Hale Bros. Explained

Hale Brothers Department Store
Type:	Private
Industry:	Department store
Founded:	1876
Founder:	Marshal Hale Sr.
Hq Location:	Sacramento, California, United States
Key People:	Prentis Cobb Hale, Oliver Ambrose Hale, Evert W. Hale, James M. Hale, Marshal Hale

Hale Brothers Department Store (Hale Bros., Hales's, or Hale Brothers and Company), was a department store headquartered in Sacramento, California, with branches throughout the San Francisco Bay Area.

One of the former store locations at 979–989 Market Street in the Market Street Theatre and Loft District (Mid-Market) of San Francisco is listed as a U.S. National Register of Historic Place.^[1]

History

Marshal Hale Sr. (b. Vermont, 1809) had been a merchant first in New York State, growing his business to a five store chain, and later in Michigan. In November 1873, Hale Sr. came to San Jose, California, with his wife and six of his nine children and in 1876 founded a 3,600-square-foot store there together with his sons Oliver Ambrose Hale and Evert W. Hale as well as with J. Frank Devendort, each of the men with a 25% stake. Hale persuaded another son, James M. Hale, to come to California and in 1878 they opened a store in Salinas.

By 1879 brother Prentis Cobb Hale was president of Hale Bros.' Stores, Inc., and he joined with his father as partner in 1879.

In 1880 Prentis and two of his brothers opened the Criterion store in Downtown Sacramento, brother Evert taking charge of the store, and in 1881 they named it Hale Brothers & Company.^[2] The company opened large branches in San Francisco (1892)^[3] and San Jose (1896), Salinas, Stockton and Petaluma, and via an acquisition of Whitthorne & Swann in 1906, Oakland.^[4]

Brother Marshal Hale became a partner in 1886 and R. B. did so in 1889.

1925 sales across five stores (Downtown San Francisco, Mission District, Oakland, San Jose and Sacramento) totales $17,214,124. At that time Hale's owned and operated a radio station, KPO, "the Voice of San Francisco", and was one of the first U.S. department stores to do so.

In 1949, Hale's bought their Sacramento rival, Weinstock, Lubin & Co.^[5] In the same year, Hale's merged with Los Angeles–based Broadway Department Stores, becoming Broadway-Hale Stores, Carter Hawley Hale Stores, and later Broadway-Hale Stores.

Hale Bros. had 30% ownership of J. M. Hale Co., also known as Hales, in Los Angeles, founded by one of the Hale Brothers, James M. Hale (1846-1946).

Store locations

Sacramento

Hale's first opened in Sacramento in 1880, and was last located at 825-831 K Street.^{[6] [7]}

San Francisco

• In 1892 opened their first San Francisco store on Market Street opposite Mason Street^[8]
• In the 1890s moved to larger quarters at 989 Market Street near Sixth. The store was dynamited to try to prevent the spread of the fire following the 1906 San Francisco Earthquake, was rebuilt and reopened in 1907.^[8]
• On October 31, 1912, opened a grand new store at 901 Market Street, southwest corner of Fifth Street. The store was designed by Reid & Reid,^[9] with five stories plus a basement roughly 175x170 feet square, for a total of approximately 178,000 sq ft.^[10] Hale's added infantwear, book and flower departments. After Hale's moved east to 867 and 753 Market in the mid-1940s, J.C. Penney operated here from 1944^[11] until February 1971^{[12] [13]} and was renovated after that in 1985.^[14] Until 2023 home to a Saks Off Fifth and a Nordstrom Rack, which both closed.^[15]
• moved again to 867 Market Street, current site of Westfield San Francisco Center. Hale’s closed the store as well as three smaller appliance stores along Market and Mission streets, on January 5, 1963.^[16]

Hale Bros. operated a store in the Mission District at 2554 Mission near 21st Street, a branch of Oakland-based Whitthorn & Swan opened in 1925, which Hale's wholly acquired in 1926.^{[8] [17]} It continued to operate as Hale’s sole San Francisco store until the mid-1960s even after the main Market Street store closed in 1963.

In 1946, Hale's opened a Women's Clothing store designed by architect William Gladstone Merchant (1889-1962) on Geary Street at the corner of Maiden Lane.^[18] Six years later in 1952, Saks Fifth Avenue acquired the location for its first San Francisco location, which opened February 5, 1952.^[19]

Oakland

Hale's operated an Oakland store at 1015 Washington at 11th, first acquiring and converting the Salinger department store to a Hale's.^[20] In 1906 Hale's purchased a stake in the Whitthorne & Swan department store at 1015 (10th–11th &) Washington, and in 1926 acquired it outright,^[8] expanding it to 124,800 sq ft and operating it under that name until Mr. Whitthorne died in 1940.^[21]

San Jose

Hale Bros. opened its first store in San Jose around 1876^[10] and for much of the early 20th century operated a large department store at the corner of 1st and San Carlos.

External links

• "Hale's", Department Store Museum (blog)

Notes and References

1. Web site: Hale Brothers Department Store #86003492 . NPGallery, Digital Asset Management System.
2. https://books.google.com/books?id=sCGgfbZ5HNoC&pg=PA119 Weinstock's: Sacramento's Finest Department Store, Annette Kassis, p. 119
3. REAL ESTATE: San Francisco's Lurie. Time. 4 October 1943.
4. http://www.plummersearch.com/blog/?p=1019 "DEPARTMENT STORES OF NORTHERN CALIFORNIA – HALE BROS – SACRAMENTO", Plummer & Associates' Blog
5. https://books.google.com/books?id=sCGgfbZ5HNoC&pg=PA94 Weinstock's: Sacramento's Finest Department Store, Annette Kassis, p. 94
6. http://cdm16362.contentdm.oclc.org/cdm/ref/collection/p15248coll1/id/992 Sacramento Room Digital Collection, Sacramento Public Library
7. https://www.cityofsacramento.org/~/media/Corporate/Files/CDD/Planning/Historic%20Register/010%20Lettered%20Streets%20K.pdf "Historic Register" (PDF), City of Sacramento
8. News: Hale Bros. Celebrate Golden Jubilee; 10-Story Addition Marks 50th Fete . 5 November 2023 . San Francisco Bulletin . 3 May 1926 . 8.
9. http://noehill.com/sf/landmarks/nat1986003492.asp National Register of Historic Places
10. News: Hale Bros. to Open Doors of Handsome New Home at Fifth and Market Streets Thursday . 5 November 2023 . The San Francisco Call and Post . 29 October 1912 . 22.
11. News: Dowd . Katie . Colorful photos capture mid-century life in San Francisco . 5 November 2023 . SFGate . 2017.
12. Web site: J. C. Penney department store at 5th and Market streets . San Francisco Public Library . 5 November 2023 . 4 July 1951 . "This is the big Penney store at Fifth and Market-sts, which now has been made almost half again as large by the addition, as warehouse and office space, of a nine-story building behind it across Stevenson-st. The expansion has made possible a tremendous increase in space for merchandise and customers in almost every department in the six-story department store. Annex is connected to building by ramps."..
13. News: Lurie's Plans for 5th-Market Store . 5 November 2023 . The San Francisco Examiner . 5 February 1971 . 1.
14. News: Lurie plans to bring building back to life . 5 November 2023 . The San Francisco Examiner . 9 May 1984 . 17.
15. News: Bartlett . Amanda . A major retailer could be expanding its presence in downtown SF . 5 November 2023 . SFGATE . 1 May 2023 . en.
16. https://www.newspapers.com/image/458436463/?match=1&clipping_id=134654459
17. Web site: San Francisco Planning Department - South Mission Historic Resource Survey Property Information Catalog . 5 November 2023 . 19 . 31 August 2010.
18. News: New Hale Bros. Store to Open . 5 November 2023 . The San Francisco Examiner . 7 June 1946 . 15.
19. News: Gimbel Here to Open Store . 5 November 2023 . The San Francisco Examiner . 28 January 1952 . 6.
20. News: Hale Brothers acquired Salinger Department Store; new SF store ready soon . 5 November 2023 . Oakland Tribune . 26 June 1907 . 4.
21. News: Obituary for Whitthorne . 5 November 2023 . The San Francisco Examiner . 26 July 1940 . 16.