Hallmark holiday explained
In the United States, a Hallmark holiday is a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally or historically significant event.
Background
The name comes from Hallmark Cards, a privately owned American company, that benefits from such manufactured events through sales of greeting cards and other items.
Holidays that have been referred to as "Hallmark holidays"
[1] [2] [3] [4]
See also
Further reading
- Off the Rack: Store Bought Emotions and the Presentation of Self . Linda . Mooney . Sarah . Brabant . amp . Electronic Journal of Sociology . 1998 . 3 . 4 . 1198-3655.
- The Commercialization of the Calendar: American Holidays and the Culture of Consumption, 1870–1930 . Leigh Eric . Schmidt . Journal of American History . 78 . 3 . December 1991 . 887–916 . 10.2307/2078795 . 2078795 . Organization of American Historians.
Notes and References
- News: Birthday Wishes: Hallmark Celebrates a Century of Schmaltz. Zoe. Wood. The Guardian. London. May 2010. February 14, 2012.
- Web site: Stampler. Laura. Here Are The 7 Dumbest 'Hallmark Holidays'. 2021-06-21. Business Insider. en-US.
- How a Holiday Becomes A Card Sending Occasion . https://web.archive.org/web/20071011101501/http://pressroom.hallmark.com:80/how_holiday_becomes_card_holiday.html . October 11, 2007 . . October 17, 2007 . While we're honored that people so closely link the Hallmark name with celebrations and special occasions, we can't take credit for creating holidays.
- Web site: Happy Father's Day! Google marks the occasion with a Doodle, but is it . . 21 June 2015 .