Haram (album) explained

Haram
Type:studio
Artist:Armand Hammer and the Alchemist
Cover:Cover artwork for Haram by Armand Hammer and The Alchemist.jpg
Genre:Hip hop, Art rap
Length:39:54 (Standard)
43:08 (ALC Records release)
Label:
  • Backwoodz Studioz
  • ALC

Haram is a collaborative studio album by American hip hop duo Armand Hammer and American hip hop record producer The Alchemist. It was released on March 26, 2021, via Backwoodz Studioz.[1]

Cover controversy

The album art, which depicts two bloody decapitated pigs,[2] drew criticism from animal rights group PETA, who called it "terrifying" and "cruel", and told the Alchemist to change it and "focus on the music, not the shock value of dead animals", after he posted it on Twitter.[3]

Critical reception

Haram was met with widespread critical acclaim upon its release. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 83, based on six reviews.

Reviewing the album for AllMusic, Paul Simpson felt that "The result is a dizzying swirl of disembodied soul samples and hazy beats that frequently dissolve and return, as the emcees deliver complex, metaphor-heavy rhymes addressing subjects such as colonialism and white supremacist oppression." In the Review for Clash, Nathan Evans claimed that, "The best tracks on 'Haram' come together with crooked production that twitches with sharp samples and cuts, and AH’s billy woods and Elucid filling the space with pointed flows. The boys are stiff-nosed and mean-mugged, tightly rapping about dead bodies and vulgar sex to such a degree, it could classify as vore fantasy. To match, Alchemist crosses his signature style with crimson atmospheres that are as wet and eerie as a blood-soaked slaughterhouse." Concluding a review for Pitchfork, Matthew Ismael Ruiz from wrote that "Haram offers another perspective of New York City’s hard heart, rooted in ruminations on power and how it’s wielded. These are the spiritual descendants of Def Jux, rappers that not only embrace the darkness, but wear it as a protective cloak."

Accolades

Publication! scope="col" class="unsortable"
ListRank
PasteThe 50 Best Albums of 2021
PitchforkThe 50 Best Albums of 2021

Track listing

All tracks are produced by the Alchemist, except for track 6 co-produced by Earl Sweatshirt.

Notes and References

  1. Web site: 2021-03-26. Armand Hammer and The Alchemist unleash new album Haram: Stream. 2021-03-26. Consequence of Sound. en-US. 2021-12-08. https://web.archive.org/web/20211208095233/https://consequence.net/2021/03/armand-hammer-the-alchemist-haram-album-stream/. live.
  2. Web site: Decoding Armand Hammer & The Alchemist's Stunning New Album 'Haram' - Okayplayer . 2023-09-26 . www.okayplayer.com . en.
  3. Web site: Please change this terrifying, cruel cover.. live. 2021-06-04. Twitter. en. 2021-06-04. https://web.archive.org/web/20210604113757/https://twitter.com/peta/status/1364710957004513283.