Hayden Cox Explained

Hayden Cox
Birth Date:1982 2, df=y
Birth Place:Sydney, Australia
Nationality:Australian
Known For:Founder of Haydenshapes Surfboards and Inventor of FutureFlex
Occupation:Surfboard Designer

Hayden Cox[1] (born 7 February 1982 in Sydney) is a surfboard designer, entrepreneur and founder of Haydenshapes Surfboards. He is also the inventor of patented parabolic carbon fibre frame surfboard technology FutureFlex[2] sold globally, along with his brand Haydenshapes, in over 70 countries. He is recognised for his innovative use of custom designed materials,[3] modern construction methods and entrepreneurialism in business[4]

Career

At the age of 15, Hayden Cox broke his favourite surfboard and did not have the money at the time to purchase a new one so he decided that he'd learn to make one instead.[5] At the age of 16 he coded his first website and began to sell surfboards under his new business "Haydenshapes Surfboards" to friends, locals and teachers at school. After a short-lived attempt at university to study a degree in business, Hayden decided to focus solely on his budding surfboard business and opened his first factory in Mona Vale, New South Wales at the age of 20. Determined to reinvent the design and construction of the traditional 'wooden stringer' surfboard, he began experimenting with unique materials and construction techniques to test new flex patterns and how it affected performance. Former world champion surfer and fellow Sydney Northern Beaches local Tom Carroll was the first person to road test Cox's newly created prototype "FiberFlex"[6] (now known as FutureFlex), which was later refined and launched into the market in 2006. Following the success of the brand launch into the global market and worldwide best selling Haydenshapes design "Hypto Krypto",[7] Cox relocated to Los Angeles where set up a second custom factory and office facility.

Hayden Cox has collaborated on a number of notable design projects in conjunction with Haydenshapes Surfboards with key brands, some of which include Alexander Wang (designer),[8] Audi[9] and Quiksilver. In 2014 he spoke[10] on stage at international design event Semi-Permanent and exhibited a first of its kind surfboard installation[11] at Carriageworks Sydney.

Cox married Danielle Foote in 2015.[12]

Awards

Notes and References

  1. News: Hypto Krypto Wins Surfboard of The Year 2 Years Running . Tanner Walker . 16 June 2015 . 16 June 2015 . Los Angeles . Transworld Business.
  2. News: Surfboard Meet Technology . Lori Kozlowski . 21 September 2012 . 21 September 2012 . Los Angeles . Forbes.
  3. News: Cool Hunting Interview with Hayden Cox . Hans Aschim . 14 August 2014 . 14 August 2014 . New York . Cool Hunting.
  4. News: Hayden Cox Rides the Hypto Krypto to Surfing Success . Fred Pawle . 12 June 2015 . 12 June 2015 . Sydney . The Australian.
  5. News: Surfboard Meet Technology . Lori Kozlowski . 21 September 2012 . 21 September 2012 . Los Angeles . Forbes.
  6. News: New Board Hits Sure Breakl . ssica Gardener . 31 August 2011 . 31 August 2011 . Sydney . BRW.
  7. News: Best Selling Surfboard of 2014 . Jake Howard . 12 February 2015 . 12 February 2015 . Sydney . Stab Magazine.
  8. News: Alexander Wang Recruits Aussie Surfboard Maker . Elle Halliwell . 19 July 2014 . 19 July 2014 . Sydney . The Daily Telegraph.
  9. News: Design Experience with Haydenshapes and Audil . 14 May 2015 . 14 May 2015 . Sydney . Stab Magazine.
  10. News: 2015 Speakers . Murray Bell . 12 March 2015 . 12 March 2015 . Sydney. Semi Permanent.
  11. News: Haydenshapes Gallery Exhibition . Jade Moyano . 17 June 2015 . 17 June 2015 . New York . Trend Land.
  12. Web site: Delta Goodrem walks down the aisle looking stunning in white . The Daily Telegraph . 2 February 2015 . Chloe-Lee . Longhetti . 6 March 2019.
  13. News: 2015 Award Winners . Transworld Business . 12 February 2016 . 12 February 2016 . California, USA . SIMA.
  14. News: 2015 Award Winners . SBIA . 15 June 2015 . 15 June 2015 . Gold Coast, Queensland . Surf and Board Sports Industry Association.
  15. News: 2014 Award Winners . SBIA . 1 May 2014 . 1 May 2014 . Gold Coast, Queensland . Surf and Board Sports Industry Association.
  16. News: 2014 Good Design Awards . Good Design Australia . 21 May 2014 . 21 May 2014 . Sydney, New South Wales . Good Design Australia.

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