| Haldiram Snacks Food Pvt. Ltd. | |
| Trading Name: | Haldiram's |
| Type: | Private |
| Founder: | Ganga Bishan Agarwal (Haldiram Ji) |
| Foundation: | Bikaner, Rajasthan, India |
| Hq Location City: | Noida, Uttar Pradesh |
| Hq Location Country: | India |
| Industry: | Food |
| Products: | Snacks, sweets, beverages, frozen foods, potato chips |
| Revenue: | (FY23)[1] |
Haldiram's is an Indian multinational sweets, snacks and restaurant company headquartered in Noida.[2] The company has manufacturing plants in locations such as Nagpur, New Delhi, Gurgaon, Hooghly, Rudrapur and Noida. Haldiram's has its own retail chain stores and a chain of restaurants in Pune, Nagpur, Raipur, Kolkata, Noida and Delhi.[3] [4] Haldiram's products are sold in more than 80 countries.[5]
Haldiram's was established in 1937 as a retail sweets and namkeen shop in Bikaner, Rajasthan.[6] It was founded by Ganga Bishan Agarwal, fondly known as Haldiram Ji.
In order to drive expansion, the company's first manufacturing plant was started in Calcutta (now Kolkata).[7] In 1970, a larger manufacturing plant was established in Jaipur.[7] Another manufacturing plant was established in New Delhi in the early 1990s.[7]
In 2003, the company began the process of developing convenience foods to be marketed to consumers.
In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory.[8] In 2017, the company was named the country's largest snack company.[9]
In 2022, it was announced that the packaged snacks businesses of Delhi-based Haldiram Snacks and Nagpur-based Haldiram Foods International would be first demerged and then merged into an entity named Haldiram Snacks Food. Delhi-based brothers Manohar and Madhusudan Agarwal obtained a 56% stake of the merged entity, while Nagpur-based Shiv Kishan Agarwal received the remaining 44%.[10] [11] [12]
Haldiram's has over 410 products. Its product range includes traditional namkeens, western snacks, Indian traditional and contemporary sweets, cookies, sherbets, and pickles. Products such as gulab jamun and Bikaneri bhujia and papadum are popular. The company also produces ready-to-eat food products. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.
Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites. Prior and up to August 2003 in the United States market, the company's products were limited to potato chips. In the United States, the company's products are carried by many Indian supermarkets and are popular with the Indian diaspora.
Haldiram's thali was featured as the main character's favorite snack in the 2015 Bollywood film Prem Ratan Dhan Payo. More than 1.5 crore Haldiram's snack packets were printed with the logo of the film.[13]
In 2006, co-owner Prabhu Shankar Agarwal was found guilty for attempting to murder a tea seller. The tea seller had refused to move his stall from its location near Agarwal's restaurant in Kolkata.[14]