Highsnobiety Explained

Highsnobiety
Parent:Zalando
Commercial:Yes
Type:Online magazine
Registration:No
Language:English
Owner:David Fischer
Current Status:Active
Headquarters:Berlin, Germany

Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.[1]

It was bought by Zalando in 2022.[2] It is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney. Highsnobiety has a digital-first publishing approach. The print magazine first launched in 2010, with quarterly issues published globally.

Company activities

Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019. Highsnobiety launched their apparel collection in 2021.[3]

Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration with Boston Consulting Group.[4]

In 2021, Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail company Gebr. Heinemann announced a joint venture to expand the concept, beginning with a location at Copenhagen International Airport.

In January 2024, Highsnobiety announced its long-term partnership with Lacoste and their plan to launch an "ultra-limited" edition L003 2K24 sneaker and a clothing line.[5] [6]

Awards and honors

Notes and References

  1. News: Testa . Jessica . 18 April 2024 . How Highsnobiety is Shaping the Current Media Landscape . The New York Times.
  2. Web site: 2022-06-13 . Zalando snaps up majority stake in Highsnobiety . 2022-11-07 . Vogue Business . en-US.
  3. Web site: 2019-05-24 . 'We've always been about pushing other people's stuff': Highsnobiety begins its e-commerce transformation . 2022-06-11 . Glossy . en.
  4. Web site: Pastore . Alexandra . 2022-06-09 . EXCLUSIVE: BCG and Highsnobiety on Cultural Credibility in the Luxury Fashion Space . 2022-06-11 . WWD . en-US.
  5. Web site: Lacoste et Highsnobiety collaborent et débutent un partenariat à long terme . 24 January 2024 . Fashion Network.
  6. Web site: Lacoste and Highsnobiety team up for first time, more launches planned . 24 January 2024 . Fashion Network.
  7. Web site: Full Steam Ahead with Francis Bourgeois, The North Face and Gucci D&AD Awards 2022 Shortlist Social Commercials Over 30 Seconds D&AD . 2022-06-12 . www.dandad.org.
  8. Web site: NEW Webby Gallery + Index . 2022-06-11 . NEW Webby Gallery + Index . en.
  9. Web site: NEW Webby Gallery + Index . 2022-06-11 . NEW Webby Gallery + Index . en.
  10. https://www.webbyawards.com/winners/2017/websites/general-website/cultural-blogwebsite/highsnobiety/ Cultural Blog/Website
  11. Web site: David Fischer is part of the BoF 500 . 2022-06-11 . The Business of Fashion . en-GB.

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