Happiness (group) explained

Happiness
Landscape:yes
Origin:Japan
Genre:J-pop
Years Active:–2023
Label:
Current Members:
Past Members:

Happiness was a Japanese pop girl group formed and managed by LDH since 2008 and signed to the record label Rhythm Zone. They were a dance and vocal unit of collective girl group E-girls alongside Dream and Flower. The group consisted of two vocalists and three performers at the time of their disbandment.

History

Pre-debut and indie debut

Happiness first appeared during Exile's 2008 Live Tour as backup dancers, at the time being a five-member unit consisting of Miyuu, Mimu, Karen, Sayaka, and Kaede. On April 10, 2009, it was announced that LDH would hold auditions to recruit vocalists for the new girlgroup, specifically aiming at girls aged 12–14.[1] Yurino was then added to the group after an LDH Audition before the group was set to debut. They released their debut DVD single, "Happy Talk", on October 21, 2009. It was also used as the theme song for Japanese brand Mister Donuts.[2]

2009-2012: Major label, first album Happy Time and E-girls formation

Mayu Sugieda was added to the group and announced on December 25, 2009,[3] before the group made their major debut on February 9, 2011 with the release of their first major label single, "Kiss Me".[4] [5] [6] [7] Four days before their debut, the group held a live event to promote the upcoming release of their first single that attracted about 1000 spectators.[8] The group released their 2nd single "Friends" on April 27 in the same year.[9] Two days later, they held their first solo show at SHIBUYA-AX in Tokyo.[10] For the release of their 3rd single "Wish" on August 17,[11] Happiness held their first surprise live event in front of SHIBUYA 109 in Tokyo, proving their popularity among teenage girls.[12] Mimu was absent from the group's promotions after going on hiatus in December 2011,[13] including their 4th single "We Can Fly",[14] before leaving the group in October 2012, citing she wanted to focus on her studies.[15] [16]

In November 2011, Happiness was confirmed to be joining sister groups Dream and Flower in the collective group E-girls.[17] [18] Member Mayu also went on a hiatus in August 2012 to undergo medical treatment after being diagnosed with infectious mononucleosis.[19]

On June 6, 2012, it was announced that Happiness would release their first album titled Happy Time on June 20. The track-list of the album included a cover of SPEED's "Body & Soul".[20]

2013-2014: Addition of Anna and Ruri, competition with Flower and Mayu's departure

E-girls members Anna Suda and Ruri Kawamoto joined the group in May 2013 as a dancer and vocalist respectively,[21] and the group released their 5th single, "Sunshine Dream: Ichido Kiri no Natsu". It was released on the same day as Flower's 5th single ""Taiyou to Himawari" (太陽と向日葵; Sun and Sunflower) to initiate a competition between the two groups.[22] The winner of the competition would have one of their songs feature as a B-side on a future E-girls' single. Two weeks after the release, it was revealed via Exile's TV show Shuukan EXILE, that Happiness lost the battle by 2 points against 3 of Flower. As a reward, Flower's song "Hatsukoi" (初恋; First Love) was included in E-girls' single "Gomennasai no Kissing You".

Miyuu was announced as the new leader of the group, replacing Mimu on January 30, 2014.[23] Mayu Sugieda, after months of hiatus, left both Happiness and E-girls on April 7, 2014.[24] [25] Happiness continued to promote with E-girls, releasing their 6th single, "Juicy Love", on May 28, 2014[26] and their 7th single, "Seek A Light", on November 19, 2014, between E-girls singles.[27] These singles were also the first ones after Happiness' label transfer from Nayutawave to Avex' Rhythm Zone.[28]

2015-2016: Second studio album GIRLZ N' EFFECT and first tour

Happiness announced the release of their 8th single, "Holiday" on August 28, 2015, set to be released on October 14.[29] It served as a turning point in Happiness' sound and concept, marking the start of a more mature, energetic and colorful image of the group. The title track was produced by T.Kura, who had worked with artists such as Exile and Namie Amuro before. Furthermore, NIGO, creator of fashion brands Bathing Ape and Human Made, was in charge of the art and visual direction for the promotional photo shoots for this single. The T-shirts worn by the Happiness members in their artist photos and in the music video were also co-designed by NIGO and Naoto, member of Exile/Sandaime J Soul Brothers/Honest Boyz.[30]

On February 3, 2016, Happiness released their 9th single, "Sexy Young Beautiful".[31] The release is a unique one meant to display the group's singing, rapping, and dancing ability. The covers for the single were designed by NIGO too.[32] On May 28 in the same year, it was announced that Happiness would release the song "Always" as the theme song for the live action adaptation of the manga Itazura na Kiss ~ THE MOVIE ~ Part 1 Highschool-hen (イタズラなKiss~THE MOVIE~ Part1ハイスクール編; Mischievous Kiss~ THE MOVIE ~ Part 1 High School Edition) that would be released in November.[33] [34] On August 11, 2016, it was revealed on E-girls' last day of their third tour E-girls LIVE TOUR 2016 "E.G. SMILE", that Happiness will be releasing their second album GIRLZ N' EFFECT on October 12, 2016.[35] They also announced the group's first solo tour Happiness LIVE TOUR 2016 GIRLZ N' EFFECT that would go from November 9 until December 20, 2016.[36] [37]

2017-2023: Singles, E.G.family's first tour and disbandment

The group released their 10th single "REWIND" on February 8, 2017, the day before the 6th anniversary of their debut.[38] [39] On March 10, 2017, it was announced that Miyuu would undergo surgery on her left knee due to a lateral meniscus injury and halt her activities until she was fully rehabilitated.[40] On August 27 in the same year, the group participated on the annual festival a-nation, being their first time participating in it.[41] [42] The group released their 11th single "GOLD" on September 10, 2017.[43] The single ranked #1 on Oricon's weekly singles chart on the following week, being their first #1 single.[44] [45]

After over a year of hiatus, the group released their first digital single "POWER GIRLS" On January 16, 2019.[46] [47] The group participated in E.G.family's first tour E.G.POWER 2019 ~POWER to the DOME~ that went from February 22 to May 25, 2019. On March 1, it was announced that Ruri, Kaede and Sayaka were appointed as ambassadors for DeNA's YOKOHAMA GIRLS☆FESTIVAL 2019 Supported by ありあけ 横濱ハーバー from May 31 to June 2.[48] For this occasion, Ruri sang the national anthem of Japan and Kaede threw the opening pitch for the baseball game on the first day of the festival.[49] On June 12, 2019, the group released "POWER GIRLS" as their twelfth single. On September 11 in the same year, Happiness released their 13th single "Chao Chao". The music video for the title track was shot at Pacific Park on the Santa Monica Pier and in the Bradbury Building in Los Angeles. The release of the new single was accompanied by a row of promotional live-events across Japan.

During the announcement of E-girls' plan to dissolve at the end of 2020 on December 22, 2019, it was revealed that Happiness would stay as they are and will work with 88rising for global expansion in the future.[50]

On December 15, 2020, members Yurino and Anna Suda announced they would be leaving LDH, therefore also graduating from Happiness.[51] [52] In 2022 members Sayaka, Ruri, Miyuu, and Kaede announced that they were forming the group SG5, or Sailor Guardians 5, with iScream's Rui.[53] The members promoted concurrently between the groups.

On June 5, 2023, LDH announced that Happiness would be disbanding after a last concert on September 26, 2023. After the disbandment, Karen Fujii would be dedicating to her individual activities while the remaining members would focus on SG5. Prior to their last concert, the group held fan meetings in four cities of Japan from July to August.[54] On September 26, 2023, the group held their last live concert titled Happiness LAST LIVE 2023 "Happiness" in KT Zepp Yokohama and officially disbanded following its conclusion.

Members

Final line-up

NameStage NamePositionDate of BirthBirthplaceNotes
Miyuu Ariiso (有磯実結)MIYUU (ミユウ)Leader & PerformerAugust 16, 1996 (age 25)Kanagawa, JapanFormer member of E-girls
Karen Fujii (藤井夏恋)VocalistJuly 16, 1996 (age 25)Osaka, JapanFormer member of E-girls and ShuuKaRen
Ruri Kawamoto (川本璃)April 12, 1996 (age 26)Osaka Prefecture, JapanFormer member of E-girls
Sayaka Nagatomo (長友さやか)SAYAKA (サヤカ)PerformerSeptember 20, 1995 (age 26)Miyazaki Prefecture, JapanFormer member of E-girls
Kaede Dobashi (土橋楓)Kaede (楓)January 11, 1996 (age 26)Kanagawa Prefecture, JapanFormer member of E-girls and member of model duo Twin Tower

Former members

NameStage NamePositionDate of BirthBirthplaceNotes
Mimu Hioki (日置美夢)MIMU (ミム)PerformerDecember 30, 1995 (age 25)Hyogo, JapanFormer member of E-girls, re-debuted in the duo ITI as a vocalist in 2015
Mayu Sugieda (杉枝真結)VocalistJanuary 2, 1996 (age 25)Osaka Prefecture, JapanFormer member of E-girls, model under the agency Next Satisfaction
Yurino Suzuki (鈴木結莉乃)YURINO (ユリノ)PerformerFebruary 6, 1996 (age 25)Miyazaki, JapanFormer member of E-girls and SudannaYuzuYully
Anna Suda (須田アンナ)PerformerOctober 12, 1997 (age 23)Tokyo Prefecture, JapanFormer member of E-girls and SudannaYuzuYully

Timeline

Discography

Albums

List of albums, with selected chart positions
TitleAlbum detailsPeak chart position
JPN
Oricon

JPN
Billboard

[55]
Happy Time 10
Girlz N' Effect
  • Released: October 12, 2016
  • Format: CD, digital download
  • Label: Rhythm Zone
2 3

Singles

Title! scope="col" rowspan="2"
YearPeak chart positionsSales
(Oricon)[56]
Album
JPN
Oricon

[57]
JPN
Hot

[58]
"Happy Talk"2009138 Happy Time
"Kiss Me"201122 888,000
"Friends"20 6,000
"Wish"12 2715,000
"We Can Fly"201219 1910,000
"Sunshine Dream: Ichido Kiri no Natsu"20137 1137,000
"Juicy Love"20147 930,000Girlz N' Effect
"Seek A Light"7 2428,000
"Holiday"20152 355,000
"Sexy Young Beautiful"20165 416,000
"Rewind"20174 536,000rowspan="4"
"Gold"1 345,000
"Power Girls"20198 15,000[59]
"Chao Chao"6 25,578[60]
"—" denotes releases that did not chart or were not released in that territory.

Participating works

!Year!Release date!Title!Artist!Album
2011June 29Really Into YouDJ Makidai feat. Happiness(digital single)
2014June 18Really Into You (Sound Goes Around Remix)Treasure MIX 3
2017February 1PocketDance Earth Party feat. HappinessI

Tie-up

!Song!Tie-up!Tracklist
Happy TalkMister Donut CM theme songAlbum "Happy Time"
FriendsTokyo☆Bookmark CM song
WishTV show CDTV opening theme song for the month of August
We Can FlyTV show Piramekino ending theme song
Holidaye-ma CM theme songAlbum "Girlz N' Effect"

Tours

As a lead artist

!Year!Period!Title
2016 - 2017from November 9, 2016 to January 17, 2017Happiness LIVE TOUR 2016 GIRLZ N' EFFECT
2023September 26, 2023Happiness LAST LIVE 2023 "Happiness"

As a participating group

!Year!Title!Artist
2014E-girls LIVE TOUR 2014 "COLORFUL LAND"E-girls
2015E-girls LIVE TOUR 2015 "COLORFUL WORLD"
2016E-girls LIVE TOUR 2016 "E.G. SMILE"
2017E-girls LIVE 2017 ~E.G.EVOLUTION~
2019E.G.POWER 2019 ~POWER to the DOME~E.G.Family
2020E-girls PERFECT LIVE 2011▶2020E-girls

Filmography

Music videos

!Year!Release Date!Title!Artist!Album
2009April 15"Someday (Kodomo Version)"Exile
2011March 7"24karats STAY GOLD (KIDS & GIRLS version)"
September 24"Rising Sun"
2013October 2"Gomennasai no Kissing You"E-girls
2014July 9"E.G. Anthem -WE ARE VENUS-"

Commercials

!Year!Title!Ref.
2009Mister Donut

Notes and References

  1. Web site: EXILEの所属事務所LDHが「Happinessボーカル」オーディション開催. ORICON NEWS. 5 October 2016 . 2019-09-10.
  2. Web site: Happiness Happy Talk. natalie.
  3. Web site: 大事な記念日★KAEDE. Happinessオフィシャルブログ Powered by Ameba. 25 February 2015. 13 November 2014. https://web.archive.org/web/20141113090133/http://ameblo.jp/happiness-official/entry-10747989513.html. dead.
  4. Web site: Dance unit Happiness announces major debut single, "Kiss Me". tokyohive.com. 25 February 2015.
  5. Web site: Happiness debut Kiss Me. natalie.
  6. Web site: "骨盤ダンス(仮)"がキュートなEXILEの妹分・Happiness 『VOCALBATTLEAUDITION3』に挑戦する女子にエール. ORICON NEWS. 5 October 2016 . 2019-09-10.
  7. Web site: 「目標はEXILE」女子中学生ユニット・Happinessがドキドキ初体験. ORICON NEWS. 4 March 2015 . 2019-09-10.
  8. Web site: "EXILEの妹分"Happiness、デビュー直前に1000人. ORICON NEWS. 4 March 2015 . 2019-09-10.
  9. Web site: Happiness Friends. natalie.
  10. Web site: Happiness、初の単独ライブに1500人熱狂. ORICON NEWS. 4 March 2015 . 2019-09-10.
  11. Web site: Happiness Wish. natalie.
  12. Web site: Happiness、109前で初のサプライズライブ. ORICON NEWS. 5 November 2014 . 2019-09-10.
  13. Web site: あらま They Didn't ! Japanese Entertainment News - Happiness' MIMU on Hiatus Until Graduation. livejournal.com. 25 February 2015.
  14. Web site: Happiness、人生初のバイト体験に「ドキドキ」. ORICON NEWS. 5 November 2014 . 2019-09-10.
  15. http://www.dramanewsnetwork.com/happiness-performer-mimu-to-withdraw-from-the-group/
  16. Web site: E-Girls&HappinessのMIMU、学業専念でグループ脱退. ORICON NEWS. 5 November 2014 . 2019-09-09.
  17. Web site: E-Girls to release their 1st single "Celebration". tokyohive.com. 25 February 2015.
  18. Web site: EXILE妹分ユニット3組が「E-Girls」名義でCD発売決定. ORICON NEWS. 5 November 2014 . 2019-09-10.
  19. Web site: Happiness. Universal Music Japan. 10 August 2012. 25 February 2015.
  20. Web site: Happiness first album Happy Time. natalie.
  21. Web site: Happiness. Universal Music Japan. 27 May 2013. 25 February 2015.
  22. Web site: competition between Happiness and Flower. natalie.
  23. Web site: 発表 MIYUU|Happinessオフィシャルブログ Powered by Ameba. Happinessオフィシャルブログ Powered by Ameba. 25 February 2015. 18 February 2014. https://web.archive.org/web/20140218225742/http://ameblo.jp/happiness-official/entry-11761178337.html. dead.
  24. Web site: スタッフよりお知らせです。. Happinessオフィシャルブログ Powered by Ameba. 25 February 2015. 8 April 2014. https://web.archive.org/web/20140408213455/http://ameblo.jp/happiness-official/entry-11816007132.html. dead.
  25. Web site: E-girls&Happinessの杉枝真結が脱退を報告. ORICON NEWS. 5 November 2014 . 2019-09-09.
  26. Web site: Happiness Juicy Love. natalie.
  27. News: Happiness Seek A Light. 音楽ナタリー.
  28. Web site: 新生Happiness、7人体制で始動 avex移籍第1弾ジャケ写公開. ORICON NEWS. 5 November 2014 . 2019-09-10.
  29. Web site: Happiness(ハピネス) OFFICIAL WEBSITE. 2015-08-28. 2015-08-31. https://web.archive.org/web/20150831081736/http://www.happiness-ldh.jp/discography/. dead.
  30. Web site: Happiness Holiday. natalie.
  31. Web site: Happiness Sexy Young Beautiful. natalie.
  32. Web site: Happiness Style. natalie.
  33. Web site: Happiness Always. natalie.
  34. Web site: Happiness、映画『イタキス』主題歌「キュンキュンが止まらない」. ORICON NEWS. 30 May 2016 . 2019-09-10.
  35. Web site: Happiness Girlz N Effect album.
  36. Web site: Happiness first solo tour. natalie.
  37. Web site: Happiness、初単独ツアー完結 E-girlsサプライズ登場に5000人熱狂. ORICON NEWS. 18 January 2017 . 2019-09-10.
  38. Web site: Happiness Rewind. natalie.
  39. Web site: Happiness、デビュー5周年前日に10枚目シングル「REWIND」. ORICON NEWS. 2019-09-10.
  40. Web site: E-girls/HappinessのMIYUUが左膝手術へ 「外側半月板損傷」. ORICON NEWS. 5 June 2017 . 2019-09-10.
  41. News: Happiness a-nation. 音楽ナタリー.
  42. Web site: Happiness、初「a-nation」で新曲「GOLD」初披露 圧巻ダンスで色気たっぷり<セットリスト> - モデルプレス. モデルプレス - ライフスタイル・ファッションエンタメニュース. 27 August 2017 . ja. 2020-04-06.
  43. Web site: Happiness Gold. natalie.
  44. Web site: 10/2付週間シングルランキング1位はHappinessの「GOLD」. ORICON NEWS. 2019-09-10.
  45. Web site: 【オリコン】Happiness、デビュー7年目で初首位「いいスタートに」. ORICON NEWS. 2019-09-10.
  46. Web site: Happiness Power Girls. natalie.
  47. Web site: Happinessのおすすめパワーソング! MIYUUが「声がすごい好き」と語るのは.... ORICON NEWS. 2019-09-10.
  48. Web site: DeNA「ガールズフェス」初アンバサダーにE-girls・Happinessが就任. ORICON NEWS. 2019-09-10.
  49. Web site: E-girls楓、初の始球式で見事なノーバン投球「次は100点満点を目指したい」. ORICON NEWS. 4 June 2019 . 2019-09-10.
  50. Web site: E-girls、2020年いっぱいで解散「いただいた愛をしっかり返す1年に」(コメントあり). Inc. Natasha. 音楽ナタリー. ja. 2019-12-23.
  51. Web site: いつもYURINOを応援してくださっている皆さまへ LDH - LOVE + DREAM + HAPPINESS TO THE WORLD -. 2020-12-31. www.ldh.co.jp.
  52. Web site: いつも須田アンナを応援してくださっている皆さまへ LDH - LOVE + DREAM + HAPPINESS TO THE WORLD -. 2020-12-31. www.ldh.co.jp.
  53. Web site: Moon Prism Power Turn Up: Meet the IRL Japanese Girl Group Based Off 'Sailor Moon' . 2022-07-02 . www.yahoo.com . 28 June 2022 . en-US.
  54. Web site: Notice on artist group "Happiness" from LDH JAPAN . 2023-09-30 . www.ldh.co.jp . en-US.
  55. Web site: Hot Albums|Charts|Billboard JAPAN . Billboard . ja.
  56. Web site: オリコンランキング情報サービス「you大樹」 . . 9 February 2011. (subscription only)
  57. Web site: ja:Happinessのリリース一覧 . List of Happiness' Releases . https://www.oricon.co.jp/prof/496446/products/ . ja . . January 21, 2018.
  58. Web site: Hot 100|JAPAN Charts|Billboard Japan . Billboard . ja.
  59. Web site: 週間 CDシングルランキング 2019年06月24日付. Weekly CD Single Ranking for June 24, 2019. Oricon Style. June 19, 2019. ja.
  60. Web site: 週間 CDシングルランキング 2019年09月23日付. Weekly CD Single Ranking for September 23, 2019. Oricon Style. September 18, 2019. ja.