Haerfest Explained

Haerfest
Industry:Fashion
Founder:Tim Joo, Dan Joo
Location:New York, United States

Haerfest (pronounced "harvest") is a leather accessories brand that primarily makes tailored leather bags. Established by brothers Tim and Dan Joo, the company makes leather goods for a global market.

History

Tim and Dan Joo, two brothers, launched Haerfest in 2011. Backpacks made of customized leather were the brand's first product.

Opening Ceremony recognized the potential behind the idea presented by Haerfest. It placed an order for the first Haerfest collection.[1]

After its initial launch, Haerfest was able to establish its signature interpretation of the familiar.[2]

Signature style

This was designed to make the product unique and functional. In most bags, the straps are sewn into the seams of the bags. However, Haerfest's single strap system introduces a ring and stud system, enhancing the owner's freedom of movement.[4]

Awards and recognition

The brand has since won a number of awards since its establishment.

Notes and References

  1. News: Haerfest at Opening Ceremony. www.openingceremony.com. 30 August 2017.
  2. Web site: FIT and NYCEDC Reveal Winners of Design Entrepreneurs NYC Class of 2016. Lockwood. Lisa. 7 October 2016. WWD. 30 August 2017.
  3. Web site: 13 Designer Backpacks That Are Worth the Splurge. Carreon. Justine. Tice Studeman. Kristin. 12 May 2017. ELLE. 30 August 2017.
  4. Web site: Haerfest - Interview. Seto. Kris. 19 Sep 2013. Freunde von Freunden. 30 August 2017.
  5. Web site: Meet the 10 Designers of the New CFDA Fashion Incubator Class. 26 May 2016. Fashionista. 30 August 2017.
  6. Web site: This Is the Next Wave of Young American Designers. Yotka. Steff. 26 May 2016. Vogue. 30 August 2017.