Heart Beat (Yoasobi song) explained

Heart Beat
Cover:Yoasobi - Heart Beat.png
Alt:Illustration of girl holding stick of masquerade mask covering her lower half face
Type:single
Artist:Yoasobi
Language:Japanese
Released:December 26, 2023
Genre:J-pop
Length:5:35
Label:Sony Japan
Producer:Ayase
Prev Title:Biri-Biri
Prev Year:2023
Next Title:Undead
Next Year:2024

"Heart Beat" is a song by Japanese duo Yoasobi. It was released as a single on December 26, 2023, by Sony Music Entertainment Japan, served as the theme for the seventh iteration of annual television special 18Fes. A theme of "heartbeat", the song was written by Ayase and based on messages, essays, and video submissions from the program's 1,000 teenage participants.

Background and composition

On June 12, 2023, NHK announced the seventh iteration of television special 18Fes collaborated with Yoasobi, where they solicited message or performance videos under the theme of "heartbeat" from 1,000 teenagers between 17 and 20 years old in Japan, to create music based on those videos, scheduled for filming in November with those teenagers.[1] [2] Shortly after the broadcast the day before, the song, titled "Heart Beat" was available for digital music and streaming platforms on December 26.[3] Lyrically, the song shows positive feelings and attitudes of trying new things to move forward despite the anxiety inside.

Music video

An accompanying music video for "Heart Beat" premiered on December 26, 2023, the same day as the release, at 20:00 JST. Directed by Atsushi Makino, who previously directed the duo's "Gunjō" music video (2020), it depicts facing yourself, while struggling to find true identity via puppet show and blacklights.[4]

Live performances and other uses

Yoasobi gave the debut performance of "Heart Beat" at 18Fes on December 25, alongside band members and 1,000 selected teenagers.[5] Besides 18Fes, Yoasobi included the song on the setlist for their Pop Out Zepp Tour.[6] Since February 2024, Mizuho Bank used "Heart Beat" for the "New Life Support" advertising campaign by a music video illustrated by manga artist Tina Yamashina, which first premiered on screens at Shibuya Crossing,[7] as well as television advertisement.[8]

Credits and personnel

Charts

Chart (2024)! scope="col"
Peak
position
Japan Combined Singles (Oricon)[9] 47

Release history

Region! scope="col"
DateFormatLabel
VariousDecember 26, 2023Sony Japan[10]

External links

Notes and References

  1. News: 「YOASOBI 18祭(フェス)」開催決定。テーマは「心音」 . December 26, 2023 . . June 15, 2023 . ja.
  2. News: YOASOBI、全国の18歳に届ける1回限りの『YOASOBI18祭(フェス)』開催決定 . December 26, 2023 . The First Times . June 12, 2023 . ja.
  3. News: YOASOBI18祭のテーマソングこのあと配信 . December 26, 2023 . . December 26, 2023 . ja.
  4. News: YOASOBI、NHK総合"YOASOBI 18祭"テーマ・ソング「HEART BEAT」明日12/26配信決定。20時よりMVプレミア公開 . December 26, 2023 . Skream! . December 26, 2023 . ja.
  5. News: YOASOBIが18歳の〈心音〉に向き合い新曲"HEART BEAT"を制作 NHK音楽特番「18祭」が12月25日に放送 . December 26, 2023 . . December 12, 2023 . ja.
  6. News: YOASOBI、自身初となる単独ドーム公演開催決定 . January 25, 2024 . MusicVoice . January 25, 2024 . ja.
  7. News: . 「新生活応援キャンペーン」の開始について . February 1, 2024 . . February 1, 2024 . ja.
  8. News: YOASOBI、新曲「HEART BEAT」起用したみずほ銀行"新生活応援キャンペーン"テレビCM放映開始 . February 21, 2024 . Skream! . February 21, 2024 . ja.
  9. Web site: Oricon Top 50 Combined Singles: 2024-01-08 . . January 9, 2024 . ja . https://web.archive.org/web/20240109055842/https://www.oricon.co.jp/rank/cos/w/2024-01-08/p/5/ . January 9, 2024.
  10. News: . YOASOBI、NHK総合 『YOASOBI18祭（フェス）』テーマソング 新曲「HEART BEAT」が本日配信&今夜20:00にMVプレミア公開! . December 26, 2023 . . December 26, 2023 . ja.

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