Hamburger University Explained

Hamburger University should not be confused with University of Hamburg.

Hamburger University
Motto:Learning Today, Leading Tomorrow
Type:Corporate university
City:Chicago
State:Illinois
Country:United States
Campus:Urban
Coor:41.8837°N -87.6537°W
Colors:Red, white
Affiliations:McDonald's

Hamburger University is a training facility at the McDonald's Corporation global headquarters in Chicago, Illinois. It instructs high-potential restaurant managers, mid-managers, and owner-operators in restaurant management.[1] Hamburger University's mission is to become an “organizational culture hub, introducing a continuous education process for the value chain and transforming knowledge into actual business results.”[2] Hamburger University students take courses about restaurant operations, leadership skills, customer service, operations, and procedures.

More than 5,000 students attend Hamburger University each year and over 275,000 people have graduated with a degree in "Hamburgerology." 40% of McDonald's global leadership has attended Hamburger University.[3]

History

Hamburger University training started in 1961 with a class of 14 people in the basement of one of its restaurants. The educational program was operated by Fred L. Turner, a grill cook.[4] Turner would eventually contribute significantly to the growth of McDonald's and become the CEO of McDonald's for 20 years.

Hamburger University was originally located on an 80-acre (32 ha) campus at the company's global headquarters in Oak Brook, Illinois from its founding until 2018, when both the McDonald's headquarters and Hamburger University moved to West Loop, Chicago, in a new complex built on the site of the former headquarters of Oprah Winfrey's Harpo Studios.[5] [6] [7] [8]

The previous location in Oak Brook was purchased in June 2019 by John Paul DeJoria, co-founder of John Paul Mitchell Systems.[9]

Locations

Hamburger University currently has eight campuses worldwide in addition to the main campus in Chicago, Illinois: Tokyo, London, Sydney, Munich, São Paulo, Shanghai, and Moscow.

The Shanghai location is housed in a 28-story building that serves as McDonald's China headquarters. The school takes up 16846ft2 and is decorated with pictures of McDonald's products and equipment. The school accepts less than 1% of applicants.[10]

In popular culture

Hamburger University was satirized in the 1986 comedy .[11] It was also spoofed by McDonald's itself in a commercial with Ronald McDonald in which several animatronic hamburgers were shown graduating.

Notes and References

  1. Web site: Hamburger University. McDonald's. 2011. July 23, 2011. January 18, 2016. https://web.archive.org/web/20160118041638/http://www.aboutmcdonalds.com/mcd/corporate_careers/training_and_development/hamburger_university.html. dead.
  2. Web site: Hamburger Education: Inside McDonald's University. March 10, 2021.
  3. Web site: Walters . Natalie . McDonald's Hamburger University can be harder to get into than Harvard and is even cooler than you'd imagine . Business Insider . Insider, Inc. . November 30, 2020 . October 24, 2015.
  4. Web site: Luna. Nancy. 2020-10-28. McDonald's to revitalize Hamburger University under new Chief Learning and Development Officer Bethany Tate Cornell. 2021-01-15. Nation's Restaurant News. en.
  5. Web site: McDonald's moving headquarters to downtown Chicago by 2018. USA TODAY. June 9, 2019.
  6. Web site: McDonald's to move HQ to Chicago as soon as 2018, source says. Samantha Bomkamp, John. Byrne. ChicagoTribune.com. June 9, 2019.
  7. Web site: McDonald's begins selling off Oak Brook property before headquarters move. Greg Trotter, Ryan. Ori. ChicagoTribune.com. June 9, 2019.
  8. Web site: Whitten . Whitten . Chung . Peter Q.W. . McDonald's opens new $250 million headquarters. Here's what it looks like inside . CNBC . November 30, 2020 . June 9, 2018.
  9. Web site: Billionaire John Paul DeJoria buys McDonald's campus in Illinois. Katherine. Lam. June 6, 2019. FOXBusiness. June 9, 2019.
  10. Web site: Fromson . Daniel . 2011-01-27 . McDonald's Takes on China With More-Selective-Than-Harvard Hamburger University . 2022-04-15 . The Atlantic . en.
  11. https://web.archive.org/web/20161021205345/http://www.bfi.org.uk/films-tv-people/4ce2b722ee9e8/ Hamburger - The Motion Picture