Harper's Bazaar Explained

Harper's Bazaar
Total Circulation:740,242[1]
Circulation Year:2023
Language:English
Category:Fashion
Frequency:Monthly
Publisher:1867–1913, Harper & Brothers
Company:Hearst Magazines
Editor Title:Editor-in-chief
Firstdate:, New York City
Country:United States
Based:New York City
Issn:0017-7873

Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly Harper's Bazar. Harper's Bazaar is published by Hearst and considers itself to be the style resource for "women who are the first to buy the best, from casual to couture".[2] Since its debut in 1867, as the U.S.'s first fashion magazine, its pages have been home to talent such as the founding editor, author and translator Mary Louise Booth, as well as numerous fashion editors, photographers, illustrators and writers. Harper's Bazaar targets an audience of professional women ranging from their twenties to sixties, who are interested in culture, travel, and luxury experiences.[3]

Harper's Bazaars corporate offices are located in the Hearst Tower, 300 West 57th Street or 959 Eighth Avenue, near Columbus Circle in Midtown Manhattan, New York City.

The current editor-in-chief of the U.S. edition is Samira Nasr.[4]

History

Book publishers Harper & Brothers founded the magazine based in New York City on November 2, 1867.[5] This company also gave birth to Harper's Magazine.

Harper's Bazar began publication as a tabloid-size weekly newspaper catering to women in the middle and upper classes. It showcased fashion from Germany and Paris in a newspaper-design format. In fact, it was directly inspired by and modeled on a German fashion magazine Der Bazar, and received content from the German magazine in its early years, often publishing it simultaneously.[6] [7] It was not until 1901 Harper's moved to a monthly issued magazine which it maintains today. Now Harper's Bazaar is owned and operated by Hearst in the United States and the National Magazine Company in the United Kingdom. Hearst purchased the magazine in 1913.[8]

The name change to Harper's Bazaar was filed on December 30, 1930.[9] However, the first magazine that showed the spelling "bazaar" on the cover came earlier with the November 1929 issue.

Early years (1898–1912)

As the turn of the century began in America, Harper's Bazar began featuring both illustrations and photographs for its covers and inside features of high society and increasingly of fashion.

During the late Victorian period, as the women's suffrage movement was gaining momentum (American women did not all win the right to vote until 1920 with the passing of the 19th Amendment), the introduction of more tailored dresses and jackets coincided with women's new sense of feminism. Bazaar also began profiling prominent socialites, such as the Astors and the Griscoms. In its early years, Harper's Bazaar focused primarily on society news, women's issues, and literature. The magazine featured articles, short stories, and serialized novels by notable authors such as Henry James, Edith Wharton, and Virginia Woolf.

The Carmel Snow years (1933–1957)

In 1933, editor-in-chief Carmel Snow (a former editor at Vogue) brought photojournalist Martin Munkacsi to a windswept beach to shoot a swimwear spread. As the model ran toward the camera, Munkacsi took the picture that made fashion-magazine history. Until that moment, nearly all fashion was carefully staged on mannequin-like models in a studio. Snow's buoyant spirit (she rarely slept or ate, although she had a lifelong love affair with the three-martini lunch) and wicked sense of adventure brought life to the pages of Bazaar. Snow's genius came from cultivating the "best" people. Her first big find was art director Alexey Brodovitch, who innovated Bazaars iconic Didot logo. Brodovitch is perhaps best known for his work with Richard Avedon, who, as a young photographer, was so determined to work at Bazaar that he endured the humiliation of 14 canceled interviews before finally being hired. Snow also unleashed the force of nature known as Diana Vreeland, whom she brought on as fashion editor in 1936. The collaboration of these four visionaries resulted in some of the germane fashion shoots of the 20th century and ended only with Snow's retirement, at age 70, in 1957.[10] The publication in the September 15, 1937 issue of Man Ray's photograph of his partner, the Guadeloupean model and dancer Adrienne Fidelin, was the first time a Black model was featured in a major American fashion magazine.[11] Carmel Snow was living in Ireland before her mother, Annie White paid for her and her sisters immigration to America when she was 8-years-old.[12]

Alexey Brodovitch (1934–1958)

In 1934, newly installed Bazaar editor Carmel Snow attended an Art Directors Club of New York exhibition curated by 36-year-old graphic designer Alexey Brodovitch and immediately offered Brodovitch a job as Bazaars art director. Throughout his career at the magazine, Brodovitch, a Russian émigré (by way of Paris), revolutionized magazine design. With his directive "Astonish me", he inspired some of the greatest visual artists of the 20th century (including protégés Irving Penn, Hiro, Gleb Derujinsky, and, of course, Richard Avedon). One of his assistants was future Rolling Stone art director Tony Lane. Brodovitch's signature use of white space, his innovation of Bazaars iconic Didot logo, and the cinematic quality that his obsessive cropping brought to layouts (not even the work of Man Ray and Henri Cartier-Bresson was safe from his busy scissors) compelled Truman Capote to write, "What Dom Pérignon was to champagne ... so [Brodovitch] has been to ... photographic design and editorial layout." Brodovitch's personal life was less triumphant. Plagued by alcoholism, he left Bazaar in 1958 and eventually moved to the south of France, where he died in 1971.

The Vreeland years (1936–1962)

When Carmel Snow saw Diana Vreeland dancing on the roof of New York's St. Regis Hotel in a white lace Chanel dress and a bolero with roses in her hair one evening in 1936, she knew she'd found Bazaars newest staffer. Diana, who is said to have invented the word "pizzazz", first came to the attention of readers with her "Why Don't You ...?" column. (A typical suggestion: "Why don't you ... wear, like the Duchess of Kent, three enormous diamond stars arranged in your hair in front?") Before long, she became fashion editor, collaborating with photographers Louise Dahl-Wolfe, Alexey Brodovitch, and Richard Avedon and, later, art director Henry Wolf. Her eccentricity, perception and wit, as well as her sharp wit and sweeping pronouncements ("I adore that pink! It's the navy blue of India," "Elegance is refusal!"), were memorialized in the movie Funny Face, making her, for many, the prototypical fashion-magazine editor.

The Avedon years (1945–1965)

Richard Avedon began creating fashion portfolios for Harper's Bazaar at age 22. His distinctive photographs showed both chic insouciance and boundless vitality. Avedon's women leapt off curbs, roller-skated on the Place de la Concorde, and were seen in nightclubs, enjoying the freedom and fashions of the postwar era. He wanted his art in photos to be in the moment for his models, to be much more natural and raw. The goal always for him was to eliminate the background and pull focus to the main subject of the photograph, such as a model in the desert suffering from being stranded in the middle of nowhere. His minimalist style of photography created this new theme in fashion where less can be more. Amazingly, he carved a pathway for models to show their true selves in modeling.

He was immortalized in the film Funny Face by the character Dick Avery (played by Fred Astaire), who asked, "What's wrong with bringing out a girl who has character, spirit, and intelligence?" Alongside Fred Astaire was the leading lady Audrey Hepburn who portrays a "plain" girl who ultimately blossoms into a beautiful women. Avedon contributed many stills of Audrey Hepburn to the film, although he did not believe it truly captured her beauty, because getting to know her set her beauty on whole another level that just could not be caught in a photo.

Being photographed by Avedon for the February 1959 issue of Harper's Bazaar, China Machado was one of the first non-caucasian models to appear on the pages of a fashion magazine.[13]

The Derujinsky years (1950–1968)

Gleb Derujinsky's 18-year career at Harper's Bazaar spanned from 1950 to 1968 and during that time produced some of the classic images of the era.Scouted by editor-in-chief Carmel Snow and art director Alexey Brodovitch, Derujinsky joined the elite group of photographers, including Richard Avedon, who shot for the magazine. Working closely with the then fashion editor Diana Vreeland, Derujinsky proved a pioneer in his field, creating stunning juxtapositions between European Haute Couture dresses and landscapes ranging from desert sands to car junkyards, fairgrounds and airports, all this at a time when air travel was yet to become as common as it is now. "Avedon shot dresses and clothes, Gleb shot women living in them".[14]

To mark the inauguration of Pan Am's Boeing 707 in 1957, Derujinsky traveled across the world with Nena von Schlebrügge, and Ruth Neumann, whom he would later marry. The latter would be his muse from the seaside harbors of China, to the Nara Deer Park in Japan, and throughout Thailand, Spain and Greece.The 1957 Paris Collections were the basis for a 25-page spread in Harper's Bazaar featuring his photographs. "Gleb Derujinsky's photographs evoke the best of Harper's Bazaar: exquisitely beautiful, original, and instantly iconic images of a very fashionable life".[15]

Nonnie Moore (1980–1984)

Nonnie Moore was hired as fashion editor in 1980, having served in the same post at Mademoiselle.[16] The New York Times noticed the changes she made at Harper's Bazaar, highlighting how the magazine had been "looking a little dowdy", but that Moore had "noticeably sharpened the magazine's fashion point of view" by showing "brighter, younger and more stylish", complimenting her use of "young and exciting fashion photographers", such as Oliviero Toscani.[17]

Harper's Bazaar worldwide

Harper's Bazaar has 29 editions worldwide.

In publication

Defunct

Harper's Bazaar Arabia

Harper's Bazaar Arabia was launched in March of 2007 and is published by ITP Media Group and based in Dubai.[32] The brand also publishes Harper's Bazaar Art, Interiors and Junior titles.

In July 2018 Harper's Bazaar Arabia became the first magazine to have a Saudi Arabian woman on the cover when they featured Taleedah Tamer as their July/August cover girl.[33]

Editors

Harper's Bazaar Australia/New Zealand

Harper's Bazaar Australia is based in Sydney. The magazine originally ran from 1984 to 1990. The magazine was relaunched in March 1998 with Nicole Kidman on the cover. The magazines current editor is Jillian Davison, who started the position in 2021.

In July 2020 the magazines publisher Bauer Media Australia shuttered the publication citing declining advertising revenue and travel restrictions caused by the COVID-19 pandemic.[34] [35] The magazine resumed publication in September 2021 as Harper's Bazaar Australia/New Zealand and is now published by Switzer Media and Publishing.[36]

Editors

Harper's Bazaar China

In November 2001 Best China Fashion was launched. In September of 2002 it took on the Harper's Bazaar name before fully rebranding in 2005.

Editors

Harper's Bazaar En Español

Harper's Bazaar En Español is the Mexican and Latin American edition of Harper's Bazaar.

Editors

Harper's Bazaar India

Harper's Bazaar India launched in 2009 with Kareena Kapoor on the cover.[37] The magazine is based in Mumbai.[38]

Editors

Harper's Bazaar Italia

Editors

!Circulation dates!Editor!Start year!End year!Ref.
1968–1997Giuseppe della Schiava19801997[39]
2022–presentDaria Veledeeva20222024[40]
Massimo Russo2024present

Harper's Bazaar Singapore

Harper's Bazaar Singapore published its first Singapore edition of the magazine on November 4, 2001. It is published by SPH Magazines.

In 2015, Harper's Bazaar Singapore launched its website.[41]

Harper's Bazaar Singapore has won several awards, including a MPAS Awards 2018 for Fashion Media of the Year (Gold).[42] [43] The magazine was also the media partner for the first four seasons of Asia's Next Top Model.

Kenneth Goh has been the editor-in-chief of the magazine since 2014.[44]

Harper's Bazaar UK

The Harper's Bazaar UK edition was first published in London in 1929.[45] In November 1970, New York City-based Hearst Communications amalgamated it with Queen magazine (which dated from 1862) to form Harpers & Queen. The magazine was widely perceived to be focused on British "high society" and the lives of socialites and the British aristocracy. In March 2006, it was renamed Harper's Bazaar, bringing it in line with its international sister titles, and repositioned as a more celebrity-oriented fashion magazine. Harper's Bazaar UK has a long history of literary contributions from leading writers, including Evelyn Waugh, Henry James, Thomas Hardy, and Virginia Woolf. It maintains that connection today, with recent articles written by Ali Smith, Jeanette Winterson, and Margaret Atwood, and runs its own Literary Salon.

Editors

Harper's Bazaar Vietnam

The magazine was founded based in Ho Chi Minh City on June 27, 2011, the Vietnamese version of Harper's Bazaar is called Phong cách Harper's Bazaar as a result of merging Harper's Bazaar and Phong cách.[47]

Harper's Bazaar Vietnam was also a co-sponsor of the first season of Project Runway Vietnam (local title: Nhà thiết kế thời trang Việt Nam).

In 2014, Harper's Bazaar Vietnam launched its website.[48]

Editors

See also

External links

Notes and References

  1. Web site: Circulation for Consumer Magazines . live . . 31 December 2023 . 31 July 2024 . https://web.archive.org/web/20240731103740/https://abcas3.auditedmedia.com/ecirc/magtitlesearch.asp . 31 July 2024.
  2. Web site: Harper's BAZAAR . www.hearst.com. April 5, 2016.
  3. Web site: Harper's Bazaar | Hearst .
  4. News: Harper's Bazaar Appoints First Woman of Color as Top Editor. The New York Times. June 9, 2020.
  5. News: Harper Brothers American publishers. Encyclopedia Britannica. September 7, 2017. en.
  6. Ruxandra Looft. Unseen Political Spaces: Gender and Nationhood in the Berlin and Paris Fashion Press during the Franco-Prussian War. Journal of European Periodical Studies. Winter 2017. 2. 2. 10.21825/jeps.v2i2.4812. 48. free.
  7. Minot . Lacey . 2020-03-01 . Harper's Bazaar, premier magazine de mode . West 86th: A Journal of Decorative Arts, Design History, and Material Culture . 27 . 1 . 137–142 . 10.1086/711201 . 225086128 . 2153-5531.
  8. Web site: Georgievska. Marija. December 27, 2016. Harper's Bazaar is one of the oldest American fashion magazines first published in 1867.
  9. "Corporate Changes". The New York Times, December 31, 1930. Page 36.
    "Albany, Dec. 30.—These corporate changes were filed today: ... [under heading 'Name Changes'] Harper's Bazar, Manhattan, to Harper's Bazaar. ..."
  10. Web site: The Carmel Snow Years: 1933–57. May 1, 2007.
  11. News: Felder . Rachel . Overlooked No More: Ady Fidelin, Black Model 'Hidden in Plain Sight' . . April 29, 2022.
  12. News: The forgotten Irishwoman who once ruled the New York fashion industry . .
  13. News: Friedman. Vanessa. 2016-12-19. China Machado, Breakthrough Model Until the End, Dies at 86. en-US. The New York Times. 2021-06-29. 0362-4331.
  14. Book: Capturing Fashion: Derujinsky. Flammarion. 2016. 45.
  15. Book: Capturing Fashion: Gleb Derujinsky. Flammarion. 2016. 107.
  16. News: Nonnie Moore, Fashion Editor at Magazines, Dies at 87. Dennis. Hevesi. February 24, 2009. February 26, 2009. The New York Times.
  17. Web site: Duka . John . Notes on Fashion . The New York Times . January 6, 1981. February 25, 2009.
  18. Web site: Harper's Bazaar Launches in Dubai - Harper's Bazaar Launches in Dubai Hearst . 2024-06-23 . www.hearst.com.
  19. Web site: Hornery . Andrew . 2021-06-06 . Harper's Bazaar set to be relaunched in Australia . 2024-06-23 . The Sydney Morning Herald . en.
  20. Web site: Hearst Magazines International Launches Harper's Bazaar in Brazil Starting with the November Issue - Hearst Magazines International Launches Harper's Bazaar in Brazil Starting with the November Issue Hearst . 2024-06-23 . www.hearst.com.
  21. Web site: Richford . Rhonda . 2023-02-22 . Harper's Bazaar Launches French Edition . 2024-06-23 . WWD . en-US.
  22. Web site: Harper's Bazaar Germany Launching in Fall 2013 - Harper's Bazaar Germany Launching in Fall 2013 Hearst . 2024-06-23 . www.hearst.com.
  23. Web site: Harper's Bazaar Launches in India - Harper's Bazaar Launches in India Hearst . 2024-06-23 . www.hearst.com.
  24. Web site: 2022-07-07 . Harper's Bazaar Italy Launches Print Edition . 2024-06-23 . The Business of Fashion . en.
  25. Web site: 3 July 1996 . Harper's Bazaar Is Set For Launch in South Korea . The Wall Street Journal.
  26. Web site: Harper's Bazaar Netherlands to launch in September 2014 . 2024-06-23 . www.hearst.com.
  27. Web site: Harper's Bazaar Launches in Spain - Harper's Bazaar Launches in Spain Hearst . 2024-06-23 . www.hearst.com.
  28. Web site: Harpers Bazaar Launched in Ukraine . 2024-06-23 . www.sanoma.com . en.
  29. Web site: February 5, 2013 . "Harper's Bazaar" kosztować będzie 11,90 zł. Na okładce I numeru Małgosia Bela . 2022-11-15 . www.wirtualnemedia.pl . pl.
  30. Web site: Harper's BAZAAR Launches in Romania - Harper's BAZAAR Launches in Romania Hearst . 2024-06-23 . www.hearst.com.
  31. News: Britten . Fleur . 2022-04-20 . Vogue Russia closes as Condé Nast stops publishing after 'rise in censorship' . 2024-06-23 . The Guardian . en-GB . 0261-3077.
  32. Web site: Harper's Bazaar (English) . ITP.
  33. News: Holt . Bethan . June 28, 2018 . Could Taleedah Tamer become Saudi Arabia's first supermodel? . subscription . live . https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/fashion/people/could-taleedah-tamer-become-saudi-arabias-first-supermodel/ . January 12, 2022 . The Telegraph . www.telegraph.co.uk.
  34. News: Doyle . Michael . July 21, 2020 . InStyle, Elle, Women's Health, Men's Health among Australian magazines axed by Bauer Media . live . https://web.archive.org/web/20200811093817/https://www.abc.net.au/news/2020-07-21/elle-womens-health-ok-instyle-magazines-axed-by-bauer/12478658 . August 11, 2020 . September 4, 2020 . ABC News.
  35. News: Meade . Amanda . July 20, 2020 . Mercury Capital axes eight former Bauer magazines, including Harper's Bazaar, Elle and Men's Health . live . https://web.archive.org/web/20200827050944/https://www.theguardian.com/media/2020/jul/21/bauer-media-australia-axes-eight-magazines-including-harpers-bazaar-elle-and-mens-health . August 27, 2020 . September 4, 2020 . The Guardian.
  36. https://web.archive.org/web/20210607121139/https://mumbrella.com.au/hearst-magazines-harpers-bazaar-returning-to-australia-686438 Hearst magazine's Harpers Bazaar returning to Australia
  37. Web site: Hottest covers of Harper's Bazaar – – Photo1 – India Today - .
  38. Web site: Advano . Alyssa . October 17, 2017 . The Life of Nonita Kalra, Editor of Harper's Bazaar India . May 13, 2021 . The Manor.
  39. Web site: 1997-12-12 . Memopad . 2024-08-01 . WWD . en-US.
  40. Web site: Carrera . Martino . 2024-07-17 . Hearst Italy’s Chief Content Officer Takes On Editor in Chief Role at Harper’s Bazaar Italy . 2024-08-01 . WWD . en-US.
  41. Web site: Harper's Bazaar Singapore – Fashion, Beauty, Travel, Parties & Culture .
  42. Web site: Media Release: SPH Magazines a big winner at MPAS Awards 2018 – SPH Magazines .
  43. Web site: Harper's BAZAAR – SPH Magazines .
  44. Web site: Media release: Kenneth Goh appointed Editor-in-Chief of Harper's BAZAAR Singapore – SPH Magazines . https://web.archive.org/web/20200328051243/https://www.harpersbazaar.com.sg/about/ . March 28, 2020 . January 31, 2020.
  45. Ping. Shaw. Internationalization of the women's magazine industry in Taiwan context, process and influence. Asian Journal of Communication. 1999. 9. 2. 17–38. 10.1080/01292989909359623.
  46. Web site: 2023-05-05 . Willie Landels, the first editor of Harper's & Queen, has died . 2024-08-01 . Harper's BAZAAR . en-GB.
  47. Web site: 'Sao' chuẩn bị cho lễ ra mắt 'Phong Cách Harper's Bazaar'. VnExpress Giải Trí.
  48. Web site: Home. Harper's Bazaar Việt Nam.