Outernet London Explained

Outernet London
Location:adjacent to Crossrail Tottenham Court Road/Charing Cross Road southern exit
Opening Date:2022
Developer:Consolidated Developments
Operator:Outernet London
Website:http://www.outernet.com

Outernet London is an entertainment, arts and culture district opened in 2022 in the West End of London. Named as "London's most visited tourist attraction" [1] by The Times newspaper in 2023, it is the largest digital exhibition space in Europe[2] with the "world's largest LED screen deployment".[3] [4] It is located adjacent to the eastern exit of the new Elizabeth line Tottenham Court Road Underground station, on the southern side of the public square, and it extends to Denmark Street - “Tin Pan Alley”, with St Giles High Street to the east and Charing Cross Road to the west.

Spaces/Venues

The district contains

as well as broadcasting and media facilities, bars and restaurants and pop up spaces.[11]  

Public spaces will reportedly feature a public arts programme and advertising campaigns using virtual reality,[12] augmented reality,[13] and artificial intelligence.[14] News reports have indicated that entertainment will be created by Technicolor[15] [16] [17] and Sir Ridley's Scott's the Ridley Scott Creative Group.[18] [19] [20]

There are also residential apartments,[21] office space,[22] and 20,000 sq ft of retail space.[23]

Planning and Construction

Construction follows more than a decade of planning.[24] The main construction contractor for the project was Skanska[25] and the developer is Consolidated Developments.[26] [27] To protect against vibration from the Elizabeth and Northern line trains special construction methods were used.[28]

The area immediately surrounding Outernet was also recently under development from Crossrail and other projects such as the new @sohoplace theatre which both also opened in 2022. The Oxford Street shopping area has therefore undergone significant renewal.[29] [30]

Reaction and Comment

The redevelopment has been welcomed by London's Night Czar Amy Lame,[31] but has also been controversial[32] and criticised with many commentators lamenting[33] the decline of live music in London [34] and criticising the redevelopment plans, in particular their impact on Denmark Street.[35] [36] [37] [38]

Some commentators have criticised the architecture,[39] but others believe it creates a space for music that reflects the current internet age.[40] Outernet London have said they will preserve the area's musical legacy and support both music shops and live music.[41] The redeveloped Denmark Street features busking points and a pro-bono recording studio in partnership with the BPI.[42] Although some of the street still has scaffolding, Denmark Street appears largely unchanged with more music shops than ever and a new indie music venue called The Lower Third located on the site of the old 12 Bar Club.

External links

51.5159°N -0.13°W

Notes and References

  1. Web site: outernet-now-londons-most-visited-tourist-attraction-77rwqqzv3 . .
  2. Web site: Baron . Katie . Inside The Outernet: How The Billion Pound Concept Plans To Make Its Mark . 2022-11-08 . Forbes . en.
  3. Web site: 2019-11-18 . Outernet signs deal for 'world's largest' LED screen deployment . 2020-05-19 . CityAM . en-GB.
  4. Web site: 2019-11-18 . Outernet London to feature 'largest LED screens in the world' . 2020-05-19 . Prolific London . en.
  5. Web site: Outernet London . 2022-11-14 . www.outernetglobal.com . en.
  6. Web site: Outernet London . 2022-11-14 . www.outernetglobal.com . en.
  7. Web site: Outernet London . 2022-11-14 . www.outernetglobal.com . en.
  8. Web site: HERE at Outernet – The Future of Live Entertainment is HERE . 2022-11-14 . en-US.
  9. Web site: THE LOWER THIRD . 2022-11-14 . THE LOWER THIRD . en-US.
  10. Web site: Chateau Denmark - Rooms & Apartments in London - Chateau Denmark . 2022-11-14 . www.chateaudenmark.com . en.
  11. Web site: 2019-02-21 . Soho is getting a new 2,000-capacity music venue . 2019-02-24 . Evening Standard . en.
  12. Web site: Ridley Scott Creative Group, Outernet Team On Development/Production Platform For Immersive Content . 2020-05-20 . SHOOTonline . en.
  13. Web site: StackPath . 2020-05-20 . www.inavateonthenet.net.
  14. Web site: Warrington . James . 2019-05-13 . Outernet teams up with Technicolor for new London media landmark . 2019-05-22 . www.cityam.com . en.
  15. Web site: 2019-05-13 . Outernet teams up with Technicolor to create new London media landmark . 2020-05-19 . CityAM . en-GB.
  16. Web site: Outernet Global Partners With Technicolor for the Future of Immersive Entertainment . 2020-05-19 . www.technicolor.com . en.
  17. Web site: 2019-05-14 . Outernet Global Worldwide Co-production and Innovation Partnership with Technicolor Inc Paves Way for Future of Immersive Entertainment . 2020-05-19 . MarTech Series . en-US.
  18. News: Howard . Tom . Sir Ridley Scott's big screen pitch is high and mighty . . en . 2020-05-19 . 0140-0460.
  19. Web site: Ridley Scott Creative Group and Outernet Global announce Tomorrow Now . 2020-05-19 . shots . en.
  20. Web site: 2020-02-20 . London media hub Outernet signs video production deal with Ridley Scott . 2020-05-19 . CityAM . en-GB.
  21. Web site: Discover the Outernet London Hub . 2019-02-24 . Outernet London . en.
  22. Web site: Offices to rent in West end . 2019-02-24 . www.monmouthdean.com.
  23. Web site: Szajna-Hopgood . Ava . More change in London's West End as Outernet plans take hold - Retail Gazette . 2020-05-20 . en-GB.
  24. Web site: Outernet: Is London's new media hub the future of urban entertainment?. 2020-02-03. CityAM. en-GB. 2020-05-19.
  25. Web site: St Giles Circus Development . 2019-02-24 . www.skanska.co.uk . en-GB.
  26. Web site: Skanska signs £142 million contract to build St Giles Circus development . 2019-02-24 . www.skanska.co.uk . en-GB.
  27. Web site: 2016-03-22 . New grassroots music venue for Denmark Street . 2019-02-24 . Orms.
  28. Web site: Box in a box to avoid Crossrail vibrations. www.ianvisits.co.uk. en-GB. 2022-11-27.
  29. Web site: How Oxford Street lost its allure. Williams2019-04-25T11:05:00+01:00. Richard. Property Week. en. 2019-05-22.
  30. News: Fraser. Isabelle. 2019-11-13. Could this cube covered in high definition screens help save the high street?. en-GB. The Telegraph. 2020-05-19. 0307-1235.
  31. Web site: Outernet London: New 2,000-capacity music venue to open in Soho. www.msn.com. 2019-05-22.
  32. News: Burrows. Marc. 2015-01-20. London's music scene rocked by the death of Denmark Street. en-GB. The Guardian. 2020-05-20. 0261-3077.
  33. News: Harris. John. 2015-02-06. A lament for the death of bohemian London John Harris. en-GB. The Guardian. 2020-05-20. 0261-3077.
  34. Web site: London's Culture Death: What the City's Best Music Venues Look Like Now. Bethell. Emma Garland and Chris. 2016-09-29. Vice. en. 2020-05-20.
  35. News: The future of Denmark Street: rebirth opportunity or dystopian hell?. Hill. Dave. 2016-12-20. The Guardian. 2019-05-22. en-GB. 0261-3077.
  36. Web site: Denmark Street's not dead yet. https://ghostarchive.org/archive/20220524/http://www.independent.co.uk/news/uk/denmark-streets-not-dead-yet-10008000.html . 24 May 2022 . subscription . live. 2015-01-28. The Independent. en. 2019-05-22.
  37. Web site: Plans announced for Tottenham Court Rd development - and it doesn't look good. 2017-07-24. Louder Than War. 2019-05-22.
  38. Web site: 2022-08-07 . The day the music died? Welcome to Denmark Street and Tottenham Court Road's new 'digitally enabled streetscape' . 2022-11-14 . the Guardian . en.
  39. Web site: 2022-10-28 . 'Why not just go the full Vegas?' The crass, ad-laden reinvention of central London . 2022-11-14 . the Guardian . en.
  40. Web site: ianVisits . 2022-11-09 . The transformation of Denmark Street and the Outernet . 2022-11-14 . ianVisits . en-GB.
  41. Web site: Outernet London venue bids to be 'beacon' for recovering live scene. www.musicweek.com. en. 2020-05-25.
  42. Web site: Could Tin Pan Alley's slick revamp be demo version for global cities?. 2020-01-15. Evening Standard. en. 2020-05-19.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Outernet London".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.