Hallmark Movies Now Explained

Hallmark Movies Now
Former Names:SpiritClips (2007–2014)
Feeln (2014–2017)
Type:Subsidiary
Industry:Subscription video on demand
Location City:Los Angeles, California
Location Country:United States
Key People:Robert N. Fried, founder
Services:Streaming media subscription service
Parent:Hallmark Cards

Hallmark Movies Now (formerly called Feeln and originally SpiritClips) is an on-demand streaming video service that offers family-friendly movies, documentaries and short films.[1] The company was founded in 2007 by Academy Award-winning producer Robert N. Fried.[2] Hallmark Movies Now is owned by Hallmark Cards and based out of Los Angeles.[3]

History

Hallmark Movies Now was founded in 2007 as SpiritClips.[4] The company was started by Robert N. Fried, a film producer and studio executive who has produced movies such as Rudy and Hoosiers.[3] [5] Fried created SpiritClips as a collection of family-friendly and inspirational films.[5]

In April 2012, SpiritClips was acquired by Hallmark Cards,[6] the largest greeting card manufacturer in the United States.[7] Prior to the acquisition, SpiritClips had been working with Hallmark as the official provider for Hallmark's Hall of Fame series of inspirational films.[8] In September 2014, the company was rebranded as Feeln.[3] [9]

On October 3, 2017, the service was relaunched as Hallmark Movies Now.[10] In November 2017, the service was available on Amazon Channels.[11] Movies Now first original series, When Hope Calls, a spin-off of Hallmark Channel’s When Calls the Heart, debuted in August 2019.[12]

In July 2024, it was announced that Hallmark Movies Now would relaunch in September as the Hallmark+ streaming service and membership program.[13] [14]

Operations

Hallmark Movies Now is an on-demand video streaming service similar to Netflix that provides movies, documentaries, and short films that are suitable for all audiences, specifically families.[15] Hallmark Movies Now also edits films that do not have content suitable for all ages to have a PG rating, similar to how films are edited to be shown on cable TV.[15]

Along with iOS, Android, Roku and Amazon Fire and Channels, Crown Media is offering the streaming services to its existing multichannel video-programming distributors.[10] [11]

Programming

Hallmark Movies Now's programming consists of 800 and 1,000 hours not on the linear Hallmark channels. Seasons one and two of Chesapeake Shores were available via the service while season three was on Hallmark Channel in the summer 2018.[16]

Original TV programming

See also

Notes and References

  1. Web site: Cutting the Cord: Movies with Feeln. Mike Snider. 6 September 2014. USA Today. 25 October 2014. 24 September 2014. https://web.archive.org/web/20140924133703/http://www.usatoday.com/story/tech/personal/2014/09/06/cutting-cord-feeln-streaming-service/15133339/. live.
  2. Web site: Kansas City's Hallmark Acquires L.A. Startup Spirit Clips. 9 April 2012. Serious StartUps. 25 October 2014. 25 October 2014. https://web.archive.org/web/20141025224355/http://seriousstartups.com/2012/04/09/kansas-citys-hallmark-acquires-l-a-startup-spirit-clips/. live.
  3. Web site: Hallmark Cards' Family-Oriented SVOD Service SpiritClips Renamed 'Feeln'. Todd Spangler. 8 September 2014. Variety. 25 October 2014. 28 October 2014. https://web.archive.org/web/20141028031842/http://variety.com/2014/digital/news/hallmark-cards-family-oriented-svod-service-spiritclips-renamed-feeln-1201301156/. live.
  4. Web site: Hallmark Cards acquires online video startup SpiritClips. Michael Stacy. 2 April 2012. Silicon News. 25 October 2014. 25 October 2014. https://web.archive.org/web/20141025215508/http://siliconprairienews.com/2012/04/hallmark-cards-acquires-online-video-startup-spiritclips/. live.
  5. Web site: SpiritClips hopes to inspire with Web videos. Alana Semuels. 10 September 2008. Los Angeles Times. 25 October 2014. 11 December 2014. https://web.archive.org/web/20141211081626/http://latimesblogs.latimes.com/technology/2008/09/rob-fried-launc.html. live.
  6. Web site: Hallmark enters movie streaming biz. Andrew Wallenstein. 30 November 2012. Variety. 25 October 2014. 9 September 2014. https://web.archive.org/web/20140909043326/http://variety.com/2012/digital/news/hallmark-enters-movie-streaming-biz-1118062942/. live.
  7. Web site: SpiritClips from Hallmark is like Netflix for families. Paul Sawers. 17 July 2013. The Next Web. 25 October 2014. 25 October 2014. https://web.archive.org/web/20141025215327/http://thenextweb.com/apps/2013/07/17/spiritclips-from-hallmark-is-like-netflix-for-families/. live.
  8. Web site: Hallmark Greets Digital, Acquires SpiritClips To Let You Send Photo/Video E-Cards. Josh Constine. 30 March 2012. TechCrunch. 25 October 2014. 9 November 2014. https://web.archive.org/web/20141109073033/http://techcrunch.com/2012/03/30/hallmark-spiritclips/. live.
  9. Web site: Family Movie Night – Feeln Helps Families Cut the Cord. 6 September 2014. Home Media Tech Net. 25 October 2014. 25 October 2014. https://web.archive.org/web/20141025224419/http://www.homemediatech.net/family-movie-night-feeln-helps-families-cut-the-cord/448. live.
  10. News: Umstead . R. Thomas . TCA17: Crown Media to Launch Hallmark Drama Cable Network . January 27, 2020 . Multichannel . Future Publishing Limited . July 28, 2017 . en-us . January 27, 2020 . https://web.archive.org/web/20200127201353/https://www.multichannel.com/news/tca17-crown-media-launch-hallmark-drama-cable-network-414302 . live .
  11. Web site: Lafayette . Jon . Crown Launches Streaming Service Hallmark Movies Now on Amazon . . September 19, 2020 . November 16, 2017 . August 29, 2020 . https://web.archive.org/web/20200829151750/https://www.nexttv.com/news/crown-launches-streaming-service-hallmark-movies-now-amazon-170151 . live .
  12. News: Rob . Owen . Tuned In: Hallmark plans spin-offs of 'Chesapeake Shores,' 'When Calls the Heart' . Pittsburgh Post-Gazette . February 10, 2019 . January 27, 2020 . August 1, 2020 . https://web.archive.org/web/20200801110322/https://www.post-gazette.com/ae/tv-radio/2019/02/10/Tuned-In-Hallmark-plans-spin-offs-of-Chesapeake-Shores-When-Calls-the-Heart/stories/201902100181 . live .
  13. Web site: Longeretta . Emily . 2024-07-11 . Hallmark+ Streaming Service to Launch in Fall, Will Include First Holiday Limited Series, Original Movies and More . 2024-07-12 . Variety . en-US.
  14. Web site: Caruso . Nick . 2024-07-11 . Hallmark Streaming Service Gets New Name, Price Hike . 2024-07-12 . TVLine . en-US.
  15. Web site: SpiritClips streams family-friendly movies to your phone or tablet. Rick Broida. 26 July 2013. CNet. 25 October 2014. 25 October 2014. https://web.archive.org/web/20141025213133/http://www.cnet.com/news/spiritclips-streams-family-friendly-movies-to-your-phone-or-tablet/. live.
  16. News: Malone . Michael . Hallmark Expands Brand With New Offerings . Broadcasting & Cable . April 30, 2018 . January 27, 2020 . January 27, 2020 . https://web.archive.org/web/20200127201340/https://www.broadcastingcable.com/news/hallmark-expands-brand-with-new-offerings . live .

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