Max (streaming service) explained

Max
Logo Alt:Logo for the Max service.
Collapsible:yes
Former Name:HBO Max (2020–2023)
Type:OTT streaming platform
Language:
Language Count:33
Location:New York City, New York
Country:U.S.
Country Of Origin:United States
Area Served:Caribbean, Latin America, United States, and parts of Europe (see full list of countries)
Owner:
Author:WarnerMedia Direct, LLC
Parent:Warner Bros. Discovery Global Streaming and Interactive Entertainment
Registration:Required
Users: 76.8 million
Launch Date:
  • (as HBO Max)
  • (as Max)
Current Status:Active

Max, formerly and still known in some regions as HBO Max, is an American subscription video on-demand over-the-top streaming service. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Interactive Entertainment, which is itself a division of Warner Bros. Discovery (WBD).[1] The platform offers content from the libraries of Warner Bros., Discovery, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, TBS, TNT, Eurosport, and their related brands. Max first launched (as HBO Max) in the United States on May 27, 2020.

The service also carries first-run original programming under the "Max Originals" banner, programming from the HBO pay television service, and content acquired via either third-party library deals (such as those with film studios for pay television rights) or co-production agreements (including, among others, those with BBC Studios and Sesame Workshop).

When the service was first launched as HBO Max, it succeeded both HBO Now, a previous HBO SVOD service; and HBO Go, the TV Everywhere streaming platform for HBO pay television subscribers. In the United States, HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support. HBO Max also supplanted the streaming component of DC Entertainment's DC Universe service, with its original series being migrated to HBO Max as Max Originals. The HBO Max service began to expand into international markets in 2021.

According to AT&T, HBO and HBO Max had a combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries.[2] By the end of 2021, HBO and HBO Max had a combined total of 73.8 million paying global subscribers.[3] [4] At the end of Q1 2022, HBO and HBO Max had 76.8 million global subscribers.[5]

Since the April 2022 merger of WarnerMedia with Discovery, Inc. to form Warner Bros. Discovery, Max is one of the combined company's two flagship streaming services, the other being Discovery+ (which primarily focuses on factual and reality programming from the Discovery brands). WBD initially announced plans for HBO Max and Discovery+ to merge in 2023, but the company ultimately chose to retain Discovery+. As part of the decision, WBD migrated some Discovery+ shows to Max whilst also leaving them on Discovery+. WBD went on to replace HBO Max with a newly rebranded service, shortening the service's name to "Max", which launched in the United States on May 23, 2023, in Latin America on February 27, 2024, and in Europe on May 21, 2024, introducing a redesigned user interface, and adding more Discovery content. The rebrand was also applied to Netherlands, Poland, France, Monaco and several other regions in 2024. In Germany, Italy and the UK the rebrand will be applied in 2025, and in Belgium and the Netherlands the name "HBO Max" was retained with a new Max logo.

History

As HBO Max

On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands.[6] The original plan for the service called for three tiers with a late 2019 launch.[7] Randall L. Stephenson, chairman and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. A beta was expected in the fourth quarter of 2019 and a full launch in the first quarter of 2020 at the time.[8]

Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. to take over the streaming service as Brad Bentley, executive vice president and general manager of direct-to-consumer development, exited the post after six months. Andy Forssell transferred from being the chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development.[9]

On July 9, 2019, WarnerMedia announced that the service would be known as HBO Max and that it would launch in spring 2020, while Reese Witherspoon's Hello Sunshine and Greg Berlanti were signed to production deals for the service. (The "Max" moniker is shared with HBO's sister linear pay television service Cinemax, which has alternately identified by its suffix name since the mid-1980s and used it prominently in its branding from 2008 to 2011.)[10] On October 29, 2019, it was announced that HBO Max would officially launch in May 2020.[11]

On January 8, 2020, AT&T announced that Audience, a channel exclusive to subscribers of AT&T-owned television providers such as DirecTV with some original programming, would be sunset on May 22, eventually transitioning to a barker channel for HBO Max.[12] Warner Bros. and HBO Max announced the Warner Max film label on February 5, 2020, which would produce eight to ten mid-budget movies per year for the streaming service starting in 2020.[13] On April 20, 2020, WarnerMedia announced HBO Max's launch date as May 27.[14] Later that year on October 23, it was announced that WarnerMedia decided to consolidate the Warner Max label into the Warner Bros. Pictures Group after its chairman, Toby Emmerich, and his development and production team led by Courtenay Valenti of Warner Bros. Pictures, Richard Brener of New Line and Walter Hamada (who oversees DC-based films), was put to manage the company's entire film output, both theatrical and streaming releases.[15] [16] [17]

Warner Bros. Discovery era

In July 2022, as a part of a cost-cutting and strategic move following the merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery (WBD), it was reported that HBO Max had ceased new original series development in Central Europe, Nordic Europe, the Netherlands, and Turkey, as well as removed selected international series from the platform worldwide. It was reported that France and Spain had been largely excluded from these cuts, due to French regulations requiring streaming services to produce domestic content, and Spanish-language content appealing to a wide range of markets served by HBO Max.[18] [19] [20] With the cancellation of Gordita Chronicles later that month, it was reported that the service was also abandoning development of live-action children's and family programming.[21]

On August 3, 2022, it was reported that multiple Max Original films and HBO series had been quietly removed from the service without prior notice as part of cuts to direct-to-streaming films. The service then wrote off films and series that had underperformed.[22] [23] It was also thought that avoiding payment for residuals played a part.[24] This followed news that had broken the previous day that then-upcoming Max Original films Batgirl and Scoob! Holiday Haunt had been both abruptly cancelled, despite being nearly complete.[25] [26] During an earnings call the next day, WBD CEO David Zaslav stated that the company would cut children's programming and emphasize theatrical films over direct-to-streaming releases.[27] [28]

Later that month, more programs were pulled from the streaming service, including animated and unscripted series such as The Not-Too-Late Show with Elmo, Final Space, Summer Camp Island, Infinity Train, Close Enough, and nearly 200 episodes of Sesame Street, among others,[29] [30] which was met with heavy backlash from fans, critics, actors, and creators alike.[31] [32] [33] On August 24, 2022, the HBO Max original films House Party (which was pulled from its slate just 17 days before its release) and Evil Dead Rise were both shifted to theatrical releases.[34] WBD later reached licensing deals with the free ad-supported streaming television (FAST) services The Roku Channel and Tubi (owned by Fox Corporation) in 2023; the deal covers over 2,000 hours of library programming, some of which being shows that had been pulled from HBO Max.[35] [36]

During its third-quarter earnings report in November 2022, WBD stated that the merged service was now targeting a "Spring 2023" launch in the U.S., ahead of the original schedule. Perrette also stated of a potential price increase for HBO Max's ad-free tier in 2023, explaining that it was "an opportunity, particularly in this environment".[37] A price hike for the ad-free tier in the U.S. was later announced on January 12, 2023, which saw the price raised by $1 to $15.99 a month (the yearly plan would be unaffected by this move), effective immediately for new subscribers, while current subscribers would see the price hike starting on February 11, 2023.[38]

Rebrand as Max

On March 14, 2022, after Discovery shareholders approved its merger with WarnerMedia, Discovery CFO Gunnar Wiedenfels stated that the company planned to pursue an eventual merger of HBO Max with its own streaming service Discovery+. Wiedenfels stated that this process would most likely begin with a bundle of the two services as a short-term option, with a long-term goal to eventually merge the services into one platform.[39]

During an earnings call in August 2022, WBD head of Global Streaming and Interactive JB Perrette revealed that Discovery+ and HBO Max would merge "next Summer", with the unified service launching first in the United States, and rolled out to other markets beginning in late-2023. When announcing the merged service, Zaslav did not immediately indicate whether it would continue to carry the HBO brand. He stated that HBO was one of the "great crown jewels of the company" and would "always be the beacon and the ultimate brand that stands for the best of television quality".[40] In early-December 2022, it was reported by CNBC via inside sources that multiple names were being considered—including simply "Max".[41] [42]

In February 2023, Zaslav revealed during an earnings call that WBD would officially announce the service on April 12.[43] He also announced that WBD would continue operating Discovery+ in conjunction with the service rather than shut it down, stating that it was profitable, and that its subscribers were "very happy with the product offering".[44] One day before the scheduled announcement, The New York Times confirmed that the service would be called "Max", and that it would retain HBO Max's existing pricing and be available in multiple price tiers for six months (on December 5 its legacy ad-free tier will be removed with former users in this tier downgrading to the ad-free tier after this date).[45] [46] WBD acquired the max.com domain name earlier that year from Max International, a nutritional supplement company.[47]

WBD officially unveiled Max on April 12: the new service would first launch in the United States on May 23, and in other regions throughout 2023 and 2024. While the new service maintains similar price points to HBO Max, support for 4K resolution video and Dolby Atmos became exclusive to the new "Ultimate" tier, and the ad-free plan was also reduced from four concurrent streams to two.[48] In addition to all Warner Bros. Pictures releases from 2023 onward, WBD plans to have more library films and television series available on Max in 4K.[47] [49]

Perrette explained that the HBO branding had been dropped from the service's name so that it could be associated with its original programming as a content brand on Max, rather than having to be associated with the entirety of its library (which includes children's and family programming that was at odds with HBO having traditionally been associated with premium and adult-oriented programming).[50] The Max logo was designed by the British agency DixonBaxi, and incorporates elements of both the HBO and Warner Bros. logos, including a center-dotted "a" resembling the center-dotted "O" from the HBO logo, and the "m" and "x" letters containing curves based on Warner Bros.' long-time shield logo. The service also changed its corporate color from purple to blue, in homage to Warner Bros.' historical use of blue-colored logos.[51] [52]

The rebrand is being promoted with the tagline "The one to watch".[53] [54] Pato Spagnoletto, chief marketing officer of Warner Bros. Discovery Streaming, identified the campaign as the largest marketing spend in company history.[55] WBD's stock fell by nearly six percent after Max's announcement.[56] Within the first 3 months of Max's rebrand, WBD lost 1.8 million subscribers across their streaming platforms, but attributed it to an overlap of subscribers of Max and Discovery+, as well as expected churn.[57] In November 2023, it was reported that WBD lost 2.5 million subscribers over a six-month period, with their shares falling 19% as a result.[58]

In May 2024, Warner Bros. Discovery and The Walt Disney Company announced the bundle comprising their streaming services: Max, Disney+ and Hulu in the United States.[59] It was launched on July 25, 2024, allowing purchasing the bundle for $16.99 per month with ads and $29.99 per month without ads.[60]

Pricing and features tiers

PlanMonthly Price (USD)Yearly Price (USD)Features
Concurrent streamsOffline downloadsHD4KHDRDolby Atmos
Ad-lite $9.99 $99.992 [61] [62]
Ad-free $16.99 $169.992 30
Ultimate $20.99 $209.994 100
Existing HBO Max subscribers were grandfathered under their current plan features for least six months, following that period all legacy ad free customers were moved to the ad free tier (existing ad supported were moved to the ad lite tier).[63] [64]

Management

HBO Max was formed under WarnerMedia's Entertainment division, then headed by Robert Greenblatt. Kevin Reilly, president of WarnerMedia Entertainment Networks, which includes most of the company's ad-supported entertainment channels such as TBS, TNT, and TruTV, was also given the role of as chief content officer of HBO Max with responsibility for HBO Max-exclusive original programming and library content. Andy Forssell was named the service's executive vice president and general manager while still reporting to Otter Media CEO Tony Goncalves, who leads development. Casey Bloys, programming president of HBO, retained oversight of the core HBO service but was not initially involved with Max-exclusive programming.

On August 7, 2020, WarnerMedia announced a significant restructuring under new president Jason Kilar, which he described as "leaning into this great moment of change" towards direct-to-consumer services. As a result, Greenblatt and Reilly both left the company. WarnerMedia Entertainment was dissolved, with programming operations combined with Warner Bros. in a new Studios and Networks group under that studio's CEO Ann Sarnoff. Bloys was given complete programming oversight of HBO and HBO Max, as well as Reilly's other previous responsibilities, reporting to Sarnoff. Forssell became the head of a new HBO Max operating business unit, reporting directly to Kilar.[65] On April 23, 2021, Adult Swim and HBO Max's adult animation development teams merged under the leadership of Suzanna Makkos.[66]

On August 15, 2022, HBO was reorganized by Warner Bros. Discovery, resulting in layoffs within HBO Max's non-scripted originals, live-action family originals, international originals, and casting units (HBO itself never had an in-house casting department). Makkos also began reporting to HBO's head of comedy Amy Gravitt.[67] [68]

Programming

See main article: List of Max original programming and List of Max original films. Max features first-run and library content from HBO and other Warner Bros. film and television studios and brands.[69] [70] [71] The service also includes films available through HBO's existing pay television rights that are sourced from Warner Bros. Pictures only.[72] [73] [74]

As with HBO's other streaming platforms, HBO Go and HBO Now (but as opposed to its platforms on Apple TV Channels and Amazon Video Channels), Max does not include feeds of HBO's linear cable channels, nor any content from Cinemax.[75] Though Cinemax shares its film content with the linear HBO channel, and therefore the majority of films in the combined library will be on both services in different windows, these films will not necessarily be available on both Max and Cinemax at the same time.[76]

Content providers

First and third-party content providers for Max. Asterisk (*) denotes third parties while cross (†) denotes former providers.

Max Originals

Original content produced will be under the banner Max Originals, including series, films, and specials. Original episodic content is released weekly, eschewing the "binge" format made popular by Netflix. Kevin Reilly stated this was to ensure that originals would remain in the spotlight for extended periods, by letting said shows "breathe" as opposed to "fading quickly after a binge and burn". He also noted that the weekly schedule helped to drive the success of past HBO shows like Succession and Chernobyl which they co-produced with Sky UK, and became hits precisely due to their staying power.[84]

A slate of 31 original series were planned for its first year, with plans to expand to 50 for its next year, but production timelines may have been interrupted by the COVID-19 pandemic. Max also has podcasts about the films and TV series on the service.[85] It also produces original podcasts exclusively for the service, with being the first.[86]

Syndication

New Warner Bros.-produced television series that have premiered on The CW since the 2019–20 season beginning with Batwoman, Nancy Drew and Katy Keene (which was cancelled in July 2020) will have their past seasons placed on Max about a month after the season finale airs on television (streaming rights to existing series remains with Netflix under an existing deal). Although the All American spin-off, , which premiered on the CW in 2022, was placed on Netflix with its parent show. On July 9, 2019, HBO Max acquired the U.S. streaming rights to Friends in a $425 million deal, and on September 17, 2019, acquired the U.S. streaming rights to The Big Bang Theory, as part of a deal that also extends TBS's off-network rights to the series through 2028.[87]

Acquired rights

Outside of Warner Bros. Discovery, the service also offers titles from The Criterion Collection,[88] and has a long-term partnership with BBC Studios (which HBO had previously partnered with to create His Dark Materials). Over 700 episodes of BBC content were available on the service at launch, including the first 11 seasons of the 2005 Doctor Who revival, as well as future seasons twelve through fourteen, and a variety of other shows including The Honourable Woman, Luther, Top Gear, and the original British version of The Office. Additionally, future shows by BBC Studios will be co-produced with Max.[89]

HBO also extended their existing partnership with Sesame Workshop, while moving said content to the front of the Max brand. Select episodes from all fifty seasons of Sesame Street (dating back to 1969) are available to stream on the service for the first time ever.[90] Additionally, future seasons of Sesame Street will stream exclusively on Max, alongside Esme & Roy, and several new spin-offs starting with The Not-Too-Late Show with Elmo, Sesame Street: Mecha Builders, and The Monster at the End of This Story.[91] On March 8, 2022, WarnerMedia and Sesame Workshop announced they will plan new shows for Cartoon Network for the new original series run and a second run acquisition rights HBO Max, including Charlotte's Web, and Bea's Block as well as the animation special Sesame Street: The Nutcracker. In addition, new episodes to start of the 53rd season of Sesame Street and spin-offs will be available to stream on HBO Max in selecting Asian territories while holding the second run acquisition rights to replace PBS, more than a new first run for Cartoon Network.[92]

Max has acquired the streaming rights to several Comedy Central series, including South Park, Awkwafina Is Nora from Queens, South Side, and The Other Two; with the latter two becoming Max Original series.[93]

In November 2021, HBO Max acquired the rights to Globo's telenovelas and series for Latin America and the Caribbean outside of Brazil.[94]

In February 2022, Sony Pictures and WarnerMedia announced that they will extend their agreement to carry films from its subsidiary companies in its Central and Eastern Europe pay television window rights window along with the library of television series produced by its sister company Sony Pictures Television Studios, the deal will also include the rights to its releases beginning in 2022 for broadcasting on its channels and will be streaming it on HBO Max throughout Central and Eastern Europe.[95]

Animation

The service also features many hubs for animated programming, drawing largely from the libraries of Warner Bros. Animation (including the Looney Tunes franchise and Hanna-Barbera productions, such as Scooby-Doo, Tom and Jerry and Tex Avery's cartoons as well) and Cartoon Network, along with Adult Swim. Original animated series (including the Adventure Time epilogue specials , Jellystone!, Looney Tunes Cartoons, continuations of Infinity Train and Summer Camp Island, and a reboot of The Boondocks produced by Sony Pictures Animation) for both network sections were also announced for HBO Max,[96] [97] and the service beat out competitors to acquire exclusive domestic streaming rights to South Park and its next three seasons for $500 million–with first-run episodes being added 24 hours after their premiere on Comedy Central.[98] Fellow Otter Media company Rooster Teeth also contributes content, with season two of to be a timed exclusive for HBO Max.[99]

Post-launch

All eight films in the Harry Potter series were available to stream on the service on launch day, despite earlier reports indicating that the films, although produced by Warner Bros., would not be available due to a prior broadcast rights agreement with NBCUniversal.[100] It was later announced that the films would be removed on August 25 and made available on NBCUniversal's streaming service Peacock.[101] However, it officially brought them back on September 1, 2021, after an adjustment in the agreement.[102] [103] On May 29, 2020, HBO Max acquired the exclusive streaming rights to The Big Bang Theory spin-off Young Sheldon.[104]

On June 9, 2020, Gone with the Wind was temporarily removed from HBO Max's library amid the George Floyd protests, following an op-ed in the Los Angeles Times by 12 Years a Slave screenwriter John Ridley.[105] [106] On June 25, the film returned in its original form with, as suggested by Ridley, a new introduction by Turner Classic Movies host Jacqueline Stewart discussing the film's treatments of the American Civil War, the Reconstruction era, and American slavery of African people.[107] [108] [109]

On June 27, 2020, it was revealed that DC Universe original Harley Quinn would stream its first two seasons on HBO Max.[110] On June 29, 2020, HBO Max secured the exclusive streaming rights of the Oprah Winfrey Network series David Makes Man.[111] On September 18, 2020, it was announced that all DC Universe content would be migrating to HBO Max, including original shows like Titans and Young Justice, which will have their newest seasons air exclusively on the service. In addition, both Doom Patrol and Harley Quinn have been renewed for third seasons exclusively for the service.[112] [113]

On October 28, 2020, it was announced that the 1990s series Tiny Toon Adventures would be rebooted for Cartoon Network and HBO Max as Tiny Toons Looniversity, featuring older versions of the characters. Steven Spielberg is expected to return as executive producer. The show was given a two-season order.[114]

In February 2021, it was announced that WarnerMedia's international preschool brand Cartoonito would launch in the United States via Cartoon Network and HBO Max later in the year, with a slate of 50 series by 2023.[115] [116]

In August 2021, Funimation, a subsidiary of Sony, purchased Crunchyroll from AT&T for $1.175 billion, with the intent to create a combined service that caters to anime entertainment.[117] On January 1, 2022, HBO Max removed the Crunchyroll hub, instead redirecting subscribers to a "global animation" page that combines selected anime with other international animated films. Since then, the service has slowly started to remove anime from Crunchyroll's line up.[118]

On November 22, 2021, Disney and WarnerMedia reached a deal to amend the pre-existing contract HBO had with 20th Century Studios to allow Disney+ or Hulu and HBO Max to share the streaming rights to half of 20th Century Studios' and Searchlight Pictures' 2022 theatrical slate in the United States during the pay-one window, with Ron's Gone Wrong being the first film under the deal, becoming available on both Disney+ and HBO Max on December 15, 2021.[119] Disney will still have full streaming rights to any 20th Century Studios and Searchlight Pictures films produced for Disney+ or Hulu, while the Disney deal with WarnerMedia for streaming 20th Century Studios and Searchlight Pictures films on HBO Max ended in 2022, with Disney+ and Hulu assuming the full pay-one rights to those films in the future.

On February 15, 2022, it was announced that first-run episodes of South Park would move to Paramount+ beginning with season 27 in 2024, and the series library would move from HBO Max to the service in the United States in 2025.[120]

On August 4, 2022, it was announced that selected Magnolia Network programs would become available on HBO Max in September 2022. Discovery+ will remain the main streaming home of its programming.[121] [122]

On October 7, 2022, HBO Max announced Harley Quinn: A Very Problematic Valentine's Day Special, which premiered on February 23, 2023.[123]

With the announced rebrand of HBO Max as Max, WBD announced several new projects, including a television series adaptation of Harry Potter planned to premiere in the 2025–26 season and run for ten years, and It: Welcome to Derry—a prequel series to Andy Muschietti's film adaptation of It. It also announced the animated series and Tiny Toons Looniversity, with the former premiering alongside the rebrand on May 23, 2023.[124] [125] [126]

"": Warner Bros. same-day premieres

In late 2020, due to the COVID-19 pandemic, WarnerMedia moved two Warner Bros. films originally intended as major theatrical releases to either exclusive or simultaneous releases on HBO Max. The Witches was released exclusively on HBO Max in the U.S. on October 22,[127] and Wonder Woman 1984 debuted simultaneously in North American theaters and on HBO Max on December 25, although the latter was initially only available on the service for a month.[128] Week-long free trials were discontinued in December 2020.[129]

On December 3, 2020, it was announced that the studio's entire 2021 film lineup would see a simultaneous theatrical release and a one-month limited release on the streaming service, starting with The Little Things on January 29.[130] Subsequent films released under the same-day theatrical/streaming window to date were Judas and the Black Messiah (February 12),[131] [132] Tom and Jerry (February 26), Godzilla vs. Kong (March 31), Mortal Kombat (April 23), Those Who Wish Me Dead (May 14), (June 4), In the Heights (June 10), (July 16), The Suicide Squad (August 5), Reminiscence (August 20), Malignant (September 10), Cry Macho (September 17), The Many Saints of Newark (October 1), Dune (October 22), King Richard (November 19), and The Matrix Resurrections (December 22). Standard release windows applied to each film after their initial limited-run streaming release on the service; HBO Max would then reassume streaming rights to the aforementioned Warner Bros. films upon their respective pay television premieres on the linear HBO service in mid-to-late 2021 or 2022, depending on the scheduled start of their individual HBO exhibition agreements.[133] [134]

This decision, called "Project Popcorn" within Warner Bros.,[135] was met with backlash from filmmakers, production companies, the Directors Guild of America, the Creative Artists Agency, and movie theater owners as Warner Bros. had not informed anyone about their plan ahead of the announcement.[136] [137] [138] [139] [140] Viewership of the films varied, with Mortal Kombat reaching 3.8 million, The Conjuring: The Devil Made Me Do It totaling 1.6 million, and In the Heights totaling 693,000 (according to Samba TV, as WarnerMedia does not report viewership numbers for HBO Max).[141]

Warner Bros. spent over $200million alone compensating talent for the shift to streaming; Deadline reported in January 2022 that such a business move "will never occur again given its high cost".

In March 2021, it was announced that Warner Bros. would discontinue same-day releases in 2022, as part of an agreement the studio reached with Cineworld (who operates Regal Cinemas) and will instead use a 45-day exclusive release window for theaters.[142] The Matrix Resurrections was the final film released in 2021 as part of Project Popcorn. The 45-day release window for HBO Max was only used for two films (The Batman and ) before it was reported in August 2022 that as part of a restructuring of Warner Bros' film distribution strategy following the merger of WarnerMedia and Discovery, Inc, the length of the window would now be decided for each film on a case-by-case basis.[143]

CNN Max

On August 13, 2023, CNN announced a new streaming news hub on Max known as CNN Max to launch on September 27, which features a mix of original news programs and simulcasts of primetime programs from CNN's U.S. and international linear networks.[144] [145] CNN International will be also available through Max in European countries such as France and Poland.

CNN had previously attempted a standalone subscription service in 2022, CNN+, but was closed almost immediately after the completion of the WarnerMedia/Discovery merger due to it conflicting with the company's goal of having one streaming service to encompass all WBD properties.[146] [147]

Bleacher Report Sports add-on

See main article: TNT Sports (United States). On March 1, 2022, Turner Sports announced an eight-year deal to hold rights to United States men's and women's national soccer team home matches, such as FIFA World Cup qualifying and international friendlies. This excludes FIFA and CONCACAF events, whose rights are held by Fox, and away matches, whose rights are held by whoever holds the rights to the home team's matches. It was stated that at least half the matches per-season would be exclusive to HBO Max.[148] The first match was streamed on January 17, 2023.[149]

On October 5, 2023, Max launched a new sports-focused tier known as the Bleacher Report Sports add-on. The tier features live sporting events and studio shows from TNT Sports, including Major League Baseball (MLB), the National Basketball Association (NBA), the National Hockey League (NHL), and the NCAA Division I men's basketball tournament, as well as exclusive USA Soccer matches and programs, and select on-demand content.[150] On December 14, 2023, amid the closure of the GCN+ service, WBD announced that its programming rights would be consolidated into the sports add-on in February 2024, including the Giro d'Italia and various UCI tours and events.[151]

Eurosport add-on

Similar to the Bleacher Report Sports add-on in the United States, a sports-focused tier will be added to Max in Europe during its launch over the summer of 2024 in conjunction with its pan-European sports brand Eurosport. This tier will offer the linear channels Eurosport 1 and Eurosport 2, and coverage for various sports events including the 2024 Summer Olympics, Giro d'Italia, Vuelta a España, and Tour de France.

TNT Sports Premium add-on

On July 9, 2024, Warner Bros. Discovery announced that TNT Sports will arrive at Max in Chile the week of July 15 with an innovative proposal where sports fans will be able to subscribe independently or by adding it to the platform's available plans. It will include live events and original content.

The most relevant Chilean soccer competitions are added, such as the Chilean Primera División, Primera B, Copa Chile and original programming, among others.https://tntsports.cl/nacional/TNT-Sports-llega-a-Max-con-lo-mejor-del-futbol-chileno-20240709-0017.html

Technologies and accessibility

At launch, HBO Max did not support 4K, HDR, Dolby Vision, or Dolby Atmos, but support for these technologies were planned as "part of the HBO Max product roadmap".[152] [153] Support for 4K, HDR, and Atmos was added starting with the release of Wonder Woman 1984,[154] with WarnerMedia promising to add more content in these formats throughout 2021 and beyond.[155]

The service provided closed captioning support at launch, but initially lacked support for audio description (AD) for those with visual impairments.[156] In October 2020, the American Council of the Blind announced it had reached a settlement with WarnerMedia whereby at least 1,500 hours of HBO Max content will be available with AD by the end of March 2021, increasing to at least 6,000 hours by March 2023, along with other accessibility enhancements to the website and apps by September 2021.[157] HBO Max later began rolling out AD on select titles on March 26, 2021.[158]

Distribution

United States

The majority of active subscribers to the HBO pay TV service (which previously included HBO Go), and most customers that were subscribed to HBO Now at time of launch, can access HBO Max for no extra charge, with all three services generally sharing the same price point of $14.99 per month. However, this transition is contingent on the customer's current provider or biller having signed a new distribution agreement for HBO Max with WarnerMedia.[159] [160]

On May 27, 2020, as part of an agreement with Time Warner that renewed its carriage contract for the Turner Broadcasting System networks and gave its over-the-top television service Sling TV distribution rights to the linear HBO channel. Dish Network secured an option to become a distribution partner for HBO Max following the exclusivity period with Apple.[161] [162] HBO content is also available as a premium add-on for DirecTV Stream and Hulu for the same $14.99 price as HBO Max.[163]

In announcing HBO Max, WarnerMedia immediately confirmed that HBO subscribers on AT&T-owned platforms (including AT&T TV, DirecTV, U-verse, and AT&T Mobility) would receive HBO Max on-launch at no additional charge.[164] [165] AT&T customers who are subscribed to their highest-tiered internet, TV and wireless plans would also receive HBO Max for free, while those on lower-tiered plans will get a free trial ranging from one month to one year.[166] Existing HBO Now subscribers billed directly by HBO were also migrated to HBO Max on-launch at no additional charge. On April 27, 2020, an agreement was announced for HBO Now subscribers via Apple (both in-app subscriptions and Apple TV Channels) to be migrated to HBO Max. Content from HBO Max would be listed in the Apple TV app along with there being a dedicated HBO Max hub in the app.[167] [168] On Apple TV devices, HBO Max is available to the regular fourth generation Apple TV and fifth and sixth generation Apple TV 4K; earlier versions which do not support third-party app download are not supported.

WarnerMedia subsequently negotiated with other pay TV providers for similar arrangements. On February 20, 2020, WarnerMedia announced a distribution deal with YouTube TV that would allow members to add HBO and Cinemax, while also being able to include HBO Max as an add-on.[169] On April 15, 2020, WarnerMedia announced a similar deal with Charter Spectrum (which acquired Warner's former cable division after it was spun off in 2009, in May 2016) to give access to HBO Max for HBO subscribers via their TV Everywhere credentials.[170] A similar agreement was announced with Hulu on May 1 for most existing subscribers via Hulu + Live TV, as well as being available as an add-on to all other plans on the service.[171] On May 20, 2020, it was announced that WarnerMedia had made distribution deals with Altice USA, Cox Communications, Xbox, Samsung, PlayStation, Verizon Communications and the National Cable Television Cooperative (NCTC).[172] An agreement with Comcast (Xfinity) was announced a few hours after the platform's launch.[173] Max is also available on Xfinity Flex and Cox Contour Stream Player.[174] [175]

The most prominent platforms without agreements to carry HBO Max at the launch were Amazon (maker of the Fire TV and Fire HD devices) and Roku, which together are estimated to control 70% of the U.S. streaming player market. With both platforms, non-Max HBO content remained available as usual through the companies' respective channels platforms and/or through HBO Now (which was rebranded to just "HBO" on July 31, 2020) while deals for HBO Max were being worked out. On May 13, 2020, John Stankey, CEO of AT&T, revealed to Variety that Amazon was very unlikely to become a launch partner for HBO Max; the parties have remained at an impasse following the launch, reportedly due to a disagreement about whether Amazon can host the additional Max programming directly on its Amazon Prime Video Channels platform as it does for HBO currently.[176] On November 16, 2020, it was announced that WarnerMedia and Amazon had reached an agreement to make HBO Max available on Fire TV and Fire Tablet devices beginning the following day, while also allowing subscribers of HBO via Prime Video Channels access to the HBO Max app at no extra cost (although the additional Max programming will still not be hosted on the Prime Video Channels platform).[177] The dispute with Roku was reported to hinge on carriage commissions and advertising sales on the future ad-supported tier. On December 16, 2020, it was announced that WarnerMedia and Roku had reached an agreement to make HBO Max available on Roku devices beginning the following day, while also allowing subscribers of HBO via Roku Channels access to the HBO Max app at no extra cost (although the additional Max programming would still not be hosted on the Roku Channels platform); conversely, Roku remote controls from the past five years which included an HBO Now app shortcut button now route viewers directly to the HBO Max app instead.[178] Dish Network was also erroneously mentioned as a holdout in some media reports; HBO has not been available at all from Dish since late 2018 due to a separate dispute.[179] On July 29, 2021, WarnerMedia and Dish announced that they had reached an agreement to resolve the dispute and restore HBO to Dish's satellite service, along with offering access to HBO Max to HBO subscribers via Dish at no extra cost.[180]

There were plans for HBO Max to introduce an ad-supported tier by 2021,[181] with AT&T later announcing during their Investor Day event on March 12, 2021, that the tier would launch in June of the same year.[182] HBO original programming will continue to be ad-free for subscribers of the tier, but the tier will not allow access to Same-Day Premieres.[183] WarnerMedia later announced during their 2021 upfront presentation on May 19 that the ad-supported tier would launch during the first week of June at a price point of $9.99 a month.[184] The tier would end up launching on June 3, while also adding a yearly option for both tiers (priced at $99.99 a year for the ad-supported tier and $149.99 a year for the ad-free tier).[185]

International expansion

See also: List of HBO international channels. Localized versions of HBO Max launched on June 29, 2021, in Latin America and the Caribbean,[186] on October 26, 2021, in Andorra, Spain and the Nordics (excluding Iceland), and on March 8, 2022, in Central and Eastern Europe and Portugal, in part by converting existing streaming services operated by HBO in some of those markets to the HBO Max platform.[187] [188] In the interim, some HBO Max original programs have been made available on WarnerMedia's existing international platforms, also including HBO Asia.[189] [190] The European launches of HBO Max featured a notable promotion, offering the service with a 50% discount "for life" for new subscribers as long as they maintain their subscription.[191]

In other countries, HBO and/or Max original programs are licensed to third-party networks and streaming services under long-term deals. In these cases, Max has left it up to individual rightsholders to decide whether to offer its programming on an over-the-top basis. The extent and lengths of the deals vary by country; not all networks that carry HBO programs also carry Max programs, and in some cases individual programs are carried by different services.[192] [193] [194]

WarnerMedia said in late 2019 that it planned to continue HBO's existing international licensing partnerships for the time being.[195] However, as part of the WarnerMedia further restructuring announced in August 2020, WarnerMedia president Jason Kilar said HBO Max would be expanding its scope globally. Operations chief Andy Forssell indicated later that year that the company ultimately plans to have HBO Max active in 190 countries, but that a timeline for most of the remaining countries had not been decided.

Following the merger of WarnerMedia with Discovery, Inc. in April 2022, Warner Bros. Discovery has decided to halt international expansion of HBO Max in favor of waiting to replace the existing service, as well as HBO Go in Asia-Pacific region, with Max, and instead continuing to license its content to other international distributors such as Sky Europe and Foxtel in markets where HBO Max isn't available, in an attempt to reach financial stability for the company. This also included postponing the launch of Max in France and Belgium until the summer 2024, despite there already being plans to launch the service as HBO Max in 2023. Plans for expansion of Max are expected to restart sometime in 2026.[196]

Latin America and the Caribbean

HBO Max was launched on June 29, 2021, in the 39 territories of Latin America and the Caribbean, where HBO already operated directly its streaming service HBO Go, and premium television channels.[197] [198] HBO Max in Latin America and the Caribbean was rebranded as Max on February 27, 2024.

Canada

Before the launch of HBO Max, Canadian rights to HBO-owned-and-distributed programming were held by Bell Media, the mass-media unit of telecom company Bell Canada. Programming is offered through the hybrid Crave pay television and streaming service, which includes an HBO-branded multiplex channel that launched in 2008, and Bell's French-language pay service Super Écran.

In 2019, Bell Media announced an expanded partnership with WarnerMedia for the rights to scripted programming produced by Warner Bros. and its affiliates for HBO Max. The deal does not include the rights to series produced for the service by third-party studios. In addition, several youth and family-oriented shows produced for HBO Max were acquired by rival broadcaster Corus Entertainment for their specialty channels.[199] [200] [201]

As of August 2022, Max is not planned to release in Canada. Bell Media has also stated it does not plan to change its deal for rights to programming from HBO Max.[202]

Europe

United Kingdom, Ireland, Germany, Switzerland, Austria and Italy

Under a long-term agreement until 2024 between HBO and Sky Group (Comcast), Sky operates Sky Atlantic which broadcasts the majority of HBO's programming. Sky Atlantic is available in the UK, Ireland, Germany, Switzerland, Austria, and Italy. In February 2011, Sky Atlantic launched on the Sky platforms in the United Kingdom and Ireland, which maintains a distribution deal with HBO to offer the majority of its programming on the channel. Under the five-year agreement between HBO and Sky, newer HBO programs will air on Sky Atlantic before airing on other television channels within the United Kingdom and Ireland. Before 2011, TG4 in Ireland had a long-term agreement to broadcast HBO programming free-to-air, this ceased following the creation of Sky Atlantic. In many other countries, Max has licensed exclusive rights to its programming to television networks owned by third parties, including Sky Atlantic in the United Kingdom.

In March 2021, WarnerMedia confirmed that HBO Max would not launch in the UK, Ireland, Germany, Switzerland, Austria, and Italy before 2025 due to an existing deal for HBO programming with Sky Group which was renewed in 2019 but does not automatically include Max Originals produced by third-party companies or Warner Bros. Television themselves.[203] [204] [205]

Plans to launch Max in the UK, Italy and Germany were later confirmed during Warner Bros. Discovery's Q4 2023 earnings call, with the launch expected to take place by early-2025.

Nordic countries and Spain

On August 15, 2012, HBO announced plans to launch HBO Nordic, a multiplatform video distribution service serving Norway, Denmark, Sweden and Finland that was created through a joint venture with Parsifal International.[206] [207] The video on demand service launched in December 2012.[208] HBO programming also airs in Iceland on Stöð 2.[209] In Spain, HBO programs were previously broadcast on pay television service Canal+, since 2011.[210] In 2016, during the discontinuation of the Canal+ branding in Spain, HBO launched a standalone streaming service called HBO España, which was the Spanish equivalent of HBO Now and HBO Nordic.

HBO Europe had announced on multiple occasions that they were not aware that they were going to replace their current service with HBO Max, nor would their rates be increased.[211] However, in December 2020, the head of HBO Max, Andy Forssell, revealed that all HBO services in Europe, including HBO España and HBO Nordic, would be replaced by HBO Max. On October 26, 2021, HBO Max was launched in the Nordics (excluding Iceland) and Spain and Andorra.[212] [213]

Starting in 2024, HBO Max's programming began to be integrated as part of more expensive packages in the Spanish TV service Movistar Plus+ with all programming from the service becoming available on Movistar Plus+ by April 2024.[214] [215] The rebranding to Max went into effect on May 21, 2024.[216]

Central and Eastern Europe countries and Portugal

In the 2010s HBO Europe launched streaming service HBO Go in 13 Central and Eastern European countries. HBO programs in Portugal were previously broadcast on the premium television channel TVSéries from the services of TVCine, since 2015. In 2019, less than a year before the discontinuation of TVSeries, HBO Europe launched a standalone streaming service called HBO Portugal. Similarly to the Nordics and Spain, HBO Max was launched in Portugal[217] and Central and Eastern Europe on March 8, 2022,[218] replacing HBO Portugal and HBO Go.

Plans to also introduce HBO Max in certain Eastern European countries where HBO Go was absent, such as Turkey and Greece were announced in October 2021,[219] but these plans were later halted, with Vodafone TV in Greece and various TV operators in Turkey, including Digiturk, instead getting the rights for various HBO and Max programming.[220] [221]

The rebranding to Max went into effect on May 21, 2024, except in Poland where it took place on June 11.[222] The Max rebranding will also bring the ability to live stream all of TVN Warner Bros. Discovery's linear television networks in Poland as part of the Sports add-on, except Cinemax 1 and Cinemax 2. Meanwhile, Polish users not subscribed to extra add-on will be able to only live stream the three HBO channels in Poland and the free to air network TVN.

France

On November 13, 2008, Orange launched Orange Cinéma Séries (renamed OCS in 2012), a five-channel package, dedicated to movie and series. The same year, OCS signed a long-term agreement with HBO. On October 10, 2013, they launched the channel OCS City (initially nicknamed Génération HBO) to broadcast only HBO productions. The HBO catalog was also available to stream on their streaming service. From 2019 to 2023, OCS had the complete exclusivity on the HBO catalog in France. Before that, other channels like Canal+, Canal+ Séries or NT1 could aired reruns of selected HBO series after their original run on OCS.[223] However, OCS didn't have the rights on the Max catalogue. The deal ended in December 2022, with HBO productions leaving OCS from January 2023 onwards.[224]

In October 2021, former Canal+ executive Vera Peltekian was appointed as VP and commissioning editor of original HBO Max programming for France. HBO Max's launch in France was set for 2023, but this ended up getting delayed after Warner Bros. Discovery decided to halt the global rollout of HBO Max to replace the existing service with Max first.[225] Meanwhile, Canal+, the TF1 Group, and Warner TV broadcast a selection of the Warner Bros.-produced scripted live-action Max Original series, certain films and reunion specials. Programs not owned by Warner Bros. (like Lionsgate's Love Life) have been licensed separately to other French broadcasters.

In October 2022, Amazon Prime Video signed a deal with Warner Bros. Discovery to distribute the HBO Max programs owned by Warner Bros. in France.[226] In January 2023, it was announced that the deal was extended to all HBO productions, following the expiration of the deal with OCS for HBO productions, but also to Warner Bros. Discovery's linear TV channels, following the end of the deal with Canal+ for their carriage. All this content where available on the service through Le Pass Warner ("The Warner Pass"), a subscription-based channel, launched on March 16, 2023. Selected programs (like The Last of Us, Peacemaker, and The Sex Lives of College Girls) where released without a subscription to the channel for a limited time. The Warner Pass was removed from the service following the launch of Max in France with its subscribers automatically transferred to a Max subscription.[227]

The service was launched as Max in France on June 11, 2024. In France, the service also include an access to Warner Bros. Discovery's French linear TV channels (Warner TV, Warner TV Next and others), and the option to subscribe to a sports-focused add-on that include various live sports events and an access to Eurosport's linear channels. During the 2024 Summer Olympics, the service will share the broadcast with France Télévisions, and will cover the event without a subscription to the sports add-on. The service's ad-free plan is also available as a subscription-based channel on others services like Amazon Prime Video or Canal+.

Netherlands and Belgium

On February 9, 2012, HBO Netherlands started as a joint venture between HBO and Dutch cable operator Ziggo. HBO Netherlands aired as a three-channel multiplex service in addition to offering a localized version of HBO Go to subscribers. HBO Netherlands was not limited to subscribers of Ziggo, instead, many Dutch cable operators offered HBO Netherlands. However, on September 28, 2016, HBO Netherlands announced that it would cease operations on December 31, 2016. That same day, it was announced that Ziggo had bought exclusive rights to HBO programming.[228] On November 1, 2016, it was announced that Ziggo will offer HBO programming exclusively as part of their new Movies & Series service starting from January 2017.[229] In September 2021, it was reported that Ziggo's rights to HBO programming is set to expire at the end of the year.[230] Ziggo confirmed that its HBO programming rights are set to expire on January 1, 2022, as a result of WarnerMedia launching HBO Max in The Netherlands in 2022. However, some recently aired seasons will remain on the Movies & Series service.[231]

On February 1, 2022, the launch date was officially announced for March 8, 2022.

In Belgium, HBO and Max programing was broadcast through the pay TV operators BeTV and Streamz (Telenet).[232] [233]

The Max rebranding in the Netherlands took place on June 11, 2024, alongside a soft launch in Belgium, before its full launch on July 1, but the "HBO Max" name will be retained due to trademark conflicts with Omroep MAX, a member of the Dutch public broadcasting system.[234] [235]

Australia and New Zealand

Fox Showcase, an Australian premium television service, began airing HBO original programming in 2012, through a licensed distribution arrangement with subscription television provider Foxtel. Before this, limited HBO content was broadcast through the now-defunct Movie Network, which was founded by HBO (through Time Warner), Village Roadshow, Metro-Goldwyn-Mayer and Disney–ABC International Television. HBO Originals are also available on-demand via Foxtel services Foxtel Now and Binge. Sky Movies in New Zealand originally operated as a joint venture between HBO and Sky Network Television. The channel was renamed HBO in 1993; Time Warner later sold its share in the service to Sky in 1998, and it was renamed back to Sky Movies. HBO programming is currently shown by Sky channel SoHo, and its subscription streaming service Neon, in New Zealand. Deals with some other partners including Foxtel in Australia and Sky in New Zealand which includes a significant portion of HBO Max's original programming were agreed or renewed between 2019 and 2021. Foxtel and Warner Bros Discovery renewed their partnership in February 2023, making HBO and Warner Bros. content available across Foxtel's pay-TV channels as well as its Foxtel Now and Binge streaming services.[236] However, in a press release, Warner Bros. Discovery president and managing director for Western Pacific, James Gibbons, said the renewed deal with Foxtel "also provides optionality for future collaboration, including for our future streaming service", perhaps hinting at plans to launch Max in Australia in the future.[237]

Asia-Pacific

Southeast Asia, India, Hong Kong, and Taiwan

In June 2021, WarnerMedia appointed a managing director for the launch of HBO Max in eight territories across Southeast Asia and the exploration of the possibilities to launch HBO Max in the Indian market.[238]

Warner Bros. Discovery India decided to premiere their HBO Max original programming, including their original films, on Amazon Prime Video,[239] and on Disney+ Hotstar (until 2023) due to a previously established deal in 2016.[240] It later moved to Viacom18's JioCinema on May 1, 2023.[241] [242] The plans to launch HBO Max in Southeast Asia were later halted, meaning a rebrand of HBO Go in the region in late-2024 is likely to be known instead directly as Max, forgoing the HBO Max name.[49]

Japan

In Japan, U-Next reached a deal to carry HBO and HBO Max original programs in Japan beginning on April 1, 2021. This replaced a previous deal between HBO and Amazon Prime Video Japan.[243] This deal between Warner Bros. Discovery and U-Next was renewed in March 2023, making the streaming service the home of HBO content in the country in a "multi-year" deal between the two.

Middle East and North Africa

OSN currently carries HBO content across 22 countries in the Middle East and North Africa region on its linear channels as well as its OSN+ streaming service. An exclusive, multi-year licensing deal was renewed in March 2023, meaning a Max launch is unlikely in this region in the near future.

Launch

Country/Territory! scope="col"
Launch as HBO MaxRebrand/launch as Max
United States[244]
Anguilla[245] [246] [247]
Antigua and Barbuda
Argentina
Aruba
The Bahamas
Barbados
Belize
Bolivia
Brazil
British Virgin Islands
Cayman Islands
Chile
Colombia
Costa Rica
Curaçao
Dominica
Dominican Republic
Ecuador
El Salvador
Grenada
Guatemala
Guyana
Haiti
Honduras
Jamaica
Mexico
Montserrat
Nicaragua
Panama
Paraguay
Peru
Saint Kitts and Nevis
Saint Lucia
Saint Vincent and the Grenadines
Suriname
Trinidad and Tobago
Turks and Caicos Islands
Uruguay
Venezuela
Andorra[248] [249]
Denmark
Finland
Norway
Spain
Sweden
Bosnia and Herzegovina[250]
Bulgaria
Croatia
Czech Republic
Hungary
Moldova
Montenegro
North Macedonia
Portugal
Romania
Serbia
Slovakia
Slovenia
Netherlands
Poland[251] [252]
Francerowspan="2"
Monaco
Belgium [253]
[254]
Hong KongLate 2024 (planned)[255] [256]
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
AustraliaEarly 2025 (planned)[257] [258]
Austria
Germany
Ireland
Italy
Switzerland
Turkey
United Kingdom

Current distribution partners

Country/Territory! scope="col"
Partner (main services)Expiry
AustraliaFoxtel (Showcase / Binge)2025[259]
CanadaBell Media (HBO Canada / Crave)2025[260]
Amazon Prime Video (StackTV)
ChinaTencent Video2026[261] [262]
Estonia
Latvia
Lithuania		Go32024[263]
Telia[264]
France2024[265]
Amazon Prime Video (Pass Warner)2024[266] [267]
Germany
Austria
Switzerland		Sky Deutschland2025
RTL+2026[268]
GreeceVodafone Greece2025
IndiaViacom18 (JioCinema)
IrelandSky Ireland
ItalySky Italia
JapanU-Next
Middle East
North Africa		OSN (OSN+)2026[269]
New ZealandSky (SoHo / Neon)[270]
South KoreaSK Telecom (Wavve)[271]
Sub-Saharan AfricaShowmax[272]
TurkeyDigiturk (Tod TV)
Warner Bros. Discovery (BluTV)N/A[273]
UkraineMegogo2026[274]
United KingdomSky UK2025[275]

Reception

As HBO Max

HBO Max received mixed reception from media observers on launch. The range of available content was generally well received, but many commented on the likelihood of confusion with HBO's other since-deprecated streaming platforms, HBO Go and HBO Now, and the service's higher subscription price compared to other newly launched streaming platforms like Disney+.[276] [277] Television critics also expressed frustration that the library of original series (not including its former late night adult content) for sister network Cinemax was not originally available on HBO Max, though much of its output had arrived on the service by the end of 2021.[278]

AT&T announced in July 2020 that HBO Max had nominally achieved 26.6 million subscribers after its first month of operation, including 23.6 million wholesale customers, primarily legacy HBO pay TV subscribers that were covered by new agreements that added access to HBO Max at no extra charge.[279] However, only 4.1 million customers had activated their HBO Max accounts by the same date. The latter figure was seen by many observers as a disappointment, particularly in light of Disney+ having reached 10 million subscribers within a day of launch; The New York Times's media critic Ben Smith wrote that WarnerMedia had "badly botched" the launch.[280]

However, AT&T executives contended that it had been a "flawless launch" citing increased customer engagement compared to HBO Now and overall growth in total subscriptions to either HBO or HBO Max (36.3 million, vs. 34.6 million HBO or HBO Now subscribers at the end of 2019), while acknowledging that there was more to do to persuade existing HBO subscribers to start using the HBO Max apps.[281] Executives had previously noted that HBO Max was starting from a different place than other streaming services as it was building on the existing HBO subscriber base, and had to work within the constraints of many of HBO's pre-existing deals (such as those with Amazon and Roku).[282]

In October 2020, AT&T revealed that the number of activated HBO Max subscribers had reached 8.6 million by the end of September, while the number of nominal (eligible) subscribers reached 28.7 million. The total number of HBO / HBO Max subscriptions in the U.S. also increased to 28 million.[283] With an agreement being reached the following month with Amazon (which is reported to have had 5 million HBO subscribers through Prime Video Channels), the number of HBO Max-eligible subscribers is understood to have increased to over 33 million. In September 2022, Warner Bros. Discovery was sued by a shareholder, alleging that WarnerMedia had overstated the number of HBO Max subscribers by including unactivated subscriptions bundled with AT&T services.[284] [285]

As Max

Upon its launch, it was noted that Max had grouped directors and writers for its films and television series under a singular "creators" credit.[286] The Directors Guild of America and Writers Guild of America West condemned the move amidst the 2023 Hollywood labor disputes. Max announced that they would fix the credits, agreeing with the outcry from the guilds regarding proper credit for its creators, noting the altered credits were a result of "an oversight in the technical transition" from HBO Max to Max.[287] Deadline Hollywood reported the consolidation was a result of WBD's IT departments creating the "catch all" for the credits to be in place for launch, and that executives, who could have intervened, had been unaware of the single credit until the discourse arose online after its launch. Additionally, it was reported that it would take "weeks" to fix, given the service would need to make the adjustment on each platform.[288] The credits would later be fixed, beginning in late June.[289]

See also

Notes and References

  1. Web site: Maddaus . Gene . February 24, 2023 . 'South Park' Lawsuit: Warner Bros. Discovery Sues Paramount Global Over Licensing Dispute . live . https://web.archive.org/web/20230225003854/https://variety.com/2023/tv/news/south-park-lawsuit-hbo-max-sues-paramount-1235534780/ . February 25, 2023 . February 25, 2023 . Variety . Variety Media . en-US.
  2. Web site: AT&T 2nd Quarter Earnings 2021 – Financial and Operational Trends . live . https://web.archive.org/web/20210722120320/https://investors.att.com/~/media/Files/A/ATT-IR-V2/financial-reports/quarterly-earnings/2021/q221/2Q21_Trending_Schedule.pdf . July 22, 2021 . Direct-to-Consumer (DTC) Operating Volumes and Statistics (volumes in thousands) [as of 6/30/21] — HBO Max – Wholesale [Domestic]: 31,451; HBO Max – Retail [Domestic]: 12,077; International HBO Max and HBO Subscribers: 20,498.
  3. Web site: Hayes . Dade . January 5, 2022 . HBO Max And HBO Hit 73.8M Global Subscribers At End Of 2021, Topping Company Forecasts – Update . live . https://web.archive.org/web/20220105180912/https://deadline.com/2022/01/hbo-max-streaming-att-million-subscribers-2021-1234904685/ . January 5, 2022 . January 5, 2022 . Deadline . en-US.
  4. Web site: January 5, 2022 . HBO Max & HBO Reach 73.8 Million Subscribers Globally . live . https://web.archive.org/web/20220105180914/https://www.cordcuttersnews.com/hbo-max-hbo-reach-73-8-million-subscribers-globally/ . January 5, 2022 . January 5, 2022 . Cord Cutters News . en-US.
  5. Web site: April 21, 2022 . HBO Max and HBO Reach 76.8 Million Global Subscribers . live . https://web.archive.org/web/20220421131242/https://www.cordcuttersnews.com/hbo-max-and-hbo-reach-76-8-million-global-subscribers/ . April 21, 2022 . April 21, 2022 . Cord Cutters News . en-US.
  6. Web site: Lee . Ryan Faughnder, Wendy . October 10, 2018 . WarnerMedia announces new streaming service to compete with Netflix and Disney – Los Angeles Times . live . https://web.archive.org/web/20181013020508/http://www.latimes.com/business/hollywood/la-fi-ct-att-streaming-service-20181010-story.html . October 13, 2018 . October 13, 2018 . Los Angeles Times.
  7. News: Stelter . Brian . July 9, 2019 . WarnerMedia banks on HBO's brand name for new streaming service . CNN . live . July 10, 2019 . https://web.archive.org/web/20190709200942/https://www.cnn.com/2019/07/09/media/hbo-max-warner-media/ . July 9, 2019.
  8. News: Spangler . Todd . May 14, 2019 . HBO Pay-TV Customers Will Have Access to WarnerMedia SVOD Service, AT&T Chief Says . Variety . live . July 9, 2019 . https://web.archive.org/web/20190710012806/https://variety.com/2019/digital/news/hbo-pay-tv-customers-will-have-access-to-warnermedia-svod-service-att-chief-1203214315/ . July 10, 2019.
  9. News: Spangler . Todd . May 31, 2019 . WarnerMedia Reorg Gives Otter Media's Tony Goncalves Oversight of Streaming Service Development . Variety . live . July 9, 2019 . https://web.archive.org/web/20190710012811/https://variety.com/2019/digital/news/warnermedia-streaming-unit-otter-media-tony-goncalves-1203230363/ . July 10, 2019.
  10. News: Spangler . Todd . July 9, 2019 . 'Friends' to Leave Netflix for WarnerMedia's HBO Max Streaming Service in 2020 . Variety . live . July 9, 2019 . https://web.archive.org/web/20190709173957/https://variety.com/2019/digital/news/warnermedia-hbo-max-friends-exclusive-streaming-1203262335/ . July 9, 2019.
  11. Web site: Solsman . Joan E. . October 29, 2019 . HBO Max will launch in May in the US . live . https://web.archive.org/web/20191029225119/https://www.cnet.com/news/hbo-max-price-release-date-launch/ . October 29, 2019 . October 30, 2019 . CNET.
  12. Web site: Petski . Denise . January 9, 2020 . AT&T Audience Network To End; Will Transition To HBO Max Preview Channel . live . https://web.archive.org/web/20200111062717/https://deadline.com/2020/01/att-audience-network-to-end-will-transition-to-hbo-max-1202825243/ . January 11, 2020 . January 10, 2020 . Deadline . en.
  13. News: Rubin . Rebecca . February 5, 2020 . Warner Bros., HBO Max Set New Film Division for Streaming Service . en . Variety . live . February 5, 2020 . https://web.archive.org/web/20200205213015/https://variety.com/2020/tv/news/warner-bros-hbo-max-set-new-film-division-for-streaming-service-1203494178/ . February 5, 2020.
  14. News: Spangler . Todd . April 21, 2020 . HBO Max Sets Official Launch Date . en . Variety . live . April 22, 2020 . https://web.archive.org/web/20200422153035/https://variety.com/2020/tv/news/hbo-max-launch-date-price-streaming-1234585776/ . April 22, 2020.
  15. Web site: October 23, 2020 . Warner Max Restructures as WarnerMedia Consolidates Film Production . live . https://web.archive.org/web/20201203021149/https://www.hollywoodreporter.com/news/warner-max-shutting-down-as-warnermedia-reorganizes-film-production . December 3, 2020 . January 29, 2021 . The Hollywood Reporter.
  16. Web site: Fleming . Mike Jr. . October 23, 2020 . WarnerMedia Film Group Streamline: HBO Max's Jessie Henderson To Exit, While Nikki Ramey Moves To New Line & WB . live . https://web.archive.org/web/20220220034855/https://deadline.com/2020/10/warnermedia-movie-exec-streamlining-jessie-henderson-exit-nikki-ramey-new-line-wb-1234602566/ . February 20, 2022 . January 29, 2021 . Deadline.
  17. Web site: Donnelly . Matt . October 23, 2020 . HBO Max Film Shake-Up: Toby Emmerich Consolidates Power, Two Executives Depart . live . https://web.archive.org/web/20220220033412/https://variety.com/2020/film/news/hbo-max-film-shakeup-toby-emmerich-warnermedia-1234814287/ . February 20, 2022 . January 29, 2021 . Variety . en-US.
  18. Web site: Ravindran . Manori . July 4, 2022 . HBO Max Halts Originals in Parts of Europe in Major Restructure (EXCLUSIVE) . live . https://web.archive.org/web/20220704235144/https://variety.com/2022/tv/global/hbo-max-europe-originals-development-1235308730/ . July 4, 2022 . July 5, 2022 . Variety.
  19. Web site: July 8, 2022 . HBO Max suspende projeto de novelas no Brasil após fusão Warner e Discovery . HBO Max suspends telenovela projects in Brazil after Warner and Discovery merger . live . https://web.archive.org/web/20220715183751/https://noticiasdatv.uol.com.br/noticia/mercado/hbo-max-suspende-projeto-de-novelas-no-brasil-apos-fusao-warner-e-discovery-84605 . July 15, 2022 . July 19, 2022 . Notícias da TV . pt.
  20. Web site: July 15, 2022 . Excluídas da HBO Max: Saiba onde vão parar os programas de Angélica e Sandy . Removed from HBO Max: Know where will go the programs of Angélica and Sandy . live . https://web.archive.org/web/20220718195927/https://noticiasdatv.uol.com.br/noticia/televisao/excluidas-da-hbo-max-saiba-onde-vao-parar-os-programas-de-angelica-e-sandy-85040 . July 18, 2022 . July 19, 2022 . Notícias da TV . pt.
  21. Web site: Andreeva . Nellie . July 29, 2022 . 'Gordita Chronicles' Canceled As HBO Max Pulls Back On Live-Action Kids & Family Programming; Latinx Comedy Will Be Shopped . live . https://web.archive.org/web/20220803154247/https://deadline.com/2022/07/gordita-chronicles-canceled-hbo-max-no-season-2-1235080860/ . August 3, 2022 . August 4, 2022 . Deadline.
  22. Web site: Spangler . Todd . August 3, 2022 . HBO Max Quietly Removed Six Warner Bros. Streaming-Exclusive Movies . live . https://web.archive.org/web/20221104092308/https://variety.com/2022/digital/news/hbo-max-removes-warner-bros-films-streaming-exclusive-1235332258/ . November 4, 2022 . August 4, 2022 . Variety.
  23. Web site: Maglio . Tony . August 3, 2022 . Why HBO Max Removed 6 Streaming-Exclusive Movies, with More to Come . live . https://web.archive.org/web/20220805000745/https://www.indiewire.com/2022/08/hbo-max-removed-6-streaming-movies-1234747761/ . August 5, 2022 . August 5, 2022 . IndieWire.
  24. Web site: Chapman . Wilson . August 18, 2022 . HBO Max to Remove 36 Titles, Including 20 Originals, From Streaming . live . https://web.archive.org/web/20220819020907/https://variety.com/2022/tv/news/hbo-max-originals-removed-1235344286/ . August 19, 2022 . August 19, 2022 . Variety . en-US.
  25. Web site: August 3, 2022 . 'Batgirl' directors 'still can't believe' Warner Bros. scrapped their film . live . https://web.archive.org/web/20220804040740/https://www.latimes.com/entertainment-arts/movies/story/2022-08-03/batgirl-canceled-warner-bros-dc-directors-statement . August 4, 2022 . August 4, 2022 . Los Angeles Times.
  26. Web site: D'Alessandro . Anthony . Kroll . Justin . August 2, 2022 . The Dish: What's Behind The 'Batgirl' & 'Scoob!' Discard? David Zaslav's Abject Rejection Of Jason Kilar's HBO Max Strategy . live . https://web.archive.org/web/20220803034146/https://deadline.com/2022/08/batgirl-scoob-discard-warnerbros-discovery-david-zaslav-jason-kilar-hbo-max-strategy-1235084032/ . August 3, 2022 . August 3, 2022 . Deadline Hollywood.
  27. Web site: White . Peter . August 4, 2022 . Warner Bros. Discovery Confirms Kids' Content Cuts . live . https://web.archive.org/web/20220805073852/https://deadline.com/2022/08/warner-bros-discovery-kids-content-cuts-1235085523/ . August 5, 2022 . August 5, 2022 . Deadline.
  28. Web site: Spangler . Todd . August 4, 2022 . HBO Max, Discovery+ to Merge Into Single Streaming Platform Starting in Summer 2023 . live . https://web.archive.org/web/20220805010522/https://variety.com/2022/digital/news/hbo-max-discovery-plus-merger-2023-1235333314/ . August 5, 2022 . August 4, 2022 . Variety.
  29. News: White . Peter . August 17, 2022 . 'Ellen's Next Great Designer', 'The Not-Too-Late Show With Elmo' & 'My Mom, Your Dad' Among Unscripted & Animated Titles Pulled From HBO Max . Deadline . live . August 19, 2022 . https://web.archive.org/web/20221125202431/https://deadline.com/2022/08/hbo-max-titles-pulled-ellens-next-great-designer-the-not-too-late-show-with-elmo-1235094987/ . November 25, 2022.
  30. Web site: Graves . Sabrina . August 17, 2022 . Another Loss In The DC Universe: Young Justice Is No More . live . https://web.archive.org/web/20221008032935/https://gizmodo.com/dc-universe-young-justice-warner-discovery-hbo-max-1849426104 . October 8, 2022 . August 18, 2022 . Gizmodo.
  31. News: Bjornson . Greta . August 18, 2022 . HBO Max Blasted by Animation Fans, Creators After 37 Titles Pulled From Service: "Dumbest Business Decision" . Decider . live . August 21, 2022 . https://web.archive.org/web/20220821211718/https://decider.com/2022/08/18/hbo-max-pulls-summer-camp-island-infinity-train-animation-fans-creators-react/ . August 21, 2022.
  32. News: Foster . George . August 20, 2022 . Animators React As HBO Max Removes Close Enough, Infinity Train, OK KO, And More . TheGamer . live . August 21, 2022 . https://web.archive.org/web/20220820204216/https://www.thegamer.com/animators-react-hbo-max-removal-infinity-train-close-enough-ok-ko-mao-mao/ . August 20, 2022.
  33. News: Villei . Matt . August 21, 2022 . 'Infinity Train' Creator Owen Dennis Calls Warner Bros. Removal of Series From HBO Max "Incredibly Unprofessional" . Collider . live . August 21, 2022 . https://web.archive.org/web/20220927065415/https://collider.com/warner-bros-hbo-max-removals-infinity-train-owen-dennis-comments/ . September 27, 2022.
  34. Web site: D'Alessandro . Anthony . August 24, 2022 . 'Aquaman 2' Heads To Christmas 2023, 'Shazam: Fury Of The Gods' Goes To March; HBO Max Pics 'House Party' & 'Evil Dead Rise' Going Theatrical – Warner Bros. Release Date Changes . live . https://web.archive.org/web/20220901092842/https://deadline.com/2022/08/aquaman-2-shazam-fury-of-the-gods-hbo-max-house-party-evil-dead-rise-1235099521/ . September 1, 2022 . August 24, 2022 . Deadline . en-US.
  35. Web site: Jesse Whittock . January 31, 2023 . 'Westworld' Gets New Home As Warner Bros. Discovery Strikes Roku & Tubi FAST Channel Deals . live . https://web.archive.org/web/20230208043502/https://deadline.com/2023/01/westworld-gets-new-home-as-warner-bros-discovery-strikes-roku-tubi-fast-channel-deals-1235245347/ . February 8, 2023 . February 8, 2023 . Deadline Hollywood.
  36. Web site: Matt Webb Mittovich . January 31, 2023 . Westworld, The Nevers (All 12 Episodes) and Other HBO Max Castoffs to Stream Free on Roku and Tubi — Find Out When . live . https://web.archive.org/web/20230204064618/https://tvline.com/2023/01/31/cancelled-westworld-the-nevers-streaming-roku-tubi-release-dates/ . February 4, 2023 . February 8, 2023 . TVLine.
  37. Web site: Forristal . Lauren . November 4, 2022 . Combined HBO Max/Discovery+ service gets an earlier launch date, price hike is to be expected . live . https://web.archive.org/web/20221124041526/https://techcrunch.com/2022/11/04/combined-hbo-max-discovery-service-gets-an-earlier-launch-date-price-hike-is-to-be-expected/ . November 24, 2022 . November 30, 2022 . TechCrunch . en-US.
  38. Web site: Peters . Jay . January 12, 2023 . HBO Max's first price hike raises the monthly rate by $1 . live . https://web.archive.org/web/20230210045928/https://www.theverge.com/2023/1/12/23551990/hbo-max-ad-free-price-increase-15-99 . February 10, 2023 . February 10, 2023 . The Verge . en-US.
  39. Web site: Maas . Jennifer . March 14, 2022 . HBO Max and Discovery Plus Will Be Combined Into One Platform . live . https://web.archive.org/web/20220317034833/https://variety.com/2022/tv/news/hbo-max-discovery-plus-combined-streaming-service-bundle-1235204060/ . March 17, 2022 . March 16, 2022 . Variety.
  40. Web site: Andreeva . Nellie . August 5, 2022 . WBD Brass Stress Commitment To HBO Brand As They Mull Name For Combined Streaming Service . live . https://web.archive.org/web/20220805020803/https://deadline.com/2022/08/hbo-brand-combined-streaming-service-name-warner-bros-discovery-1235085690/ . August 5, 2022 . August 5, 2022 . Deadline.
  41. Web site: Spangler . Todd . December 5, 2022 . 'Max' Could Be the Name of Merged HBO Max/Discovery+ Service . live . https://web.archive.org/web/20221217095435/https://variety.com/2022/digital/news/name-of-hbo-max-discovery-plus-merged-service-1235450244/ . December 17, 2022 . December 17, 2022 . Variety . en.
  42. Web site: Rizzo . Alex Sherman, Lillian . Warner Bros. Discovery closes in on 'Max' as the name of its combined HBO Max-Discovery+ streaming service . live . https://web.archive.org/web/20221205154430/https://www.cnbc.com/2022/12/05/warner-bros-discovery-max-streaming-service-name.html . December 5, 2022 . December 6, 2022 . CNBC . December 5, 2022 . en.
  43. Web site: Hayes . Dade . February 23, 2023 . Discovery+ Economics Justify Continuing It As A Stand-Alone Streamer After Launch Of Merged HBO Max Offering, WBD CEO David Zaslav Says: "Why Would We Shut That Off?" . live . https://web.archive.org/web/20230223235438/https://deadline.com/2023/02/discovery-economics-justify-continuing-it-as-stand-alone-streamer-after-launch-of-merged-hbo-max-offering-wbd-ceo-david-zaslav-says-why-would-we-shut-that-off-1235269383/ . February 23, 2023 . February 24, 2023 . Deadline Hollywood.
  44. Web site: Hayes . Dade . February 23, 2023 . Discovery+ Economics Justify Continuing It As A Stand-Alone Streamer After Launch Of Merged HBO Max Offering, WBD CEO David Zaslav Says: "Why Would We Shut That Off?" . live . https://web.archive.org/web/20230223235438/https://deadline.com/2023/02/discovery-economics-justify-continuing-it-as-stand-alone-streamer-after-launch-of-merged-hbo-max-offering-wbd-ceo-david-zaslav-says-why-would-we-shut-that-off-1235269383/ . February 23, 2023 . February 24, 2023 . Deadline . en-US.
  45. News: Koblin . John . April 11, 2023 . 'Succession' and 'Dr. Pimple Popper' Together in New Warner Streaming App . . live . limited . April 11, 2023 . https://web.archive.org/web/20230411101428/https://www.nytimes.com/2023/04/11/business/media/max-streaming-warner-hbo.html . April 11, 2023 . 0362-4331.
  46. Web site: Welch . Chris . November 2, 2023 . Max is taking 4K away from its legacy ad-free subscribers . November 18, 2023 . The Verge . en . November 18, 2023 . https://web.archive.org/web/20231118011041/https://www.theverge.com/2023/11/2/23943859/max-4k-hbo-max-ad-free-subscribers . live.
  47. Spangler . Todd . April 12, 2023 . HBO Max to Be Renamed 'Max' With Addition of Discovery+ Content . live . . https://web.archive.org/web/20230412200245/https://variety.com/2023/tv/news/hbo-max-renamed-max-pricing-launch-date-1235532179/ . April 12, 2023 . April 12, 2023.
  48. Web site: Harding . Scharon . November 2, 2023 . Max users grandfathered into $15.99 ad-free plan lose 4K, HDR next month . November 6, 2023 . Ars Technica . en-us . November 6, 2023 . https://web.archive.org/web/20231106123900/https://arstechnica.com/gadgets/2023/11/max-users-grandfathered-into-15-99-ad-free-plan-lose-4k-hdr-next-month/ . live.
  49. Web site: Maas . Jennifer . April 12, 2023 . Warner Bros. Discovery Unveils 'Max': Everything Revealed at Combined HBO Max-Discovery+ Streaming Presentation . live . https://web.archive.org/web/20230424071008/https://variety.com/2023/tv/news/max-streaming-service-hbo-warner-discovery-1235579785/ . April 24, 2023 . April 24, 2023 . Variety . en-US.
  50. Web site: Peters . Jay . April 12, 2023 . Warner Bros. Discovery explains why it's dropping the HBO Max name . live . https://web.archive.org/web/20230412200257/https://www.theverge.com/2023/4/12/23673475/warner-bros-discovery-max-new-name-hbo . April 12, 2023 . April 12, 2023 . The Verge.
  51. Web site: April 24, 2023 . DixonBaxi's new identity for streaming platform Max looks to the future . July 29, 2023 . Creative Boom . en.
  52. Web site: Hayes . Dade . April 17, 2023 . Max Pulls Out Promotional Stops In Rebranding Promo Push As Warner Bros Discovery Looks To Make A 'Second First Impression' . live . https://web.archive.org/web/20230417100618/https://deadline.com/2023/04/max-hbo-max-streaming-promotional-campaign-warner-bros-discovery-1235325661/ . April 17, 2023 . April 17, 2023 . Deadline Hollywood.
  53. Web site: Max's national brand campaign is all about (re)introductions . June 1, 2023 . Marketing Brew . en-us . June 1, 2023 . https://web.archive.org/web/20230601191448/https://www.marketingbrew.com/stories/2023/04/18/max-s-national-brand-campaign-is-all-about-re-introductions . live.
  54. Web site: Maas . Jennifer . April 17, 2023 . Max's Marketing Boss Explains Using Old 'Harry Potter' Logo to Announce New Series, and Boosting Combined Platform's Family Focus . June 1, 2023 . Variety . en-US . June 1, 2023 . https://web.archive.org/web/20230601191446/https://variety.com/2023/tv/news/max-harry-potter-logo-launch-marketing-kids-content-1235583575/ . live.
  55. Web site: Welk . Tony Maglio, Brian . Maglio . Tony . Welk . Brian . May 17, 2023 . Netflix's First Upfront Opened with a Dig at 'Max' . live . https://web.archive.org/web/20230519180716/https://www.indiewire.com/news/business/netflix-competition-max-1234864679/ . May 19, 2023 . May 21, 2023 . IndieWire . en-US.
  56. Vlessing . Etan . April 12, 2023 . Warner Bros. Discovery Stock Slides After Max Streaming Rebrand . live . . https://web.archive.org/web/20230412214705/https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-stock-max-1235372644/ . April 12, 2023 . April 14, 2023.
  57. Web site: Roth . Emma . August 3, 2023 . HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers . August 4, 2023 . The Verge . en-US . August 4, 2023 . https://web.archive.org/web/20230804000541/https://www.theverge.com/2023/8/3/23818429/warner-bros-discovery-subscriber-loss-hbo-max-rebrand-earnings . live.
  58. Web site: Warner Bros. Discovery lost 2.5 million streaming subscribers in the last 6 months while its rivals grew—and sports are partly to blame . November 12, 2023 . Fortune . en . November 12, 2023 . https://web.archive.org/web/20231112000314/https://fortune.com/2023/11/10/warner-bros-discovery-lost-subscribers-third-quarter-earnings-sports-streaming/ . live.
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  61. Web site: Cranz . Alex . April 12, 2023 . Max is charging more money for 4K, and that means it can't suck this time . live . https://web.archive.org/web/20230412193433/https://www.theverge.com/2023/4/12/23680672/max-hbo-4k-hdr-price-increase . April 12, 2023 . April 12, 2023 . The Verge . en-US.
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  63. Web site: April 12, 2023 . Max is coming in May . live . https://web.archive.org/web/20230428050455/https://help.hbomax.com/US/Answer/Detail/000002200 . April 28, 2023 . April 28, 2023 . HBO Max Help Center . Current HBO Max subscribers will keep their existing HBO Max plan features for at least 6 months after Max launches..
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  66. Web site: Andreeva . Nellie . April 23, 2021 . Adult Swim & HBO Max Merge Animation Development Under Suzanna Makkos . live . https://web.archive.org/web/20220220034751/https://deadline.com/2021/04/adult-swim-hbo-max-merge-animation-development-suzanna-makkos-1234742033/ . February 20, 2022 . April 24, 2021 . Deadline Hollywood.
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  74. Web site: Vlessing . Etan . March 2, 2021 . Lionsgate, Summit Label Films Headed to Starz for Exclusive First Window . live . https://web.archive.org/web/20200426164846/https://www.hollywoodreporter.com/movies/movie-news/lionsgate-summit-label-films-headed-to-starz-for-exclusive-first-window-4141830 . April 26, 2020 . July 14, 2021 . The Hollywood Reporter . en.
  75. Web site: Baysinger . Tim . January 15, 2020 . Cinemax Abandons Original Programming, Channel Will Not Be Part of HBO Max . live . https://web.archive.org/web/20200128031347/https://www.thewrap.com/cinemax-programming-wont-be-on-hbo-max-channel-to-no-longer-produce-original-content/ . January 28, 2020 . January 27, 2020 . TheWrap.
  76. Web site: July 25, 2019 . HBO Max OTT platform to include live NBA and MLB . live . https://web.archive.org/web/20190728222858/http://www.sportspromedia.com/news/hbo-max-ott-platform-live-turner-sport-nba-mlb . July 28, 2019 . July 28, 2019 . SportsPro Media.
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  79. WarnerMedia Expands Kids & Family Offerings on Cartoon Network and HBO Max Under New Tagline Redraw Your World . February 17, 2021 . February 17, 2021 . live . https://web.archive.org/web/20210217180550/https://pressroom.warnermedia.com/us/media-release/warnermedia-expands-kids-family-offerings-cartoon-network-and-hbo-max-under-new . February 17, 2021 . WarnerMedia.
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  81. Web site: HBO MAX E CARTOONITO TRAZEM O CONTEÚDO DA VILA SÉSAMO . live . https://web.archive.org/web/20230205030321/https://paideverdade.com.br/2022/03/25/hbo-max-trazem-o-conteudo-da-vila-sesamo/ . February 5, 2023 . March 26, 2022 . Pai de Verdade . pt.
  82. Web site: HBO Max Adds Promare, Ride Your Wave, Re:Zero, 'Night is Short, Walk on Girl' Anime in January . live . https://web.archive.org/web/20210106223931/https://www.animenewsnetwork.com/news/2020-12-24/hbo-max-adds-promare-ride-your-wave-re-zero-night-is-short-walk-on-girl-anime-in-january/.167795 . January 6, 2021 . January 8, 2021 . Anime News Network . en.
  83. Web site: Spangler . Todd . MotorTrend+ Streaming Service Will Shut Down, With Most Subscribers to Be Migrated to Discovery+ . . February 23, 2024 . February 24, 2024 . February 23, 2024 . https://web.archive.org/web/20240223230929/https://variety.com/2024/digital/news/motortrend-plus-shutting-down-discovery-plus-1235921047/ . live.
  84. Web site: October 29, 2019 . HBO Max Original Shows Will Release New Episodes Weekly, Won't Drop Seasons All at Once . live . https://web.archive.org/web/20200301115217/https://www.slashfilm.com/hbo-max-release-model/ . March 1, 2020 . March 1, 2020 . /Film.
  85. Web site: Alexander . Julia . October 29, 2019 . Here's what HBO Max looks like . live . https://web.archive.org/web/20191030033130/https://www.theverge.com/2019/10/29/20939183/hbo-max-interface-warnermedia-disney-netflix-launch-date-ui-gallery . October 30, 2019 . October 30, 2019 . The Verge . en.
  86. Web site: Carman . Ashley . August 4, 2021 . HBO Max is getting its own exclusive podcasts, starting with Batman . live . https://web.archive.org/web/20210804190115/https://www.theverge.com/2021/8/4/22609212/hbo-max-podcast-exclusive-batman-audio-jeffrey-wright . August 4, 2021 . September 9, 2021 . The Verge . en.
  87. Web site: Andreeva . Nellie . September 17, 2019 . HBO Max Lands 'The Big Bang Theory' Streaming Rights, TBS Extends Cable Window In Mega WarnerMedia Deal . live . https://web.archive.org/web/20190928231232/https://deadline.com/2019/09/hbo-max-l-the-big-bang-theory-streaming-rights-tbs-extends-cable-window-mega-deal-warnermedia-1202736725/ . September 28, 2019 . October 3, 2019 . Deadline Hollywood.
  88. Web site: Perez . Sarah . October 30, 2019 . HBO Max Will Cost $14.99 Per Month and Launch in May 2020 . live . https://web.archive.org/web/20191226185314/https://techcrunch.com/2019/10/29/hbo-max-will-cost-14-99-per-month-and-will-launch-in-may-2020/ . December 26, 2019 . December 26, 2019 . TechCrunch . en.
  89. Web site: Porter . Rick . August 1, 2019 . 'Luther,' 'Doctor Who,' U.K. 'Office' Libraries Head to HBO Max in BBC Deal . live . https://web.archive.org/web/20190801213448/https://www.hollywoodreporter.com/live-feed/luther-doctor-who-uk-office-libraries-head-hbo-max-bbc-deal-1228564 . August 1, 2019 . August 2, 2019 . The Hollywood Reporter.
  90. Web site: October 3, 2019 . HBO Max and Sesame Workshop Announce New Content Partnership Cementing a Shared Commitment to Kids and Families . live . https://web.archive.org/web/20200422043454/https://www.sesameworkshop.org/press-room/press-releases/hbo-max-and-sesame-workshop-announce-new-content-partnership-cementing . April 22, 2020 . May 7, 2020 . Sesame Workshop.
  91. Web site: Alexander . Julia . October 3, 2019 . HBO Max Locks Down Exclusive Access to New Sesame Street Episodes . live . https://web.archive.org/web/20201113192856/https://www.theverge.com/2019/10/3/20897104/sesame-street-streaming-hbo-max-warnermedia-pbs-disney-apple-streaming-wars . November 13, 2020 . May 26, 2020 . The Verge.
  92. WarnerMedia Kids & Family and Sesame Workshop Expand Content Partnership with New Animated Adventures and Fresh Takes on Family Classics . March 8, 2022 . . April 2, 2022 . The Futon Critic.
  93. Web site: Andreeva . Nellie . August 13, 2020 . 'The Other Two' & 'South Side' Move to HBO Max, Streamer Nabs 'Awkwafina Is Nora from Queens' SVOD Rights in Comedy Central Prods. Deal . live . https://web.archive.org/web/20200823235557/https://deadline.com/2020/08/comedy-central-the-other-two-south-side-hbo-max-originals-awkwafina-is-nora-from-queens-svod-rights-1203012460/ . August 23, 2020 . August 24, 2020.
  94. Web site: November 24, 2021 . Globo fecha acordo e HBO Max vai exibir novelas e séries da emissora . live . https://web.archive.org/web/20211124174910/https://www.tvpop.com.br/31032/globo-fecha-acordo-e-hbo-max-vai-exibir-novelas-e-series-da-emissora/ . November 24, 2021 . November 24, 2021.
  95. Web site: Ramachandran . Naman . February 10, 2022 . Sony, WarnerMedia Set Blockbuster Film Deal for HBO Max Central Europe . live . https://web.archive.org/web/20220319194806/https://variety.com/2022/tv/global/sony-hbo-max-central-europe-film-deal-spider-man-ghostbusters-1235176770/ . March 19, 2022 . February 18, 2022 . Variety.
  96. Web site: Hipes . Patrick . October 29, 2019 . HBO Max Sets New Looney Tunes, Hanna-Barbera Cartoons, Robert Zemeckis Hybrid Series 'Tooned Out', More For Kids & Family Slate . live . https://web.archive.org/web/20200507161215/https://deadline.com/2019/10/hbo-max-looney-tunes-jellystone-the-fungies-tig-n-seek-kids-family-series-1202771895/ . May 7, 2020 . Deadline Hollywood.
  97. Web site: October 30, 2019 . Warnermedia's Streaming Service HBO Max Is Going To Be Jam-Packed With Animation . live . https://web.archive.org/web/20200423035404/https://www.cartoonbrew.com/streaming/warnermedias-streaming-service-hbo-max-is-going-to-be-packed-with-animation-181633.html . April 23, 2020 . March 9, 2020 . Cartoon Brew.
  98. Web site: Hayes . Dade . October 29, 2019 . 'South Park' Vault And 3 New Seasons Go To HBO Max In Split Deal With Viacom . live . https://web.archive.org/web/20191029231515/https://deadline.com/2019/10/south-park-vault-3-new-seasons-hbo-max-split-deal-with-viacom-1202771732/ . October 29, 2019 . October 30, 2019 . Deadline . en.
  99. Web site: October 24, 2019 . 'Gen:Lock' Renewed for Season 2 as HBO Max, Rooster Teeth Set First Partnership . live . https://web.archive.org/web/20200424152405/https://www.hollywoodreporter.com/live-feed/genlock-renewed-season-2-hbo-max-rooster-teeth-1249763 . April 24, 2020 . May 1, 2020 . . en.
  100. Nick Romano . May 27, 2020 . All eight Harry Potter films magically arrive on HBO Max for platform launch . live . https://web.archive.org/web/20200529093051/https://ew.com/movies/harry-potter-films-hbo-max/ . May 29, 2020 . May 27, 2020 . Entertainment Weekly.
  101. Web site: Spangler . Todd . July 20, 2020 . All Eight 'Harry Potter' Movies Are Leaving HBO Max Next Month . live . https://web.archive.org/web/20200721150709/https://variety.com/2020/digital/news/hbo-max-expiring-harry-potter-movies-1234711239/ . July 21, 2020 . July 22, 2020 . Variety . en.
  102. News: Spangler . Todd . July 21, 2020 . All Eight 'Harry Potter' Movies Are Leaving HBO Max Next Month . . live . September 25, 2021 . https://web.archive.org/web/20210925102406/https://variety.com/2021/digital/news/harry-potter-streaming-hbo-max-1235049603/ . September 25, 2021.
  103. News: Spangler . Todd . August 26, 2021 . All 'Harry Potter' Movies Streaming on HBO Max Starting Sept. 1, After Flying Off NBCU's Peacock . Variety . live . September 25, 2021 . https://web.archive.org/web/20210925102406/https://variety.com/2021/digital/news/harry-potter-streaming-hbo-max-1235049603/ . September 25, 2021.
  104. Web site: Thorne . Will . May 29, 2020 . HBO Max Acquires 'Young Sheldon' Streaming Rights . live . https://web.archive.org/web/20200529202629/https://variety.com/2020/tv/news/young-sheldon-big-bang-theory-streaming-rights-hbo-max-1234620020/ . May 29, 2020 . June 2, 2020 . Variety . en.
  105. Web site: June 8, 2020 . John Ridley: Why HBO Max should remove 'Gone With the Wind' for now . live . https://web.archive.org/web/20200616031830/https://www.latimes.com/opinion/story/2020-06-08/hbo-max-racism-gone-with-the-wind-movie . June 16, 2020 . June 15, 2020 . Los Angeles Times . en-US.
  106. Web site: Fleming . Mike Jr. . June 12, 2020 . After His Op-Ed Got 'Gone With The Wind' Pulled From HBO Max, John Ridley Ponders Permanent Hollywood Change As ABC Re-Airs His L.A. Riots Docu 'Let It Fall' – Deadline Q&A . live . https://web.archive.org/web/20200615075518/https://deadline.com/2020/06/john-ridley-gone-with-the-wind-hbo-max-los-angeles-riots-abc-airing-let-it-fall-1202957988/ . June 15, 2020 . June 15, 2020 . Deadline . en.
  107. Web site: Vanacker . Rebecca . June 9, 2020 . HBO Max Silently Removes Gone With The Wind . live . https://web.archive.org/web/20200610024650/https://screenrant.com/hbo-max-removes-gone-wind-protests-racist/ . June 10, 2020 . June 9, 2020 . ScreenRant.
  108. Web site: Tapp . Tom . June 9, 2020 . HBO Max Removes 'Gone With the Wind' From Streaming Platform, Says Film Will Return With "Discussion Of Its Historical Context" . live . https://web.archive.org/web/20200610035615/https://deadline.com/2020/06/hbo-max-removes-gone-with-the-wind-1202955106/ . June 10, 2020 . June 10, 2020 . Deadline.
  109. News: Bailey . Jason . June 25, 2020 . 'Gone With the Wind' Returns to HBO Max With a Few Additions . The New York Times . live . July 1, 2020 . https://web.archive.org/web/20200701192052/https://www.nytimes.com/2020/06/25/movies/gone-with-the-wind-hbo-max.html . July 1, 2020.
  110. Web site: Harley Quinn Coming Soon to HBO Max . live . https://web.archive.org/web/20200713074710/https://comicbook.com/tv-shows/news/harley-quinn-animated-series-coming-to-hbo-max/ . July 13, 2020 . July 8, 2020 . TV Shows.
  111. Web site: Thorne . Will . June 29, 2020 . 'David Makes Man' Streaming Rights Acquired by HBO Max . live . https://web.archive.org/web/20200705022044/https://variety.com/2020/tv/news/david-makes-man-streaming-rights-hbo-max-1234693340/ . July 5, 2020 . July 8, 2020.
  112. Web site: September 18, 2020 . DC Universe transforms into DC Universe Infinite, the ultimate comic book subscription service . live . https://web.archive.org/web/20200920093438/https://www.dccomics.com/blog/2020/09/18/dc-universe-transforms-into-dc-universe-infinite-the-ultimate-comic-book . September 20, 2020 . September 18, 2020 . DC . en.
  113. Web site: Otterson . Joe . September 18, 2020 . 'Harley Quinn' Renewed for Season 3 at HBO Max, DC Universe Transitions Out of Scripted Originals . live . https://web.archive.org/web/20201001082847/https://variety.com/2020/tv/news/harley-quinn-renewed-season-3-hbo-max-dc-universe-1234774781/ . October 1, 2020 . September 18, 2020 . Variety . en.
  114. Web site: Otterson . Joe . October 28, 2020 . 'Tiny Toon Adventures' Reboot, Genndy Tartakovsky Series Ordered at HBO Max and Cartoon Network . live . https://web.archive.org/web/20201028170454/https://variety.com/2020/tv/news/tiny-toon-adventures-reboot-genndy-tartakovsky-unicorns-warriors-eternal-hbo-max-1234817737/ . October 28, 2020 . October 28, 2020 . Variety.
  115. Web site: Goldberg . Lesley . February 17, 2021 . Cartoon Network, HBO Max Double Down on Preschool Fare . live . https://web.archive.org/web/20210217231532/https://www.hollywoodreporter.com/live-feed/cartoon-network-hbo-max-double-down-on-preschool-fare . February 17, 2021 . February 18, 2021 . The Hollywood Reporter.
  116. Web site: State of the Biz: The rising power of under-fives . live . https://web.archive.org/web/20220710230000/https://kidscreen.com/2022/03/23/state-of-the-biz-the-rising-power-of-under-fives/ . July 10, 2022 . July 10, 2022 . Kidscreen.
  117. D'Anstasio . Cecelia . August 31, 2021 . Welcome to the Era of Big Anime . live . Wired . https://web.archive.org/web/20220101193610/https://www.wired.com/story/funimation-crunchyroll-big-anime-era-is-here/ . January 1, 2022 . January 3, 2022.
  118. Web site: Valentine . Evan . December 3, 2021 . HBO Max Set to Lose Crunchyroll Next Year . live . https://web.archive.org/web/20220104043005/https://comicbook.com/anime/news/hbo-max-drops-crunchyroll-2022/ . January 4, 2022 . January 3, 2022 . Comic Book.
  119. Web site: Spangler . Todd . November 22, 2021 . Disney, WarnerMedia Carve Up Fox Film Slate Streaming Rights Through End of 2022 (EXCLUSIVE) . live . https://web.archive.org/web/20220531221143/https://variety.com/2021/digital/news/disney-warnermedia-fox-movies-streaming-2022-1235117329/ . May 31, 2022 . December 21, 2021 . Variety.
  120. Web site: Hailu . Selome . February 15, 2022 . 'South Park' to Stream Exclusively on Paramount Plus After HBO Max Deal Ends . live . https://web.archive.org/web/20220509025129/https://variety.com/2022/tv/news/south-park-stream-paramount-plus-1235182902/ . May 9, 2022 . May 9, 2022 . Variety . en-US.
  121. Web site: Weprin . Alex . August 4, 2022 . Magnolia Network Shows Go to HBO Max and CNN Originals Go to Discovery+ as Warner Bros. Discovery Keeps Streaming Services Separate, For Now . live . https://web.archive.org/web/20220804192438/https://www.hollywoodreporter.com/tv/tv-news/magnolia-network-hbo-max-cnn-originals-discovery-plus-1235192708/ . August 4, 2022 . August 4, 2022 . The Hollywood Reporter . en-US.
  122. Web site: Maas . Jennifer . August 4, 2022 . 'Fixer Upper' and Other Magnolia Network Shows Coming to HBO Max in September (EXCLUSIVE) . live . https://web.archive.org/web/20220804185601/https://variety.com/2022/tv/news/fixer-upper-chip-joanna-gaines-magnolia-hbo-max-1235332338/ . August 4, 2022 . August 4, 2022 . Variety . en-US.
  123. Web site: Mitovich . Matt Webb . October 7, 2022 . Harley Quinn Valentine's Special Set for February, Will Also Check In on Superman/Lois and Other Couples . live . https://web.archive.org/web/20221014095608/https://tvline.com/2022/10/07/harley-quinn-valentines-special-release-date-february-2023/ . October 14, 2022 . October 12, 2022 . TVLine . en-US.
  124. Web site: Tapp . Tom . April 13, 2023 . 'Harry Potter' TV Series On Max: Everything We Know About The Cast, Release Date, What J.K. Rowling Says & More . live . https://web.archive.org/web/20230429224558/https://deadline.com/2023/04/harry-potter-tv-series-max-release-date-cast-1235323284/ . April 29, 2023 . April 29, 2023 . Deadline . en-US.
  125. Web site: D'Alessandro . Anthony . April 14, 2023 . Max 'It' Prequel Series 'Welcome To Derry' Welcomes Madeleine Stowe & Stephen Rider . live . https://web.archive.org/web/20230425211450/https://deadline.com/2023/04/it-prequel-series-welcome-to-derry-welcomes-madeleine-stowe-stephen-rider-1235325970/ . April 25, 2023 . April 29, 2023 . Deadline . en-US.
  126. Web site: White . Peter . April 12, 2023 . Max Rebrand Sees Warner Bros. Discovery Return To Kids Space With Reboots & New Parental Controls . live . https://web.archive.org/web/20230429233949/https://deadline.com/2023/04/max-rebrand-sees-warner-bros-discovery-return-to-kids-space-1235323643/ . April 29, 2023 . April 29, 2023 . Deadline . en-US.
  127. News: Holt . Kris . 'The Witches' skips theaters for an HBO Max debut on October 22nd . en . Engadget . live . November 1, 2020 . https://web.archive.org/web/20201007230841/https://www.engadget.com/the-witches-release-date-hbo-max-anne-hathaway-robert-zemeckis-145900255.html . October 7, 2020.
  128. Web site: D'Alessandro . Anthony . November 18, 2020 . 'Wonder Woman 1984' Going In Theaters & HBO Max On Christmas Day, Unprecedented For A Superhero Tentpole . live . https://web.archive.org/web/20201118235549/https://deadline.com/2020/11/wonder-woman-1984-going-in-theaters-hbo-max-on-christmas-day-1234618288/ . November 18, 2020 . November 19, 2020 . Deadline.
  129. Web site: Clark . Mitchell . December 4, 2020 . Hope you weren't planning to watch Wonder Woman 1984 with an HBO Max free trial . live . https://web.archive.org/web/20201205171840/https://www.theverge.com/2020/12/4/22154553/hbo-max-ditches-one-week-free-trial-ahead-of-wonder-woman-1984 . December 5, 2020 . December 5, 2020 . The Verge . en.
  130. Web site: January 30, 2021 . When Does 'The Little Things' Leave HBO Max? . live . https://web.archive.org/web/20210205190632/https://collider.com/the-little-things-leaving-hbo-max-when-date/ . February 5, 2021 . February 17, 2021 . Collider . en-US.
  131. Web site: Webb . Kevin . How to watch 'Judas and the Black Messiah' starring Daniel Kaluuya on HBO Max . live . https://web.archive.org/web/20210216233244/https://www.businessinsider.com/how-to-watch-judas-and-the-black-messiah . February 16, 2021 . February 17, 2021 . Business Insider.
  132. Web site: Etienne . Vanessa . February 11, 2021 . Here's How You Can Watch 'Judas and the Black Messiah' . live . https://web.archive.org/web/20210216142600/https://www.menshealth.com/entertainment/a35482746/how-to-watch-judas-and-the-black-messiah/ . February 16, 2021 . February 17, 2021 . Men's Health . en-US.
  133. Web site: D'Alessandro . Anthony . December 3, 2020 . Warner Bros Sets Entire 2021 Movie Slate To Debut On HBO Max Along With Cinemas In Seismic Windows Model Shakeup . live . https://web.archive.org/web/20201203194850/https://deadline.com/2020/12/warner-bros-2021-movie-slate-hbo-max-matrix-4-dune-in-the-heights-1234649760/ . December 3, 2020 . December 14, 2020 . Deadline . en-US.
  134. Web site: Whitbrook . James . December 3, 2020 . Every 2021 Warner Bros Film Will Stream on HBO Max for Free . live . https://web.archive.org/web/20201206122833/https://io9.gizmodo.com/every-2021-warner-bros-film-will-stream-on-hbo-max-for-1845800868 . December 6, 2020 . December 7, 2020 . Gizmodo.
  135. Web site: D'Alessandro . Anthony . January 3, 2022 . With Tentpoles Bound To Surge The 2022 Box Office, The Great Theatrical-Streaming Day & Date Experiment Goes Out Like A Dud In 2021 . live . https://web.archive.org/web/20220103194518/https://deadline.com/2022/01/2022-box-office-theatrical-streaming-day-date-experiment-1234902774/ . January 3, 2022 . January 3, 2022.
  136. Web site: December 8, 2020 . Christopher Nolan Rips HBO Max as "Worst Streaming Service," Denounces Warner Bros.' Plan . live . https://web.archive.org/web/20201210140654/https://www.hollywoodreporter.com/news/christopher-nolan-rips-hbo-max-as-worst-streaming-service-denounces-warner-bros-plan . December 10, 2020 . December 14, 2020 . The Hollywood Reporter.
  137. Web site: December 7, 2020 . 'Dune' Producer Legendary Entertainment May Sue Warner Bros. Over HBO Max Deal . live . https://web.archive.org/web/20201211055233/https://variety.com/2020/film/news/legendary-entertainment-warner-bros-hbo-max-deal-dune-godzilla-1234847605/ . December 11, 2020 . December 7, 2020 . Variety . en-US.
  138. News: McNary . Dave . Dave McNary . December 9, 2020 . Directors Guild Criticizes Warner Bros. Over HBO Max Deal . en-US . Variety . live . December 9, 2020 . https://web.archive.org/web/20201211015238/https://variety.com/2020/film/news/directors-guild-warner-bros-hbo-max-deal-1234849614/ . December 11, 2020.
  139. Web site: McNary . Dave . Dave McNary . December 10, 2020 . CAA President Blasts WarnerMedia Streaming Plan: 'You Are Trying to Take Advantage of Our Clients' . live . https://web.archive.org/web/20201211210529/https://variety.com/2020/film/news/caa-blasts-warner-bros-hbo-max-1234851004/ . December 11, 2020 . December 10, 2020 . Variety . en-US.
  140. Web site: D'Alessandro . Anthony . December 3, 2020 . AMC Boss Adam Aron Slams Warner Bros HBO Max 2021 Theatrical Window Concept: Studio Sacrificing "Considerable" Profit . live . https://web.archive.org/web/20201210042903/https://deadline.com/2020/12/amc-responds-to-hbo-max-warner-bros-theatrical-model-2021-suicide-squad-matrix-4-dune-1234650125/ . December 10, 2020 . December 14, 2020 . Deadline . en-US.
  141. News: D'Alessandro . Anthony . June 14, 2021 . 'In The Heights' Has Slow Start On HBO Max In Addition To Soft Box Office Opening, Samba TV Says . . live . June 14, 2021 . https://web.archive.org/web/20210614181307/https://deadline.com/2021/06/in-the-heights-hbo-max-viewership-box-office-opening-1234774865/ . June 14, 2021.
  142. Web site: D'Alessandro . Anthony . Tartaglione . Nancy . March 23, 2021 . Regal Cinemas To Reopen In April; Parent Cineworld & Warner Bros Reach Multi-Year Deal To Show WB Films In U.S. & UK . live . https://web.archive.org/web/20210909212321/https://deadline.com/2021/03/cineworld-regal-warner-bros-deal-theatrical-windows-us-cinemas-reopening-1234719255/ . September 9, 2021 . March 24, 2021 . Deadline . Cineworld and Warner Bros have also hatched a multi-year agreement that will see the No. 2 global exhibitor show the studio's 2021 theatrical and HBO Max day-and-date titles in the U.S. as of their theatrical release. Then, beginning in 2022, Warner Bros theatrical films will have a 45-day window of theatrical exclusivity at Cineworld's Regal chain..
  143. Web site: August 5, 2022 . Warner Bros. Movies No Longer Moving to HBO Max After 45 Days in Theaters . live . https://web.archive.org/web/20220805210713/https://collider.com/warner-bros-movies-hbo-max-45-day-release-release-window-cancelled/ . August 5, 2022 . September 7, 2022 . Collider.
  144. Web site: Steinberg . Brian . August 24, 2023 . Live-Streamed CNN Channel With New Shows Set to Debut on Max . September 6, 2023 . Variety . en-US . September 7, 2023 . https://web.archive.org/web/20230907013706/https://variety.com/2023/tv/news/cnn-live-streamed-news-max-1235703599/ . live .
  145. Web site: Darcy . Oliver . CNN is launching a live service on Max with new programming as the network reboots its streaming efforts . August 25, 2023 . November 7, 2023 . CNN . en-US . November 7, 2023 . https://web.archive.org/web/20231107094330/https://www.cnn.com/2023/08/24/media/cnn-max-streaming/index.html . live.
  146. Web site: Sherman . Alex . April 21, 2022 . CNN+ is shutting down, effective April 30, sources say . live . https://web.archive.org/web/20220506183631/https://www.cnbc.com/2022/04/21/cnn-is-shutting-down-effective-april-30-sources-say.html . May 6, 2022 . April 21, 2022 . CNBC.
  147. News: Grynbaum . Michael . Koblin . John . Mullin . Benjamin . April 21, 2022 . CNN+ Streaming Service Is Set to Shut Down . live . https://web.archive.org/web/20220421155004/https://www.nytimes.com/2022/04/21/business/cnn-plus-shutting-down.html . April 21, 2022 . April 21, 2022 . The New York Times . 0362-4331.
  148. Web site: March 1, 2022 . WarnerMedia signs eight-year deal with U.S. Soccer for men's and women's national team matches . live . https://web.archive.org/web/20220302063912/https://awfulannouncing.com/soccer/warner-media-us-soccer-deal-hbo-max-tnt-tbs.html . March 2, 2022 . March 2, 2022 . Awful Announcing . en-US.
  149. Web site: Forristal . Lauren . January 17, 2023 . HBO Max subscribers can now livestream US national soccer games . live . https://web.archive.org/web/20230117144516/https://techcrunch.com/2023/01/17/hbo-max-livestream-us-national-soccer-games/ . January 17, 2023 . December 14, 2023 . TechCrunch . en-US.
  150. Web site: September 19, 2023 . Max will start offering a live sports tier in October . September 19, 2023 . . en-US . September 19, 2023 . https://web.archive.org/web/20230919191224/https://www.theverge.com/2023/9/19/23880831/max-live-sports-tier-launch-date-price . live.
  151. Web site: December 15, 2023 . Max To Welcome Live Cycling in the U.S. in February 2024 . April 5, 2024 . Sports Video Group . en . April 5, 2024 . https://web.archive.org/web/20240405003059/https://www.sportsvideo.org/2023/12/15/max-to-welcome-live-cycling-in-the-us-in-february-2024/ . live.
  152. Web site: Machkovech . Sam . May 28, 2020 . HBO Max is live: $15/mo for a massive library, significant headaches . live . https://web.archive.org/web/20200529072611/https://arstechnica.com/gaming/2020/05/hbo-max-impressions-the-blockbuster-video-of-streaming-not-a-compliment/ . May 29, 2020 . May 29, 2020 . Ars Technica . en-us.
  153. Web site: Heller . Emily . May 27, 2020 . Everything you need to know about HBO Max . live . https://web.archive.org/web/20200531071824/https://www.polygon.com/2020/5/27/21266205/hbo-max-pricing-devices-launch-date-free-upgrade-shows . May 31, 2020 . May 29, 2020 . Polygon . en.
  154. Web site: Excited to announce that #WW84 will be the first film on HBO Max available in 4K Ultra HD, HDR 10, Dolby Vision AND Dolby Atmos! Can't wait. IN THEATERS on Dec. 25th and exclusively streaming in the US on @hbomax. PLEASE find the biggest and highest quality screen you can!! . live . https://web.archive.org/web/20220811054656/https://twitter.com/PattyJenks/status/1333861228695875584 . August 11, 2022 . December 1, 2020 . Twitter . en.
  155. Web site: Welch . Chris . December 1, 2020 . Wonder Woman 1984 will be the first title that HBO Max streams in 4K . live . https://web.archive.org/web/20210217135100/https://www.theverge.com/2020/12/1/21813364/wonder-woman-1984-4k-ultra-hd-dolby-vision-atmos-announced . February 17, 2021 . January 31, 2021 . The Verge . en . This is the very start, and HBO Max will "expand these capabilities to further films and TV series, as well as adding support for additional devices, throughout 2021.".
  156. Web site: May 27, 2020 . Streaming Video Services Offering Audio Description . live . https://web.archive.org/web/20200506141216/https://www.acb.org/adp/streaming.html . May 6, 2020 . May 30, 2020 . The Audio Description Project . . [U]sers report that there is no AD in this [HBO Max] App, and it is not very accessible..
  157. Web site: American Council of the Blind . October 19, 2020 . Accessibility Enhancements on the Horizon for HBO Max Customers Who are Blind . live . https://web.archive.org/web/20201101025135/https://acb.org/HBO-accessibility . November 1, 2020 . October 30, 2020.
  158. Web site: March 26, 2021 . HBO Max Rolls Out Audio Described Content . live . https://web.archive.org/web/20210329132616/https://www.acb.org/HBO-Max-audio-description . March 29, 2021 . April 2, 2021 . American Council of the Blind.
  159. Web site: Spangler . Todd . Schneider . Michael . October 30, 2019 . HBO Max vs. HBO Now vs. HBO Go: Why WarnerMedia's Strategy May Lead to Brand Confusion . live . https://web.archive.org/web/20191031005101/https://variety.com/2019/tv/news/hbo-max-now-go-warnermedia-price-branding-1203388699/ . October 31, 2019 . October 31, 2019 . Variety.
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  165. Web site: Blumenthal . Eli . AT&T plans to include HBO Max for free at launch for 10M current subscribers . live . https://web.archive.org/web/20191030202259/https://www.cnet.com/news/at-t-plans-to-include-hbo-max-for-free-at-launch-for-10-million-current-subscribers/ . October 30, 2019 . October 30, 2019 . CNET . en.
  166. Web site: Solsman . Joan E. . AT&T wireless, internet customers can get one month of HBO Max free . live . https://web.archive.org/web/20200518021448/https://www.cnet.com/news/at-t-wireless-internet-customers-can-get-one-month-of-hbo-max-free/ . May 18, 2020 . May 18, 2020 . CNET . en.
  167. Web site: Hayes . Dade . April 27, 2020 . HBO Max Sets Apple Deal For Streaming Distribution . live . https://web.archive.org/web/20200427182744/https://deadline.com/2020/04/hbo-max-apple-streaming-distribution-1202918784/ . April 27, 2020 . April 27, 2020 . Deadline . en.
  168. Web site: Gartenberg . Chaim . April 27, 2020 . WarnerMedia expands free HBO Max deal to HBO subscribers who pay through Apple's services . live . https://web.archive.org/web/20200428071900/https://www.theverge.com/2020/4/27/21238601/hbo-max-apple-subscribers-free-now-in-app-purchase-tv-channel . April 28, 2020 . April 27, 2020 . The Verge . en.
  169. Web site: Alexander . Julia . February 20, 2020 . HBO and HBO Max are headed to YouTube TV . live . https://web.archive.org/web/20200222033737/https://www.theverge.com/2020/2/20/21145651/youtube-tv-hbo-streaming-max-cinemax-carriage-deal . February 22, 2020 . May 3, 2020 . The Verge . en.
  170. News: Alexander . Julia . April 15, 2020 . Charter customers who pay for HBO will get HBO Max free when it launches next month . . live . April 16, 2020 . https://web.archive.org/web/20200416071936/https://www.theverge.com/2020/4/15/21222618/hbo-max-charter-free-customers-subscribers-warnermedia-comcast-peacock . April 16, 2020.
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  231. Web site: Ziggo neemt volgend jaar afscheid van meeste HBO-series en -films . live . https://web.archive.org/web/20211231105332/https://tweakers.net/nieuws/190444/ziggo-neemt-volgend-jaar-afscheid-van-meeste-hbo-series-en-films.html . December 31, 2021 . December 31, 2021 . Tweakers . NL.
  232. Web site: February 19, 2018 . Proximus secures HBO shows with Be TV deal . live . https://web.archive.org/web/20230228221057/https://www.digitaltveurope.com/2018/02/19/proximus-secures-hbo-shows-with-be-tv-deal/ . February 28, 2023 . February 28, 2023 . digitaltveurope.com.
  233. Web site: September 3, 2020 . Streamz lanceert op 14 September 2020 in België, vervangt Telenet Play, voegt VRT NU toe . live . https://web.archive.org/web/20210920222331/https://www.moviepulp.be/356905/streamz-lanceert-op-14-september-2020-in-belgie-vervangt-telenet-play.html . September 20, 2021 . September 26, 2021.
  234. Web site: HBO Max wijzigt in Nederland naam toch niet vanwege publieke omroep Max . October 16, 2023 . Tweakers . nl . October 16, 2023 . https://web.archive.org/web/20231016173958/https://tweakers.net/nieuws/214360/hbo-max-wijzigt-in-nederland-naam-toch-niet-vanwege-publieke-omroep-max.html . live .
  235. Web site: Streamingdienst HBO Max wordt in 2024 beschikbaar in België . October 16, 2023 . Tweakers . nl.
  236. Web site: patrick Brzeski . February 28, 2023 . Australia's Foxtel Inks Multi-Year Deal to Retain Warner Bros. Discovery Content . live . https://web.archive.org/web/20230303204016/https://www.hollywoodreporter.com/business/business-news/foxtel-deal-warner-bros-discovery-hbo-max-content-1235338393/ . March 3, 2023 . March 3, 2023 . The Hollywood Reporter.
  237. Web site: Foxtel Group and Warner Bros. Discovery extend historic partnership… . live . https://web.archive.org/web/20230305140217/https://foxtelgroup.com.au/newsroom/foxtel-group-and-warner-bros-discovery-extend-historic-partnership-in-major-new-multi-year-agreement . March 5, 2023 . March 10, 2023 . Foxtel Group . en-AU.
  238. Web site: Frater . Patrick . June 3, 2021 . Amit Malhotra to Lead HBO Max Rollout in Southeast Asia . live . https://web.archive.org/web/20211102034027/https://variety.com/2021/streaming/asia/amit-malhotra-hbo-max-asia-1234988598/ . November 2, 2021 . November 2, 2021 . Variety.
  239. Web site: Ramachandran . Naman . July 18, 2022 . 'The Flight Attendant,' 'Peacemaker' Among HBO Max Shows Premiering on Amazon Prime Video India – Global Bulletin . live . https://web.archive.org/web/20220804165119/https://variety.com/2022/tv/global/hbo-max-shows-amazon-prime-video-india-1235318673/#! . August 4, 2022 . August 4, 2022 . Variety.
  240. News: Sn . Vikas . Hotstar launches monthly subscriptions to offer US TV shows & movies . The Economic Times . live . May 29, 2019 . https://web.archive.org/web/20190529211203/https://tech.economictimes.indiatimes.com/news/internet/hotstar-subscriptions-us-tv-shows-movies/51973979 . May 29, 2019.
  241. Web site: Singh . Manish . April 27, 2023 . Warner Bros. partners with James Murdoch-backed Viacom18 to bring Succession, other HBO content to India . live . https://web.archive.org/web/20230427081651/https://techcrunch.com/2023/04/27/warner-bros-partners-with-james-murdoch-backed-viacom18-to-bring-succession-other-hbo-content-to-india/ . April 27, 2023 . April 27, 2023 . TechCrunch . en-US.
  242. Web site: Ramachandran . Naman . Frater . Patrick . April 27, 2023 . Viacom18-JioCinema Secures HBO, Max Original and Warner Bros. Content for India . live . https://web.archive.org/web/20230427200723/https://variety.com/2023/global/news/viacom18-jiocinema-india-hbo-warner-1235596330/ . April 27, 2023 . April 28, 2023 . Variety.
  243. Web site: Schilling . Mark . March 31, 2021 . HBO Max Content to Stream on Japan's U-Next Platform . live . https://web.archive.org/web/20210402073026/https://variety.com/2021/streaming/asia/hbo-max-content-japan-u-next-platform-1234941502/ . April 2, 2021 . April 5, 2021 . Variety.
  244. Web site: Marshall . Alice . April 14, 2023 . Max Streaming Service: Price, Plans, Launch Date, And Everything To Know About The HBO Max Discovery Plus Merger . live . https://web.archive.org/web/20230421102641/https://www.cinemablend.com/streaming-news/max-price-plans-launch-date-hbo-discovery-plus . April 21, 2023 . April 21, 2023 . CinemaBlend.
  245. Web site: HBO Max: Cuánto costará y cuál será su catálogo . https://web.archive.org/web/20210603214352/https://www.entrepreneur.com/article/372942#:~:text=Los%20pa%C3%ADses%20a%20los%20que,%2C%20Honduras%2C%20Jamaica%2C%20M%C3%A9xico%2C . June 3, 2021 . May 27, 2021.
  246. Web site: May 27, 2021 . HBO Max estará disponible a partir del 29 de junio en 39 países de América Latina, incluido Ecuador, y el Caribe . live . https://web.archive.org/web/20210604184001/https://www.eluniverso.com/entretenimiento/television/hbo-max-estara-disponible-a-partir-del-29-de-junio-en-39-paises-de-america-latina-incluido-ecuador-y-el-caribe-nota/ . June 4, 2021 . July 5, 2022 . El Universo.
  247. Spangler . Todd . January 24, 2024 . HBO Max's Conversion to Max to Hit Latin America, Caribbean in February . . February 8, 2024 . February 8, 2024 . https://web.archive.org/web/20240208184052/https://variety.com/2024/digital/news/hbo-max-convert-to-max-latin-america-caribbean-1235886791/ . live.
  248. Web site: Chan . J. Clara . September 8, 2021 . HBO Max to Begin European Launch In October . live . https://web.archive.org/web/20220617041640/https://www.hollywoodreporter.com/business/digital/hbo-max-europe-1235009467/ . June 17, 2022 . September 8, 2021 . The Hollywood Reporter.
  249. Web site: Warner Bros. Discovery to Launch Max in Europe Beginning May 21 . October 10, 2023 . February 2, 2024 . April 19, 2024 . https://web.archive.org/web/20240419222225/https://press.wbd.com/us/media-release/warner-bros-discovery-launch-max-europe-may-21 . live.
  250. News: Ravindran . Manori . February 1, 2022 . HBO Max Prepares to Launch in 15 More Countries in Europe . . live . February 1, 2022 . https://web.archive.org/web/20220201083538/https://variety.com/2022/tv/global/hbo-max-europe-launch-second-wave-1235167468/ . February 1, 2022.
  251. Web site: Goldbart . Max . Merican . Sara . May 7, 2024 . WBD Unveils Canal+, Amazon Deals For Max In France & Spain Along With Launch Date; Fremantle UK Finance Hire; Hong Kong Avant Garde Festival – Global Briefs . May 8, 2024 . Deadline . en-US . May 8, 2024 . https://web.archive.org/web/20240508013424/https://deadline.com/2024/05/max-france-launch-date-amazon-canal-plus-deals-global-briefs-1235907021/ . live.
  252. Web site: Max is now live and available to stream in Europe . en . May 21, 2024 . May 21, 2024 . May 24, 2024 . https://web.archive.org/web/20240524150226/https://press.wbd.com/us/media-release/max-now-live-and-available-stream-europe . live.
  253. Web site: HBO Max to launch in Belgium on 1 July . Ellen . O'Regan . . May 8, 2024 . May 28, 2024 . May 28, 2024 . https://web.archive.org/web/20240528182259/https://www.brusselstimes.com/1036677/hbo-max-to-launch-in-belgium-on-1-july . live.
  254. Web site: Streamingdienst HBO Max komt in juli naar België, Streamz verliest deel van aanbod . en . VRT NWS . May 7, 2024 . May 7, 2024 . May 7, 2024 . https://web.archive.org/web/20240507161851/https://www.vrt.be/vrtnws/nl/2024/05/07/warner-bros-discovery-lanceert-vanaf-juli-nieuwe-streamingdienst/ . live.
  255. Web site: WBD's Max to be tailored to 'three categories' of market in Europe . en . Digital TV Europe . January 31, 2024 . February 2, 2024 . February 2, 2024 . https://web.archive.org/web/20240202184831/https://www.digitaltveurope.com/2024/01/31/wbds-max-to-be-tailored-to-three-categories-of-market-in-europe/ . live.
  256. Web site: Haring . Bruce . June 3, 2021 . WarnerMedia Adds Amit Malhotra As Managing Director For HBO Max In Southeast Asia And India . February 9, 2024 . Deadline . en-US . April 8, 2023 . https://web.archive.org/web/20230408180834/https://deadline.com/2021/06/warnermedia-hbo-max-amit-malhotra-managing-director-southeast-asia-india-1234769236/ . live.
  257. Web site: October 2, 2023 . Warner Bros streaming boss flags local Max rollout in blow for Foxtel . June 4, 2024 . Australian Financial Review . en . May 22, 2024 . https://web.archive.org/web/20240522092323/https://www.afr.com/companies/media-and-marketing/warner-bros-streaming-boss-flags-local-max-roll-out-in-blow-for-foxtel-20231001-p5e8x9 . live.
  258. Web site: Littleton . Cynthia . February 23, 2024 . Warner Bros. Discovery's Good News Couldn't Obscure the Warning Signs in Q4 Results . February 23, 2024 . . en-US . February 24, 2024 . https://web.archive.org/web/20240224031349/https://variety.com/2024/tv/news/warner-bros-discovery-zaslav-q4-earnings-warning-1235921220/ . live.
  259. Web site: October 2, 2023 . Warner Bros streaming boss flags local Max rollout in blow for Foxtel . June 4, 2024 . Australian Financial Review . en . May 22, 2024 . https://web.archive.org/web/20240522092323/https://www.afr.com/companies/media-and-marketing/warner-bros-streaming-boss-flags-local-max-roll-out-in-blow-for-foxtel-20231001-p5e8x9 . live.
  260. Web site: O'Brien . Greg . May 21, 2021 . ANALYSIS: Why the "end is near" narrative is wrong . live . https://web.archive.org/web/20210918103204/https://cartt.ca/analysis-why-the-end-is-near-narrative-is-wrong/ . September 18, 2021 . September 15, 2021 . Cartt . (the 2019 extension [covering HBO Max programming which launched in 2020] is a five-year deal, we were told).
  261. Web site: November 26, 2014 . Tencent Scores Exclusive Deal To Stream HBO Content In China . live . https://web.archive.org/web/20230228221055/https://medium.com/ipg-media-lab/tencent-scores-exclusive-deal-to-stream-hbo-content-in-china-681f3e5003c1 . February 28, 2023 . February 28, 2023 . medium.com.
  262. Web site: June 27, 2018 . HBO's Website Remains Blocked in China, but Its Shows Aren't . live . https://web.archive.org/web/20211028164339/https://variety.com/2018/tv/news/john-oliver-hbo-china-game-of-thrones-website-1202859077/ . October 28, 2021 . February 28, 2023 . Variety (magazine).
  263. Web site: Warner Bros. Discovery inks Baltics Go3 deal . en . Broadband TV News . June 26, 2023 . February 2, 2024 . June 28, 2023 . https://web.archive.org/web/20230628185626/https://www.broadbandtvnews.com/2023/06/26/warner-bros-discovery-inks-baltics-go3-deal/ . live.
  264. Web site: Warner Bros. Discovery expands Telia partnership . en . Broadband TV News . June 22, 2023 . February 2, 2024 . July 5, 2023 . https://web.archive.org/web/20230705182415/https://www.broadbandtvnews.com/2023/06/22/warner-bros-discovery-expands-telia-partnership/ . live.
  265. Web site: September 8, 2021 . HBO Max arrive en Europe, mais pas en France . live . https://web.archive.org/web/20210926160848/https://www.numerama.com/pop-culture/737670-hbo-max-arrive-en-europe-mais-pas-en-france.html . September 26, 2021 . September 26, 2021.
  266. Web site: Keslassy . Elsa . March 21, 2024 . Warner Bros. Discovery's JB Perrette on Max Launch in Europe: 'We're Late to the Party, But We're Not in the Widgets Business' . June 4, 2024 . Variety . en-US . June 3, 2024 . https://web.archive.org/web/20240603071021/https://variety.com/2024/tv/global/warner-bros-discoverys-jb-perrette-max-launch-europe-1235948222/ . live.
  267. Web site: January 12, 2023 . Warner Bros. Discovery Bows 'Warner Pass' Offer on Amazon Prime Video Channels in France . live . https://web.archive.org/web/20230228221055/https://variety.com/2023/tv/global/hbo-amazon-warner-bros-discovery-1235487110/ . February 28, 2023 . February 28, 2023 . Variety (magazine).
  268. Web site: February 16, 2022 . Warner Bros. Entertainment, RTL Deutschland Set Extensive Content Deal . live . https://web.archive.org/web/20230228221055/https://variety.com/2022/film/news/rtl-deutschland-warner-bros-hbo-max-1235183392/ . February 28, 2023 . February 28, 2023 . Variety (magazine).
  269. Web site: January 13, 2022 . OSN extends licensing agreement as MENA home of HBO . live . https://web.archive.org/web/20230228221055/https://www.digitaltveurope.com/2022/01/13/osn-extends-licensing-agreement-as-mena-home-of-hbo/ . February 28, 2023 . February 28, 2023 . digitaltveurope.com.
  270. Web site: Pullar-Strecker . Tom . August 27, 2021 . HBO Max shows heading to Sky TV after it extends and expands Warner deal . live . https://web.archive.org/web/20210911141054/https://www.stuff.co.nz/business/126201902/hbo-max-shows-heading-to-sky-tv-after-it-extends-and-expands-warner-deal . September 11, 2021 . September 11, 2021 . Stuff.
  271. Web site: July 28, 2022 . wavve extends contract with HBO with new additional series of HBO Max . live . https://web.archive.org/web/20220910081407/https://m.k-odyssey.com/news/newsview.php?ncode=1065600019312839 . September 10, 2022 . September 10, 2022 . K-Odyssey.
  272. Web site: August 6, 2021 . The best HBO shows to stream in South Africa . live . https://web.archive.org/web/20210926160845/https://theplumlist.com/the-best-hbo-shows-to-stream-in-south-africa/ . September 26, 2021 . September 26, 2021 . The Plumlist.
  273. Web site: Warner Bros. Discovery Acquires Turkish Streaming Service BluTV . Variety . December 29, 2023 . March 4, 2024 . December 30, 2023 . https://web.archive.org/web/20231230032435/https://variety.com/2023/streaming/global/warner-bros-discovery-acquires-blutv-turkey-1235857579/ . live.
  274. Web site: 2024-06-14 . The second season of the series «House of Dragon» will be released on MEGOGO on June 17 — with Ukrainian dubbing and sign language . 2024-08-14 . itc.ua.
  275. Web site: October 29, 2019 . Exclusive: Sky strikes five-year HBO output deal, preps HBO Max co-productions . live . https://web.archive.org/web/20210928163832/https://tbivision.com/2019/10/29/exclusive-sky-strikes-five-year-hbo-output-deal-preps-hbo-max-co-productions/ . September 28, 2021 . September 28, 2021 . TBI Vision . en-US.
  276. Web site: Alexander . Julia . May 26, 2020 . HBO Max is full of potential, but its biggest hurdle remains AT&T's messy execution . live . https://web.archive.org/web/20200911170743/https://www.theverge.com/2020/5/26/21268490/hbo-max-launch-price-warnermedia-att-dc-harry-potter-friends-disney-netflix-peacock . September 11, 2020 . September 10, 2020 . The Verge.
  277. Web site: Jurgensen . John . May 27, 2020 . HBO Max Is Here: What You Need to Know . live . https://web.archive.org/web/20200820234622/https://www.wsj.com/articles/hbo-max-is-here-what-you-need-to-know-11590580677 . August 20, 2020 . September 10, 2020 . The Wall Street Journal.
  278. News: Thomas . Kaitlin . October 2, 2020 . A Plea for HBO Max to Add Banshee and More Great Cinemax Originals to Its Streaming Library . . live . December 13, 2020 . https://web.archive.org/web/20210112004213/https://www.tvguide.com/news/hbo-max-should-add-cinemax-shows-banshee-the-knick-strike-back/ . January 12, 2021.
  279. Web site: Bridge . Gavin . July 23, 2020 . HBO Max Subscriber Math Demystified . https://web.archive.org/web/20200725001440/https://variety.com/vip/hbo-max-subscriber-math-demystified-1234715002/ . July 25, 2020 . September 23, 2020 . Variety Intelligence Platform.
  280. Web site: Smith . Ben . Ben Smith (journalist) . August 16, 2020 . The Week Old Hollywood Finally, Actually Died . live . https://web.archive.org/web/20200909133853/https://www.nytimes.com/2020/08/16/business/media/hollywood-studios-firings-streaming.html . September 9, 2020 . September 10, 2020 . The New York Times.
  281. Web site: Spangler . Todd . Littleton . Cynthia . July 23, 2020 . HBO Max and HBO Have 36.3 Million Subscribers, Up 5% From End of 2019, AT&T Says . live . https://web.archive.org/web/20200915100822/https://variety.com/2020/digital/news/hbo-max-subscribers-subscribers-q2-att-1234714316/ . September 15, 2020 . September 10, 2020 . Variety.
  282. Web site: Alexander . Julia . July 23, 2020 . HBO Max has more than 4 million subscribers, AT&T says . live . https://web.archive.org/web/20200916154609/https://www.theverge.com/2020/7/23/21334541/hbo-max-subscribers-att-earnings-amazon-roku-warnermedia . September 16, 2020 . September 10, 2020 . The Verge.
  283. Web site: Spangler . Todd . October 22, 2020 . HBO Max Hits 28.7 Million Subscribers in Q3, Warner Bros. Revenue Down 28% . live . https://web.archive.org/web/20201022122229/https://variety.com/2020/digital/news/hbo-max-28-million-subscribers-q3-att-earnings-1234813032/ . October 22, 2020 . October 22, 2020 . Variety.
  284. Web site: September 28, 2022 . Warner Bros. Discovery faces suit alleging inflated HBO Max numbers . live . https://web.archive.org/web/20220929155042/https://www.latimes.com/entertainment-arts/business/story/2022-09-28/warner-bros-discovery-shareholder-lawsuit-hbo-subscribers . September 29, 2022 . September 29, 2022 . Los Angeles Times . en-US.
  285. Web site: September 27, 2022 . Warner Bros. Discovery Inflated HBO Max Subscribers, Lawsuit Claims . live . https://web.archive.org/web/20220929155044/https://www.thewrap.com/warner-bros-discovery-hbo-max-subscribers-class-action-lawsuit/ . September 29, 2022 . September 29, 2022 . . en-US.
  286. Web site: Sakoui . Anousha . May 24, 2023 . Max vows to change back credits as writers and directors blast streamer . May 25, 2023 . Los Angeles Times . en-US.
  287. Web site: Spangler . Todd . May 24, 2023 . Max Will Change Film Credit Listings to Break Out Directors and Writers After Backlash Over 'Creators' Heading . May 25, 2023 . Variety . en-US . May 25, 2023 . https://web.archive.org/web/20230525074733/https://variety.com/2023/digital/news/max-film-credit-listings-change-directors-writers-backlash-1235624049/ . live .
  288. Web site: Patten . Dominic . May 26, 2023 . Max Credits Snafu Could Take Weeks To Fix; Execs Didn't Know About New "Creators" Label Until After Launch . May 26, 2023 . Deadline Hollywood.
  289. Web site: Patten . Dominic . June 28, 2023 . Warner Bros Discovery's Fix Of Insulting "Creator" Credits On Max Finally Begins Rollout . June 29, 2023 . Deadline Hollywood . June 29, 2023 . https://web.archive.org/web/20230629023700/https://deadline.com/2023/06/succession-credits-fix-creators-max-hbo-warner-bros-discovery-wga-1235426330/ . live.

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