| Harold M. "Hal" Brierley | |
| Titlestyle: | title |
| Imagestyle: | framed |
| Datastyle: | width:65% |
| Label1: | Born: |
| Data1: | 1943 |
| Label2: | Residence: |
| Data2: | Dallas, Texas |
| Label3: | Occupation: |
| Data3: | Executive Chairman / Founder of Brierley+Partners |
| Label4: | Known for: |
| Data4: | Pioneering AAvantage |
| Label5: | Spouse: |
| Data5: | Diane Walden Brierley |
| Belowstyle: | background:#ddf; |
Harold Brierley is an American business and marketing executive focused on loyalty programs.
Born in 1943, Brierley earned a B.S. in chemical engineering from the University of Maryland and an MBA from Harvard Business School with a Baker Scholar distinction.[1] [2] After graduating, Brierley worked as a research assistant for Harvard professor Charles M. Williams and co-founded Epsilon Data Management with former Harvard classmates in 1968.[3]
In 1980, a former classmate from Harvard hired Brierley to design American Airlines' traveler rewards program.[4] [5] Brierley later became the vice president of sales and marketing for Pan American World Airways in 1982, where he developed the WorldPass loyalty program. After a year at Pan Am, Brierley left to become the senior vice president of marketing for Continental Airlines.
In 1985, Brierley opened Brierley+Partners (B+P), a loyalty program consultancy; and launched e-Rewards, Inc., a firm that collects consumer data for engineering loyalty programs, in 1999.[6] In 2006, Brierley created e-Miles, Inc under the B+P umbrella.[7] [8]
Brierley teaches a course on the founding of Epsilon Data Management at Harvard Business School.[9]