Heinz Tomato Ketchup Explained

Heinz Tomato Ketchup
Type:Ketchup
Currentowner:Kraft Heinz
Origin:United States
Markets:Worldwide
Previousowners:H.J. Heinz Company
Tagline:It has to be Heinz

Heinz Tomato Ketchup is a brand of ketchup manufactured by the H. J. Heinz Company, a division of the Kraft Heinz Company.

History

It was first marketed as "catsup" in 1876.[1] In 1907, manufacturing reached 12 million bottles and it was exported internationally including Australia, South America, Japan, New Zealand, South Africa and the UK. In January 2009, the label was changed by replacing the picture of a gherkin pickle (used from December 1890) with a picture of a tomato.[2] In 2012, there were more than 650 million bottles sold worldwide.[3]

Manufacturing

Heinz manufactures all of its tomato ketchup for their USA market at two plants: one in Fremont, Ohio, and the other in Muscatine, Iowa.[4] They closed their Canadian plant in Leamington, Ontario in 2014.[5] That plant is now owned by Highbury Canco and processes the tomatoes used in French's Tomato Ketchup for the Canadian market.[6] Globally, Heinz manufactures ketchup in factories across the world, including the UK and the Netherlands.[7] Although there is one basic recipe for their ketchup, there are variations tailored to regional regulations, and usually depend on the country where it is manufactured.[8] [9]

Varieties

In addition to manufacturing their regular tomato ketchup, they manufacture a variety made with sugar. In 2000, they manufactured coloured ketchup in squeezable containers appreciated by young children. The colours were red, green, purple, pink, orange, teal, and blue.[10] These varieties were discontinued in 2006.[11]

In 2011 they also started manufacturing a variety with balsamic vinegar. This variety was discontinued in 2018.[12]

On June 5, 2019, (which is National Ketchup Day[13]), Heinz, and Ed Sheeran, released a limited-edition ketchup officially known as Ed Sheeran × Heinz ketchup, popularly known as "Edchup".[14]

Saucy Sauce product line

In April 2018, Heinz announced the release of "Mayochup", a portmanteau of mayonnaise + ketchup that is a mixture of the two sauces, because more than 500,000 users voted "yes" in a Twitter poll asking Americans if they wanted to see it in stores. A number of Twitter users responded that such a mixture already existed as "fry sauce" and "fancy sauce".[15] [16] The sauce arrived on US retailers' shelves in September 2018.[17] [18] It attracted some media attention in May 2019 when the phrase was revealed to mean "shit-face" in the Cree language.[19] Mixtures containing mayonnaise and ketchup predate the release.[20] [21]

In March 2019, after the success of their Mayochup campaign, Heinz announced the release of two new portmanteau products to celebrate the company's 150th anniversary: "Mayomust", from mayonnaise + mustard, and "Mayocue", from mayonnaise + barbecue sauce.[22] [23] [24]

In April 2019, they released "Kranch", combining ketchup + ranch dressing.[25] The new sauce received a mixed reception online,[26] [27] with Newsweek saying that it "might seem as if Kranch is a flight of fancy from a drunken frat boy" but that some consumers were nevertheless interested.[28]

In January 2020, Heinz announced "Honeyracha" combining honey + sriracha,[29] then in February announced "Mayoracha" combining mayonnaise + sriracha.[30]

In March 2021, they released "Tarchup" combining tartar sauce + ketchup, "Wasabioli" combining wasabi + aioli, and "Hanch" combining hot sauce + ranch dressing.[31] Later in March, two more sauces were announced with "Buffaranch" combining Buffalo sauce + ranch dressing and "Sweet Ketchili" combining ketchup + sweet chili sauce.[32]

Mayoreo, a fake product based on this line of sauces, became an internet meme in June 2021.[33]

Packaging

Heinz ketchup is packaged in glass and plastic bottles of various sizes. They introduced their octagonal glass bottle for the first time in 1889 and it was patented in 1890. While other glass bottle designs have existed, the octagonal glass bottle is still in use and is considered to be an iconic example of package design.[34] [35]

In restaurants, the glass bottle commonly used contains about 14oz of ketchup. In 2002, the upside-down, squeezable plastic bottle (an opaque red bottle with a wide white cap on the bottom) was introduced for restaurants. It makes dispensing ketchup easier than from the glass bottle. The design also generates less waste as the ketchup settles down to the dispensing valve. Similarly designed squeezable bottles, in several different sizes, are available in grocery stores. It is also packaged as single serving packets made of foil and/or plastic.[36] In 2010, Heinz introduced Dip & Squeeze, a single serving packet designed for either dipping or squeezing.[37] A small bottle containing about 2.25oz of ketchup is packaged for room service in hotels or situations where single serving packets associated with fast-food restaurants is undesirable.

Larger amounts, generally intended for the foodservice industry, are packaged in metal cans, rigid plastic containers, flexible plastic bags and a bag-in-box format. These larger containers can usually be fitted with pumps or placed into dispensers for self service in fast-food restaurants. A bag containing 3USgal is the largest format intended for restaurants. An IBC tote containing 260USgal is sold to food manufacturers.

Counterfeiting scheme

In 2012, an alleged scheme to repackage regular Heinz ketchup (which contains high-fructose corn syrup) into bottles with counterfeit labels for "Simply Heinz" (which contains sugar) was discovered when the site was left unattended, after which the ketchup apparently began to ferment and the bottles exploded. At the time, according to a Heinz spokesman, they were working with the US Food and Drug Administration's Office of Criminal Investigation.[38]

See also

Further reading

Notes and References

  1. Web site: Memorial Day BBQ: 7 fun facts about ketchup while you wait for it. Meyer. Zlati. USA Today. en-US. 2020-05-19. February 26, 2020. https://web.archive.org/web/20200226075346/https://www.usatoday.com/story/money/2019/05/27/heinz-ketchup-fun-facts-about-condiments/3755533002/. live.
  2. Web site: January 16, 2009 . Ketchup, no pickle: Heinz changes its label . live . September 3, 2022 . . . September 3, 2022 . https://web.archive.org/web/20220903113554/https://www.nbcnews.com/id/wbna28696107 .
  3. News: Benjamin . Tui . November 3, 2016 . Heinz Tomato Ketchup turns 140 - here's a saucy look back at the bottles through the ages . The Mirror . live . August 29, 2022 . August 29, 2022 . https://web.archive.org/web/20220829203048/https://www.mirror.co.uk/news/uk-news/heinz-tomato-ketchup-celebrates-140th-9192206 .
  4. Web site: Charles . Dan . September 2, 2019 . Meet The Man Who Guards America's Ketchup . live . 3 September 2019 . . National Public Radio . December 1, 2020 . https://web.archive.org/web/20201201175318/https://www.npr.org/sections/thesalt/2019/09/02/754316710/meet-the-man-who-guards-americas-ketchup .
  5. Web site: Ketchup giant H.J. Heinz Co. closes Friday in Leamington, Ont.. 1 May 2017. January 15, 2018. https://web.archive.org/web/20180115173135/http://www.cbc.ca/news/canada/windsor/h-j-heinz-co-leamington-1909-2014-1.2686019. live.
  6. News: June 2, 2016 . French's partners with company to bottle all ketchup in Canada . CTV News . The Canadian Press . live . September 1, 2022 . September 1, 2022 . https://web.archive.org/web/20220901113230/https://www.ctvnews.ca/business/french-s-partners-with-company-to-bottle-all-ketchup-in-canada-1.2928683 .
  7. Web site: A brief history of ketchup. Albala. Ken. The Conversation. en. 2019-09-04. September 4, 2019. https://web.archive.org/web/20190904130327/http://theconversation.com/a-brief-history-of-ketchup-99812. live.
  8. Web site: Why Ketchup Tastes Different Around the World. 2011-09-20. WanderFood. en-US. 2019-09-04. September 4, 2019. https://web.archive.org/web/20190904130333/http://wanderlustandlipstick.com/blogs/wanderfood/2011/09/20/wanderfood-wednesday-why-ketchup-tastes-different-around-the-world/. live.
  9. Web site: Heinz Ketchup Story. https://web.archive.org/web/20160521031225/http://www.kraftcanada.com/brands/heinz-ketchup/our%20story. dead. May 21, 2016. Kraft Canada. en. 2019-09-04.
  10. Web site: Dickerson. Linda A.. March 17, 2002. Take a lesson from Heinz: Make the old new. live. 2020-05-19. old.post-gazette.com. January 15, 2018. https://web.archive.org/web/20180115124654/http://old.post-gazette.com/businessnews/20020317dickerson4.asp.
  11. Web site: Simmons . Matt . July 10, 2020 . ON THIS DAY: July 10, 2000, Heinz EZ Squirt colored ketchup debuts . live . September 9, 2022 . WPIX.com . September 9, 2022 . https://web.archive.org/web/20220909222629/https://www.wpxi.com/archive/this-day-july-10-2000-heinz-ez-squirt-colored-ketchup-debuts/YHSDWPPYBFEPXKVR5EUVY3H6YI/ .
  12. Heinz US . HeinzTweets . 1051953138469691395 . October 15, 2018 . @michaelmalice We're sorry to let you know the Heinz Balsamic Ketchup has been discontinued. You're one of the lucky few to have come across the remaining stock. . en . December 13, 2022.
  13. Web site: The takeaway treats that have become national treasures . 2024-04-26 . BBC Bitesize . en-GB.
  14. Web site: 2019-06-05 . Heinz releases special Ed Sheeran-themed bottles of tomato ketchup . 2024-04-26 . uk.movies.yahoo.com . en-GB.
  15. News: McCluskey. Megan. Heinz' New 'Mayochup' Sauce Incites Total Condiment Mayhem. 13 April 2018. Time. 13 April 2018. February 1, 2022. https://web.archive.org/web/20220201021428/https://time.com/5239241/heinz-mayochup-ketchup-mayonnaise-reactions/. live.
  16. News: Ese . Olumhense . April 12, 2018 . Heinz Teased 'Mayochup', a New Mayo and Ketchup Condiment. A Contentious Online Debate Ensued. . Chicago Tribune . April 19, 2018 . January 31, 2022 . https://web.archive.org/web/20220131113040/https://www.chicagotribune.com/business/ct-biz-kraft-heinz-mayochup-twitter-poll-20180412-story.html . live .
  17. Web site: Heinz Mayochup. 22 October 2018. Kraft-Heinz, Inc.. December 25, 2019. https://web.archive.org/web/20191225022525/https://www.heinz.com/product/00013000012409. dead.
  18. Web site: How does Heinz's Mayochup stack up against other mayo-ketchup sauces? . Maura Judkis . 4 October 2018 . . 22 October 2018 . . May 7, 2020 . https://web.archive.org/web/20200507222544/https://www.washingtonpost.com/news/voraciously/wp/2018/10/04/how-does-heinzs-mayochup-stack-up-against-other-mayo-ketchup-sauces/?noredirect=on . live .
  19. News: Heinz calls Mayochup meaning in Cree an 'unfortunate translation'. 2019-05-22. CBC News. 2019-05-22. May 23, 2019. https://web.archive.org/web/20190523074514/https://www.cbc.ca/news/canada/sudbury/mayochup-cree-translation-1.5144737. live.
  20. Book: The Book of famous old New Orleans recipes used in the South for more than 200 years . Peerless Printing Company . 1900 . 27 . September 9, 2022 . January 31, 2022 . https://web.archive.org/web/20220131095525/https://babel.hathitrust.org/cgi/pt?id=hvd.32044087451340;view=1up;seq=29 . live .
  21. News: Levey . Bob . October 19, 1998 . FOUND! -- THE RECIPE FOR 'MIGHTY MO' SAUCE . . live . September 2, 2022 . April 10, 2023 . https://web.archive.org/web/20230410055254/https://www.washingtonpost.com/archive/sports/1998/10/19/found-the-recipe-for-mighty-mo-sauce/3984eeda-b9f1-4199-9986-164d2a75fd6e/ .
  22. News: Where's the best place to hit the Heinz? 7 fun facts as ketchup maker turns 150 this year. Meyer. Zlati. 26 March 2019. USA Today. 2019-03-30. en-US. March 26, 2019. https://web.archive.org/web/20190326190029/https://www.usatoday.com/story/money/2019/03/26/ketchup-mustard-mayo-heinz-has-you-covered-past-150-years/3226256002/. live.
  23. News: Heinz turns 150: Some fun facts about the iconic ketchup maker. Meyer. Zlati. 26 March 2019. Chicago Sun-Times. 2019-03-30. en-US. March 31, 2019. https://web.archive.org/web/20190331043103/https://chicago.suntimes.com/food/heinz-150th-anniversary-fun-facts-ketchup-chicago-worlds-fair-matt-leblanc/. live.
  24. News: Judkis. Maura. 2019-05-07. Perspective Kranch is the latest condiment mash-up we didn't need. en-US. The Washington Post. 2020-11-14. 0190-8286.
  25. News: Heinz Launches 'Kranch'. Martin. Rachel. 5 April 2019. NPR. 2019-04-07. en-US. April 8, 2019. https://web.archive.org/web/20190408070125/https://www.npr.org/2019/04/05/710169546/heinz-launches-kranch. live.
  26. News: Meet Kranch: Heinz's New Ketchup and Ranch Hybrid Sauce Sparks Mixed Feelings Online. Jackson. Dory. 4 April 2019. Newsweek. 2019-04-07. en-US. April 8, 2019. https://web.archive.org/web/20190408070125/https://www.newsweek.com/kranch-heinz-ketchup-ranch-hybrid-sauce-1386573. live.
  27. Web site: Wang. Philip. 2019-04-05. Heinz introduces 'kranch,' ketchup and ranch dressing mixed together. 2020-11-14. The Hill. en. November 17, 2020. https://web.archive.org/web/20201117131005/https://thehill.com/hilltv/rising/437583-heinz-introduces-kranch-ketchup-and-ranch-dressing-mixed-together. live.
  28. Web site: 2019-04-04. Kranch, Heinz's new ketchup and ranch sauce mashup, sparks mixed feelings online. 2020-11-14. Newsweek. en. April 8, 2019. https://web.archive.org/web/20190408070125/https://www.newsweek.com/kranch-heinz-ketchup-ranch-hybrid-sauce-1386573. live.
  29. Web site: Salaky. Kristin. 2020-01-08. Exclusive: HoneyRacha Is The Heinz Condiment Mash-Up We've Been Waiting For. 2021-11-13. Delish.com. en. November 14, 2021. https://web.archive.org/web/20211114024905/https://www.delish.com/food-news/a30432621/heinz-honeyracha-sauce/. live.
  30. Web site: Morillo. Alexis. 2020-02-25. Heinz Is Reportedly Releasing A Mayoracha Sauce This Year That Combines Mayonnaise And Sriracha In One Handy Bottle. 2021-11-13. Delish.com. en. November 14, 2021. https://web.archive.org/web/20211114024854/https://www.delish.com/food-news/a31098045/heinz-mayoracha-sauce/. live.
  31. Web site: Pomranz. Mike. 2021-03-19. Heinz Unveils 'Tarchup,' 'Wasabioli,' and 'Hanch' in Canada. 2021-11-13. Food & Wine. en. November 14, 2021. https://web.archive.org/web/20211114024843/https://www.foodandwine.com/news/heinz-tarchup-wasabioli-hanch-ketchup-sauces-canada. live.
  32. Web site: Pomranz. Mike. 2021-03-29. Buffaranch and Sweet Ketchili Are Heinz's Latest Condiment Mashups to Hit U.S. Shelves. 2021-11-13. Food & Wine. en. November 14, 2021. https://web.archive.org/web/20211114024844/https://www.foodandwine.com/news/heinz-sauces-buffaranch-sweet-ketchili. live.
  33. Web site: Oreo Mayonnaise Isn't Real (But it Might as Well Be). Mike . Pomranz. June 30, 2021. Food & Wine. June 29, 2023. June 29, 2023. https://archive.today/20230629172736/https://www.foodandwine.com/news/mayoreo-oreo-mayonnaise-not-real. live .
  34. Book: Verhaaf . Marcel . The Heinz ketchup bottle . 2011 . BIS Publishers . 978-90-6369-230-8 . Amsterdam.
  35. Book: Smith, Andrew F. . Pure Ketchup - A History of America's National Condiment with Recipes . University of South Carolina Press . 1996 . 1-57003-139-8 . Columbia, South Carolina . 43 . Goole Books.
  36. Web site: Heinz Ketchup: A 135-Year History of Innovation . live . September 1, 2022 . STUDYLIB . September 1, 2022 . https://web.archive.org/web/20220901214807/https://studylib.net/doc/18130748/heinz%C2%AE-ketchup--a-135-year-history-of-innovation .
  37. News: September 11, 2019 . Heinz creates new 'dip and squeeze' ketchup packet . . September 2, 2022 . September 3, 2022 . https://web.archive.org/web/20220903002353/https://nypost.com/2011/09/19/heinz-creates-new-dip-and-squeeze-ketchup-packet/ . live .
  38. News: Goldberg. Dan. Counterfeit ketchup caper: Exploding bottles leave major mess in Dover. 18 October 2012. The Star-Ledger. 18 October 2012. October 20, 2012. https://web.archive.org/web/20121020231347/http://www.nj.com/morris/index.ssf/2012/10/counterfeit_ketchup_caper_expl.html. live.

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