4 ödülle döndü . live . www.aa.com.tr.
  33. Web site: 29 March 2024 . 29 March 2024 . https://web.archive.org/web/20240329191118/https://www.iha.com.tr/istanbul-haberleri/hepsiburada-ceosu-nilhan-onal-gokcetekin-heroes-kadin-liderler-kuresel-100-listesine-secildi-36129313 . tr . Hepsiburada CEO’su Nilhan Onal Gökçetekin, Heroes Kadın Liderler Küresel 100 listesine seçildi İhlas Haber Ajansı . live . IHA.

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