Heine Brothers' Explained

Heine Brothers'
Location:Louisville, Kentucky
Industry:Coffee shop
Products:Coffee, tea

Heine Brothers' is a coffee roaster and coffee shop chain founded in 1994 by Gary Heine and Mike Mays in Louisville, Kentucky.[1] [2] Mays is President of the company.[3] [4]

The company has 200-300 employees.[5]

History

The first Heine Brothers' shop was opened in the Highlands neighborhood in Louisville in 1994.[6]

The company became "100% Fair-Trade & Organic" in 2002.[7]

In 2011, co-founder Mays bought out Heine's interests in the company and merged it with Vint, a local coffee shop chain.[8] Today, the company operates 16 Heine Brothers' coffee shops within Kentucky and Southern Indiana.[9] [10] [11]

In 1999, Heine Brothers' became a founding member of Cooperative Coffees, Inc.,[12] [13] an importer of fairly traded and organically grown green coffee operating in the United States and Canada.[7]

In early 2015, in a partnership with Forecastle Foundation and Whole Foods Market, Heine Brothers' created "Kentucky Dream", a fair trade coffee blend benefiting conservation efforts.[14]

In November 2016, the company relocated its roasting facilities and headquarters to Louisville's Portland neighborhood.[15] [16]

In August 2017, Heine Brothers' partnered with WDRB, a local, Fox-affiliated television station, to distribute eclipse glasses for the solar eclipse of August 21, 2017. Funds raised from the promotion, totaling $50,702, were donated to the Louisville Science Center.[17] [18]

In 2021, the company expanded with one more shop in Valley Station.[19]

On May 10, 2022, several Heine Brothers workers announced their intention to form a union.[20] On March 17, 2023, the workers' union ratified their first collective bargaining agreement with the company.[21]

Production

Currently, the company's coffee offerings are grown and exported by farmer-owned cooperatives in Central America (Dominican Republic, Mexico, Guatemala, Nicaragua), South America (Colombia, Peru, Bolivia), Africa (Ethiopia), Indonesia (Sumatra, East Timor).

External links

Notes and References

  1. News: Green . Marcus . Heine Brothers' Coffee to move HQ to Louisville's Portland neighborhood . . April 18, 2016 . August 10, 2016.
  2. Web site: Stevens. Ashlie. 2017-04-28. More Behind The Pour: What Heine Brothers' Success Tells Us About Brand Identity. 2021-05-09. 89.3 WFPL News Louisville. en-US.
  3. Web site: Mike Mays. 2021-05-09. Educational Justice. en-US.
  4. Web site: 2018-09-05. Heine Brothers Case Study. 2021-05-09. Qu. en-US. 2021-05-10. https://web.archive.org/web/20210510144718/https://www.qubeyond.com/heine-brothers-case-study/. dead.
  5. Web site: Heine Brothers' Coffee Customer Success Story NetSuite. 2021-05-09. www.netsuite.com.
  6. Web site: Heine Brothers' locations.
  7. Web site: About Heine Brothers' Coffee . August 10, 2016.
  8. News: Clouser . Stephanie . Heine Brothers' and Vint coffee chains to merge . Louisville Business First . November 15, 2011 . August 10, 2016.
  9. News: Bowling . Caitlin . Heine Brothers' Coffee announces first Southern Indiana location . Louisville Business First . October 28, 2014 . August 10, 2016.
  10. Web site: We Drank So Much Caffeine to Find the Best Coffee Shops In Louisville. Thrillist. 17 November 2017.
  11. Web site: Heine Brothers' Locations. 17 November 2017.
  12. Web site: Coop coffees. August 10, 2016.
  13. Web site: Heine Brothers' – Louisville, KY, USA Coop coffees. 2021-05-09. en-US.
  14. Heine Brothers' breaks 'grounds' on new partnership with Forecastle Foundation . . June 24, 2015 . August 10, 2016.
  15. Web site: Weaver. Bridgett. Here's where the next Heine Brothers' location will be. BizJournals.com. 16 November 2017. https://archive.today/20171116020416/https://www.bizjournals.com/louisville/news/2016/12/28/heres-where-the-next-heine-brothers-location-will.html. 16 November 2017. live.
  16. News: Bailey . Phillip M. . Heine Brothers moving HQ to West End . . April 19, 2016 . August 10, 2016.
  17. Web site: Carter. Darla. Get your eclipse glasses here ... if you're lucky. The Courier-Journal. 17 November 2017.
  18. Web site: Kircher. Travis. WDRB and Heine Brothers raise $50,000 for the Kentucky Science Center with eclipse glasses. WDRB. 17 November 2017. https://web.archive.org/web/20171117025843/http://www.wdrb.com/story/36201575/wdrb-and-heine-brothers-raise-50000-for-the-kentucky-science-center-with-eclipse-glasses. 17 November 2017.
  19. Web site: Kobin. Billy. Heine Brothers' Coffee to open a new location in Valley Station. 2021-05-09. The Courier-Journal. en-US.
  20. 1524010270703730693. HBWorkersUnion. Love our coffee? So do we! Love our workers? So do we! Love respect on the job? Support the #HeineBroUnion. 10 May 2022.
  21. News: Harbsmeier . Deborah . Heine Brothers' Coffee and employees approve new contract . Spectrum News 1 . March 17, 2023 . September 30, 2023.

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