Happy Happy Explained

Happy Happy
Type:single
Album:&Twice
Cover:Twice - Happy Happy.jpg
Caption:Standard single cover
Language:Japanese
B-Side:"The Best Thing I Ever Did (Japanese ver.)"
Artist:Twice
Genre:J-pop
Length:3:26
Label:Warner Music Japan
Composer:
  • Lee Woo-min "collapsedone"
  • Val Del Prete
  • Eric Sanicola
Lyricist:Yu Shimoji
Prev Title:Fancy
Prev Year:2019
Next Title:Breakthrough
Next Year:2019

"Happy Happy" is a song recorded by South Korean girl group Twice. It is the group's fourth Japanese maxi single, featuring three other tracks. The song was pre-released digitally on June 12, 2019, and the CD single was later released on July 17 by Warner Music Japan.

Background and release

On April 6, 2019, Twice announced the release of their fourth and fifth Japanese singles, titled "Happy Happy" and "Breakthrough", along with the news that Twice would appear in a television commercial for Qoo (a non-carbonated beverage from the Coca-Cola Company) on the 20th anniversary of the brand. The commercial, featuring "Happy Happy", began airing nationwide in Japan on April 8.[1] [2] [3] On June 12, "Happy Happy" was pre-released as a digital single on various online music portals and the full music video was also released online on the same day.[4] [5] The CD single was officially released on July 17, alongside "Happy Happy Dance Making Video in Hawaii".[6] [7]

To commemorate the release of both new singles, the variety program Twice in Hawaii was aired on AbemaTV on July 19–21. Twice members fulfilled requests from fans, who had been recruited in advance on SNS, on location in Hawaii.[8] In mid-August, a collaboration project by Twice and Watabe Wedding was released, featuring Twice's surprise performance of "Happy Happy" at a wedding held at Ko Olina Aqua Marina Chapel in Hawaii.[9] A special limited time collaboration, "Qoo & Twice Halloween", featuring Twice members in Halloween costumes, began airing nationwide in Japan on September 9.[10]

Composition

"Happy Happy" was composed by Collapsedone, Val Del Prete, and Eric Sanicola, with lyrics written by Yu Shimoji.[11] Tamar Herman, writing for Billboard, said the song is "meant to represent the brightness of a summer day" and described it as "a bouncy dance track similar to many of Twice's past songs, with its euphoric choral repetition of the titular phrase and a clapping beat guiding much of the melody".[12]

Music video

The music video for the song was directed by Naive Creative Production and was released on June 11, 2019, on YouTube.[13] It was released at the same time as the music video for "Breakthrough", Twice's fifth Japanese maxi single. Both music videos begin with a split-colored set, and the "Happy Happy" music video emphasizes brighter tones, in contrast to the darker-toned "Breakthrough". It features Twice dressed in colorful, sporty looks and backed by bright graphics as the members are seen playing around during summer days.[12]

Promotion

"Happy Happy" was first performed on a 2-hour special episode of Music Station on July 5, 2019. The single was also performed during the Japanese leg of Twicelights World Tour, which began on October 23 in Sapporo.[14] [15] On September 28, it was performed on NHK Shibuya Note Presents Twice Request Live, a spin-off project of the music program Shibuya Note. Twice performed live at NHK Hall with a set list based on requests from fans.[16]

Commercial performance

The CD single debuted at number 2 on the daily ranking of Oricon Singles Chart with 114,905 units sold on its release day.[17] It also ranked number 2 on the weekly Oricon Singles Chart with 247,032 copies sold, and debuted at number 19 with 5,653 downloads on Oricon Digital Singles Chart. It also debuted at number 2 on the Billboard Japan Hot 100 with 302,963 unit sales and 1,586,047 streams recorded on July 15–21, 2019.[18]

Charts

Weekly charts

Chart (2019)! scope="col"
Peak
position
Japan (Japan Hot 100)[19] 2
Japan (Oricon)[20] 2
Japan Digital Singles (Oricon)[21] 19

Year-end charts

Chart (2019)! scope="col"
Position
Japan (Japan Hot 100)[22] 39
Japan (Oricon)[23] 19

Notes and References

  1. Web site: 「Qoo（クー）」新CMにアジアNo.1最強ガールズグループTWICEが登場！. Coca Cola Japan. September 4, 2019. ja. April 8, 2019. December 23, 2019. https://web.archive.org/web/20191223064804/https://www.cocacola.co.jp/press-center/news-20190408-14#ath. live.
  2. Web site: 트와이스가 한국 포카리스웨트에 이어 일본에서도 선정된 '이것'. Wikitree. Social News, Co.. September 4, 2019. ko. April 8, 2019. April 7, 2019. https://web.archive.org/web/20190407165959/http://m.wikitree.co.kr/main/news_view.php?id=417956#_enliple. live.
  3. Web site: TWICE、新CMは"かわいいが渋滞" 新曲に乗せてキュンキュンポーズも. Oricon Music. Oricon ME inc.. September 4, 2019. ja. April 8, 2019. October 23, 2019. https://web.archive.org/web/20191023044258/https://www.oricon.co.jp/news/2133168/full/. live.
  4. Web site: TWICE、新曲MVを2作同時解禁 素顔満載×全編ダンスで相反する魅力全開. Oricon Music. Oricon ME inc.. September 4, 2019. ja. June 12, 2019. October 23, 2019. https://web.archive.org/web/20191023124604/https://www.oricon.co.jp/news/2137436/full/. live.
  5. News: Kwak. Hyeon-soo. 트와이스, 일본 데뷔 2주년 기념 '이례적 앨범 프로모션'. June 12, 2019. August 20, 2019. Sports Donga. The DongA Ilbo. ko. August 20, 2019. https://web.archive.org/web/20190820131230/http://sports.donga.com/3/all/20190612/95954748/1. live.
  6. Web site: TWICEがハワイ満喫 「HAPPY HAPPY」なダンス&メイキングMV公開. Oricon Music. Oricon ME inc.. September 4, 2019. ja. July 17, 2019. https://web.archive.org/web/20190717225042/https://www.oricon.co.jp/news/2140274/full/. live.
  7. Web site: TWICE、メンバー全員でハワイ満喫「HAPPY HAPPY」別バージョンMV公開. Natalie Music. Natasha, Inc.. September 4, 2019. ja. September 16, 2019. https://web.archive.org/web/20190916013908/https://natalie.mu/music/news/339943. live.
  8. Web site: TWICE、AbemaTV特番で新曲のプラクティスダンス動画を最速解禁. Oricon Music. Oricon ME inc.. September 4, 2019. ja. July 21, 2019. https://web.archive.org/web/20190721191423/https://www.oricon.co.jp/news/2140556/full/. live.
  9. Web site: TWICEに会える権利が当たる！AbemaTV特番3夜連続で、ワタベウェディングとのコラボも. Natalie Music. Natasha, Inc.. September 4, 2019. ja. July 6, 2019. https://web.archive.org/web/20190706054936/https://natalie.mu/music/news/337287. live.
  10. Web site: TWICE、新CMでハロウィン仮装を披露 「仮装やメイクの参考にしてくれたら」. Oricon Music. Oricon ME inc.. September 4, 2019. ja. September 4, 2019. September 27, 2019. https://web.archive.org/web/20190927220648/https://www.oricon.co.jp/news/2143708/full/. live.
  11. Web site: TWICE(트와이스) - HAPPY HAPPY. Naver Music. Naver Corp.. ko. December 20, 2019. June 13, 2021. https://web.archive.org/web/20210613153749/https://vibe.naver.com/track/27886874. live.
  12. Tamar. Herman. TWICE Have a 'Happy Happy' 'Breakthrough' in Duo of New Music Videos: Watch. August 8, 2019. Billboard. June 11, 2019. July 18, 2019. https://web.archive.org/web/20190718032524/https://www.billboard.com/amp/articles/news/international/8515515/twice-happy-happy-breakthrough-new-music-videos. live.
  13. Web site: TWICE「HAPPY HAPPY」Music Video. Studio Naive. August 5, 2019. August 7, 2019. August 7, 2019. https://web.archive.org/web/20190807193716/https://studio-naive.tumblr.com/post/186789473802/artist-twice-title-happy-happy-client. live.
  14. Web site: 「Mステ2時間SP」にDAOKO×MIYAVI、キスマイ、三浦大知、E-girlsら. Natalie Music. Natasha, Inc.. September 4, 2019. ja. June 28, 2019. June 28, 2019. https://web.archive.org/web/20190628171908/https://natalie.mu/music/news/337606. live.
  15. Web site: DA PUMP&TWICE、『Mステ』SPダンス見どころ解説. Oricon Music. Oricon ME inc.. September 4, 2019. ja. July 5, 2019. October 17, 2019. https://web.archive.org/web/20191017200738/https://www.oricon.co.jp/news/2139298/full/. live.
  16. Web site: TWICE「シブヤノオト」スピンオフ企画出演、NHKホールでリクエストライブ. Natalie Music. Natasha, Inc.. September 4, 2019. ja. July 29, 2019. October 24, 2019. https://web.archive.org/web/20191024143850/https://natalie.mu/music/news/341588. live.
  17. Web site: デイリー シングルランキング – 2019年07月16日付. Oricon News. Oricon ME inc.. ja. https://web.archive.org/web/20190717144053/https://www.oricon.co.jp/rank/js/d/2019-07-16/. July 17, 2019. July 17, 2019.
  18. News: 【ビルボード】日向坂46「ドレミソラシド」448,819枚を売り上げTWICEを抑え3冠で総合首位獲得 RADWIMPSトップ10に2曲初登場【7月29日17時訂正】. July 31, 2019. Billboard Japan. July 29, 2019. ja.
  19. Web site: Billboard Japan Hot 100 (2019/07/29 付け). Billboard Japan. ja. August 1, 2019. December 27, 2019. https://web.archive.org/web/20191227150302/http://www.billboard-japan.com/charts/detail?a=hot100&year=2019&month=07&day=29. live.
  20. Web site: 週間 シングルランキング – 2019年07月29日付. Oricon News. Oricon ME inc.. ja. https://web.archive.org/web/20190725054311/https://www.oricon.co.jp/rank/js/w/2019-07-29/. July 25, 2019. July 24, 2019.
  21. Web site: 週間 デジタルシングル（単曲）ランキング – 2019年06月24日付. Oricon News. Oricon ME inc.. ja. https://web.archive.org/web/20190619143740/https://www.oricon.co.jp/rank/dis/w/2019-06-24/p/2/. June 19, 2019. June 19, 2019.
  22. Web site: 2019 Year-End Rankings. Billboard Japan. December 20, 2019. ja.
  23. Web site: 年間 シングルランキング – 2019年度. Oricon News. Oricon ME Inc. ja. December 22, 2019. December 22, 2019. https://web.archive.org/web/20191222215448/https://www.oricon.co.jp/rank/js/y/2019/p/2/. live.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Happy Happy".

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