Halfbrick Studios Explained

Halfbrick Studios Pty Ltd
Type:Private
Industry:Video games
Founded: In Toowong, Australia
Hq Location City:Brisbane
Hq Location Country:Australia
Num Locations:3
Num Locations Year:2019
Area Served:Worldwide
Key People:Shainiel Deo (CEO)
Luke Muscat
(COO)
Products:Video games
Num Employees:100+
Num Employees Year:2019

Halfbrick Studios Pty Ltd is an Australian video game developer based in Brisbane.[1] The company primarily worked on licensed games until 2008. The company is best known for Fruit Ninja (2010), Jetpack Joyride (2011), and Dan the Man (2015).[2] [3] They create games for Windows, Xbox, PlayStation, Windows Phone, Android and iOS.

Outside of their Brisbane headquarters, Halfbrick also has offices in Sydney, Adelaide, Spain, Bulgaria, and Los Angeles.[4] In March 2012, Halfbrick Studios acquired Onan Games for an undisclosed price to make use of their software Mandreel, which allows games to support iOS, Android, Adobe Flash and HTML5 development.[5]

In 2013, COO Luke Muscat held a Game Developers Conference talk about a physical game, Tank Turn Tactics, that was invented to be played internally by studio employees, but had to be banned due to its impact on workplace morale. The ability to gift "action points" to allies caused factions to form within the office, leading to betrayals that made employees refuse to work together.[6] [7] [8] Tank Turn Tactics was also featured in a 2021 documentary by People Make Games.[9]

In 2017, Halfbrick Studios was inducted into the QBLHOF.[10] Halfbrick is one of Australia's fastest growing companies, and is among Australia's most notable cultural exports.[11]

In 2023, Halfbrick Studios announced that they were switching from their free-to-play into a subscription model, by launching Halfbrick+. For a monthly fee, subscribers can play all the studio's games without adds or further in-app purchases.[12]

Fruit Ninja

By 2012, Fruit Ninja was on one third of all iPhones in the United States.[13] By 2015, the game had been downloaded over 1 billion times.[14] In 2020, the company announced a "complete rebuild" of the game with a new engine and new graphics.

Games

YearTitlePlatform(s)
2002[15] GameCube, PlayStation 2
2003Fuzz & Rocket Game Boy Advance
2004
2005
2006Barnyard
Avatar: The Last Airbender
2007HeatseekerPlayStation Portable
Game Boy Advance
PlayStation 2, Wii
2008PlayStation Portable
Nintendo DS
2009Marvel Super Hero Squad
Halfbrick Blast OffXbox 360, PlayStation Portable, PlayStation 3
Halfbrick EchoesXbox 360, PlayStation Portable, PlayStation 3, Zune HD
Halfbrick Rocket Racing / Aero RacingXbox 360, PlayStation Portable, PlayStation 3
2010Age of ZombiesiOS, Android, PlayStation Portable, PlayStation Vita, Ouya
Fruit NinjaiOS, Android, Bada, Windows Phone, Symbian
Halfbrick Blast OffiOS
Sunset Studio: Behind the Scenes!Microsoft Windows
The Last AirbenderNintendo DS
Monster DashiOS, Android
RaskullsXbox 360
2011de Blob 2Nintendo DS
Fruit Ninja HDMicrosoft Windows
Fruit Ninja FXArcade
Fruit Ninja KinectXbox 360
Fruit Ninja FrenzyFacebook
Age of ZombiesiOS, Android
Monster DashGoogle Chrome
Jetpack JoyrideAndroid, iOS
Steambirds: Survival
Age of Zombies AnniversaryiOS
2012Jetpack JoyrideAndroid, BlackBerry OS, Facebook, PlayStation Vita, Windows Runtime
Fruit Ninja (Microsoft Store)Windows Runtime
2013Fish out of WaterAndroid, iOS
Fruit Ninja (Leap Motion)Microsoft Windows
Fruit Ninja SkittlesAndroid, iOS
Band Stars
Colossatron: Massive World Threat
Shadows Remain
2014Bears vs. Art
Birzzle Fever
Yes Chef
Radical Rappelling
Top Farm
2015Fruit Ninja Kinect 2Xbox One
Fruit Ninja Academy: Math MasterAndroid, iOS
2016Fruit Ninja VRMicrosoft Windows, PlayStation VR, Meta Quest, Meta Quest 2, Meta Quest Pro, Meta Quest 3
Star SkaterAndroid, iOS
Dan The Man
2019Magic Brick Wars
2020Battle Racing Stars
Wobble Drop
Fruit Ninja 2
2022Jetpack Joyride 2iOS
2023Fruit Ninja VR 2Microsoft Windows, Meta Quest 2, Meta Quest Pro, Meta Quest 3
Colossatron: Cosmic CrisisiOS, Android
Jumper's Quest
Brickle
Gibberish
TBADan the Man 2

External links

Notes and References

  1. Web site: Tiara . Annisa . 2023-01-10 . How Halfbrick increased user acquisition by 98% midst competitive gaming industry . 2023-02-16 . The Drum.
  2. Web site: Lardinois . Frederic . 2013-03-03 . How Halfbrick Studios Develops Games Like Fruit Ninja, Age Of Zombies, Dan da man And Jetpack Joyride . 2022-12-09 . TechCrunch . en-US.
  3. Web site: Halfbrick’s Platformer ‘Dan the Man’ Launching October 6th . 2023-02-16 . Touch Arcade . en-US.
  4. Web site: Step inside the Brisbane lab of Fruit Ninja app creators Halfbrick Studios, with Queensland Business Monthly . Snowdon . Tom . 28 March 2014 . . . 7 July 2016.
  5. Web site: Halfbrick Studios acquires Onan Games for quick cross-platform ports . Takahashi . Dean . 19 March 2012 . . . 7 July 2016.
  6. Web site: 2013-04-02 . Tank Tactics: The prototype that almost ruined Halfbrick . 2024-02-08 . . en-US.
  7. Web site: Andrew . Keith . 2013-03-29 . #GDC 2013: How a game that never was almost tore Halfbrick apart . 2024-02-08 . Pocket Gamer.
  8. Web site: Scimeca . Dennis . 2013-04-03 . Halfbrick's Luke Muscat talks Tank Turn Tactics: The prototype the studio was forced to ban . 2024-02-08 . Pocket Gamer.
  9. Web site: Walker . Alex . 2021-07-21 . Halfbrick Once Made A Game So Good They Banned It From Their Office . 2024-02-08 . Kotaku Australia . en-AU.
  10. Web site: 2017 . Halfbrick Studios . 11 July 2019 . Queensland Business Leaders Hall of Fame.
  11. Web site: Queensland Business Leaders Hall of Fame . 2022-09-25 . Queensland Business Leaders Hall of Fame State Library Of Queensland . en.
  12. Web site: Long . Neil . 2023-09-26 . Fruit Ninja maker Halfbrick is going all-in on subscriptions . 2024-08-11 . Mobilegamer.biz . en-GB.
  13. Web site: 2020-10-12 . Fruit Ninja Is Getting Remastered . 2023-02-16 . Kotaku Australia . en-AU.
  14. Web site: Australia's Most Successful Game Studio Is Having An Identity Crisis . Serrels . Mark . 8 November 2016 . . 23 Nov 2016.
  15. Web site: Halfbrick Studios – Rocket Power: Beach Bandits . dead . https://web.archive.org/web/20081121073950/http://www.halfbrick.com/games_rpbb.html . November 21, 2008 . November 14, 2023 . halfbrick.com . Halfbrick Studios.