HelloWallet explained

HelloWallet
Type:Private
Foundation:2009
Founder:Matt Fellowes
Location:Washington, DC
Area Served:United States
Industry:Software, Personal finance
Num Employees:60
Homepage:http://www.hellowallet.com/

HelloWallet is an online and mobile application for employees founded by former Brookings Institution scholar Matt Fellowes and based in Washington, DC.[1] It provides personalized financial guidance to members and relies on behavioral economics to incentivize workers to implement its advice.[2]

The company has generated press attention for its SaaS enterprise products from sources including The Wall Street Journal,[3] The Washington Post,[4] Bloomberg Businessweek,[5] Washington Business Journal,[6] and Tech Crunch.[7]

In May 2017, KeyBank acquired HelloWallet from Morningstar, Inc.[8] [9] [10]

Business model

HelloWallet is primarily distributed through employers as a workplace financial wellness benefit.[11] [12] In January 2014, HelloWallet partnered with The Vanguard Group to provide guidance on managing debt, spending wisely, and maximizing company benefits to Vanguard's plan participants.[13] Members track their spending, create financial goals, and receive guidance on saving for emergencies, retirement, and health expenses within the application.[14] [15]

HelloWallet has a double bottom line mission: for every five memberships sold, the company gives one free subscription to a family in need through a partnership with a community organization.[16] The company's largest philanthropic partners are Goodwill[17] and Iraq and Afghanistan Veterans of America.[18]

HelloWallet relies on behavioral economics and a group of academic advisors from Dartmouth College, the RAND Corporation, George Washington University, Stanford University, University of Wisconsin–Madison, and the Brookings Institution.[19] In 2013, O'Reilly Media published the first book from HelloWallet Principal Scientist, Dr. Steve Wendel. In the book, Designing for Behavior Change, Dr. Wendel introduces a framework for how individuals can design, build, and test products that successfully change behavior.[20]

Recognition

In 2013, HelloWallet won a Webby Award for the Best Financial Services & Banking Website category,[21] a W3 Award for Best Financial Services Website,[22] and a Best In Biz Award for Enterprise Software Product of The Year.[23]

In April 2013, in celebration of Financial Literacy Week, the New York Stock Exchange invited executives from HelloWallet to ring the opening bell and participate in the NYSE Euronext Workplace Financial Fitness Forum.

ABC News included HelloWallet in an article titled “Five Cool Start-ups To Keep an Eye on" in 2010.[24]

HelloWallet's founder and CEO, Matt Fellowes, was chosen in 2010 as a The Huffington Post GameChanger, along with Steve Jobs, Paul Volcker, Jeff Skoll, James Cameron, and 94 others.[25] The company was chosen in 2009 to participate in the Clinton Global Initiative and was singled out as an example of social innovation business by President Bill Clinton on Larry King.[26]

Funding

The company was created with support from the Rockefeller Foundation in 2009.[27] In 2010, it raised additional funds from AOL founder Steve Case, Jean Case, Grotech Ventures, and a group of private individuals.[28]

In January 2012, HelloWallet received $12 million in Series B funding, led by Chicago-based Morningstar, Inc. and DC-based TD Fund.[29] [30] [31]

External links

Notes and References

  1. Web site: HelloWallet ^ F275 . 2023-06-22 . HBR Store . en.
  2. Web site: 2012-02-24 . Top states for retirement? Surprisingly, not the Sun Belt . 2023-06-22 . InvestmentNews . en-US.
  3. News: 2012-01-27 . The Daily Start-Up: HelloWallet Will Have To Find Room For $12M . en-US . Wall Street Journal . 2023-06-22 . 0099-9660.
  4. Web site: 2013-06-19 . As Washington's tech sector diversifies and matures, can it power a new local economy? - Washington Post . 2023-06-22 . https://web.archive.org/web/20130619084104/http://articles.washingtonpost.com/2012-08-12/business/35491622_1_technology-hub-technology-firms-local-economy . 2013-06-19 .
  5. Web site: 2009-10-03 . Will HelloWallet Transform Online Financial Advice? - BusinessWeek . 2023-06-22 . https://web.archive.org/web/20091003103007/http://www.businessweek.com/investor/content/sep2009/pi20090929_616550.htm . 2009-10-03 .
  6. Web site: Why HelloWallet is hiring at the speed of molasses . 2023-06-22 . www.bizjournals.com.
  7. Web site: Perez . Sarah . 2012-07-05 . Mint Competitor HelloWallet Brings Its Personal Finance Service To Android . 2023-06-22 . TechCrunch . en-US.
  8. Web site: KeyBank National Association to Acquire HelloWallet® from Morningstar, Inc., Accelerating KeyBank's Innovative Financial Wellness Commitment . 2023-06-22 . www.prnewswire.com . en.
  9. Web site: KeyCorp (KEY) Closes HelloWallet Purchase from Morningstar. Zacks. Publisher. www.nasdaq.com. en. 2020-05-04.
  10. Web site: Morningstar Acquires HelloWallet For $52.5 Million. Chowdhry. Amit. Forbes. en. 2020-05-04.
  11. "Local software upstarts use employers to find consumers" The Washington Post Capital Business https://archive.today/20130217004906/http://articles.washingtonpost.com/2011-10-30/business/35279395_1_employee-benefits-shub-debgupta-cost-savings
  12. News: Overly . Steven . 2011-05-15 . The Download: HelloWallet debuts its financial help software . en-US . Washington Post . 2023-06-22 . 0190-8286.
  13. Web site: 2014-02-21 . Vanguard Announces Partnership with HelloWallet Financial Wellness Service . 2023-06-22 . https://web.archive.org/web/20140221141107/https://pressroom.vanguard.com/press_release/Vanguard_Announces_Partnership_with_HelloWallet_Financial_Wellness_Service_01.22.2014.html/ . 2014-02-21 .
  14. Web site: 2013-11-26 . HelloWallet: An Easier Way to Save Money . 2023-06-22 . Mashable . en.
  15. Web site: 2012-01-26 . HelloWallet keeps track of your money, raises $12M . 2023-06-22 . VentureBeat . en-US.
  16. Web site: Shaivitz . Marla . 2011-11-11 . Matt Fellowes on Transforming Personal Finance Through HelloWallet's Social Mission . 2023-06-22 . Tech.co . en-US.
  17. "Goodwill and HelloWallet to Provide Financial Assistance to Enhance People's Lives" http://www.goodwill.org/press-releases/goodwill%C2%AE-and-hellowallet-to-provide-financial-assistance-to-enhance-people%E2%80%99s-lives/
  18. "HelloWallet Partners with Iraq and Afghanistan Veterans of America" http://iava.org/press-room/press-releases/hellowallet-partners-iraq-and-afghanistan-veterans-america
  19. Web site: 2011-02-16 . HelloWallet Appoints Eight Leading Behavioral Economists and Researchers to Academic Advisory Board . 2023-06-22 . www.businesswire.com . en.
  20. News: Overly . Steven . 2014-02-02 . Innovator Interview: For HelloWallet's Steve Wendel, better business lies in science . en-US . Washington Post . 2023-06-22 . 0190-8286.
  21. Web site: NEW Webby Gallery + Index . 2023-06-22 . NEW Webby Gallery + Index . en.
  22. Web site: Winners List . 2023-06-22 . w3 Awards . en-US.
  23. Web site: 2013 winners: Product categories . 2023-06-22 . Best in Biz Awards . en-US.
  24. Web site: 5 Cool Start-Ups to Keep an Eye On . 2023-06-22 . ABC News . en.
  25. Web site: 2010-09-15 . Who Is The Ultimate Game Changer In Business? . 2023-06-22 . HuffPost . en.
  26. https://web.archive.org/web/20091003103007/http://www.businessweek.com/investor/content/sep2009/pi20090929_616550.htm "Will HelloWallet Transform Online Financial Advice?" Business Week
  27. "HR's financial helping hand" HR Management http://www.hrmreport.com/news/hr-financial/
  28. Web site: Rao . Leena . 2010-05-06 . HelloWallet Nabs $3.6 Million From Steve Case And Grotech For Personal Finance Software . 2023-06-22 . TechCrunch . en-US.
  29. "Morningstar Invests in Retirement Startup" Pensions & Investments http://www.pionline.com/article/20120206/PRINTSUB/302069989
  30. "HelloWallet raises $12 million in Series B round" Washington Biz Journal http://www.bizjournals.com/washington/news/2012/01/26/hellowallet-raises-12-million.html?ana=twt
  31. Web site: Morningstar Acquires HelloWallet For $52.5 Million. Chowdhry. Amit. Forbes. en. 2020-05-04.

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