Harmony Intelligent Mobility Alliance should not be confused with Haima Automobile.
| Harmony Intelligent Mobility Alliance | |
| Type: | Automotive |
| Currentowner: | Huawei |
| Origin: | China |
| Markets: | China |
Harmony Intelligent Mobility Alliance trading as HIMA is an automotive alliance initiated by Chinese multinational technology company Huawei. Under HIMA, Huawei participates in product definition, design, marketing, user experience, quality control and provides intelligent vehicle software and hardware for traditional automobile manufacturers.
The members of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), and Maextro (JAC Group).[1] [2] Currently, HIMA only operates in mainland China.
In December 2021, Huawei announced the launch of AITO brand and unveiled its first vehicle AITO M5, the first vehicle Huawei developed with Seres Group. The hardware of the car was based on Seres SF5 SUV.[3]
In June 2023, Huawei acquired the AITO trademark in Chinese language (问界/Wenjie) from Seres Group.[4]
In November 2023, Huawei announced the foundation of Harmony Intelligent Mobility Alliance on the news press of Luxeed S7, the first model Huawei collaborates with Chery.
In December 2023, Huawei has transferred multiple trademarks called "Stelato" to BAIC BluePark, the HIMA brand Huawei collaborates with BAIC.[5] [6]
In July 2024, Yu Chendong, the Chairman of the Huawei Intelligent Automotive Solutions, revealed in an interview that the fourth brand of HIMA which collaborates with JAC would be named as Zunjie (尊界) in Chinese. [7]
In August 2024, at the Stelato S9 and Huawei new product launch conference, Huawei officially announced the fourth brand of HIMA collaborated with JAC, the Maextro (Chinese: 尊界). The first vehicle of Maextro is scheduled to roll off the production line by the end of 2024 and would be launched in the first half of 2025.[8]
According to Yu Chengdong, CEO of Huawei Terminal BG and CEO of Smart Car Solution BU, that, Huawei will not directly manufacture cars while dedicated to helping car companies sell their vehicles through product design, supply chain management, quality control, software ecosystem, user experience management, brand marketing, and sales channels.[9] [10]
Under the alliance, each Huawei's partner manufacturer will specialize in certain vehicle category and class and each manufacturer's product lineup is non-overlapping, and will all be combined under the Huawei's comprehensive solution.
Huawei plans to establish independent HIMA stores in Chinese market. According to the plan of Huawei, it will have around 800 newly built HIMA stores by 2024, and plans to expand to 1,000 stores by 2025. By 2023, HIMA has already opened franchise user centers in 78 cities nationwide. These user centers provide integrated services, including sales, delivery, and after-sales support, embodying a one-stop-shop approach. One of the criteria for selecting partners is a preference for those with expertise in luxury car sales and maintenance (both mechanical and paint). In addition to opening new franchise user centers, there is also an ongoing transformation of existing user centers, with some outlets rebranded from "AITO" to "HIMA".[11]
The HarmonyOS Cockpit is Huawei's solution for electric and autonomous cars powered by its Kirin line of a system-on-chip (SoC), augmented reality head-up displays (AR-HUD) and smart instrument cluster. Huawei opened up the APIs of HarmonyOS Cockpit to help automobile OEMs, suppliers and ecosystem partners in developing different features.[12] [13]
AITO vehicles are equipped with ADS (Autonomous Driving System) developed by Huawei. For the current ADS 2.0, it is composite of 128 LiDARs, 11 HD cameras, 3 MMW radars, and 12 ultra sonic radars and Huawei self-developed chipset.
The ADS is trained on real-world driving data and can achieve Level 2+ autonomous driving. It can perform human-like judgment and operation such as accurate turning, giving way to pedestrians, recognizing and avoiding irregular obstacles, as well as detecting and avoiding animals. It can also perform automatic and valet parking.
According to Huawei, the ADS 2.0 was priced at 36,000 RMB (~US$5200) per vehicle when sold to partner manufacturer.[14]
Huawei's partnership with automobile manufacturers has taken the form of three models, the standardized parts supply model, the "Huawei Inside" (HI) model, and the Harmony Intelligent Mobility Alliance (HIMA).[15]
See main article: Yinwang.
The brands of the alliance include AITO (Seres Group), Luxeed (Chery), Stelato (BAIC BluePark), and Maextro (JAC Motors). Although the English names of each alliance brand are not closely related, their Chinese names are all named after the Chinese character "界", such as (AITO), (Luxeed), (Stelato), and (Maextro).
Originally, the ownership rights for the alliance brands' English and Chinese names were separate. The English trademarks are owned by the alliance manufacturers, whereas the Chinese trademarks are owned by Huawei. However, in July 2024, Huawei announced to transfer the trademarks and patents it holds related to the AITO brand to its partner, Seres Group due to the regulations of Chinese government, that the brand of automobile must be owned by its manufacturer.[16] [17]
See main article: AITO (marque).
See also: Seres Group.
AITO is the brand used for Huawei's collaboration with Seres Group.
See main article: Luxeed.
See also: Chery. Luxeed is the brand used for Huawei's collaboration with Chery.
See also: BAIC BluePark. Stelato brand used for Huawei's collaboration with BAIC BluePark, a subsidiary of BAIC Group.
See also: JAC Group. Maextro brand used for Huawei's collaboration with JAC Group.
| 2022 | 76,180 | 76,180[18] | - | - | - | |
|---|---|---|---|---|---|---|
| 2023 | 95,279 | 94,380[19] | 899[20] | - | - |