Hakim Optical Explained

Hakim Optical Lab Ltd.
Industry:Retail Optical and Manufacturing
Founder:Karim Hakimi
Location City:Toronto, Ontario
Location Country:Canada
Locations:161
Num Employees:650

Hakim Optical Lab Ltd. is a Canadian optical chain, the largest privately owned optical chain in Canada. In 2016, it had about 160 stores.

Founder

Karim Hakimi, a native of Iran, learned to make lenses from old window glass as a child. After a stint in the navy, Hakimi worked in the optical industry in Switzerland.[1] He then migrated to Canada and opened an optical laboratory in the former Elmwood Hotel (now the Elmwood Spa) in downtown Toronto, Ontario.[2] He bought and rebuilt old equipment from a closed-down lab in Chicago. After making a variety of lenses, he began selling them to local optometrists.[3] He soon began selling lenses directly from the Elmwood location.[4]

The company has sold over 40 million pairs of glasses. Karim Hakimi remains CEO, and runs the day-to-day operations at Hakim head office located at 128 Hazelton Avenue in Toronto.[5]

On October 18, 2008, the City of Toronto government renamed Lebovic Avenue in the Scarborough district to Hakimi Avenue. The City of Toronto does not normally name streets after living persons but made an exception in recognition of Hakimi's contributions.[6] [7] A documentary about Hakim Optical and its founder, titled Hakim: A Vision of Success, was made for Omni Television with Persian subtitles.[8]

Early history

As the business grew, he opened a small storefront near his home at Highway 10 and Dundas Street in 1967, enabling him to both manufacture and retail glasses. The next store was at Yonge Street and Finch Avenue, near the current Finch subway station.[9]

By 1985, Hakimi had opened 27 stores, 25 in Ontario and 2 in Nova Scotia. Many of these offered on-site, one-hour service.[10] The chain had 200 employees, many of them newcomers to Canada.[11]

Hakim Optical has promoted its optical chain with its trademark jingle "Your Eyes Can Have it All at Hakim Optical" since 2003, which has been named by Huffington Post Canada as one of Canada's most memorable jingles and is still used.[12]

Retail locations

On May 1, 2011, Hakim Optical opened its new flagship location at Yonge–Dundas Square in Toronto which is two blocks away from the original 1967 location.

In November 2017, Hakim Optical partnered with virtual reality and augmented reality agency VusionVR Inc. to expand the in-store service by offering an app that would take a customer's selfie and apply a Snapchat-like filter of the eyewear being considered for purchase.[13]

As of June 2020, Hakim Optical had 161 retail locations (including 140 one-hour factory outlets) across Canada and also operates six lens factories.[14]

Update: the so-called flagship store was closed after non-payment of their lease. Additionally, their website shows a location at Lougheed Mall in Burnaby, but this site is permanently closed.

External links

Notes and References

  1. http://canadianimmigrant.ca/canadas-top-25-immigrants/canadas-top-25-immigrants-2011/karim-hakimi "Karim Hakimi"
  2. Kearney, Mark and Ray, Randy (2002): I Know That Name! The People Behind Canada's Best Known Brand Names, pp. 278–279
  3. The Toronto Star, "Top 25 Immigrant Awards; Rags to Riches One Lens at a Time", Page V6. (June 30, 2011).
  4. http://www.insidetoronto.com/news-story/64643-north-yorker-karim-hakimi-named-one-of-the-top-25-canadian-immigrants/ "North Yorker Karim Hakimi named one of the Top 25 Canadian Immigrants"
  5. News: Witteveen. Sjoerd. 2008-05-05. Sightseer – Sir Kirim Hakimi. Newmarket Era.
  6. https://www.thestar.com/life/2014/03/20/hakimi_ave_honours_hakim_optical_founder_street_names.html "Hakimi Ave. Honours Hakim Optical Founder"
  7. http://torontoist.com/2016/01/extra-extra-coach-drake-the-newest-toronto-fc-midfielder-and-a-weird-crosstown-name/ "Extra, Extra: Coach Drake, the Newest Toronto FC Midfielder, and a Weird Crosstown Name"
  8. http://www.omnitv.ca/on/en/docs/hakim/ "Hakim: A Vision of Success"
  9. Book: R. Laulajainen. Corporate Geography: Business Location Principles and Cases. H.A. Stafford. 9 March 2013. Springer Science & Business Media. 978-94-017-1181-4. 86–.
  10. http://www.digitaljournal.com/article/35563 "The Captain of Eyewear"
  11. The Toronto Star, "The $25 Million Self-Made Man", Page D1. (1983, Jul 10).
  12. http://www.huffingtonpost.ca/2012/11/12/canadian-jingles-25-catchy-songs_n_2118837.html "Canadian Jingles: 25 Of The Catchiest Canadian Tunes"
  13. Web site: Wood. Eric Emin. Hakim Optical using AR to help customers find the perfect glasses. 2020-06-10. IT Business. en-US.
  14. Web site: About Us. 2020-06-10. Hakim Optical. en-US.